McGraw-Hill

Opis

David Myers' Social Psychology continues to set the standard by which other Social Psychology texts are judged. Its renowned authorĹźs engaging writing style and unique, intimate voice make the text compelling without being simplistic. The organization logically moves the student through the study of how people think, influence, and relate, with an appropriate balance of basic research and applied material. This edition offers greater emphasis on contemporary research, and uses video clips and vignettes to emphasize the relevance of social psychology research."The Story Behind the Research" boxes (selected and updated from the previous editionĹźs "Behind the Theory boxes") continues to offer interviews with classic researchers and now also include contemporary, cutting-edge researchers.|A new feature, "The Personal Postscript," offers a question for reflection that engages the readers in connecting principles of social psychology to their lives.|Several "Focus On" boxes have been updated to emphasize news and current events related to topics in social psychology, as well as the real life role of social psychology.|Packaged free with the text, the Social Connection CD-ROM includes short video outtakes from interviews with researchers, which elaborate on studies detailed within the text or provide new insight into how famous researchers became interested in social psychology; this footage is not included in the modules created for classroom use. The CD also includes multiple choice questions for each chapter. |The Online Learning Center now includes PowerWeb--a unique resource that brings the latest scientific findings into the classroom with current articles from The New York Times. Curriculum-based materials, weekly updates with quizzes, refereed Web links, research tools, study aids, and interactive exercises give students the opportunity to sharpen their critical thinking skills. A PowerWeb access card is packaged free with each new copy of the text!|The text pioneered the effective organization that divides the material into three sections: "Social Thinking," "Social Influence," and "Social Relations." This structure allows students to develop an integrated understanding of the subject as they progress logically from one area of social psychology to the next. |Applications of social psychology are interwoven throughout every chapter, reflected in major chapter headings, and highlighted in the applied chapters clustered as three concluding modules: "Social Psychology in the Clinic," "Social Psychology in Court," and "Social Psychology and the Sustainable Future." |Relevant examples from the arts, business, sports, and current events appeal to students from a variety of majors and backgrounds. |The engaging and personal writing style reflects the authorĹźs enthusiasm for the subject. |Brief "Social Connection" video modules, free to adopters of the text, combine recreations of classic social psychology experiments, footage from original experiments, and interviews with high-profile social psychologists. Available for each chapter of the text, these modules range from 5 to 18 minutes in length, and are all contained on one videotape or CD-ROM for ease of use.

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