197,47 zł

Fashion Brands Kogan Page Ltd

Książki / Literatura obcojęzyczna

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller "Fashion Brands" explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges.

Sklep: Libristo.pl

206,15 zł

Fundamentals of Critical Care: A Textbook for Nursing and Healthcare Students John Wiley and Sons Ltd

Książki / Literatura obcojęzyczna

In Fundamentals of Critical Care: A Textbook for Nursing and Healthcare Students, a team of clinicians and health educators deliver an accessible, timely, and evidence-based introduction to the role of nurses and healthcare practitioners in critical care. The book explores fundamental concepts in critical care and their implications for practice. Each chapter outlines essential knowledge necessary to understand key concepts and includes high quality, full colour artwork to enhance learning and recall.Readers are also provided with clinical scenarios with practice questions and red and orange flags to indicate physiological and psychological alerts respectively. Covering a range of common and specialized disease processes and treatments requiring critical care, the book provides:* A thorough introduction to the critical care unit, including philosophies of care, ways of working, humanization, and outreach* Comprehensive exploration of organizational influences, including political, local, national, and international influences* Practical discussion of legal, ethical, and professional issues, as well as evidence-based approaches to critical care* In-depth examination of nursing care assessment tools, nursing communication, cognition, pharmacology, and morePerfect for nursing students and trainee nursing associates, Fundamentals of Critical Care: A Textbook for Nursing and Healthcare Students will also earn a place in the libraries of healthcare students in physiotherapy, paramedicine, medicine, and those returning to practice.

Sklep: Libristo.pl

241,28 zł

Psychiatry Algorithms for Primary Care John Wiley and Sons Ltd

Książki / Literatura obcojęzyczna

Psychiatry Algorithms for Primary Care is a practical, quick reference guide to psychiatric assessment and mental healthcare in general practice. Providing algorithms informed by evidence-based guidelines, this easy-to-use resource helps busy medical and healthcare professionals quickly assess mental health problems, make informed treatment decisions, and understand when referrals to specialist mental health services are appropriate. Drawing from their extensive experience in general practice and psychiatry, the authors provide clear and authoritative guidance on a wide range of common psychiatric disorders, complex scenarios, and special considerations.Unique visual management algorithms define assessment, diagnosis, investigations and management for each condition, including Bipolar Affective Disorder, Psychosis, Depression, Dementia, and Attention Deficit Hyperactivity Disorder. Up-to-date information on medication choices and counselling strategies is found throughout the text. Designed for informing swift clinical decisions in demanding primary care settings, this indispensable reference guide:* Conforms to the diagnostic criteria in the current edition of the World Health Organization's International Classification of Diseases* Contains algorithms informed by the Royal College of General Practitioners (RCGP), Royal College of Psychiatrists (RCPsych), and the National Institute for Health and Care Excellence (NICE) guidelines* Explores common complaints that can suggest psychological or psychiatric disorders, such as insomnia and fatigue* Outlines special mental health considerations related to children, intellectual disability, autism, the elderly, and pregnancy* Includes appendices covering commonly prescribed drugs and physical examinations for patients with severe mental illness* Features numerous self-assessment questions and links to online reference tools for General PractitionersPsychiatry Algorithms for Primary Care is a much-needed resource for medical students and trainees, physicians and healthcare professionals in general practice, nurse practitioners, and practitioners in other fields such as urgent care and emergency medicine.

Sklep: Libristo.pl

314,61 zł

Major Incident Medical Management and Support - The Practical Approach at the Scene John Wiley and Sons Ltd

Książki / Literatura obcojęzyczna

MAJOR INCIDENT MEDICAL MANAGEMENT AND SUPPORTFOURTH EDITIONMAJOR INCIDENT MEDICAL MANAGEMENT AND SUPPORTTHE PRACTICAL APPROACH AT THE SCENEThe Major Incident Medical Management and Support (MIMMS) course, developed by the Advanced Life Support Group (ALSG), is taught to healthcare professionals worldwide. Integrated into both civilian and military medical practice, MIMMS is the only international standard in major incident medical management - focused on delivering the medical support needed to many casualties through triage, treatment and transport. The Fourth Edition of Major Incident Medical Management and Support: The Practical Approach at the Scene is the most current coursebook for the MIMMS curriculum.This new edition has been fully revised to ensure doctors, nurses and paramedics are able to prepare for, and implement, a structured response to major incidents such as those involving hazardous materials, natural disasters, mass gatherings, multiple burn casualties and large numbers of children. The wide range of topics covered include communications, personal and medical equipment, command and control, planning, assessment and the psychological aspects of major incidents. This new edition also includes:* Practical information and clear guidelines for medical professionals delivering care to multiple casualties at the scene both during and after an incident* The organisations, structures and different roles involved in the medical management of major incidents* Contributions from an international team of experts in fields including emergency medicine and nursing, fire and rescue services, disaster preparedness and response and emergency transport* Appendices covering responsibility for the dead, radio use and voice procedures, the media, the hospital response and the steps to take beyond the immediate situationMajor Incident Medical Management and Support is required reading for all those undertaking the MIMMS education programme.The Advanced Life Support Group (ALSG) improves outcomes for people in life-threatening situations, anywhere along the healthcare pathway, anywhere in the world. ALSG is a leading medical education charity and have delivered advanced life support training to over 225 000 clinicians in 44 countries, across 5 continents, for over 25 years.For more information on the complete range of Wiley medical student and junior doctor publishing, please visit: www.wiley.comFor more information on the Advanced Life Support Group, please visit: www.alsg.orgTo receive automatic updates on Wiley books and journals, join our email list. Sign up today at www.wiley.com/emailThis new edition is also available as an e-book. For more details, please see www.wiley.com/buy/9781119348382TITLES OF RELATED INTERESTMajor Incident Medical Management and Support: The Practical Approach in the Hospital,2nd EditionAdvanced Life Support Group9781119501015December 2018Pre-Obstetric Emergency Training:A Practical Approach2nd EditionAdvanced Life Support Group9781119348382August 2018Pre-Hospital Paediatric Life Support:A Practical Approach to Emergencies3rd EditionAdvanced Life Support Group9781118339763October 2017

Sklep: Libristo.pl

229,34 zł

New Strategic Brand Management Kogan Page Ltd

Książki / Literatura obcojęzyczna

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.

Sklep: Libristo.pl

173,58 zł

Auto Brand Kogan Page Ltd

Książki / Literatura obcojęzyczna

The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive in size and opportunity.Auto Brand provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert and features: case studies on major car brands personally conducted by the author including: Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo; the findings from 100 interviews conducted with CEOs, marketing managers, sales managers, sales people, after sales managers at all levels from the manufacturer level to small rural dealers, as well as industry experts, policy makers, free-stranding repair shops and professional organizations; and the results of a new international study on car buyer behaviour based on 4,700 survey answers. Auto Brand is essential reading for marketing managers, sales managers, CEOs, development managers and dealers in all types of companies in the car industry including: manufacturers, national sales companies/importers, dealers, finance companies, insurance companies, free-standing repair shop channels and more.The first book to specifically address how to deal with the challenges facing the automotive industry it illustrates how companies can take advantage of new technologies, adapt to emerging trends in consumer behaviour, improve profitability and build even more successful brands in the future.

Sklep: Libristo.pl

224,31 zł

Disruption - Overturning Conventions and Shaking Up The Marketplace John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action. Still, do you really understand what makes these ideas great? On an intuitive level, maybe, but can you articulate it clearly, reproduce it to create your own business breakthroughs, and make it an integral part of how your company operates? Probably not-unless, of course, you're already familiar with the principles and practices spelled out in Disruption, the groundbreaking new book by global advertising and marketing authority Jean-Marie Dru. To put it simply, disruption is about uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and get in the way of clear, creative thinking. It's about shattering those biases and conventions and setting creativity free to forge a radical new vision of a product, brand, or service. It's about spearheading change rather than reacting to it. In Disruption, Dru shows you how to harness the enormous potential of this concept.He introduces innovative strategies for breaking down creative barriers and shows you how to analyze traditional approaches from new perspectives. Next, he provides valuable tools for identifying and cataloging conventions, including "what if," "multicultural analysis," and the "disruption bank." He then demonstrates-with the help of dozens of galvanizing examples from around the world-how to apply this knowledge systematically to create innovative competitive strategies, marketing campaigns, and operations plans that can revitalize your company or department. Disruption is must reading for all advertising and marketing professionals, as well as business people who understand the value of creativity. Praise for Disruption "Dru offers not just a convincing context but a successful methodology for breaking out of creative ruts. There's nothing like stirring up a little turbulence to get new thoughts flying. In this book, Dru tells how to pump new energy into brands, with fresh, even revolutionary thinking."-Aldo Papone Senior Advisor, American Express Company "Dru's advertising theories in Disruption are nontraditional, which is exactly what you need to regain the interest and trust of today's consumers." -Scott Bedbury Senior Vice President, Marketing, Starbucks Coffee Company "Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there." -Richard Branson Founder and Chairman of Virgin Group of Companies. "I read Disruption with admiration and recognition. The neat marketing premise of disruption, as articulated, is brilliant. The case studies are compelling ...making this an unusually easy read." -Owen J. Lipstein Editor-in-Chief, Psychology Today, Spy, Mother Earth News. "I enjoyed reading Jean-Marie Dru's book and found myself nodding my head rather than nodding off. It's a timely and well-argued reminder of the need to be different." -David Abbott Chairman, Abbott Mead Vickers BBDO Ltd."Dru offers a truly absorbing compendium of the what, how, and why of creating advertising that takes consumers by surprise-advertising that is different but effective. He offers a distinctive approach to discovering unconventional but sensible ideas for brands and for the advertising that supports them -in print, TV, or the Internet." -Stephen A. Greyser Professor of Marketing/Communications, Harvard Business School. "Disruption is a catalyst of the imagination, an invaluable guide for rejecting conventionality, ideas which have always been at the heart of MTV." -Bill Roedy CEO, MTV International

Sklep: Libristo.pl

784,07 zł

SAGE Handbook of Action Research SAGE Publications Ltd

Książki / Literatura obcojęzyczna

The third edition of the SAGE Handbook of Action Research presents a fully updated version of the bestselling text, including new chapters written by key figures in the field covering emerging areas in healthcare, social work, education and international development, as well as an expanded 'skills' section which includes new consultant-relevant materials. Building on the strength of the previous editions, editor Hilary Bradbury-Huang has carefully developed the third edition to take a strong international approach to the topic of action research and thus expanding the already-impressive scale and scope of the work. In essence, the third edition follows in the footsteps of the landmark previous editions by mapping the current state of the discipline, as well as looking to the future of the field and exploring the issues at the cutting edge of the action research paradigm today. This volume is an essential resource for scholars and professionals engaged in social and political inquiry, organizational research and education.

Sklep: Libristo.pl

5,90 zł

Snoreeze tabletki ulga w chrapaniu Barnaux Healthcare

Soczewki kontaktowe i akcesoria

Chrapanie przeszkadza, zakłandoacute;ca cen i dobre samopoczucie? Coś o tym wiemy! Podczas snu miękkie tkanki gardła ulegają rozluźnieniu. Wdychane i wydychane powietrze wpada w wibracje i wywołuje odgłosy określane mianem chrapania. W celu redukcji tego zjawiska brytyjscy naukowcy opracowaliandnbsp; zestaw produktandoacute;w Snoreeze. My proponujemy tabletki, a dokładnie 16 tabletek Snoreeze. Ten suplement na bazie naturalnych olejkandoacute;w zwiększa napięcie i nawilżenie miękkich tkanek gardła podczas snu. Zalety tabletek Snoreeze: Przynoszą ulgę Redukują lub likwidują głośne odgłosy chrapania Poprawiają samopoczucie (randoacute;wnież domownikandoacute;w) Zawierają naturalne składniki Mają odświeżający miętowy smak Rozpuszczają się w trzy minuty Dawkowanie: Zazwyczaj wystarczy zażyć 1 tabletkę na noc; umieścić ją na języku i pozostawić do rozpuszczenia, wandoacute;wczas aktywne składniki preparatu randoacute;wnomiernie pokryją gardło. Nie jeść i nie pić po podaniu (w przeciwnym razie zastosować nową tabletkę). Skuteczność jest większa, gdy nie spożywa się pokarmandoacute;w i napojandoacute;w godzinę przez zażyciem tabletki. Skład: ksylitol, spirulina, guma arabska, celuloza mikrokrystaliczna, kwas cytrynowy, siarczan glukozaminy, mentol, wyciąg z szałwii, hialuronian sodu, krzemionka koloidalna, stearynian magnezu, wyciąg z pestek winogron. Producent: Passion For Life Healthcare (international) Ltd. Polski dystrybutor: APC Instytut Sp. z o.o. Opakowanie: 16 tabletek Data ważności: 09.2015

Sklep: Optipunkt

11,15 zł

Strepsils z miodem i cytryną Pastylki twarde 12 sztuk Strepsils

Drogeria>Zdrowie>Zdrowie>Na przeziębienie i grypę

Opis: Jak działa lek Strepsils z miodem i cytryną i w jakim celu się go stosuje: Lek Strepsils z miodem i cytryną zawiera: - dwie substancje czynne o działaniu przeciwwirusowym i przeciwbakteryjnym, - naturalny miód jako substancję pomocniczą. Lek Strepsils z miodem i cytryną jest przeznaczony do stosowania w objawowym leczeniu stanów zapalnych jamy ustnej i gardła. Podanie na błonę śluzową jamy ustnej. Skład: jedna pastylka twarda zawiera:, substancje czynne: 1, 2 mg alkoholu 2, 4-dichlorobenzylowego i 0, 6 mg amylometakrezolu, substancje pomocnicze: miód, kwas winowy, żółcień chinolinową (E 104), olejek miętowy, olejek cytrynowy, syrop z glukozy i syrop z sacharozy Inne informacje: OTC - lek wydawany bez recepty. Pozwolenie nr: R/1924 Przygotowanie: Do stosowania w stanach zapalnych jamy ustnej i gardła. Jak stosować lek Strepsils z miodem i cytryną Dorośli i dzieci w wieku powyżej 6 lat: ssać powoli jedną pastylkę co 2-3 godziny. Nie należy stosować dawki większej niż 8 pastylek na dobę. Jeśli dolegliwości nie ustępują lub nasilają się, należy zasięgnąć porady lekarza. Dozwolone od lat: 6 rok/lata/lat (Zalecana) Przechowywanie: Maks. temp. °C: 25 Przechowywać w temperaturze otoczenia Przechowywać w temperaturze poniżej 25°C. Uwagi: Nie należy stosować leku Strepsils z miodem i cytryną: - w przypadku nadwrażliwości na którykolwiek ze składników leku, - u dzieci w wieku poniżej 6 lat. Przed zastosowaniem leku należy skonsultować się z lekarzem, jeśli występuje: - cukrzyca (jedna pastylka zawiera około 2,4 g cukrów), - nietolerancja niektórych cukrów. Oddziaływanie z innymi lekami: Dotychczas nieznane. Ciąża i karmienie piersią: Przed zastosowaniem leku należy poradzić się lekarza. Przedawkowanie: Mogą wystąpić dolegliwości ze strony układy pokarmowego. W takim przypadku należy odstawić lek i skonsultować się z lekarzem. Działania niepożądane: Mogą wystąpić reakcje alergiczne i bolesność języka. Lek należy przechowywać w miejscu niewidocznym i niedostępnym dla dzieci. Nie stosować po upływie terminu ważności zamieszczonego na opakowaniu. Podmiot odpowiedzialny: Producent: Wytwórca: Reckitt Benckiser Healthcare International Ltd. Nottingham site Thane Road Nottingham NG90 2DB Wielka Brytania Podmiot odpowiedzialny: Reckitt Benckiser (Poland) S.A. ul. Okunin 1 05-100 Nowy Dwór Mazowiecki Adres zwrotny: Reckitt Benckiser (Poland) S.A. ul. Okunin 1 05-100 Nowy Dwór Mazowiecki tel. 0 801 88 88 07

Sklep: InternetowySupermarket.pl

895,68 zł

Pediatric and Congenital Cardiac Care Springer London Ltd

Książki / Literatura obcojęzyczna

There are growing questions regarding the safety, quality, risk management, and costs of PCC teams, their training and preparedness, and their implications on the welfare of patients and families. This innovative book, authored by an international authorship, will highlight the best practices in improving survival while paving a roadmap for the expected changes in the next 10 years as healthcare undergoes major transformation and reform. An invited group of experts in the field will participate in this project to provide the timeliest and informative approaches to how to deal with this global health challenge. The book will be indispensable to all who treat pediatric cardiac disease and will provide important information about managing the risk of patients with pediatric and congenital cardiac disease in the three domains of: the analysis of outcomes, the improvement of quality, and the safety of patients.

Sklep: Libristo.pl

161,94 zł

Clinician's Guide to AHCC Amino Up Chemical Co., Ltd.

Książki / Literatura obcojęzyczna

This book introduces the function and effects of the functional food, AHCC (Active Hexose Correlated Compound), which is extracted from a culture of shiitake mushroom mycelia. Fifteen years have passed since The Basic and Clinical Researches on AHCC, which I co-edited with fellow ICNIM chairpersons. In that period, research on AHCC has spread throughout the world, and a great deal of new knowledge has been accumulated. The Clinician's Guide to AHCC has been compiled to present this accumulated knowledge with contributions from the researchers who engaged in the studies. The effects of AHCC on cancer prevention and cancer treatment have been mainly researched up until now; however, AHCC exerts more functions than just an anti-carcinogenic effect, such as anti-infective benefits against fungi, viruses, and parasites with its immunomodulating effects, anti-stress effect, chemotherapy-enhancing effect, and mitigating effect for immunosuppression. I hope that this book will be helpful to deeply understand AHCC not only for clinicians and healthcare professionals, but also for consumers who will use AHCC in various clinical situations. żProf. Masuo Hosokawa (Extracted from Preface) About the Publisher International Congress on Nutrition and Integrative Medicine (ICNIM) is dedicated to the field of nutrition, complementary and integrative medicine or, more broadly, integrative health, which is an important approach for disease prevention and global health promotion. ICNIM promotes experimental and clinical research in the field, publishes scientific evidence and relevant topics, and organizes annual and associated meetings to provide knowledge and updated information for investigators and clinicians in related fields.

Sklep: Libristo.pl

312,34 zł

Ethics in Nursing Practice - A Guide to Ethical Decision Making 3e John Wiley and Sons Ltd

Książki / Literatura obcojęzyczna

Every day nurses are required to make ethical decisions in the course of caring for their patients. Ethics in Nursing Practice provides the background necessary to understand ethical decision making and its implications for patient care. The authors focus on the individual nurse's responsibilities, as well as considering the wider issues affecting patients, colleagues and society as a whole. This third edition is fully updated, and takes into account recent changes in ICN position statements, WHO documents, as well as addressing current issues in healthcare, such as providing for the health and care needs of refugees and asylum seekers, bioethics and the enforcement of nursing codes. This publication from the International Council of Nurses is the essential resource for nurses seeking to understand ethical decision making, written by world experts in nursing ethics.

Sklep: Libristo.pl

290,63 zł

Dermatology Training John Wiley and Sons Ltd

Książki / Literatura obcojęzyczna

Dermatology Training: The Essentials helps readers understand what is required to work effectively in a demanding clinical dermatology training programme. Developed by the British Association of Dermatologists and British College of Dermatology, this accessible textbook covers all key themes outlined in the 2021 Joint Royal Colleges of Physicians Training Board (JRCPTB) curriculum.The fundamentals of professional development, clinical practice, general dermatology, therapeutics and procedural dermatology, and specialist areas of dermatology relevant to all UK and international trainees and healthcare professionals are addressed in 29 reader-friendly chapters.Throughout this highly practical textbook, the expert authors provide tips and advice for handling common clinical situations, developing leadership skills, getting into research and gaining surgical experience, as well as key pearls and pitfalls. The book contains over 70 Specialty Certificate Exam (SCE) questions to assist in exam preparation, and includes contributions from current trainees that offer real insights into day-to-day dermatology training. A must-have for all those involved in the dermatology training process, including educational supervisors, this textbook:* Provides detailed descriptions of the key themes that trainees in dermatology need to understand* Features over 500 clinical images, tables and figures including disease presentations in various skin types, and highlights relevant issues relating to skin diversity* Aligns with the new Capabilities in Practice (CiPs) assessment tool, which evaluates the trainee's ability to deliver and perform in the workplaceDermatology Training: The Essentials is highly recommended reading for all trainees in dermatology, doctors taking the Certificate for Eligibility for Specialist Registration (CESR) route to accreditation in dermatology, general practitioners training for an Extended Role (GPwER), and junior doctors and medical students considering a career in dermatology.

Sklep: Libristo.pl

160,46 zł

Surf Craft MIT Press Ltd

Książki / Literatura obcojęzyczna

Surfboards were once made of wood and shaped by hand, objects of both cultural and recreational significance. Today most surfboards are mass-produced with fiberglass and a stew of petrochemicals, moving (or floating) billboards for athletes and their brands, emphasizing the commercial rather than the cultural. Surf Craft maps this evolution, examining surfboard design and craft with 150 color images and an insightful text. From the ancient Hawaiian alaia, the traditional board of the common people, to the unadorned boards designed with mathematical precision (but built by hand) by Bob Simmons, to the store-bought longboards popularized by the 1959 surf-exploitation movie Gidget, board design reflects both aesthetics and history. The decline of traditional alaia board riding is not only an example of a lost art but also a metaphor for the disintegration of traditional culture after the Republic of Hawaii was overthrown and annexed in the 1890s. In his text, Richard Kenvin looks at the craft and design of surfboards from a historical and cultural perspective. He views board design as an exemplary model of mingei, or art of the people, and the craft philosophy of Soetsu Yanagi.Yanagi believed that a design's true beauty and purpose are revealed when it is put to its intended use. In its purest form, the craft of board building, along with the act of surfing itself, exemplifies mingei. Surf Craft pays particular attention to Bob Simmons's boards, which are striking examples of this kind of functional design, mirroring the work of postwar modern California designers. Surf Craft is published in conjunction with an exhibition at San Diego's Mingei International Museum.

Sklep: Libristo.pl

szukaj w Kangoo aptekagdanska healthcare brands international ltd

Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice

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