Marketing for Tourism, Hospitality & Events: A Global & Digital Approach SAGE PUBN

Książki / Literatura obcojęzyczna

Sklep: Libristo.pl

Marketing for Hospitality and Tourism, Global Edition PEARSON ACADEMIC

Książki / Literatura obcojęzyczna

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

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Studyguide For Marketing Essentials In Hospitality And Tourism By Shoemaker, Stowe, Isbn 9780131708273

Książki Obcojęzyczne>Angielskie>Society & social sciences>Education

0x00189e0200000000

Sklep: Gigant.pl

Marketing Communications In Tourism And Hospitality

Książki Obcojęzyczne>Angielskie>Technology, engineering, agriculture>Other technologies & applied sciences>Other vocational technologies &...

0x01410d2e00000000

Sklep: Gigant.pl

Marketing For Hospitality And Tourism

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Tourism indu...

0x0080de7c00000000

Sklep: Gigant.pl

Marketing For Tourism, Hospitality & Events

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Tourism indu...

0x00a413df00000000

Sklep: Gigant.pl

Strategic Marketing In Hospitality And Tourism

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Hospitality ...

0x001ad3b200000000

Sklep: Gigant.pl

Tourism And Hospitality Marketing

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Tourism indu...

0x0143749100000000

Sklep: Gigant.pl

Marketing for Hospitality and Tourism

Książki

Sklep: KrainaKsiazek.pl

Social Media Marketing in Tourism and Hospitality

Książki

Sklep: KrainaKsiazek.pl

Marketing for Tourism, Hospitality Events: A Global Digital Approach

Książki

Sklep: KrainaKsiazek.pl

Marketing for Tourism and Hospitality Taylor & Francis Ltd

Książki / Literatura obcojęzyczna

This is an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offers a clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material.

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Blockchain for Hospitality and Tourism Springer, Berlin

Książki / Literatura obcojęzyczna

This book aims to explain blockchain in a simple, non-tech way and showcase examples of Blockchain-based solutions implemented in different industries and connect it to use cases in hospitality and tourism (disintermediation, payments, loyalty programs, supply chain management, identity management etc.). We will explore different emerging technologies to current travel and consumer trends (Gen Z travel, sustainability, revenge and experiential tourism etc.).Blockchain is one of the disruptive technologies that lays foundations for Web3.0, NFTs, Metaverse and other innovations. Despite many benefits, its adoption in the hospitality industry is very slow. Lack of awareness and connection to clear return-on-investment, coupled with many misconceptions and general perception of complexity is one of the main reasons why hospitality managers are reluctant to embark on the blockchain train.The purpose of this book is to serve as a practical guide to the world of innovations - from the basics of blockchain, to "how to start a project", with brief explanations of different technologies and capabilities. It is also going to cover NFTs and Metaverse, presenting current developments, tools, and platforms. After reading this book, hospitality & tourism professionals will be equipped with sufficient knowledge to make strategic business decisions and able to discuss these topics within their organization and well as with their vendors and suppliers in a comfortable way. As blockchain enters the next phase of its evolution, with more user-friendly interfaces and interoperability it opens a world of opportunities in the space of tourism and hospitality, from issuing NFT flight tickets to building digital twins of tourist destinations. It's a completely new world, however, which may be intimidating for more traditional industries. This book aims to make it less complex, and more friendly and to inspire the hospitality industry to take a step into the future.What You Will Learn

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Consumer Behavior In Tourism And Hospitality Research

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Business & management>Sales & marketing>Market researchKsiążk...

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Hospitality Marketing And Consumer Behavior

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Tourism indu...

0x00baf5e700000000

Sklep: Gigant.pl