Who Are We: Seeing Ourselves Through the Eyes of One Another

Książki

Sklep: KrainaKsiazek.pl

Through the Eyes of Mary Magdalene Logosophia

Książki / Literatura obcojęzyczna

Estelle Isaacson presents further visions of the life of Mary Magdalene in this second book of the trilogy Through the Eyes of Mary Magdalene, subtitled From Initiation to the Passion. As before, this text is graced with many illustrations by James J. Tissot. Part One opens two months after the raising of Lazarus, as Jesus returns from his journeys in pagan lands. Magdalene hears of the time he spent with the Magus who had visited the infant Jesus bearing gifts of gold. We are then taken into a series of initiations she underwent in a secluded cave in preparation for the Passion. In Part Two we learn of plots against Jesus and witness the Triumphant Entry, the Cleansing of the Temple, the Address to the Greeks, and another anointing by Magdalene. Part Three encompasses the Passion and Resurrection. The betrayal by Judas is depicted in detail, as well as the consequences of his deed for his soul. New light is shone upon many mysteries of the Passion: from Jesus's Agony in the Garden to the dream of Pilate's wife Claudia, from the merging of Lazarus with John of Zebedee under the Cross to the great mystery of Magdalene's role in the Passion. The crowning event of this book is of course the glorious Resurrection-the most important event of all time!-which we witness through Magdalene's eyes, gaining new insight into its profound mystery. Part Four comprises seven appendices that shed light on themes raised in the text, including a vision of the Gold King as a youth, and visions of Cassius and Abenadar-the two centurions converted at the cross.

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I Never Saw Another Butterfly Random House

Książki / Literatura obcojęzyczna

A total of 15,000 children under the age of fifteen passed through the Terezin Concentration Camp between the years 1942-1944; less than 100 survived. In these poems and pictures drawn by the young inmates of Terezin, we see the daily misery of these uprooted children, as well as their courage and optimism, their hopes and fears. The ghetto of Terezin (Theresienstadt), located in the hills outside Prague, was an unusual concentration camp in that it was created to cover up the Nazi genocide of the Jews. Billed as the "Fuhrer's gift to the Jews", this "model ghetto" was the site of a Red Cross inspection visit in 1944. With its high proportion of artists and intellectuals, culture flourished in the ghetto - alongside starvation, disease, and constant dread of transports to the death camps of the east. Every one of its inhabitants was condemned in advance to die. These innocent and honest depictions allow us to see through the eyes of the children what life was like in the ghetto. The children's poems and drawings, revealing maturity beyond their years, are haunting reminders of what no child should ever have to see. This expanded edition of I Never Saw Another Butterfly is published in cooperation with the United States Holocaust Memorial Museum in Washington, D.C.

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Another Day In The Life Genesis Publications

Książki / Literatura obcojęzyczna

Another Day In The Life is introduced and narrated by Ringo Starr, with forewords by legendary movie director David Lynch and rock photographer Henry Diltz. Ringo shows us the world as seen through a Starr's eyes, in more than 500 observational photographs and rare images from the archives, and an original text of nearly 13,000 words.

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Spalona Żywcem Wyd. Kieszonkowe - Souad

Książki & Multimedia > Książki

Opis - Pierwsze na świecie świadectwo ofiary zbrodni honorowej. Miała siedemnaście lat i zakochała się: zhańbiła rodzinę. Więc rodzina wydała na nią wyrok śmierci... Pokochała go pierwszą miłością. Myślała, że się z nią ożeni. Ale ukochany zniknął, a ona odkryła, że jest w ciąży. A w jej świecie to najcięższa zbrodnia... W zapomnianej przez Boga wiosce w Cisjordanii kobiety są warte mniej niż zwierzęta domowe. Tu mężczyzna jest panem życia i śmierci żony, córki, siostry. Brat może bezkarnie zabić siostrę, matka - córkę, kolejną bezużyteczną dziewczynkę, jaka się urodzi. Tu kobiecie odbiera się godność, a nawet życie zgodnie z odwiecznym obyczajem i uświęconą tradycją. A śmierć jest karą dla dziewczyny, która zhańbi rodzinę. Tak jak Souad. Wyrok wydaje jej ojciec. Szwagier dokonuje egzekucji. Oblewa Souad benzyną i podpala... SOUAD przeżyła - cudem, ale rodzina usiłowała zabić ją nawet w szpitalu. Na zawsze jednak pozostanie straszliwie okaleczona - na ciele i duszy. I wciąż musi się ukrywać; dopóki żyje, jej rodzinę okrywa hańba. Spalona żywcem, opublikowana pod pseudonimem szokująca opowieść o piekle, jakim było jej dzieciństwo i młodość, stała się międzynarodowym bestsellerem. Wydana w 37 w krajach książka przerywa tabu milczenia wobec istniejącej nadal w krajach muzułmańskich barbarzyńskiej tradycji. Nieludzkiego obyczaju, prawa mężczyzn, na mocy którego co najmniej pięć tysięcy kobiet pada co roku ofiarą zbrodni honorowej. Nazwa - Spalona Żywcem Wyd. Kieszonkowe Autor - Souad Oprawa - Miękka Wydawca - Amber Kod ISBN - 9788324159406 Kod EAN - 9788324159406 Wydanie - 1 Rok wydania - 2016 Tłumacz - 31182,maria rostworowska; Format - 110 x 175 x 14 Ilość stron - 224 Podatek VAT - 5% Premiera - 2016-06-23

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Eyes on Target Little, Brown Book Group

Książki / Literatura obcojęzyczna

Told through the eyes of current and former Navy SEALs, EYES ON TARGET is an inside account of some of the most harrowing missions in American history-including the mission to kill Osama bin Laden and the mission that wasn't, the deadly attack on the US diplomatic outpost in Benghazi where a retired SEAL sniper with a small team held off one hundred terrorists while his repeated radio calls for help went unheeded. The book contains incredible accounts of major SEAL operations - from the violent birth of SEAL Team Six and the aborted Operation Eagle Claw meant to save the hostages in Iran, to key missions in Iraq and Afganistan where the SEALs suffered their worst losses in their fifty year history-and every chapter illustrates why this elite military special operations unit remains the most feared anti-terrorist force in the world. We hear reports on the record from retired SEAL officers including Lt. Cmdr. Richard Marcinko, the founder of SEAL Team Six, and a former Commander at SEAL team Six, Ryan Zinke, and we come away understanding the deep commitment of these military men who put themselves in danger to protect our country and save American lives.In the face of insurmountable odds and the imminent threat of death, they give all to protect those who cannot protect themselves. No matter the situation, on duty or at ease, SEALs never, ever give up. One powerful chapter in the book tells the story of how one Medal of Honour winner saved another, the only time this has been done in US military history. EYES ON TARGET includes these special features: - A detailed timeline of events during the Benghazi attack - Sample rescue scenarios from a military expert who believes that help could have reached the Benghazi compound in time - The US House Republican Conference Interim Progress Report on the events surrounding the September 11, 2012 Terrorist Attacks in Benghazi Through their many interviews and unique access, Scott McEwen and Richard Miniter pull back the veil that has so often concealed the heroism of these patriots. They live by a stringent and demanding code of their own creation, keeping them ready to ignore politics, bureaucracy and-if necessary-direct orders. They share a unique combination of character, intelligence, courage, love of country and what can only be called true grit.They are the Navy SEALs, and they keep their Eyes on Target.

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Under the Duvet Penguin

Powieści i opowiadania

'When people ask me what I do for a crust and I tell them that I'm a novelist, they immediately assume that my life is a non-stop carousel of limos, television appearances, hair-dos, devoted fans, stalkers and all the glitzy paraphernalia of being a public figure. It's time to set the record straight. I write alone, in a darkened bedroom, wearing my PJs, eating bananas, my laptop on a pillow in front of me ...' Her novels are adored by millions around the world

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GREATEST HIT(...AND 21 OTHER P - Dream Theater (Płyta CD)

Książki & Multimedia > Muzyka

Lista utworów - Płyta CD 1 1. Pull Me Under (2007 Remix) 2. Take the Time (2007 Remix) 3. Lie (Single Edit) 4. Peruvian Skies 5. Home (Single Edit) 6. Misunderstood (Single Edit) 7. The Test That Stumped Them All 8. As I Am 9. Endless Sacrifice 10. The Root of All Evil 11. Sacrificed Sons Płyta CD 2: 1. Another Day (2008 Remix) 2. To Live Forever 3. Lifting Shadows Of A Dream 4. The Silent Man 5. Hollow Yearts 6. Throught Her Eyes (Alternate Album Mix) 7. The Spirit Carries on 8. Solitary Shell (Single Edit) 9. I Walk Beside You 10. The Answer Lies Within 11. Disappear Opis - Wydana w 2008 roku kompilacja nagrań legendy progmetalu, która zawiera 22 piosenki na dwóch dyskach. Są wśród nich nagrania z regularnych płyt, od przełomowej "Images And Words" do "Octavarium", parę w innych wersjach bądź miksach, a także kawałek ze strony B singla "Lie", "To Live Forever". Jak przyznawał Mike Portnoy, muzycy starannie dobierali piosenki na składankę, aby zadowoliły zarówno starych fanów Dream Theater, jak i tych, którzy dopiero rozpoczynają swoją przygodę z twórczością zespołu.Spis utworów: CD 1 Strona 1 1. Pull Me Under [2007 Remix] 2. Take The Time [2007 Remix] 3. Lie [Edited Version] 4. Peruvian Skies 5. Home [Scene Six] [Edited Version] 6. Misunderstood [Edited Version] 7. The Test That Stumped Them All 8. As I Am 9. Endless Sacrifice 10. The Root Of All Evil 11. Sacrificed Sons CD 2 Strona 1 1. Another Day [2007 Remix] 2. To Live Forever 3. Lifting Shadows Off A Dream 4. The Silent Man 5. Hollow Years 6. Through Her Eyes [Scene Five] [Alternate Album Mix] 7. The Spirit Carries On [Scene Eight] 8. Solitary Shell [Edited Version] 9. I Walk Beside You 10. The Answer Lies Within 11. Disappear Nazwa - GREATEST HIT(...AND 21 OTHER P Autor - Dream Theater Wydawca - Rhino US Kod EAN - 0081227993818 Rok wydania - 2008 Nośnik - Płyta CD Ilość elementów - 2 Podatek VAT - 23% Premiera - 2008-03-28

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Shadow of the Sun Penguin

Literatura faktu

'Only with the greatest of simplifications, for the sake of convenience, can we say Africa. In reality, except as a geographical term, Africa doesn't exist'. Ryszard Kapuscinski has been writing about the people of Africa throughout his career. In a study that avoids the official routes, palaces and big politics, he sets out to create an account of post-colonial Africa seen at once as a whole and as a location that wholly defies generalised explanations. It is both a sustained meditation on the mosaic of peoples and practises we call 'Africa', and an impassioned attempt to come to terms with humanity itself as it struggles to escape from foreign domination, from the intoxications of freedom, from war and from politics as theft. The Beginning: Collision, Ghana 1958 More than anything, one is struck by the light. Light everywhere. Brightness everywhere. Everywhere, the sun. Just yesterday, an autumnal London was drenched in rain. The airplane drenched in rain. A cold, wind, darkness. But here, from the morning

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Singles - Phil Collins (Płyta CD)

Książki & Multimedia > Muzyka

Opis - Ku wielkiej radości milionów fanów, Phil Collins powrócił i dał fantastyczny koncert na otwarciu tenisowego turnieju US Open w Nowym Jorku. Wcześniej legendarny artysta przygotował cykl reedycji pod wspólnym tytułem "Take A Look At Me Now". Anglik postanowił sprezentować fanom jeszcze jedno wydawnictwo - składankę "The Singles". "The Singles" to wymarzona pozycja dla tych, którzy chcą mieć na jednym wydawnictwie wszystkie największe przeboje Phila Collinsa, a tych jest na kompilacji aż 45! Od "In The Air Tonight" począwszy, na tytułowym utworze z płyty "Going Back" skończywszy.Są na składance trzy brytyjskie numery jeden Collinsa, "You Can't Hurry Love", "Easy Lover" z gościnnym udziałem Philipa Baileya z Earth, Wind & Fire oraz "A Groovy Kind Of Love", jak i dziewięć piosenek, które znalazły się w pierwszej dziesiątce singlowego notowania na Wyspach: "In The Air Tonight", "Against All Odds (Take A Look At Me Now)", "One More Night", "Separate Lives", "Two Hearts", "Another Day In Paradise", "I Wish It Would Rain Down", "Both Sides Of The Story", "Dance Into The Light". Poza wyżej wymienionymi na "The Singles" znajdzie się także nominowany do Grammy singel "I Don't Care Anymore", nagrodzona Oscarem kompozycja "You'll Be In My Heart" z animacji "Tarzan", jak i utwory, które na stałe weszły do koncertowego repertuaru Phila Collinsa, by wymienić chociażby "Sussudio", "Don't Lose My Number", "Something Happened On The Way To Heaven". Podobnie jak w przypadku cyklu reedycji "Take A Look At Me Now", remastering został wykonany przez nominowanego do Grammy inżyniera dźwięku Nicka Davisa, który wykonał fantastyczną pracę przy boxie Genesis "1970-1975".Lista utworów: CD 1 1. In The Air Tonight 2. I Missed Again 3. If Leaving Me Is Easy 4. Thru These Walls 5. You Can't Hurry Love 6. I Don't Care Anymore 7. Don't Let Him Steal Your Heart Away 8. Why Can't It Wait 'Til Morning 9. I Cannot Believe It's True 10. Against All Odds 11. Easy Lover 12. Sussudio 13. One More Night 14. Don't Lose My Number 15. Take Me HomeCD 2 1. Separate Lives 2. A Groovy Kind Of Love 3. Two Hearts 4. Another Day In Paradise 5. I Wish It Would Rain Down 6. Something Happened On The Way To Heaven 7. That's Just The Way It Is 8. Hang In Long Enough 9. Do You Remember? 10. Who Said I Would 11. Both Sides Of The Story 12. Everyday 13. We Wait And We Wonder 14. Dance Into The Light 15. It's In Your EyesCD 3 1. No Matter Who 2. Wear My Hat 3. The Same Moon 4. True Colors 5. You'll Be In My Heart 6. Strangers Like Me 7. Son Of Man 8. Two Worlds 9. Can't Stop Loving You 10. The Least You Can Do 11. Wake Up Call 12. Look Through My Eyes 13. No Way Out 14. (Love Is Like A) Heatwave 15. Going Back Nazwa - Singles Autor - Phil Collins Wydawca - Warner Music Group Kod EAN - 0081227945916 Rok wydania - 2016 Nośnik - Płyta CD Ilość elementów - 3 Podatek VAT - 23% Premiera - 2016-10-14

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Beautiful Code O'Reilly Media

Książki / Literatura obcojęzyczna

How do the experts solve difficult problems in software development? In this unique and insightful book, leading computer scientists offer case studies that reveal how they found unusual, carefully designed solutions to high-profile projects. You will be able to look over the shoulder of major coding and design experts to see problems through their eyes. This is not simply another design patterns book, or another software engineering treatise on the right and wrong way to do things. The authors think aloud as they work through their project's architecture, the tradeoffs made in its construction, and when it was important to break rules. "Beautiful Code" is an opportunity for master coders to tell their story. All author royalties will be donated to Amnesty International. The book includes the following contributions: "Beautiful Brevity: Rob Pike's Regular Expression Matcher" by Brian Kernighan, Department of Computer Science, Princeton University; "Subversion's Delta Editor: Interface as Ontology" by Karl Fogel, editor of "QuestionCopyright.org", Co-founder of Cyclic Software, the first company offering commercial CVS support; "The Most Beautiful Code I Never Wrote" by Jon Bentley, Avaya Labs Research; "Finding Things" by Tim Bray, Director of Web Technologies at Sun Microsystems, co-inventor of XML 1.0; "Correct, Beautiful, Fast (In That Order): Lessons From Designing XML Validators" by Elliotte Rusty Harold, Computer Science Department at Polytechnic University, author of "Java I/O, Java Network Programming", and "XML in a Nutshell" (O'Reilly); and, "The Framework for Integrated Test: Beauty through Fragility" by Michael Feathers, consultant at Object Mentor, author of "Working Effectively with Legacy Code" (Prentice Hall). It also includes: "Beautiful Tests" by Alberto Savoia, Chief Technology Officer, Agitar Software Inc; "On-the-Fly Code Generation for Image Processing" by Charles Petzold, author "Programming Windows and Code: The Hidden Language of Computer Hardware and Software" (both Microsoft Press); "Top Down Operator Precedence" by Douglas Crockford, architect at Yahoo!Inc, Founder and CTO of State Software, where he discovered JSON; "Accelerating Population Count" by Henry Warren, currently works on the Blue Gene petaflop computer project Worked for IBM for 41 years; "Secure Communication: The Technology of Freedom" by Ashish Gulhati, Chief Developer of Neomailbox, an Internet privacy service Developer of Cryptonite, an OpenPGP-compatible secure webmail system; and, "Growing Beautiful Code in BioPerl" by Lincoln Stein, investigator at Cold Spring Harbor Laboratory - develops databases and user interfaces for the Human Genome Project using the Apache server and its module API.It also includes: "The Design of the Gene Sorter" by Jim Kent, Genome Bioinformatics Group, University of California Santa Cruz; "How Elegant Code Evolves With Hardware: The Case Of Gaussian Elimination" by Jack Dongarra, University Distinguished Professor of Computer Science in the Computer Science Department at the University of Tennessee, also distinguished Research Staff member in the Computer Science and Mathematics Division at Oak Ridge National Laboratory (ORNL) and Piotr Luszczek, Research Professor at the University of Tennessee; "Beautiful Numerics" by Adam Kolawa, co-founder and CEO of Parasoft; and, "The Linux Kernel Driver Model" by Greg Kroah-Hartman, SuSE Labs/Novell, Linux kernel maintainer for driver subsystems, author of "Linux Kernel in a Nutshell", co-author of "Linux Device Drivers, 3rd Edition" (O'Reilly).It also includes: "Another Level of Indirection" by Diomidis Spinellis, Associate Professor at the Department of Management Science and Technology at the Athens University of Economics and Business, Greece; "An Examination of Python's Dictionary Implementation" by Andrew Kuchling, longtime member of the Python development community, and a director of the Python Software Foundation; "Multi-Dimensional Iterators in NumPy" by Travis Oliphant, Assistant Professor in the Electrical and Computer Engineering Department at Brigham Young University; and, "A Highly Reliable Enterprise System for NASAs Mars Rover Mission" by Ronald Mak, co-founder and CTO of Willard & Lowe Systems, Inc, formerly a senior scientist at the Research Institute for Advanced Computer Science on contract to NASA Ames.It also includes: "ERP5: Designing for Maximum Adaptability" by Rogerio de Carvalho, researcher at the Federal Center for Technological Education of Campos (CEFET Campos), Brazil and Rafael Monnerat, IT Analyst at CEFET Campos, and an offshore consultant for Nexedi SARL; "A Spoonful of Sewage" by Bryan Cantrill, Distinguished Engineer at Sun Microsystems, where he has spent most of his career working on the Solaris kernel; "Distributed Programming with MapReduce" by Jeff Dean and Sanjay Ghemawat, Google Fellows in Google's Systems Infrastructure Group; "Beautiful Concurrency" by Simon Peyton Jones, Microsoft Research, key contributor to the design of the functional language Haskell, and lead designer of the Glasgow Haskell Compiler (GHC); and, "Syntactic Abstraction: The syntax-case expander" by Kent Dybvig, Developer of Chez Scheme and author of the Scheme Programming Language. It also includes: "Object-Oriented Patterns and a Framework for Networked Software" by William Otte, a Ph.D. student in the Department of Electrical Engineering and Computer Science (EECS) at Vanderbilt University and Doug Schmidt, Full Professor in the Electrical Engineering and Computer Science (EECS) Department, Associate Chair of the Computer Science and Engineering program, and a Senior Research Scientist at the Institute for Software Integrated Systems (ISIS) at Vanderbilt University; "Integrating Business Partners the RESTful Way" by Andrew Patzer, Director of the Bioinformatics Program at the Medical College of Wisconsin; and, "Beautiful Debugging" by Andreas Zeller, computer science professor at Saarland University, author of "Why Programs Fail: A Guide to Systematic Debugging" (Morgan Kaufman).It also includes: "Code That's Like an Essay" by Yukihiro Matsumoto, inventor of the Ruby language; "Designing Interfaces Under Extreme Constraints: the Stephen Hawking editor" by Arun Mehta, professor and chairman of the Computer Engineering department of JMIT, Radaur, Haryana, India; "Emacspeak: The Complete Audio Desktop" by TV Raman, Research Scientist at Google where he focuses on web applications; "Code in Motion" by Christopher Seiwald, founder and CTO of Perforce Software and Laura Wingerd, vice president of product technology at Perforce Software, author of "Practical Perforce" (O'Reilly); and, "Writing Programs for 'The Book'" by Brian Hayes who writes the Computing Science column in American Scientist magazine, author of "Infrastructure: A Field Guide to the Industrial Landscape"(W.W. Norton).

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The Honeymoon - Tina Seskis

Książki & Multimedia > Książki

Opis - Perfect for fans of Behind Closed Doors and Before I Go to Sleep, the author of One Step Too Far brings us another addictive psychological thriller - with a shock twist you won'tsee coming**There's trouble in paradise . . For as long as she can remember, Jemma has been planning the perfect honeymoon. A fortnight retreat to a five-star resort in the Maldives, complete with luxury villas, personal butlers and absolute privacy.It should be paradise. But it turned into a nightmare. Because the man Jemma married a week ago has just disappeared from the island without a trace. And now her perfect new life is vanishing just as quickly before her eyes. After everything they've been through together, how can this be happening" Is there anyone on the island who Jemma can trust" And above all - where has her husband gone? Endlessly gripping . . . It's a stomach-flipping humdinger of a thriller. We'll be pushing it into the hands of all our friends this summer Heat Everyone going to be talking about the twists and turns of The Honeymoon Good Housekeeping Will keep you on the edge of your seat Nazwa - The Honeymoon Autor - Tina Seskis Oprawa - Miękka Wydawca - Penguin Books Kod ISBN - 9781405917971 Kod EAN - 9781405917971 Rok wydania - 2017 Język - angielski Format - 13.4x19.8cm Ilość stron - 400 Podatek VAT - 5%

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Relaks z fletnią Pana 2CD cz.2 - Nazca, Eclipse, Mato Grosso (Płyta CD)

Książki & Multimedia > Muzyka

Opis - Relaks z fletnią Pana 2CD cz. 2 to dwupłytowa kompilacja. Covery znanych utworów zaprezentowane zostały w instrumentalnych wersjach na dwóch płytach CD. Całość jest utrzymana w spokojnym i relaksującym charakterze. Fletnia Pana, dawniej w Polsce określana jako multanki, to najstarszy na świecie drewniany instrument dęty. Nazwa pochodzi od imienia greckiego bożka Pana, który według mitu był twórcą fletni. Niegdyś instrument pasterski, dziś używany raczej przy tworzeniu muzyki w repertuarze rozrywkowym, folkowym i klasycznym. Wyjątkowy dźwięk kojarzy nam się z naturą i odpoczynkiem. Tracklista: CD 1 1. You Are Not Alone 2. Hello 3. Another Day in Paradise 4. Historia De un Amor 5. Hey Jude 6. Lady In Red 7. Chiquitita 8. Blue Eyes 9. Careless Whisper 10. And I love her 11. Hero 12. I Will Always Love You 13. I Just Called To Say I Love You 14. I'm Not In Love 15. Don't Cry For Me Argentina 16. Lately 17. Desperado Wykonawcy: 1-12 Nazca, 13-17 Mato Grosso CD 2 1. Promise Me 2. Follow You, Follow Me 3. Chiquitita 4. Wonderful Tonight 5. Living On My Own 6. Yeha Yeha 7. Field Of Gold 8. Barcarolle 9. Sleepwalk 10. All Through The Night 11. Cancion Aymara 12. Scarborough Fair 13. Le Jos De Ti 14. El Flautista Del Ande 15. La Puerta Del Sol 16. Ymbaya 17. Your Song 18. Arthur's Theme Wykonawcy: 1-16 Eclipse, 16-18 Mato Grosso Nazwa - Relaks z fletnią Pana 2CD cz.2 Autor - Nazca, Eclipse, Mato Grosso Wydawca - Soliton Kod EAN - 5901571094984 Rok wydania - 2016 Nośnik - Płyta CD Podatek VAT - 23% Premiera - 2016-06-25

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Buyer Personas - How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence.This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years - but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas , and craft a more relevant marketing strategy.

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If I Understood You, Would I Have This Look on My Face? Random House USA Inc

Książki / Literatura obcojęzyczna

NEW YORK TIMES BESTSELLER - Award-winning actor Alan Alda tells the fascinating story of his quest to learn how to communicate better, and to teach others to do the same. With his trademark humor and candor, he explores how to develop empathy as the key factor. "Invaluable."--Deborah Tannen, #1 New York Times bestselling author of You're the Only One I Can Tell and You Just Don't Understand Alan Alda has been on a decades-long journey to discover new ways to help people communicate and relate to one another more effectively. If I Understood You, Would I Have This Look on My Face? is the warm, witty, and informative chronicle of how Alda found inspiration in everything from cutting-edge science to classic acting methods. His search began when he was host of PBS's Scientific American Frontiers, where he interviewed thousands of scientists and developed a knack for helping them communicate complex ideas in ways a wide audience could understand--and Alda wondered if those techniques held a clue to better communication for the rest of us. In his wry and wise voice, Alda reflects on moments of miscommunication in his own life, when an absence of understanding resulted in problems both big and small. He guides us through his discoveries, showing how communication can be improved through learning to relate to the other person: listening with our eyes, looking for clues in another's face, using the power of a compelling story, avoiding jargon, and reading another person so well that you become "in sync" with them, and know what they are thinking and feeling--especially when you're talking about the hard stuff. Drawing on improvisation training, theater, and storytelling techniques from a life of acting, and with insights from recent scientific studies, Alda describes ways we can build empathy, nurture our innate mind-reading abilities, and improve the way we relate and talk with others. Exploring empathy-boosting games and exercises, If I Understood You is a funny, thought-provoking guide that can be used by all of us, in every aspect of our lives--with our friends, lovers, and families, with our doctors, in business settings, and beyond. "Alda uses his trademark humor and a well-honed ability to get to the point, to help us all learn how to leverage the better communicator inside each of us."--Forbes "Alda, with his laudable curiosity, has learned something you and I can use right now."--Charlie Rose

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