krainaksiazek field marketing a clear and concise reference 30257426

- znaleziono 37 produktów w 4 sklepach

Concise Encyclopedia of Investing - 2212826212

74,30 zł

Concise Encyclopedia of Investing Haworth Press

Inne 1

This A-to-Z reference provides clear, concise explanations of basic as well as more advanced investment terms to help even the most unsophisticated newcomer. This unique user-friendly handbook presents not only simple, brief explanations of various investing terms and concepts, but also a short discussion on each as to how it applies in everyday life. "The Concise Encyclopedia of Investing" clears the mysteries behind the foundations of investing, giving newbies solid information they can use to explore investment possibilities. Retirement terminology, market terminology, portfolio techniques, tax information, and investment options are explained using plain language to quickly answer often-asked questions. The book discusses basic terms such as common and preferred stocks, bonds, and capital gains, as well as more complex terms and concepts such as P/E ratio and pass-through security. Helpful lists of reference books and various online investment resources provide opportunities for investors to easily find more detailed information about specific topics. "The Concise Encyclopedia of Investing" includes explanations with everyday examples of basic and more complex concepts and terms such as: 401K; 403B; annuities; asset allocation; capital gains; commodities; convertibles; estate planning; face value; future value investments; guaranteed investment contract (GIC); hedge funds; index funds; marketing timing; money market fund (MMF); non qualified retirement plans; open end funds; option contract; pass-through security; precious metals; Present Value Investments; P/E Ratio; PPI; REIT; Real Rate of Return; ROE; statements of retained earnings; STRIPS; systematic risk; UIT; variable annuities; yield-to-maturity; and zero coupon securities. "The invaluable Concise Encyclopedia of Investing" is perfect for anyone grappling with investment terminology. This reference is sure to become an indispensable desktop resource for any new investor.

Sklep: Albertus.pl

Concise Encyclopedia of the Baha'i Faith - 2862677263

79,55 zł

Concise Encyclopedia of the Baha'i Faith Oneworld Publications

Książki / Literatura obcojęzyczna

Written by a well-known author in the field of Baha'i studies, this is a comprehensive and accessible encyclopedia to the youngest of the world religions. Regarded as the second most widespread faith after Christianity, with adherents in almost every country around the globe, the Baha'i faith is nevertheless unfamiliar to many. here Dr Smith traces the origins and development of the religion from 19th century Iran to the modern day, introducing its central figures and major historical events. combining breadth with a readable yet concise style, he provides a balanced overview of Baha'i scriptures, doctrines and practices, social teachings and organization. This reference work presents a clear and knowledgeable view of a fascinating new religion.

Sklep: Libristo.pl

Target Volume Delineation and Field Setup - 2877609245

527,50 zł

Target Volume Delineation and Field Setup Springer Nature Switzerland AG

Książki / Literatura obcojęzyczna

This practical guide, now in a revised and updated second edition with more clinical cases for different stages, is designed as a concise reference on the delineation of target volumes in radiation oncology. Clear guidance is provided on simulation, setup, and field design for all of the malignancies commonly encountered by practicing radiation oncologists, and slice-by-slice examples are provided for different clinical stages and scenarios. The new edition of this book fully covers modern radiotherapy field design, with inclusion of guidelines on immobilization and simulation for 3D-conformal radiotherapy, intensity-modulated radiation therapy, and stereotactic body radiation therapy. Target Volume Delineation and Field Setup: A Practical Guide for Conformal and Intensity-Modulated Radiation Therapy is written by leading radiation oncologists who provide their expert opinions on all relevant aspects.

Sklep: Libristo.pl

Sport Marketing - 2869869314

120,39 zł

Sport Marketing SAGE Publications Ltd

Książki / Literatura obcojęzyczna

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.

Sklep: Libristo.pl

Medical Statistics Made Clear - 2822223407

133,78 zł

Medical Statistics Made Clear Royal Society of Medicine Press

Medycyna > English Division

There is no need to be wary of medical statistics with this book at your side. It is important that clinicians have a basic understanding of statistics if they are to fully understand the peer reviewed literature emerging from the field of evidence-based medicine. This book clearly explains commonly-used statistical techniques to aid understanding of published literature, describing the key concepts without bombarding the reader with mathematical formulae. As an introductory text, it covers a great deal of ground in concise fashion and makes reference to the majority of statistical methods that are likely to be encountered. It is a considerable challenge to cover such a large number of topics in a book of this size... the author has succeeded. -- Journal of Telemedicine and Telecare, 2003 This is a useful little book for the shelf, and you will soon find yourself thumbing through it. -- Bandolier An excellent introduction to the dark art of statistical analysis and also a very good 'jargon-buster'. Unlike many textbooks on statistics, this book avoids the use of mathematical equations, and so it is a very useful means of introducing non-mathematical people to the ideas behind common statistical processes. -- Current Medical Research Opinion This is a sound textbook which provides a comprehensive overview of medical statistics... -- Dr Avril Drummond, British Journal of Occupational Therapy, July 2003 66 (7) This book is short, clear and competently written and should be of great value not only to people engaged in research, but for everyone who wants to check for themselves whether what technical paper asserts in its conclusions is justified by the work that was done. -- Derek Steinberg, Psychiatrist, The British Holistic Medical Association The book is of great practical value for any geriatrician or gerontologist who has to test hypotheses, assessing therapeutic advances, and who evaluates the validity of collected data. The author's aim to write a practical guide concerning basic concepts of medical statistics is outstandingly achieved. -- Gerontology, 2004

Sklep: Ksiazki-medyczne.eu

Interpreting Personality Tests: A Clinical Manual for the MMPI-2, MCMI-III, CPI-R & 16PF - 2869880568

718,14 zł

Interpreting Personality Tests: A Clinical Manual for the MMPI-2, MCMI-III, CPI-R & 16PF John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Personality assessment is a major component of many mental health practices, as well as a required course in most graduate programs in psychology. Interpreting Personality Tests is a clear, succinct guide that offers practicing clinical psychologists and graduate students precise interpretive guidelines for the four main personality inventories MMPI-2, MCMI-III, CPI-R, and 16PF. This accessible book provides step-by-step procedures for clinical personality interpretation, helping mental health professionals determine the psychological health of their clients, ascertain maladjustment and problem behaviors, and ultimately reach a diagnosis. The book is divided into four chapters devoted to each of the key personality tests: Minnesota Multiphasic Personality Inventory-2(MMPI-2) Chapter One includes the history and development of the original MMPI, along with original MMPI norms, MMPI-2 norms, and transformed scores.There is a full interpretation of the MMPI-2 validity scales, including the Lie Scale, F Scale, Backside F Scale, K Scale, True Response Inconsistency Scale, Variable Response Inconsistency Scale, Dissimulation Index, Superlative Self-Assessment Scale, Infrequency-Psychopathology Scale, Weiner s Subtle and Obvious Items, and Mean Profile Elevation. Also covered is interpretation of MMPI-2 Code Types for One-Point and Two-Point Codes. Millon Clinical Multiaxial Inventory-III (MCMI-III) Chapter Two explores the background and history of this test, including information on test development and Base Rate scores. It explains how to interpret the MCMI-III scales, including Disclosure (Scale X), Desirability (Scale Y), and Debasement (Scale Z). There are also full interpretations for One-Point and Two-Point Codes, which includes information on Millon s current thinking about subtypes of personality disorders. California Psychological Inventory-Revised (CPI-R) Chapter Three provides a general overview of the test and its philosophical basis.It explains how to achieve correct interpretation of the test by inspecting patterns of elevations on different classes of scales, which are subdivided into one of four classes: Class I, to assess interpersonal adequacy; Class II, to assess interpersonal controls, values, and beliefs; Class III, to assess intellectual achievement and academic ability; and Class IV, to assess measures of personal styles. There is also information on scale interaction interpretations. Sixteen Personality Factors (16PF) Beginning with the test s background and history, Chapter Four outlines all steps in the interpretive process of the 16PF basic scales, including Impression Management, Acquiescence, and Infrequency. Also covered is configural interpretation, with a detailed list of configurations presented as hypotheses for further consideration and verification. Clear and concise, Interpreting Personality Tests is an invaluable resource for everyone in the assessment field. The only concise guide to address each of the four most frequently used personality tests. Personality assessment is a crucial part of the mental health process.Interpreting Personality Tests is the ultimate guide for psychologists, counselors, and students who want to learn how to interpret the four key personality inventories. Offering hundreds of interpretive data profiles, this volume is a valuable source of information for these major objective personality tests: Minnesota Multiphasic Personality Inventory-2 (MMPI-2) Millon Clinical Multiaxial Inventory-III (MCMI-III) California Psychological Inventory-Revised (CPI-R) Sixteen Personality Factors (16PF) For definitive, precise guidance on clinical personality interpretation, Interpreting Personality Tests is the reference the assessment field has been waiting for.

Sklep: Libristo.pl

Running a Bar For Dummies 2e - 2867106796

107,52 zł

Running a Bar For Dummies 2e John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Get insider details on how to operate a successful bar Running a Bar For Dummies, 2 nd Edition shows established and future bar owners how to establish and maintain a successful business. Using clear, concise language, this For Dummies guide contains all the information you need to start your bar off on the right foot. From grand opening to last call, you'll discover the insider tricks that keep the business end running smoothly and the customers happily engaged. With updated information on marketing and social media, the book walks you step by step through the entire process, revealing the nitty-gritty details most new bar owners only discover after starting. The bar business continues to grow; however, securing running capital and having knowledge about the business are cited as the two biggest reasons new bars fail. Running a Bar For Dummies, 2 nd Edition shines a light on these issues to help bar owners prepare properly. The book helps you find your way through the maze of licensing and permits, developing a business plan, and preparing for your grand opening, plus offers clear, no-nonsense guidance on dealing with tough customers.Every step of the way, Running a Bar For Dummies, 2 nd Edition is a reference you can count on. Understand the bar business and important legal issues Stock the necessities, including equipment and inventory Promote your business using marketing and social media Manage expenses and control cash flow When run correctly, a bar can be an extremely profitable business, but the key to success is knowing exactly what you're getting into. By recognizing common problems and teach you how to adapt quickly to changing conditions, Running a Bar For Dummies, 2 nd Edition provides the information you need to develop those skills, and get your bar started.

Sklep: Libristo.pl

Electricity - A Self-Teaching Guide - 2871149148

101,59 zł

Electricity - A Self-Teaching Guide John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Learn electricity at your own pace What makes a light bulb work? What overloads a fuse? How does a magnetic field differ from an electrical field? With Electricity: A Self-Teaching Guide, you'll discover the answers to these questions and many more about this powerful, versatile force that everyone uses, yet most of us don't understand. Ralph Morrison demystifies electricity, taking you through the basics step by step. Significantly updated to cover the latest in electrical technology, this easy-to-use guide makes familiar the workings of voltage, current, resistance, power, and other circuit values. You'll discover where electricity comes from, how electric fields cause current to flow, how we harness its tremendous power, and how best to avoid the various pitfalls in many practical applications when the time comes for you to put your knowledge to work. The clearly structured format of Electricity makes it fully accessible, providing an easily understood, comprehensive overview for everyone from the student to the engineer to the hobbyist. Like all Self-Teaching Guides, Electricity allows you to build gradually on what you have learned-at your own pace.Questions and self-tests reinforce the information in each chapter and allow you to skip ahead or focus on specific areas of concern. Packed with useful, up-to-date information, this clear, concise volume is a valuable learning tool and reference source for anyone who wants to improve his or her understanding of basic electricity.

Sklep: Libristo.pl

BUSINESS IN ACTION PLUS COURTALND BOVEE NOWA - 2862565112

498,54 zł

BUSINESS IN ACTION PLUS COURTALND BOVEE NOWA WYDAWCA

Podręczniki, artykuły szkolne > Podręczniki do szkół podst. i średnich

Business in Action plus Pearson MyLab Business with Pearson eText, Global Edition   This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.   This package includes Pearson MyLab Business.   A concise and comprehensive introduction to business Business in Action  remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the  9th Edition  has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So, students can focus on what

Sklep: ksiazkitanie.pl

Aquaculture - 2878321899

646,49 zł

Aquaculture John Wiley and Sons Ltd

Książki / Literatura obcojęzyczna

A clear illustration of the important role of aquaculture in supporting food security, livelihoods, and economic development around the worldThis new edition of Aquaculture: Farming Aquatic Animals and Plants covers important aspects of the culture of fish, shellfish, and algae in freshwater and marine environments. Subject areas covered include principles of aquaculture, water quality, environmental impacts of aquaculture, desert aquaculture, reproduction, life cycles and growth, genetics and stock improvement, nutrition and feed production, diseases, vaccination, post-harvest technology, economics and marketing, and future developments of aquaculture. Separate chapters also cover the culture of algae, carps, salmonids, tilapias, catfish, marine and brackish fishes, soft-shelled turtles, barramundi, marine shrimp, mitten crabs, and other decapod crustaceans, bivalves, gastropods, and ornamental species. This edition also provides greater coverage of aquaculture in China, reflecting the country's importance in the global scene.Providing core scientific and commercially useful information, and written by 35 eminent international authors, this expanded and fully updated Third Edition of Aquaculture is essential reading for all students and professionals studying and working in aquaculture. Fish farmers, hatchery managers, and those in aquaculture support and supply industries, such as feed manufacturing, will find an abundance of commercially useful information within this important and now established book.Describes the multitude of developments that have occurred within the aquaculture field over the last 15 yearsIncludes a major revision of production statistics and trends, discussion of technical developments, and revised and extended coverage provided by broader international authorshipBrings together 35 internationally recognized contributors, including a number of new contributorsAquaculture: Farming Aquatic Animals and Plants, Third Edition is a recommended text for students of the subject and a concise reference for those working in or entering into the industry.

Sklep: Libristo.pl

Management of Prostate Cancer - 2822223361

594,27 zł

Management of Prostate Cancer Humana Press

Medycyna > English Division

This thoroughly updated and revised edition of a widely acclaimed book provides concise and authoritative guidance to today's best therapeutic regimens for the diagnosis and treatment of prostate cancer. The authors explain the trends in diagnosis and mortality, new PSA isoforms for diagnosis, PSA screening, chemoprevention, biopsy techniques, sural nerve grafting, and hereditary prostate cancer. Additional chapters reflect progress in the management of locally advanced disease, the use of nomograms to predict outcomes, the medical management of erectile dysfunction, brachytherapy, and deciding between surgery and radiation. A compact disk accompanies the book for downloading the book to a PC or PDA. "...a valued addition to the literature of prostate cancer. All treating these patients should find some value and useful information in this book; it is an important update of the first edition." - Doody's Health Sciences Book Review Journal "This is a valued addition to the literature of prostate cancer. The clinical issues relevant to the disease are appropriately addressed and the book is one of the more current ones available. The authors are well recognized and their opinions in their respective chapters are presented clearly. All treating these patients should find some value and useful information in this book; it is an important update of the first edition." - Doody's Health Sciences Book Review Journal Reviews of the first edition: "Presently, early detection and treatment remain our best hope for the cure of this common disease. Dr. Klein has assembled an outstanding group of authors to contribute to Management of Prostate Cancer. Those who take the time to read it will have a much better understanding of the management of prostate cancer."-Foreword by Ralph A. Straffon, MD "...Klein's Management of Prostate Cancer provides a balanced and comprehensive review...the 20 chapters are well written and provide a balanced view of the issues in diagnosis and treatment. The book's best feature is that it presents both sides of the picture...Thompson and Foley present in a point-counterpoint style arguments that support or refute the effectiveness of screening, the clinical significance of detected disease, and the effectiveness of local treatment, as well as opposing views on cost and the quality of data from prospective trials...A second feature of this book is its practical approach to the management of prostate cancer and the complications of treatment...The third feature of this book is its emphasis on new horizons...Management of Prostate Cancer is an informative review, and most of the chapters should be readily understood by patients and physicians alike. The last two chapters, on the surgeon's and radiation oncologist's perspectives, would be valuable reading for any man with prostate cancer who must decide whether to undergo surgery or radiation therapy. The chapter on screening provides important insights for primary care physicians facing the problem of whether to recommend screening."-The New England Journal of Medicine "This book is a must read for any physician desiring a complete and up-to-date understanding of prostate cancer. All aspects of this variable, complex, and prevalent disease are discussed in the 20 chapters, with contributions from 43 clinicians involved in the diagnosis and treatment of prostate cancer...Outstanding discussions analyze risk factors and genetic markers...The Management of Prostate Cancer will provide the clinician with a current, complete snapshot of all issues involved in the diagnosis and management of this disease. It should be part of the library of all urologists. Pathologists, radiation oncologists, medical oncologists, surgical oncologists, and general surgeons will find this text very useful as a reference for the latest developments in this field."-Current Surgery "The book offers recent survey in the field of prostate cancer epidemiology, risk factor, molecular markers, diagnostic procedures (including prostate biopsy), transrectal ultrasonography, computer tomography, magnetic resonance, the techniques of radical prostatectomy, radiotherapy and hormone therapy. Moreover there are on clinical practice oriented chapters, as interpretation of pathological findings, perioperative care, life quality evaluation, posttherapeutical urological disorders and modes of sexual rehabilitation, as well as adequate instructions of surgeon and radiotherapeutist for the period following adequate treatment...This publication represents an outstanding work devoted to the current state-of-the-art of the diagnosis and treatment of cancer, based on molecular-biological technology. It gives a comprehensive view about new achievements in molecular oncology and about innovations in research of human cancers. ...The book can be fully recommended for medical oncologists, surgeons and gynecologists engaged in cancer treatment as a guide in this new rapidly developing topic...The book offers an up-to-date information on prostate cancer diagnostics and treatment and can be fully recommended to all physicians, especially to urologists, radiotherapeutists and oncologists."- Neoplasma "...this book is a comprehensive and concise update of the current knowledge of prostatic cancer...includes up-to-date information on the evaluation and treatment as well as the molecular biology, epidemiology and pathology of prostate cancer. Surgical treatment, radiation therapy, hormonal therapy, gene therapy and other therapeutic modalities are emphasized. Issues of early detection, quality of life and complications after treatment, and patient counseling are also broadly discussed...The strength of this book lies in its well-balanced and concise review of current diagnostic and therapeutic methods. Most of the illustrations and tables are good, and the references are current...The often ignored topic of hormone refractory prostate cancer is well presented...this book is practical, well illustrated and of value for those who would like to have a better understanding of the management of prostate cancer. It is a worthwhile resource for the general urologist, radiation and urological oncologists as well as for residents in training." - Journal of Urology "...this book is both timely and useful for all clinicians who wish to obtain a clear and up-to-date account of the management of prostate cancer." - British Journal of Surgery

Sklep: Ksiazki-medyczne.eu

Resilient Storage Networks Designing Flexible Scalable Data - 2212826909

211,10 zł

Resilient Storage Networks Designing Flexible Scalable Data Butterworth Heinemann

Informatyka

A resilient storage network is an environment where data is always available for the needs of the business. This book explains the components, as well as how to design and implement a resilient storage network for workgroup, departmental, and enterprise environments. Storage networks are an enabling capability combining technology and best practices to provide the foundation to support information technology systems and applications. Storage networks can be of various sizes, shapes, and technologies. This book shows you how to implement a resilient storage network infrastructure using different technologies including ATM, DWDM, FCIP, Fibre Channel, FICON, iFCP, InfiniBand, IP, iSCSI, Life Cycle Management, NAS, Object Based Storage, RAID, RDMA, Remote Mirroring, Replication, SAN, SCSI, SMI-S, SONET/SDH, Storage Services, Tape, Virtualization, and Volume Managers."Greg Schulz has written the most authoritative and definitive book on storage networking. It is must reading for anyone considering procurement of storage or currently has a network and requires storage that will be accessible across the network. His insights on configuring and managing storage make this a truly invaluable reference for not only those entering the storage arena but also for seasoned storage managers." --Peter Doob

Sklep: Albertus.pl

Contemporary Advertising - 2212828774

187,20 zł

Contemporary Advertising McGraw-Hill

Inne 1

Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the Ĺźcoffee table bookĹź for Advertising, it is known for its current examples, the authorĹźs ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns. Excellent IMC coverage: an increased focus on Integrated Marketing Communications. IMC is introduced early in the text and numerous examples illustrate and reinforce its importance throughout showing students how various marketing and promotional elements must be coordinated to communicate effectively.|The Advertising Experience. These new end-of-chapter exercises are hands-on in application and place the student in the advertisersĹź shoes. Effective as outside assignments or in-class discussion starters, The Advertising Experience allows students to effectively apply their knowledge of each chapter. |New Teaching Video: The International Advertising Festival at Cannes, France, is the largest and most prestigious advertising competition in the world. For one week, thousands of advertising executives from around the world descend on the French Riviera to network, party, show their best work, and take home the gold. Held every year right after the famous Cannes Film Festival, the Ĺźfestival de film publicitaireĹź features thousands of entries in every medium and every language Ĺź all competing for the coveted Gold Lion statues. This video features over 100 award-winning commercials and ads hand-picked by the author to illustrate various topics from the text. The video segments are aligned with each part of the text to easily facilitate in-class discussions.|Campaign Video Series: With the tenth edition, Contemporary Advertising introduces a new campaign video. Each video in this series focuses on a campaign and gives insights into both the agency and client roles in its development. Each video follows the step-by-step development of a complete advertising campaign and are ideal for compare and contrast discussions of each campaign.|Excellent Website: Includes more resources for students and instructors. Student resources include student quizzing. the Advertising Reference Library, Career Planning in Advertising, Industry Resources, Advertising and IMC Plan outlines, and clips from the video package. The InstructorĹźs side includes the InstructorĹźs Manual, PowerPoint, Video Clips and Video InstructorĹźs Manual, link to industry resources and link to PageOut for access to test materials. |Chapter-opening vignettes: capture and hold students' interest. The vignettes are closely tied to chapter content and provide real world examples that show advertising in action. Opening vignettes feature companies like Altoids, Kodak, Abercrombie & Fitch, Gateway, and Dell.|Award-winning graphic design: an important feature for a book that teaches students about the importance of quality in advertising art and production.|Full-color advertising portfolios: These portfolios bring students real-life examples of the best advertising example in the field. These examples provide unique insight into the world of advertising and how it weaves relevance to the world we live inĹźfrom the groundbreaking historical ads of Kodak and Coca-Cola to modern images from Target and Motorola.|The Evolution of Advertising: Chapter 2 examines the socio-economic impact of advertising over the years. An interesting historical portrait is created that gives students a more objective view of why advertising has moved in the direction that it has, how and why it has evolved, and where the future of advertising is headed. |Creative Department: this feature shows how print and television ads are produced. Transvision mylar inserts effectively illustrate the production process by featuring the many phases in the creation of a print ad.|Ethical Issues: these boxed readings introduce students to current topics and controversies in advertising, showing them the thought processes and decisions advertisers make each day.|Checklists: located throughout the text, this feature stimulates memory, organize thinking, and reinforce important chapter topics, tools, and skills.|Internet Exercises: each chapter features exercises that require students to access the World Wide Web and research the answers to questions relevant to the chapter topic.

Sklep: Albertus.pl

Medical Mycology - Cellular and Molecular Techniques - 2873617449

443,68 zł

Medical Mycology - Cellular and Molecular Techniques John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Medical Mycology: Cellular and Molecular techniques is a clear and concise overview of the subject that details the techniques essential for ongoing research in the area. Drawing together contributions from both scientists and clinicians working in the field, the text will provide a valuable perspective on the applicability of specific techniques to patient care. A wide range of molecular, immunological and cytological techniques are discussed throughout, with the inclusion of protocol section in each chapter designed to provide both a background a up-to-date account of the applications of each procedure. Every technique is fully referenced and illustrations are provided where required to enhance student understanding.* comprehensive introduction to the key techniques critical to the study of medical mycology* clear explanation of how each technique is applied in the lab* contributions from internationally recognised experts in the field* outlines the background to many techniques required for the successful completion of a research project An invaluable reference for students of microbiology, biochemistry and molecular biology as well as postgraduates and researchers in the field of medical mycology looking for an up-to-date overview of the latest laboratory techniques.

Sklep: Libristo.pl

Cosmetic Dermatology - 2822222833

389,67 zł

Cosmetic Dermatology Springer Verlag

Medycyna > English Division

This book focuses on cosmetic dermatology for all skin types (Fitzpatrick Skin Types I-VI). It provides the dermatologist with the essential information needed to properly treat all skin types cosmetically. All chapters have been written by dermatologists with many years of personal experience in the field. The volume includes an overview of the systemic, intrinsic and extrinsic aging process in all skin types, essential information on anti-aging skin care product ingredients, detailed discussions of patient selection and indications, and a wide range of cosmetic procedures. Through its well-organized use of sidebars, photographs and illustrations, this concise book allows you to extract any information you may need quickly and easily. As a clinician working in this area you will gain helpful insights by making use of this excellent tool, which is also full of important, well-illustrated information for your future reference. From the reviews: "On 170 pages basic theoretical and practical aspects of skin aging are discussed. ... The tables are of high quality and well chosen. A wide-ranging list of up-to-date references is provided. ... The book has a clear structure, a well-organized layout with 'core messages' and a list of contents at the start of each chapter. Overall this volume is highly recommended for those who want to become specialized in the field of medical cosmetics and aesthetic reconstructive dermatology." (Christiane Bayerl, Archives of Dermatological Research, Vol. 298, 2006) "This is an ambitious little book. It attempts to cover a broad variety of topics in the field of cosmetic dermatology. ... the target audience of this small book is probably those with little or no experience in cosmetic dermatology. ... the book is nicely presented. It is well organized into numerous small sections and is well referenced. ... a resident or medical student interested in this field would benefit from reading it." (William P. Coleman III, American Society for Dermatologic Surgery, Vol. 32, 2006)

Sklep: Ksiazki-medyczne.eu

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