419,97 zł

Science of Cooking: Understanding the Biology and Chemistry Behind Food and Cooking John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Written as a textbook with an online laboratory manual for students and adopting faculties, this work is intended for non-science majors / liberal studies science courses and will cover a range of scientific principles of food, cooking and the science of taste and smell. Chapters include: The Science of Food and Nutrition of Macromolecules; Science of Taste and Smell; Milk, Cream, and Ice Cream, Metabolism and Fermentation; Cheese, Yogurt, and Sour Cream; Browning; Fruits and Vegetables; Meat, Fish, and Eggs; Dough, Cakes, and Pastry; Chilies, Herbs, and Spices; Beer and Wine; and Chocolate, Candy and Other Treats. Each chapters begins with biological, chemical, and /or physical principles underlying food topics, and a discussion of what is happening at the molecular level. This unique approach is unique should be attractive to chemistry, biology or biochemistry departments looking for a new way to bring students into their classroom. There are no pre-requisites for the course and the work is appropriate for all college levels and majors.

Sklep: Libristo.pl

200,18 zł

Understanding Nanomaterials CRC Press Inc.

Medycyna > English Division

With a selective presentation of topics that makes it accessible for students who have taken introductory university science courses, Understanding Nanomaterials is a training tool for the future workforce in nanotech development. This introductory textbook offers insights into the fundamental principles that govern the fabrication, characterization, and application of nanomaterials. Provides the Background for Fundamental Understanding Assuming only a basic level of competency in physics, chemistry, and biology, the author focuses on the needs of the undergraduate curriculum, discussing important processes such as self-assembly, patterning, and nanolithography. His approach limits mathematical rigor in the presentation of key results and proofs, leaving it to the instructor's discretion to add more advanced details, or emphasize particular areas of interest. With its combination of discussion-based instruction and explanation of problem-solving skills, this textbook highlights interdisciplinary theory and enabling tools derived from chemistry, biology, physics, medicine, and engineering. It also includes real-world examples related to energy, the environment, and medicine. Author Malkiat S. Johal earned his Ph.D. from the University of Cambridge in England. He later served as a post-doctoral research associate at Los Alamos National Laboratory, New Mexico, where he worked on the nonlinear optical properties of nanoassemblies. Dr. Johal is currently a professor and researcher at Pomona College in Claremont, California. His work focuses on the use of self-assembly and ionic adsorption processes to fabricate nanomaterials for optical and biochemical applications. ... physical chemists will enjoy building their teaching around the well-explained material in this book ... students will find it clear and informative. In particular, the end- of-chapter questions are valuable. -Chemistry World ... will serve students well in their goal to gain a greater understanding of why nanoscaled systems are of great interest, how they are fabricated, and how they are characterized using a wide variety of analytical instrumentation very commonly found in university and industrial settings. -Marcus D. Lay, University of Georgia, Athens, USA The writing is very fluid. The problems and figures are good. Overall, I learned a great deal about surface science techniques from this manuscript. -Lisa Klein, Rutgers University, Piscataway, New Jersey, USA

Sklep: Ksiazki-medyczne.eu

94,10 zł

Microbiology for Health Sciences Lippincott Williams & Wilkins

Zdrowie, medycyna

This is the fifth edition of a general introduction for students of medical sciences. The previous edition was published in 1992. The 10-chapter book describes various concepts in microbiology and includes many study problems and questions. The textbook provides content for an introductory course on microbiology. The book includes chapters on chemistry, pathogenicity, and epidemiology. The questions provide a self-evaluation mechanism for the student. The author has achieved these worthwhile objectives. The book is written as an introductory text for the healthcare student. I agree with this as the audience. The reading level and content seem appropriate for these students. The authors have many years of experience teaching this type of course at the community college level. The list of academic accomplishments of the authors is impressive. Illustrations are very important in a book on microbiology; and this book is well illustrated. This book includes a short list of current suggested readings as opposed to specific references. The table of contents and index are comprehensive. The thought-provoking problems and questions found at the end of each chapter are the best features of the book. This comprehensive textbook could serve as a useful guide to the beginning healthcare student taking a microbiology class. Bookstores on college campuses offering introductory courses on microbiology should have this available. The book would make a useful reference for any medical library.

Sklep: Albertus.pl

313,74 zł

Strategic Market Management - Global Perspectives First Edition John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

The book is a European adaptation of our current US book: Strategic Market Management, 9th edition by David Aaker. The new edition text will be a mainstream text suitable for all business students studying strategy and marketing courses in the UK and Europe. It will take into account the substantive changes made by David Aaker in the 8th and 9th edition of the US textbook. The major differences in these and the 7th edition of the US book which, was the basis of the first European adaptation are the coverage of branding and greater emphasis of innovation. These were both added into the first European edition. New topics will be identified that are not covered that should be for example the financial aspects of marketing. The new edition will also include revised and updated European case material.§A global perspective is an essential aspect of the new edition. This reflects the lived experience of the student reader but also their likely professional challenges. This will be achieved by the use of examples and vignettes. The previous European edition was entirely re-populated with new examples. For the new edition, new examples will be employed to drive the global ambition and to respond to the substantive changes of the 8th and 9th US editions.Developing and implementing strategies is now very different than it was only a few decades ago, when the business environments were more stable and simpler. Every market can now be described as dynamic. As a result, firms need to be able to adapt strategies in order to stay relevant. It is a challenging but exciting time, full of opportunities as well as threats.§Strategic Market Management: Global Perspectives is motivated by the strategic challenges created by the dynamic nature of markets. The premise is that all traditional strategic management tools either do not apply or need to be adapted to a more dynamic context.§The unique aspects of the book are its inclusion of:§A business strategy definition that includes product/market scope, value proposition, and assets and competences.§A structured strategic analysis including a detailed customer, competitor, market, and environmental analysis leading to understanding of market dynamics that is supported by a summary flow diagram, a set of agendas to help start the process, and a set of planning forms.§Concepts of strategic commitment, opportunism, and adaptability and how they can and should be blended together.§Bases of a value proposition and strong brands. A strategy without a compelling value proposition will not be market driven or successful. Brand assets that will support a business strategy need to be developed.§Creating synergetic marketing with silo organizations defined by products or countries. All organizations have multiple products and markets and creating cooperation and communication instead of competition and isolation is becoming an imperative.§This book is essential reading for students on strategy and marketing courses at undergraduate level as well as MBA.§There will be a website accompanying the book www.wileyeurope.com/college/aakerwith PowerPoint presentations and a set of lecture suggestions for each chapter; a test bank; several course outlines, and additional case studies.

Sklep: Libristo.pl

Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice

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