krainaksiazek social media marketing workbook 2017 edition how to use social media for business 26818237
- znaleziono 15 produktów w 4 sklepach
70,58 zł
Social Media Marketing Workbook 2019: How to Leverage The Power of Facebook Advertising, Instagram Marketing, YouTube and SEO To Explode Your Business Independently Published
Książki / Literatura obcojęzyczna
Updated SUMMER 2019 Edition with The Newest Social Media StrategIes The key to success on social media is to build a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal custom
Sklep: Libristo.pl
116,54 zł
New Rules of Marketing & PR: How to Use Conten t Marketing, Podcasting, Social Media, AI, Live Vi deo, and Newsjacking to Reach Buyers Directly John Wiley & Sons Inc
Książki / Literatura obcojęzyczna
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniquesAs the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising!The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.The definitive guide on the future of marketing, this must-have resource will help you:* Incorporate the new rules that will keep you ahead of the digital marketing curve* Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you* Gain valuable insights through compelling case studies and real-world examplesThe eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Sklep: Libristo.pl
120,19 zł
Social Media Marketing All-in-One For Dummies, 5th Edition John Wiley & Sons Inc
Książki / Literatura obcojęzyczna
Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. * Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more * Blend your social side with your traditional marketing presence * Become more engaging and metric your success * Get to know your fans with user data Wherever you're coming from--social media strategist, site manager, marketer, or something else--social media is where your customers are. This book shows you how to be there, too.
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62,89 zł
Social Media: The Art of Marketing on YouTube, Facebook, Twitter, and Instagram for Success Createspace Independent Publishing Platform
Książki / Literatura obcojęzyczna
Are you unsure about how to use social media marketing for your business? Do you want to know how to use social media marketing and advertising to boost your sales and bottom line? Then you have discovered the right book. In this book, you are going to lea
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737,78 zł
Marketing Research, Twelfth Edition John Wiley & Sons Inc
Książki / Literatura obcojęzyczna
Marketing Research: Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business decisions. Offering a practitioner's perspective, thisfully-updated edition covers both marketing research theory and practice to provide students with a comprehensive understanding of the subject. A unique applications-based approach--grounded in the authors' 50 years' combined experience in the marketing research industry--features real data, real people, and real research to prepare students for designing, conducting, analyzing, and integrating marketing research in their future business careers.Already a standard text in marketing research courses, the twelfth edition contains thoroughly revised content that reflects the latest trends, practices, and research in the field. Numerous examples of companies and research firms, such as Twitter, ESPN, Ford, and General Motors, are featured throughout the text to illustrate how marketing research is gathered and used in the real world. Detailed yet accessible chapters examine topics including marketing intelligence, problem definition and exploratory research, big data and data analytics, online and social media marketing research, questionnaire design, statistical testing, and managing marketing research studies and teams.
Sklep: Libristo.pl
518,69 zł
PRINCIPLES OF MARKETING PLUS PEARSON GARY ARMSTRONG WYDAWCA
Podręczniki, artykuły szkolne > Podręczniki do szkół podst. i średnich
Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it
Sklep: ksiazkitanie.pl
498,54 zł
BUSINESS IN ACTION PLUS COURTALND BOVEE NOWA WYDAWCA
Podręczniki, artykuły szkolne > Podręczniki do szkół podst. i średnich
Business in Action plus Pearson MyLab Business with Pearson eText, Global Edition This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. This package includes Pearson MyLab Business. A concise and comprehensive introduction to business Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So, students can focus on what
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159,27 zł
Mobile Marketing Kogan Page Ltd
Książki / Literatura obcojęzyczna
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile.The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, if provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go.
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77,07 zł
Brewing Up a Business - Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated 2e John Wiley & Sons Inc
Książki / Literatura obcojęzyczna
Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries. In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.Updated to offer a more complete look at what it takes to keep a small business booming An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally Shows how to use social media to reach new customers and grow a business For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.
Sklep: Libristo.pl
109,34 zł
Small Business Bible John Wiley & Sons Inc
Książki / Literatura obcojęzyczna
An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere.New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.
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28,77 zł
Chaos Monkeys - Garcia Martinez Antonio
Książki & Multimedia > Książki
Opis - NEW YORK TIMES BESTSELLER. An adrenaline-fuelled expose of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio Garcia Martinez, this is Liar"s Poker meets The Social Network. Computer engineers use "chaos monkey" software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio Garcia Martinez are society"s chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle. Describing himself as "high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times", Garcia Martinez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook"s nascent advertising team. Here he turned users" data into profit for COO Sheryl Sandberg and chairman and CEO Mark "Zuck" Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, Garcia Martinez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg"s desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary. In Chaos Monkeys he tells you HOW - and HOW NOT - to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, Garcia Martinez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital "privacy?, he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry. Nazwa - Chaos Monkeys Autor - Garcia Martinez Antonio Oprawa - Miękka Wydawca - Ebury Press Kod ISBN - 9781785036460 Kod EAN - 9781785036460 Rok wydania - 2017 Język - angielski Format - 13.0x20.0cm Ilość stron - 516 Podatek VAT - 5% Premiera - 2017-04-24
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71,44 zł
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust JOHN WILEY & SONS
KsiÄ Ĺźki obcojÄzyczne / angielskie
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback editionToday`s online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand`s influence, reputation, and, of course, profits.In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business.* New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations* Authors both have a major presence on the social Web as well as years of online marketing and new media experienceIf you want your business to succeed, don`t sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents.
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408,36 zł
Text Mining in Practice with R John Wiley and Sons Ltd
Książki / Literatura obcojęzyczna
A reliable, cost-effective approach to extracting priceless business information from all sources of textExcavating actionable business insights from data is a complex undertaking, and that complexity is magnified by an order of magnitude when the focus is on documents and other text information. This book takes a practical, hands-on approach to teaching you a reliable, cost-effective approach to mining the vast, untold riches buried within all forms of text using R.Author Ted Kwartler clearly describes all of the tools needed to perform text mining and shows you how to use them to identify practical business applications to get your creative text mining efforts started right away. With the help of numerous real-world examples and case studies from industries ranging from healthcare to entertainment to telecommunications, he demonstrates how to execute an array of text mining processes and functions, including sentiment scoring, topic modelling, predictive modelling, extracting clickbait from headlines, and more. You'll learn how to:Identify actionable social media posts to improve customer serviceUse text mining in HR to identify candidate perceptions of an organisation, match job descriptions with resumes, and moreExtract priceless information from virtually all digital and print sources, including the news media, social media sites, PDFs, and even JPEG and GIF image filesMake text mining an integral component of marketing in order to identify brand evangelists, impact customer propensity modelling, and much moreMost companies' data mining efforts focus almost exclusively on numerical and categorical data, while text remains a largely untapped resource. Especially in a global marketplace where being first to identify and respond to customer needs and expectations imparts an unbeatable competitive advantage, text represents a source of immense potential value. Unfortunately, there is no reliable, cost-effective technology for extracting analytical insights from the huge and ever-growing volume of text available online and other digital sources, as well as from paper documents--until now.
Sklep: Libristo.pl
59,99 zł
Chaos Monkeys Ebury Publishing
Książki / Literatura obcojęzyczna
NEW YORK TIMES BESTSELLER. An adrenaline-fuelled expose of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio Garcia Martinez, this is Liar's Poker meets The Social Network. Computer engineers use 'chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio Garcia Martinez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle. Describing himself as 'high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times', Garcia Martinez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook's nascent advertising team. Here he turned users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark 'Zuck' Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, Garcia Martinez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary. In Chaos Monkeys he tells you HOW - and HOW NOT - to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, Garcia Martinez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital 'privacy', he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.
Sklep: Libristo.pl
91,47 zł
Success as a Real Estate Agent For Dummies, 3e John Wiley & Sons Inc
Książki / Literatura obcojęzyczna
Make your fortune in the real estate businessWith home prices jumping nationwide, the real estate market is clearly starting to show stabilization. In the latest edition of Success as a Real Estate Agent For Dummies, expert author Dirk Zeller shows you how to become a top-performing agent. Whether it's lead generation via blogging or social media channels, you'll discover key ways to communicate and prospect in a new online world.Inside, you'll find the latest coverage on being successful selling high-value homes, how to sell short sales to buyers without scaring them off, dealing with residential and commercial real estate, how to use third parties to drive leads and create exposure like Trulia, Realtor.com, and Zillow, and much more.Features tips and tricks for working with buyersIncludes must-haves for successful real estate agentsOffers tried-and-true tactics and fresh ideas for finding more projectsGives you the skills to close more dealsWhether you're looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in fine-tuning your skills, Success as a Real Estate Agent For Dummies has you covered.
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