Butterworth Heinemann

Opis

The purpose of "Marketing Research for Managers" is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: The development of the "knowledge economy"; analysis of customer relationship management; comprehensive discussion of electronic techniques; and, new and updated case studies and examples. Highly practical and informative, it includes new material which highlights the impact of new technology.

Sposoby płatności

• Płatność przy odbiorze
• Przelew bankowy
• Karta kredytowa [On-line]

Dostawa towaru

• Wskaźnik dostępności towaru
• Śledzenie stanu zamówienia
• Przesyłka kurierska