269,99 zł

100 Years Of Swiss Typographic Design

Książki Obcojęzyczne>Angielskie>The arts>Industrial / commercial art & design>Typography & lettering

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Sklep: Gigant.pl

184,99 zł

30 Years Of Swiss Typographic Discourse In The Typogra Sche Monatsblatter

Książki Obcojęzyczne>Angielskie>The arts>Industrial / commercial art & design>Graphic designKsiążki Obcojęzyczne>Angielskie>The arts...

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Sklep: Gigant.pl

180,00 zł

100 Ilustratorów (Polska Edycja 2 Tomy)_Heller Steven, Wiedemann Julius TASCHEN

WYDAWNICTWA ALBUMOWE > Grafika > Ilustracje

100 Ilustratorów (Polska Edycja 2 Tomy) ISBN: 9788389192974 Autor: Heller Steven, Wiedemann Julius   Rok wydania: 2013-12-10 Ilość stron: 640 Oprawa: twarda, 2 tomy w obwolucie Format: 240 x 216 mm  Picture this The biggest players in the highly competitive field of illustration Culled from our Illustration Now! series is this selection of today

Sklep: Multistore24.pl

179,00 zł

Josef Muller Brockmann Phaidon Press Ltd

Sztuka

Swiss designer Josef Muller-Brockmann established himself as one of the most important and prolific voices of twentieth century graphic design, setting up his own studio in Zurich in 1936 and working until his death in 1996 for numerous clients, creating a countless quantity of design for posters, which he considered "barometers of social economic, political, and cultural events, as well as mirrors of intellectual and practical activities." Muller-Brockmann began his career as an illustrator, where his aesthetic sensibilities first took root, but it was not until his turn to graphic design that he found his true calling. He is perhaps best-known as graphic design's foremost proponent of grid systems to assist in functional, objective design, which he discussed in detail in his books "Grid System in Graphic Design" and "The Graphic Designer and his Design Problems". The grid system allowed Muller-Brockmann to organize his subject matter to create more effective design, to not be overwhelmed by the seeming chaos and complexity of design decisions. Muller Brockmann's wide-range passions, interests, and commitments enables one to approach his work from several points of view and his influence graphic design extends well beyond his familiar poster work. He also was an accomplished photographer, often integrating experimental photography, photomontages, and light paintings into his design work. He loved music and over the course on many years made now famous poster designs for the Zurich Tonhalle (Concert Hall), which were highly influenced by the "feeling" aroused by music-resulting in a seemingly more abstract design. Nevertheless, all his works were built upon a grid system, and it is interesting that even those designs that appeared free of structure were rigidly organized beneath the surface. Perhaps because if his design philosophies and his ability to create design systems, Muller-Brockmann's greatest legacy may be as an influential mentor to contemporary designers. The development of the grid was also the main subject of his teaching (he held many lectures and seminars throughout the world) and of his contributions to magazines such as "New Graphic Design." In many ways, Muller-Brockmann is the perfect subject to study for a representative understanding of the so-called Swiss Design movement. Muller-Brockmann's work ranged from social/civic projects such as posters for the Swiss Automobile Club and Zurich Police to commercial projects for IBM (for whom he was design advisor in western Europe), Rosenthal, and Hermes Typewriters. His large body of work, created as graphic design gained importance during the twentieth century, serves as a gauge for the study of design history and a acted as a harbinger for what was to come. Illustrated by images of the final designs but also by sketches, production drawings, and unused design drafts from Muller-Brockmann's archive-and with long captions explaining in detail the design structure and the brief given by the client-the monograph give a complete visual understanding of Muller-Brockmann's growth as a graphic designer. It is an essential volume for anyone interested in the history of graphic design, design students, and professional designers.

Sklep: Albertus.pl

250,33 zł

Altitude Die Gestalten Verlag

Książki / Literatura obcojęzyczna

A fresh wave of intellectually rigorous, iconoclastic Swiss designers are carving their niche in a new graphic language. Altitude showcases this current generation of flourishing contemporary designers, who combine traditional high-quality Swiss Style with advanced media and novel design approaches to give rise to a progressive style of visual expression. The collected work provides insight into the impact, essence and diversity of Swiss graphic design in recent years and evaluates its significant evolution.

Sklep: Libristo.pl

1500,00 zł

Alex Steinweiss. The Inventor of the Modern Album Cover [Edycja limitowana] TASCHEN

WYDAWNICTWA ALBUMOWE > Grafika

ISBN: 9783836501927 Autor: Steinweiss Alex     Rok wydania: 2009-10-25 Ilość stron: 422 Oprawa: twarda Format: 330 x 396 mm Music for the eyes The man who launched the Golden Age of album cover design No. 101-1,600, Collector's Edition: Limited to 1,500 numbered copies, each signed by the artist. Also available in an Art Edition (No. 1-100), including a serigraph print. "I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music."

Sklep: Multistore24.pl

187,20 zł

Contemporary Advertising McGraw-Hill

Inne 1

Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the Ĺźcoffee table bookĹź for Advertising, it is known for its current examples, the authorĹźs ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns. Excellent IMC coverage: an increased focus on Integrated Marketing Communications. IMC is introduced early in the text and numerous examples illustrate and reinforce its importance throughout showing students how various marketing and promotional elements must be coordinated to communicate effectively.|The Advertising Experience. These new end-of-chapter exercises are hands-on in application and place the student in the advertisersĹź shoes. Effective as outside assignments or in-class discussion starters, The Advertising Experience allows students to effectively apply their knowledge of each chapter. |New Teaching Video: The International Advertising Festival at Cannes, France, is the largest and most prestigious advertising competition in the world. For one week, thousands of advertising executives from around the world descend on the French Riviera to network, party, show their best work, and take home the gold. Held every year right after the famous Cannes Film Festival, the Ĺźfestival de film publicitaireĹź features thousands of entries in every medium and every language Ĺź all competing for the coveted Gold Lion statues. This video features over 100 award-winning commercials and ads hand-picked by the author to illustrate various topics from the text. The video segments are aligned with each part of the text to easily facilitate in-class discussions.|Campaign Video Series: With the tenth edition, Contemporary Advertising introduces a new campaign video. Each video in this series focuses on a campaign and gives insights into both the agency and client roles in its development. Each video follows the step-by-step development of a complete advertising campaign and are ideal for compare and contrast discussions of each campaign.|Excellent Website: Includes more resources for students and instructors. Student resources include student quizzing. the Advertising Reference Library, Career Planning in Advertising, Industry Resources, Advertising and IMC Plan outlines, and clips from the video package. The InstructorĹźs side includes the InstructorĹźs Manual, PowerPoint, Video Clips and Video InstructorĹźs Manual, link to industry resources and link to PageOut for access to test materials. |Chapter-opening vignettes: capture and hold students' interest. The vignettes are closely tied to chapter content and provide real world examples that show advertising in action. Opening vignettes feature companies like Altoids, Kodak, Abercrombie & Fitch, Gateway, and Dell.|Award-winning graphic design: an important feature for a book that teaches students about the importance of quality in advertising art and production.|Full-color advertising portfolios: These portfolios bring students real-life examples of the best advertising example in the field. These examples provide unique insight into the world of advertising and how it weaves relevance to the world we live inĹźfrom the groundbreaking historical ads of Kodak and Coca-Cola to modern images from Target and Motorola.|The Evolution of Advertising: Chapter 2 examines the socio-economic impact of advertising over the years. An interesting historical portrait is created that gives students a more objective view of why advertising has moved in the direction that it has, how and why it has evolved, and where the future of advertising is headed. |Creative Department: this feature shows how print and television ads are produced. Transvision mylar inserts effectively illustrate the production process by featuring the many phases in the creation of a print ad.|Ethical Issues: these boxed readings introduce students to current topics and controversies in advertising, showing them the thought processes and decisions advertisers make each day.|Checklists: located throughout the text, this feature stimulates memory, organize thinking, and reinforce important chapter topics, tools, and skills.|Internet Exercises: each chapter features exercises that require students to access the World Wide Web and research the answers to questions relevant to the chapter topic.

Sklep: Albertus.pl

Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice

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