111,87 zł

How To Start Your Own Clothing Brand: A step by step process from the ground up. Createspace Independent Publishing Platform

Książki / Literatura obcojęzyczna

Learn first hand from a proven expert how to start a successful clothing company from scratch. Build your business from the ground up using the examples James Ross shows you in this informative book. He takes you on a visual and written journey with full c

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70,74 zł

Become Your Own Boss in 12 Months Adams Media Corporation

Książki / Literatura obcojęzyczna

\"Become Your Own Boss is a must-read if you're thinking of launching a business of your own.\" --Jean Chatzky, bestselling author of Money 911 and Financial Editor, NBC Today Create a successful business this year! Written by America's #1 Small Business Expert, this essential handbook shows you how to launch your own business in just twelve months. Using her years of experience in business development, Melinda Emerson guides you through the process with step-by-step instructions for developing an effective marketing plan, setting a budget, and maintaining your business once it's up and running. She also offers brand-new strategies for obtaining financing through means like crowdsourcing as well as social media techniques that help build your business--all of which has been updated for today's market. With Emerson's expert business advice, you will finally follow your dreams and become your own boss!

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190,43 zł

Brand the Change BIS Publishers B.V.

Książki / Literatura obcojęzyczna

Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. Brand the Change challenges you to put your head above the clouds to formulate a compelling big vision, while having your feet in the mud: to understand how to realize that vision by selling yourself well and all the practical branding challenges that come with it. The book unpacks the brand building process in practical steps, offers you the tools and exercises to build your own brand, offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change making brands. The content is developed based on years of experience in building brands, conversations with dozens of changemakers across to understand what their branding challenges and need for knowledge and skills are and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.

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84,91 zł

No B.S. Guide to Brand-Building by Direct Response Entrepreneur Press

Książki / Literatura obcojęzyczna

Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand.

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81,19 zł

Mind Your Business Random House USA Inc

Książki / Literatura obcojęzyczna

Want to start your own business, but not sure where to begin? Mind Your Business is the ONLY book that teaches you everything you need to know about how to build a successful business from scratch. From developing your brand to designing

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518,69 zł

PRINCIPLES OF MARKETING PLUS PEARSON GARY ARMSTRONG WYDAWCA

Podręczniki, artykuły szkolne > Podręczniki do szkół podst. i średnich

Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition   Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it

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159,08 zł

Building the Perfect PC O'Reilly Media, Inc, USA

Książki / Literatura obcojęzyczna

Want to build a PC that perfectly meets your needs? This up-to-date guide has precisely what you need to know. You A'll learn about PC fundamentals, how to plan your project using the latest components, where and how to buy the parts you need, and how to assemble everything with step-by-step instructions and clear, easy-to-follow images. You also get an insightful discussion on why you A'd want to build your own PC in the first place. Unlike big-brand computers that use lower-quality components so they can meet aggressive pricing targets, the PCs you A'll learn to build in this popular book call for high-quality parts that you can purchase directly or obtain through distributors and resellers.The latest edition includes these PC options: * Budget System -- build an inexpensive system that focuses on quality and reliability * Mainstream System -- roll your own fast, flexible, quiet general-purpose system * Extreme System -- build a wicked fast system optimized for video editing/production, Photoshop, gaming, or pure number-crunching * Media Center System -- centralize your music, DVDs, and home video with your HDTV as the display, and share your content with any PC in your home * Appliance System -- put together a tiny, quiet, inexpensive PC that you can tuck away anywhere * Home Server -- build your own secure repository to centralize data storage and sharing for every system in your home

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498,54 zł

BUSINESS IN ACTION PLUS COURTALND BOVEE NOWA WYDAWCA

Podręczniki, artykuły szkolne > Podręczniki do szkół podst. i średnich

Business in Action plus Pearson MyLab Business with Pearson eText, Global Edition   This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.   This package includes Pearson MyLab Business.   A concise and comprehensive introduction to business Business in Action  remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the  9th Edition  has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So, students can focus on what

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85,31 zł

Clever Girl Finance: The Side Hustle Guide John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Get the straight goods on how to build a thriving side hustle from someone who's been there beforeIn Clever Girl Finance: The Side Hustle Guide, celebrated finance expert, influencer, CEO, and author Bola Sokunbi delivers your own personal key to unlocking more money, more freedom, and more security in your life. You'll find out how to achieve financial prosperity by leveraging a side hustle business to increase your income and build wealth.You'll discover how to:* Build your confidence, eliminate your fears, and strengthen your focus* Establish a strong foundation for your new business, even without prior experience* Create a solid plan to brand, market, and grow a business your customers won't be able to get enough of* Write a realistic financial plan for your side hustle and to create long-term wealthPerfect for those with a side hustle dream and some energy to spare, Clever Girl Finance: The Side Hustle Guide will also earn a place in the libraries of anyone who's ever thought about building a successful and profitable side hustle from the ground up but didn't know where to start.

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47,73 zł

22 Immutable Laws Of Branding Profile Books Ltd

Książki / Literatura obcojęzyczna

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction; A brand becomes stronger when you narrow its focus; The Law of the Word; A brand should strive to own a word in the mind of the consumer; and The Law of Fellowship. In order to build the category, a brand should welcome other brands. World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.

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51,75 zł

22 Immutable Laws Of Branding Profile Books

Książki / Literatura obcojęzyczna

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction; A brand becomes stronger when you narrow its focus; The Law of the Word; A brand should strive to own a word in the mind of the consumer; and The Law of Fellowship. In order to build the category, a brand should welcome other brands. World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.

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284,80 zł

Definitive Guide to Jakarta Faces in Jakarta EE 10 APress

Książki / Literatura obcojęzyczna

Learn and master the new features in the new Eclipse Jakarta Faces (formerly JavaServer Faces or JSF) web framework in this definitive guide written by two of the driving forces of the Faces project and the co-creators of the OmniFaces library. Authors Bauke Scholtz and Arjan Tijms take you through real-world examples that demonstrate how these new features are used with other APIs in Jakarta EE. You'll see the new and exciting ways Jakarta Faces applications can use to communicate between a client and a server, such as using WebSockets, invoking bean methods directly from Ajax, executing client-side JavaScript when Ajax calls complete, and moreAlong the way you'll broaden your knowledge of Faces components and web APIs best practices, and learn a great deal about the internals of Faces and the design decisions that have been made when building the Faces API. For example, you'll see what artefacts are now CDI injectable, how CDI changed Faces internally, and what some of the caveats are when working with the CDI versions of a Faces artefact.Furthermore, you'll build an example application from scratch. After reading The Definitive Guide to Jakarta Faces in Jakarta EE 10, you'll be ready to build your own efficient and secure web applications.  What You Will LearnLeverage the new features in Jakarta Faces in Jakarta EE in your existing applicationsIntegrate Faces and CDIUse the brand new Component Search Expression framework, which enables you to more easily locate components from your templateExtend the Component Search Expression framework with your own search operatorsWork with the different ways of mapping requests to Faces, make your application use extension-less URLs, and programmatically inspect which resources are present in your applicationMaster the best practices for web application development and see which are obsoleteWho This Book Is ForExisting JSF or Java developers who need to create a web UI. No prior knowledge of Faces is required, but the book does skew towards the more experienced developer. Concepts such as dependency injection and MVC are assumed to be known, as is a general knowledge about HTML, HTTP and other web standards.

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101,59 zł

Inbound PR John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

The digital era's new consumer demands a new approach to PRInbound PR is the handbook that can transform your agency's business. Today's customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel "marketed to;" we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients' interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance and track ROI.The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation.Build brand awareness without "marketing to" the audienceGenerate more, higher-quality customer or media leadsClose the deal and nurture the customer or media relationshipTrack the ROI of each stage in the processContent is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.

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129,63 zł

Level Up! - The Guide to Great Video Game Design 2e John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Want to design your own video games? Let expert Scott Rogers show you how! If you want to design and build cutting-edge video games but aren't sure where to start, then the second edition of the acclaimed Level Up! is for you! Written by leading video game expert Scott Rogers, who has designed the hits Pac Man World , Maximo and SpongeBob Squarepants , this updated edition provides clear and well-thought out examples that forgo theoretical gobbledygook with charmingly illustrated concepts and solutions based on years of professional experience. Level Up!2nd Edition has been newly expanded teach you how to develop marketable ideas, learn what perils and pitfalls await during a game's pre-production, production and post-production stages, and provide even more creative ideas to serve as fuel for your own projects including: developing your game design from the spark of inspiration all the way to production; learning how to design the most exciting levels, the most precise controls, and the fiercest foes that will keep your players challenged; creating games for mobile and console systems - including detailed rules for touch and motion controls Monetizing your game from the design up. Writing effective and professional design documents with the help of brand new examples Level Up! 2nd Edition is includes all-new content, an introduction by David " God of War " Jaffe and even a brand-new chili recipe - making it an even more indispensable guide for video game designers both "in the field" and the classroom. Grab your copy of Level Up! 2nd Edition and let's make a game!

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197,67 zł

Pathfinder Gamemastery Guide (P2) Paizo Publishing

Książki / Literatura obcojęzyczna

Whether you are a new Game Master or experienced storyteller, you can always find new ways to hone your craft. This 256-page Pathfinder Second Edition rulebook contains a wealth of new information, tools, and rules systems to add to your game. Inside you will find handy advice for building your own adventures, designing towns, and creating vibrant characters alongside rules systems for dramatic chases, thrilling tournaments, and deadly duels.This book also includes more 40 pages of sample nonplayer characters, from the simple town guard to the vile cultist, presented to make your job as GM that much easier!The Pathfinder Gamemastery Guide includes:Rules, advice, and guidelines to build adventures, campaigns, and the denizens and treasures that lurk within, from settlements to nations to infinite planes!Creative variant rules to customize the rules to make the game your own, including variant bonus, feat, and magic item progressions, characters gaining the power of multiple classes at once, and more!All sorts of new and variant magic items including intelligent items, cursed items, artifacts, quirks you can add to items, and a brand new type of item called a relic that scales with your character!A catalog of subsystems to handle unique situations, from thrilling chases to researching mysteries to vehicle combat to elaborate duels to sandbox-style hexploration and more! Plus, a universal victory point system to help you design your own subsystems!More than 60 new NPCs to use in your game, designed for maximum usefulness to all Pathfinder campaigns!

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