libristo handbook of consumer behaviour for hospitality and tourism 13539985
- znaleziono 4 produkty w 2 sklepach
Consumer Behaviour In Tourism
Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Tourism indu...
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Sklep: Gigant.pl
Consumer Behaviour In Tourism
Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Tourism indu...
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Sklep: Gigant.pl
Handbook of Scales in Tourism and Hospitality Research CABI Publishing
Książki / Literatura obcojęzyczna
As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management .
Sklep: Libristo.pl
Marketing Tourism and Hospitality Springer Nature Switzerland AG
Książki / Literatura obcojęzyczna
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include 'Halal Tourism in Southeast Asia', and 'Marketing and Branding Rwanda'. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Sklep: Libristo.pl
Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice
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