Handbook of Research on Applied AI for International Business and Marketing Applications IGI Global

Książki / Literatura obcojęzyczna

Sklep: Libristo.pl

Handbook Of Service Marketing Research

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industriesKsiążki Obcojęzy...

0x00bbd9c200000000

Sklep: Gigant.pl

Handbook Of Consumer Finance Research

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Finance & accounting>FinanceKsiążki Obcojęzyczne>Angielskie&g...

0x00a65cb900000000

Sklep: Gigant.pl

The Handbook Of Online And Social Media Research

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Business & management>Sales & marketing>Market research

0x013ffa6900000000

Sklep: Gigant.pl

The Handbook Of Mobile Market Research: Tools And Techniques For Market Researchers

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Business & management>Sales & marketing>Market research

0x0142934700000000

Sklep: Gigant.pl

Routledge Handbook of Sports Marketing Taylor & Francis Inc

Książki / Literatura obcojęzyczna

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge

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Business English Readings. Handbook C.H. Beck

Anglia / Podręczniki językowe

Business English Readings to podręcznik, którego założeniem jest równoczesna nauka angielskiego dla potrzeb biznesu, a także biznesu po angielsku. Obejmuje główne dziedziny biznesu takie jak: bankowość, ubezpieczenia, handel zagraniczny, marketing, reklama, członkostwo Polski w Unii Europejskiej, a także różnice kulturowe. Podręcznik jest przeznaczony dla osób uczących się języka angielskiego aby wyjaśniać obcokrajowcom mechanizmy działania biznesu w Polsce. Jest on przydatny jako podręcznik kursowy oraz dla biznesmenów w pracy. Autorzy będący wykładowcami języka angielskiego na Uniwersytecie Śląskim, zajmują się nauczaniem języka angielskiego dla celów specjalistycznych. Ponadto zaangażowani są w liczne projekty edukacyjne i działalność naukową. Pracą zespołu kierował dr Piotr Mamet, którego doświadczenie obejmuje nie tylko teoretyczną i praktyczną znajomość zagadnień związanych z angielskim językiem biznesu ale również wiedzę fachową w dziedzinie handlu zagranicznego. Business English Readings is a handbook which follows the philosophy of studying Business English and business in English at the same time. It covers such major issues as: banking, insurance, international trade, marketing, advertising as well as Poland's membership in the EL) and cross cultural differences. It is suitable both for self study and for classroom use. The book is especially meant for those learners of English who need to explain to foreigners how business is done in Poland. It can be useful for students of law, economics, marketing, teachers of English for Specific Purpose, business people and all those who arę interested in developing their knowledge of Business English. The authors teach varieties of English for Specific Purposes as lecturers of the University of Silesia. They arę also engaged in ESP research and educational projects. The team was headed by Dr. Piotr Mamet, whose experience involves not only Business English theory and practice but also expertise in international trade.

Sklep: Księgarnia.Poltax.waw.pl

Consumer Behavior Building Marketing Strategy With Ddb Need McGraw-Hill

Biznes

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.New Cases: New cases in this edition highlighting the most current trends and development in consumer behavior include Crest Rejuvenating Effects, Skoda's UK Turnaround Attempt, McDonald's Social Responsibility Report, The Mosquito Magnet, Levi's Blues, Hardiplank's Pull Strategy, National Campaign to Prevent Teen Pregnancy, Supermarket Shopping in Europe, General Motors Electric Vehicle-EV, Vespa Boutique, Encouraging the Early Detection of Diseases, and Safer Cigarettes?The cases generate classroom discussion, help students apply what theyĹźve learned from the chapter materials and show consumer behavior in practice.|More Global Examples: This edition has more global examples throughout the text and several of the cases are devoted to global issues to give students a balanced look at consumer behavior here and abroad and to analyze similarities and differences between US and global markets.|Increased Internet Integration: Examples of the Internet and its impact on consumer behavior have been increased throughout the text. The impact the Internet has on buyer behavior is especially significant and is explored this in detail through current, relevant examples to illustrate its power and importance in the consumer behavior realm.|DDB Needham Lifestyle Data Analyses: Each relevant chapter poses a series of questions that require students to analyze data from the annual DDB Needham Lifestyle survey. These data are available in spreadsheet format on the disk that accompanies this text. These exercises increase studentsĹź data analysis skills as well as their understanding of consumer behavior.|Opening Vignettes- Each chapter begins with a practical example that introduces the material in the chapter. These involve situations in which businesses, government units, or nonprofit organizations have used or misused consumer behavior principles.|Consumer Insights- These boxed discussions provide an in-depth look at a particularly interesting consumer study or marketing practice. Each has several questions with it that are designed to encourage critical thinking by the students.|Consumer Insights: These boxes are in each chapter and illustrate an interesting consumer behavior example that brings CB to life and asks the student to think critically about the issue and solve the problem.|Integrated Coverage Ethical/Social Issues: Marketers face numerous ethical issues as they apply their understanding of consumer behavior in the marketplace. The authors describe and discuss many of these issues. In addition, Chapter 20 is devoted to the consumerism movement and the regulation of marketing practice. Several of the cases are also focused on ethical or regulatory issues, including all of the cases following Part Six.|International Examples: As with past editions, the authors always include a solid balance of international examples throughout, specifically in Chapter 2, and in several of the cases. These examples give the students an opportunity to see how cultures impact consumer behavior.|Internet Exercises: The Internet is a major source of data on consumer behavior and an excellent way for marketers to use their knowledge of consumer behavior to influence consumers. A section at the end of each chapter has Internet assignments. These serve two purposes: to teach students how to use the Internet as a research tool to learn about consumers and consumer behavior and to enhance studentsĹź understanding of how marketers are approaching consumers using this medium.|Opening Vignettes: Each chapter begins with interesting and practical examples that introduce the chapter material. These involve situations in which businesses, government units, or nonprofit organizations have used or misused consumer behavior principles and show the student the impact and outcome of business decisions.|Application Activities: The final learning aid at the end of each chapter is a set of application exercises-they range in complexity from short evening assignments to term projects. The student utilizes chapter material in conjunction with external activities such as visiting stores to observe point- of purchase displays, interviewing customers or managers, or evaluating television ads.|Four-Color Illustrations: Print ads, Web pages, storyboards, and photos of point-of-purchase displays and packages appear throughout the text. Each is directly linked to the text material both by text references to each illustration and by the descriptive comments that accompany each illustration.|Review Questions: Students can test their comprehension of chapter key terms and concepts.|Discussion Questions: These questionscan serve as in-class activities or outside studying and have students apply their knowledge to consumer behavior situations.|Application Activities: This final learning aid at the end of each chapter is a set of application exercises, which asks the student to use what theyĹźve learned in an out-of-class setting. Students must visit stores to observe point-of-purchase displays, interview customers or managers, or evaluate television ads. They range in complexity from short evening assignments to term projects and help the student see consumer beahvior in action.|PageOut is McGraw-HillĹźs unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if youĹźre short on time, we even have a team ready to help you create your site!|You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.

Sklep: Albertus.pl

The Handbook Of Brand Management Scales

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Business & management>Sales & marketing>Market researchKsiążk...

0x0052132c00000000

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Sustainability Handbook

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Business & management>Sales & marketing>Market researchKsiążk...

0x0158a65400000000

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The Handbook Of Market Intelligence

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Business & management>Sales & marketing>Market research

0x0142931900000000

Sklep: Gigant.pl

Handbook of E-Tourism Springer

Książki / Literatura obcojęzyczna

This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues - and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer's Major Reference Works program, readers will benefit from access to a continually updated online version.

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DISCOVERY - 48 GODZIN Z BEAREM GRYLLSEM (2DVD) (Płyta DVD)

Książki & Multimedia > Filmy Video

Opis - Bear Grylls, ekspert w dziedzinie sztuki przetrwania i niekwestionowana gwiazda Discovery Channel powraca do akcji - tym razem w towarzystwie

Sklep: InBook.pl

Culture and Consumption Indiana University Press

Książki / Literatura obcojęzyczna

"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." -Journal of Consumer Affairs " ...fascinating ...ambitious and interesting ..." -Canadian Advertising Foundation Newsletter " ...an anthropological dig into consumerism brimming with original thought ..." -The Globe and Mail "Grant McCracken has written a provocative book that puts consumerism in its place in Western society-at the centre." -Report on Business Magazine " ...a stimulating addition to knowledge and theory about the interrelationship of culture and consumption." -Choice "[McCracken's] synthesis of anthropological and consumer studies material will give historians new ideas and methods to integrate into their thinking." -Maryland Historian "The book offers a fresh and much needed cultural interpretation of consumption." -Journal of Consumer Policy "The volume will help balance the prevailing cognitive and social psychological cast of consumer research and should stimulate more comprehensive investigation into consumer behavior." -Journal of Marketing Research " ...broad scope, enthusiasm and imagination ...a significant contribution to the literature on consumption history, consumer behavior, and American material culture." -Winterhur Portfolio "For this is a superb book, a definitive exploration of its subject that makes use of the full range of available literature." -American Journal of Sociology "McCracken's book is a fine synthesis of a new current of thought that strives to create an interdisciplinary social science of consumption behaviors, a current to which folklorists have much to contribute." -Journal of American Folklore This provocative book takes a refreshing new view of the culture of consumption. McCracken examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves and our society.

Sklep: Libristo.pl

Ethics And Morality In Consumption

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Business & management>Sales & marketing>Market researchKsiążk...

0x00a57f7500000000

Sklep: Gigant.pl