127,22 zł

Taking Smart Risks: How Sharp Leaders Win When Stakes are High McGraw-Hill Education - Europe

Książki / Literatura obcojęzyczna

In today's market, playing it safe is not an option§§Lead your company to sustainable success by taking the RIGHT RISKS§§The business world is in flux, and you have to think and act quickly in order to stay competitive. But the last thing you want to do is make reckless business decisions. You have to find the middle ground. You have to take SMART RISKS.§§In this groundbreaking book, leadership expert Doug Sundheim explains how to find that precise point between comfort and danger for generating the sustained ability to work at the highest level of performance.§§Taking Smart Risks reveals the secrets to discovering, planning for, and acting upon the kind of risks that will move your company forward and ahead of the competition. Learn how to:§§Find Something Worth Fighting For- What do you care enough about to risk time, energy, and money to try to make happen? Determining this is half the battle.§See the Future Now- Clarify your big idea in terms of real objectives, plans, and intended results.§Act Fast, Learn Fast- Make your move quickly, but be sure you don't squander valuable resources in the process.§Communicate Powerfully- Assume communication will break down at points, plan accordingly-and don't shy away from the tough conversations.§Create a Smart Risk Culture- Build teams that share the same mindsets and values about expected smart risk behavior.§§Applying Sundheim's advice will help you let go of old assumptions, explore new possibilities, move your organization out of its comfort zone, and experience long-term success.§§When you take smart risks, you will create. You will innovate. You will grow. And you will WIN.§§"From Sherwin Williams to Moo.com, Doug Sundheim is onto something here: your work is worth fighting for. A worthy read for everyone in your organization."§-Seth Godin, Author, The Icarus Deception §§"The risk-taking concepts in this book lie at the heart of effective leadership. Using case studies and stories from executives who have 'been there, done that,' Doug Sundheim teaches us that sometimes the most dangerous thing to do-in business and life-is to play it safe."§-Marshall Goldsmith, million-selling author of the New York Times bestsellers MOJO and What Got You Here Won't Get You There §§"Sundheim delivers a message that every business needs to hear right now: excessive risk will kill you, but so will complacency. . . . If you're charged with driving growth in your organization, buy this book-but more importantly, use it."§-Jed Hartman, Group Publisher, Fortune & CNNMoney.com§§"A spectacular book! The stories were powerful, the advice was crystal clear, and every few pages called me to action. I have bookmarked more pages in Taking Smart Risks than I have in any book since reading Peter Drucker's classics."§-Michael Hejtmanek, President & CEO, Hasselblad Bron Inc.§§"Doug Sundheim does an excellent job of demonstrating not only how to take smart risks, but also how to lead the process of risk-taking-a critical skill set for leaders today."§-Cindy Zollinger, President & CEO, Cornerstone Research§§"A compelling case for why smart risk taking is so important in today's fast-paced, uncertain world."§-Willie Pietersen, Professor, Columbia Business School; former CEO, Tropicana and Seagram USA§

Sklep: Libristo.pl

126,01 zł

Value Equation: A Business Guide to Wealth Cre ation for Entrepreneurs, Leaders & Investors John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Discover one of the surest means to create personal wealth by building a profitable businessEvery now and then, a business book comes along that offers original insights and a fresh perspective. In The Value Equation: A Business Guide to Creating Wealth for Entrepreneurs and Investors, veteran executive, entrepreneur, and investor Chris Volk delivers an engaging, straightforward explanation about how businesses work and provide wealth for entrepreneurs and investors. The author's signature approach is centered on his award-winning wealth creation formula in a book designed to simplify complex subjects with math no more complicated than what you learned in middle school.Readers will become acquainted with the characteristics of successful business models, together with insights into how leaders can improve their own models in ways that generate personal and collective wealth. The author's framework presented in The Value Equation is the foundation upon which most of the largest personal fortunes were built.Chris Volk also provides supplemental materials including interactive Excel spreadsheets, illustrations, and sample corporate financial models on a companion website. There is even a link to an award-winning video series created by Volk that served as his inspiration for the book. Full of illustrative case studies that highlight crucial business and finance concepts The Value Equation includes:* Explorations of the true value of using OPM (Other People's Money) and capital stack variations to build and grow your company.* Advice on business assembly, growth, mergers, acquisitions, and corporate reengineering, including discussions of valuation multiples, common risks, and capital options.* Guidance on how to valuate business models, delivered with help from a variety of stories and case studies. Uniquely, the author also draws on his own background, including the introduction of three successful companies to the public markets, two of which he was instrumental in founding.The Value Equation is an indispensable addition to the libraries of anyone interested in growing wealth and capital through business, whether as a business leader, entrepreneur or investor.

Sklep: Libristo.pl

73,47 zł

Secrets of Successful Leaders McGraw-Hill

Medycyna > English Division

This book includes secrets from top companies that help you become the leader they want. It's a corporate reality - companies are not getting the kind of leaders they need. Now, here's a proven way for you to stay ahead of the pack, with powerful information to help you get the qualifications and experience companies so desperately need - and sell yourself as the leader they're looking for. This invaluable new book from the authors of "Ten Secrets of Successful Women" reveals the key traits that organizations are looking for in future leaders."Ten Secrets of Successful Leaders" outlines the essential skills that such top companies as Microsoft, Citigroup, and Johnson & Johnson value and promote in their teams, giving you a blueprint to creating a profile that will catch their notice. You'll discover the ten key success secrets of well-prepared leaders, with expert guidance in: navigating corporate culture and office politics; making quality decisions and strong connections; thinking strategically and enhancing emotional intelligence; building and leading high-performance teams; and, fostering better communication and information-sharing.Just at the time when the need is exploding, top organizations are finding that many otherwise-qualified employees are not fully prepared for real-world leadership challenges that are a part of everyday modern business. "Ten Secrets of Successful Leaders" has the guidance and information that can help you fill that need, and snap up the job of your dreams. Donna Brooks and Lynn Brooks, the authors of the successful "Ten Secrets of Successful Women" and "Ten Secrets of Successful Men Women Want to Know", reveal the leadership skills, competencies, and knowledge that companies are looking for.Based on a recent, wide-ranging survey of Fortune 500 CEOs, senior executives, hiring managers, and team leaders, this invaluable book provides you with exclusive access to their well-defined leadership development strategies, best practices, and innovative ideas. You'll also find a step-by-step road map to gaining winning skills that will catch any interviewer's eye through the authors' key success secrets, which explain how to: lead with passion, energy, and emotional intelligence; persuade, influence, and communicate your vision; create a culture of integrity and values; develop knowledge and mentoring networks; build and lead high-performance teams; and thrive in an environment of ambiguity, uncertainty, and change. "Ten Secrets of Successful Leaders" will change the way you think about career development - and show you how to be the company leader who can climb up the ladder as far as you want to go.

Sklep: Ksiazki-medyczne.eu

102,09 zł

Build it - The Rebel Playbook for World Class Employee Engagement John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

The current way of treating people at work has failed. Globally, only 30% of employees are engaged in their jobs, and in this fast-paced world that's just not enough. The world's best companies understand this, and have been quietly treating people differently for nearly two decades.Now you can learn their secrets and discover The Engagement Bridge(TM) model, proven to build bottom line value for companies through sustainable employee engagement.Companies with the best cultures generate stock market returns of twice the general market and enjoy half the employee turnover of their peers. Their staff innovate more, deliver better customer service and, hands-down, beat the competition. These companies outperform and disrupt their markets. They break the rules of traditional HR, they rebel against the status quo.Build it has found these rebels and the rulebreakers. From small startups to global powerhouses, this book shows that courage, commitment, and a people-centric mindset, rather than money and resources, are what you need to turn an average business into a category leader.The book follows the clear and proven Engagement Bridge(TM) model, developed from working with thousands of leading companies worldwide on their own employee engagement journeys. The practical model highlights the areas that leaders need to examine in order to build a highly engaged company culture and provides a framework for success.Build it is packed with tips, tools and real-life examples from employers including NASDAQ, Unilever, IBM, KPMG, 3M, and McDonald's to help you start doing this not tomorrow, but today. Readers will learn:How employee engagement helps companies performThe key factors that drive engagement, and how they work togetherWhat the world's most rebellious companies have done to break the rules of traditional HR and improve engagementHow to implement The Engagement Bridge(TM) model to boost productivity, innovation, and better decision-makingUnique in this category, Build it is written from two sharply different perspectives. Glenn Elliott is a multi-award winning Entrepreneur of the Year, CEO and growth investor. He talks candidly about the mistakes and missteps he has made whilst building Reward Gateway into a $300m category leader in employee engagement technology.Debra Corey brings 30 years experience in senior level HR roles at global companies such as Gap, Quintiles, Honeywell and Merlin Entertainments. She shares the practical tools and case studies that can kickstart your employee engagement plan, bringing her own pragmatic and engaging style to each situation.

Sklep: Libristo.pl

11,15 zł

Spalona Żywcem Wyd. Kieszonkowe - Souad

Książki & Multimedia > Książki

Opis - Pierwsze na świecie świadectwo ofiary zbrodni honorowej. Miała siedemnaście lat i zakochała się: zhańbiła rodzinę. Więc rodzina wydała na nią wyrok śmierci... Pokochała go pierwszą miłością. Myślała, że się z nią ożeni. Ale ukochany zniknął, a ona odkryła, że jest w ciąży. A w jej świecie to najcięższa zbrodnia... W zapomnianej przez Boga wiosce w Cisjordanii kobiety są warte mniej niż zwierzęta domowe. Tu mężczyzna jest panem życia i śmierci żony, córki, siostry. Brat może bezkarnie zabić siostrę, matka - córkę, kolejną bezużyteczną dziewczynkę, jaka się urodzi. Tu kobiecie odbiera się godność, a nawet życie zgodnie z odwiecznym obyczajem i uświęconą tradycją. A śmierć jest karą dla dziewczyny, która zhańbi rodzinę. Tak jak Souad. Wyrok wydaje jej ojciec. Szwagier dokonuje egzekucji. Oblewa Souad benzyną i podpala... SOUAD przeżyła - cudem, ale rodzina usiłowała zabić ją nawet w szpitalu. Na zawsze jednak pozostanie straszliwie okaleczona - na ciele i duszy. I wciąż musi się ukrywać; dopóki żyje, jej rodzinę okrywa hańba. Spalona żywcem, opublikowana pod pseudonimem szokująca opowieść o piekle, jakim było jej dzieciństwo i młodość, stała się międzynarodowym bestsellerem. Wydana w 37 w krajach książka przerywa tabu milczenia wobec istniejącej nadal w krajach muzułmańskich barbarzyńskiej tradycji. Nieludzkiego obyczaju, prawa mężczyzn, na mocy którego co najmniej pięć tysięcy kobiet pada co roku ofiarą zbrodni honorowej. Nazwa - Spalona Żywcem Wyd. Kieszonkowe Autor - Souad Oprawa - Miękka Wydawca - Amber Kod ISBN - 9788324159406 Kod EAN - 9788324159406 Wydanie - 1 Rok wydania - 2016 Tłumacz - 31182,maria rostworowska; Format - 110 x 175 x 14 Ilość stron - 224 Podatek VAT - 5% Premiera - 2016-06-23

Sklep: InBook.pl

36,50 zł

Originals How Non-Conformists Change the World Ebury Press

Wydawnictwa naukowe i popularno-naukowe

Number 1 New York Times Bestseller! ?Extraordinary?. (JJ Abrams). ?Fascinating?. (Arianna Huffington). ?Inspire creativity and change?. (Richard Branson). ?One of my favourite thinkers?. (Malcolm Gladwell). ?Masterful? (Peter Thiel). ?One of the great social scientists of our time?. (Susan Cain, bestselling author of Quiet). ?Fresh research, counter-intuitive insights, lively writing, practical calls to action.? (The Financial Times). The New York Times bestselling author examines how people can drive creative, moral, and organisational progress-and how leaders can encourage originality in their organisations. How can we originate new ideas, policies and practices without risking it all[unk] Adam Grant shows how to improve the world by championing novel ideas and values that go against the grain, battling conformity, and bucking outdated traditions. Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt. Parents will learn how to nurture originality in children, and leaders will discover how to fight groupthink to build cultures that welcome dissent. Told through dazzling case studies of people going against the grain, you?ll encounter an entrepreneur who pitches the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who challenged secrecy at the CIA, a billionaire financial wizard who fires employees who don?t criticize him, and the TV executive who saved Seinfeld from the cutting room floor. Originals will give you groundbreaking insights about rejecting conformity and how to change the world.

Sklep: Booknet.net.pl

145,41 zł

Dov Seidman - How John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

The flood of information, unprecedented transparency, increasing interconnectedness-and our global interdependence-are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct. For almost two decades, Dov Seidman's pioneering organization, LRN, has helped some of the world's most respected companies build "do it right," winning cultures and inspire principled performance throughout their organizations. Seidman's distinct vision of the world, business, and human endeavor has helped enable more than 15 million people doing business in more than 120 countries to outbehave the competition. In HOW: Why HOW We Do Anything Means Everything , Dov Seidman shares his unique approach with you.Now updated and expanded, HOW includes a new Foreword from President Bill Clinton and a new Preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before. Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and revealing interviews with a diverse group of leaders, business executives, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead, and how we govern our institutions and ourselves to uncover the values-inspired "hows" of twenty-first-century success and significance.Divided into four comprehensive parts, this insightful book: Exposes the forces and factors that have fundamentally restructured the world in which organizations operate and their people conduct themselves, placing a new focus on their hows Provides frameworks to help you understand those hows and implement them in powerful and productive ways Helps you channel your actions and decisions in order to thrive uniquely within today's new realities Sheds light on the systems of how-the dynamics between people that shape organizational culture-andintroduces a bold new vision for leading and winning through self-governance The qualities that many once thought of as "soft"-values, trust, and reputation-are now the hard currency of success and the ultimate drivers of efficiency, performance, innovation, and growth. With in-depth insights and practical advice, HOW will help you bring excellence and significance to your business endeavors- and your life-and refocus your efforts in powerful new ways. If you want to stand out, to thrive in our fast changing, hyperconnected, and hypertransparent world, read this book and discover HOW .

Sklep: Libristo.pl

88,73 zł

Got Your Attention? How to Create Intrigue and Connect with BERR

Książki / Literatura obcojęzyczna

In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million. Her disruptive eight-stage INTRIGUE process teaches readers how to replace boring, overlong, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved. This is a must-read for executives, entrepreneurs, sales and marketing professionals, nonprofit leaders-anyone who wants to build meaningful relationships with others.The bottom line? If you can't get people's favorable attention, you'll never get their business. The insights and instantly useful ideas here will get smartphones down and eyebrows up - this book has been called How to Win Friends and Influence People for our digital device-driven era. Readers will appreciate these innovative but proven ways to win respect and motivate people to take action now, whether that's to hire you, refer you, fund you, or say yes to you.

Sklep: Libristo.pl

73,45 zł

How to Invest Simon & Schuster

Książki / Literatura obcojęzyczna

A master class on investing featuring conversations with the biggest names in finance, from the legendary cofounder of The Carlyle Group, David M. Rubenstein.What do the most successful investors have in common? David M. Rubenstein, cofounder of one of the world's largest investment firms, has spent years interviewing the greatest investors in the world to discover the time-tested principles, hard-earned wisdom, and indispensable tools that guide their practice. Rubenstein, who has spent more than three decades in the hypercompetitive world of private equity, now distills everything he's learned about the art and craft of investing, from venture capital, real estate, private equity, hedge funds, to crypto, endowments, SPACs, ESG, and more. -How did Stan Druckenmiller short the British pound in one trade for a profit of $1 billion dollars? -What made Sam Zell the smartest, toughest investor the world of real estate has ever seen? -How did Mike Novogratz make $250 million off crypto in one year? -How did Larry Fink build BlackRock from scratch into a firm that manages more than $10 trillion? -How did Mary Callahan Erdoes rise to the top of J.P. Morgan's wealth management division to manage more than $4 trillion for individuals and families all over the world? -How did Seth Klarman perfect value investing to consistently deliver net returns of nearly 20 percent? With unprecedented access to global leaders in finance, Rubenstein has assembled the most authoritative book of its kind. How to Invest reveals the thinking of the most successful investors in the world, many of whom rarely speak publicly. Whether you're brand-new to investing or a seasoned professional, this book will transform the way you approach investing forever.

Sklep: Libristo.pl

47,22 zł

How to Start a Side Hustle Hardie Grant Books

Książki / Literatura obcojęzyczna

How to Start a Side Hustle is a fun and easy-to-read guide that will help you design a viable business model and bring your ideas to market. Packed with practical tips, hacks and advice from both professional business people and unconventional company founders, this pocket-sized guide will take you through the process of starting your own business in a straightforward and accessible way. This book will help you to identify your passion and purpose, refine your business idea (why, when, who, how?), and assist you with brand execution and marketing.Entrepreneur and coach Kaylene Langford will provide you with the right tools you need to build a strong business model and set you up so you continue to kick goals. Featuring inspirational quotes from industry leaders, this guide also provides activities for you to work through along the way and mindset hacks to ensure you don't lose confidence. Setting up a business can be a rollercoaster, but How to Start a Side Hustle is the perfect companion to guide you through the process!The Survive the Modern World series tackles big subjects in a fun and digestible way.The tone is frank and chatty, but the content is comprehensive. Upskill and expand your knowledge with these accessible pocket guides.

Sklep: Libristo.pl

186,11 zł

Positioning for Professionals - How Professional Knowledge Firms Can Differentiate Their Way to Success John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there's no such thing as full service Deep and narrow as a strategic imperative Why it's better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.

Sklep: Libristo.pl

128,42 zł

Performance Pipeline - Getting the Right Performance At Every Level of Leadership John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

The guide that defines the results required at each organizational level to sustain business success It's not enough to build a company full of people with leadership skills. The Performance Pipeline digs deep into the real work of executing business results at each leadership layer. Filled with lessons and examples from the author's 40 years of experience Shows how to set performance standards, make sure the right work is being done, and remove performance barriers Illustrates how leaders can make the transition to the next level and achieve full performance This book gives leaders in any industry an advantage over the competition.

Sklep: Libristo.pl

216,76 zł

EVA and Value-Based Management: A Practical Guide to Implementation McGraw-Hill Education - Europe

Książki / Literatura obcojęzyczna

Real-world guidelines for implementing EVA§Today's Most Comprehensive and Unbiased Evaluation of Value-Based Management and EVA§Economic Value Added (EVA) and Value Based Management (VBM), despite persistent claims to the contrary, are not magic wands, guaranteeing instant success. Instead, they are a set of management tools-powerful tools, to be sure, proven to work in case after case-for creating and augmenting shareholder value.§And as with any tools, users will achieve the greatest success only by learning and understanding both their strengths and weaknesses. EVA and Value Based Management is the first book to fully explain all sides of EVA and VBM, and cover the critical factors in harnessing EVA and VBM to build shareholder value. It provides in-depth coverage of the key steps in implementing EVA, including:§Determining your cost of capital§Using accounting adjustments to make EVA a better measure of performance§Identifying value drivers to guide performance improvement§Tying management compensation to EVA§The sustained creation of shareholder value doesn't happen by accident-it happens because companies plan for it. Let EVA and Value Based Management give you the clear, concise, and up-to-date information you need on EVA and VBM-what they are, why they work, and how they can work for you-and then show you how to use that information to reach your own informed conclusions.§Managers-even those from just a quarter century ago-would have a difficult time recognizing today's business climate. In the new world order, companies must prove their worth in both commercial markets (making and selling the best products and ideas) and capital markets (creating value through optimal use of all available resources, all the time). Those that fall behind in either pursuit will find the climb to market leadership difficult if not impossible.§EVA and Value Based Management is the first book to frankly and comprehensively discuss the pros and cons of Economic Value Added (EVA) and Value Based Management (VBM)-proven in numerous cases to increase shareholder value while strengthening organizations in which they are successfully implemented. Written by award-winning INSEAD professor S. David Young and leading management expert Stephen F. O'Byrne, it covers both conceptual and implementation issues, placing a strong emphasis on performance measurement, value drivers, and management compensation.§Look to EVA and Value Based Management for:§A clear explanation of the concepts behind EVA and VBM§A highly practical guide to implementing EVA for performance measurement and incentive compensation, with dozens of real world examples§An honest assessment of the pros and cons of EVA and competing value-based approaches§A frank discussion of the company characteristics that help or hinder successful EVA implementation, helping you to decide whether EVA and VBM are right for your organization.§Many prominent corporate leaders have long proclaimed-and, even more significant, put to the real-world test-the benefits of EVA. In EVA and Value Based Management, management experts S. David Young and Stephen F. O'Byrne define and discuss EVA, then present a simple, easy-to-understand approach for determining how it will succeed in your organization. The result is an all-inclusive, no-holds-barred overview of value-based management and EVA-and today's most valuable, practical guidebook for implementing a highly effective, performance driven management program.

Sklep: Libristo.pl

185,11 zł

HR Value Proposition Harvard Business Review Press

Książki / Literatura obcojęzyczna

The leading thinker in the field of human resources and author of the bestselling HR Champions outlines a blueprint that will make HR professionals true strategic partners in their firms. Dave Ulrich s HR Champions defined the agenda for HR professionals in the 1990s. That book has gone on to become one of the Press strongest sellers, with nearly 120,000 copies sold to date. This book lays out a new agenda for HR in the 21st century, revealing how HR pros can transform themselves into corporate strategists who create value not just for employees and managers but for investors and customers as well. HR s leading thinkers provide a blueprint for the future. The international bestseller Human Resource Champions helped set the HR agenda for the 1990s and enabled HR professionals to become strategic partners in their organizations. But earning a seat at the executive table was only the beginning. Today s HR leaders must also bring substantial value to that table. Drawing on their sixteen-year study of over 29,000 HR professionals and line managers, leading HR experts Dave Ulrich and Wayne Brockbank propose The HR Value Proposition. The authors argue that HR value creation requires a deep understanding of external business realities and how value is defined by key stakeholders both inside and outside the company. They provide practical tools and worksheets for leveraging this knowledge to create HR practices, build organisational capabilities, design HR strategy, and marshal resources that create value for customers, investors, executives, and employees. Written by the field s premier trailblazers, this book charts the path HR professionals must take to help lead their organizations into the future.

Sklep: Libristo.pl

163,70 zł

Branding for the Public Sector - Creating, Building and Managing Brands People Will Value John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector groups operate. Consequently, the public sector is the next big growth area in branding, but few books address branding strategy specific for this sector. Branding for the Public Sector fills this gap with powerful and effective branding strategies backed by case studies and examples. Author Paul Temporal covers branding architecture, brand vision, market research, brand perception, brand engagement, brand communication, managing brand change, and much more. Additionally, he covers the future of public sector branding and how organisations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector.

Sklep: Libristo.pl

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