libristo key account plans 4145712
- znaleziono 10 produkty w 3 sklepach
242,29 zł
Judith Butler: Live Theory Bloomsbury Publishing
Książki / Literatura obcojęzyczna
An introductory guide to the work of Judith Butler, a major contemporary theorist, this title includes a new interview with Butler. "Judith Butler: Live Theory" is an invaluable introduction to the work of this key contemporary theorist, guiding the student through the most complex ideas of one of the most influential thinkers in contemporary culture. Concise, accessible and comprehensive, the book explores and illuminates Butler's important and ongoing contributions to gender theory, offers new insights into the central themes of her work, and considers the extent of her impact on how the discipline of gender studies has been shaped. In particular, the book considers Butler's intellectual work in relation to issues of sexuality and performance, identity and politics, language and power - themes central to Butler's thought and writing. Vicki Kirby locates Butler in the context of contemporary theorists and thinkers and the book includes a new interview with Butler herself, in which she discusses the key themes in her work as well as future writing plans.Offering a stimulating and clear account of the work and thought of this inspiring figure, "Judith Butler: Live Theory" is a key resource for anyone studying this pioneering thinker within the context of sociology, cultural studies, literary criticism, feminism and philosophy.
Sklep: Libristo.pl
204,10 zł
Keeping Tito Afloat Pennsylvania State University Press
Książki / Literatura obcojęzyczna
""Keeping Tito Afloat offers the most comprehensive treatment of U.S.-Yugoslav relations during the Cold War. Lees has an excellent feel for the development of policy within the American government, and she provides insightful analysis of the motives and actions of key people in the Truman and Eisenhower administrations. But the book is not simply focused on the U.S.; it offers valuable insight into Tito and his ability to resist American 'plans' for him.""-Wilson D. Miscamble, University of Notre Dame""This account is the best single source on United States-Yugoslav relations during the Truman and Eisenhower years.""-Journal of American HistoryKeeping Tito Afloat draws upon newly declassified documents to show the critical role that Yugoslavia played in U.S. foreign policy with the communist world in the early years of the Cold War. After World War II, the United States considered Yugoslavia to be a loyal Soviet satellite, but Tito surprised the West in 1948 by breaking with Stalin. Seizing this opportunity, the Truman administration sought to ""keep Tito afloat"" by giving him military and economic aid. President Truman hoped that American involvement would encourage other satellites to follow Tito's example and further damage Soviet power. However, Lees demonstrates that it was President Eisenhower and Secretary of State John Foster Dulles who most actively tried to use Tito as a ""wedge"" to liberate the Eastern Europeans.By the end of 1958, Eisenhower and Dulles discontinued this ""wedge strategy"" because it raised too many questions about the ties that should exist between communist, non-communist, and neutral states. As Tito shrewdly kept the U.S. at arm's length, Eisenhower was forced to accept Tito's continued absence from the Soviet orbit as victory enough. In the period between 1958 and 1960, Lees examines U.S. political objectives that remained after military support for Tito was discontinued. Although use of Yugoslavia as a wedge never fully succ
Sklep: Libristo.pl
180,88 zł
Tutankhamun Bodleian Library
Książki / Literatura obcojęzyczna
In 1922, as Egypt became an independent nation, the tomb of the young king Tutankhamun was discovered at Luxor, the first known intact royal burial from ancient Egypt. The excavation of the small but crowded tomb by Howard Carter and his team generated enormous media interest and was famously photographed by Harry Burton. These photographs, along with letters, plans, drawings and diaries, are part of an archive created by the excavators and presented to the Griffith Institute, University of Oxford after Carter
Sklep: Libristo.pl
125,55 zł
New Marketing Butterworth Heinemann
Medycyna > English Division
"The New Marketing" presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'. Built around the leading concept of a value exchange with customers, it provides essential advice on how to harness the latest technology and incorporate it effectively into marketing practice. The premise driving the new thinking in this book is that the early stand-alone experimentation with new marketing channels is over for many organizations. The key now is the total integration of new techniques and technologies within the wider marketing process. e-Commerce and CRM, for instance, no longer stand alone as something to plan for separately. Instead, the core processes of marketing need to take account of e-commerce and other IT-enabled channels such as call centres. This development has meant important new steps in decision making for marketers, who now have to choose the channels which are most appropriate for certain tasks and how they should be integrated to maximise customer value. The book focuses on: how marketing must integrate the interactive environment from the outset; how the choice of channels changes the offer as well as the customer contact; and how the marketing manager's role must change. Having worked on e-commerce and CRM strategy with a range of major companies over the last four years, the authors have developed tools and frameworks to fill these gaps in traditional marketing. "The New Marketing" draws heavily on this direct practical experience, and offers the ideal guide to tailoring your marketing strategy to the demands and opportunities of the 21st century marketplace. It provides the marketing framework and tools to help you integrate traditional and e-marketing techniques. It shows how to adapt your marketing role to maximize the customer value and channel advantage. It is written by the best selling author of "Marketing Plans" in collaboration with the leading e-marketing expert.
Sklep: Ksiazki-medyczne.eu
54,10 zł
186,30 zł
Gustav Stickley Phaidon Press Ltd
Inne 1
Gustav Stickley (1858-1942) is one of the iconic and most influential figures of the American Arts and Crafts movement, a self-made man whose furniture company, Craftsman Workshops, and the seminal magazine he founded, The Craftsman, held wide-ranging influence over American interior design and decorative arts for decades. Though best known as a furniture designer, Stickley was an entrepreneur and brilliant manager who assembled a talented team of collaborators to produce lamps, metalwork, textiles, plans for houses, and interiors. The Craftsman and the numerous furniture catalogues he published on a regular basis functioned as effective advertising, helping not only to establish the company's name but also to shape public opinion about the value of design. Born to German emigre parents, Stickley founded his company in upstate New York in 1898, at the age of 40. The company rapidly prospered and eventually became a national enterprise with retail stores in New York, Boston, and Washington, D.C. Although influenced by the British Arts and Crafts movement and Continental Art Nouveau, Stickley advocated the creation of a distinctive American style that would integrate furnishings, architecture, handicrafts, and principles of harmonious living; he believed that well-designed furnishings could help 'make life better and truer by its perfect simplicity.' This book is the first comprehensive and authoritative account of Gustav Stickley's life and work, with extensive illustrations from private archives, libraries, universities, museums, and the Stickley firm itself. It includes newly commissioned color photographs of Stickley pieces, and a generous selection of images from The Craftsman magazine. The book includes a chronology of Stickley's life and career, a biographical appendix of Stickley's key collaborators, and a complete bibliography.
Sklep: Albertus.pl
213,00 zł
Learning Needs Analysis & Evaluation Chartered Institute of Personnel & Development
Inne 1
"Learning Needs Analysis and Evaluation" will help you ensure that learning in your organisation is focused in the right areas and on the right people. It will help you assess whether learning interventions actually work and deliver improved performance that makes a difference to your business. "Learning Needs Analysis and Evaluation" is an essential tool that will enable you to demonstrate how learning/training expenditure contributes to your organisation's overall performance and bottom line. This authoritative book: takes business needs as the major driver for learning activities; explores how learning needs are identified and then clearly specified to ensure that training is targeted effectively; covers the key area of how to plan for the learning; setting out the role of learning strategies and learning plans; and sets out a systematic four-stage evaluation process to assess whether the learning has been successfully transferred to the workplace and the extent to which it meets organisational objectives and provides value for money. This new edition has been extensively revised (going far beyond the semantic) to highlight the changes that a move from 'training' to 'learning' have brought about. It also takes into account developments in the field, such as the emergence of e-learning and blended learning solutions. It is a highly practical book featuring numerous case studies and examples. With the help of this book, HR and learning professionals can demonstrate the contribution of learning to business performance. Whether you are new to the learning arena or an experienced professional, this book will provide invaluable guidance on this essential business topic.
Sklep: Albertus.pl
371,12 zł
Business to Business Marketing Oxford University Press
Książki / Literatura obcojęzyczna
This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts. The book shows that B2B marketing is about managing the complex network of buying and selling relationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines issues such as e-commerce in B2B markets, key account management and supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long and short case examples. The text is organized in four parts. Part one - the organizational marketing context; part two - inter-organizational relationships and networks; part three - business marketing planning; and part four - business marketing programmes.A range of pedagogical features aid understanding: 'mini cases' from a variety of international contexts; 'voices' of practitioner talking about the problems they face; 'number crunching' boxes highlight how an organizations sales, profits, numbers of workers depend on successful B2B marketing; 'food for thought' boxes encourage students to think about the recommendations in the text; and longer case studies illustrate specific marketing issues. Online Resource Centre: Student resources: Additional cases with accompanying questions Web links Additional recommendations for further reading Lecturer resources: Teaching plans for different types of module/course delivery for PG and UG level Lecturer notes on how to best use the text and the online materials Suggested answers to end-of-chapter summary questions and further topics highlighted for discussion and debate. Comments on the book's cases and case questions. Comments include brief suggested answers and further topics related to the case for seminar discussion Downloadable PowerPoint slides including all figures from the text.Additional seminar/tutorial questions/exercises Additional assignment questions Additional examination questions
Sklep: Libristo.pl
88,83 zł
General Lee's Army Harper Collins Publishers
Książki / Literatura obcojęzyczna
"You would be surprised to see what men we have in the ranks," Virginia cavalryman Thomas Rowland informed his mother in May 1861, just after joining the Army of Northern Virginia. His army -- General Robert E. Lee's army -- was a surprise to almost everyone: With daring early victories and an invasion into the North, they nearly managed to convince the North to give up the fight. Even in 1865, facing certain defeat after the loss of 30,000 men, a Louisiana private fighting in Lee's army still had hope. "I must not despair," he scribbled in his diary. "Lee will bring order out of chaos, and with the help of our Heavenly Father, all will be well." Astonishingly, after 150 years of scholarship, there are still some major surprises about the Army of Northern Virginia. In General Lee's Army, renowned historian Joseph T. Glatthaar draws on an impressive range of sources assembled over two decades -- from letters and diaries, to official war records, to a new, definitive database of statistics -- to rewrite the history of the Civil War's most important army and, indeed, of the war itself. Glatthaar takes readers from the home front to the heart of the most famous battles of the war: Manassas, the Peninsula campaign, Antietam, Gettysburg, all the way to the final surrender at Appomattox. General Lee's Army penetrates headquarters tents and winter shanties, eliciting the officers' plans, wishes, and prayers; it portrays a world of life, death, healing, and hardship; it investigates the South's commitment to the war and its gradual erosion; and it depicts and analyzes Lee's men in triumph and defeat. The history of Lee's army is a powerful lens on the entire war. The fate of Lee's army explains why the South almost won -- and why it lost. The story of his men -- their reasons for fighting, their cohesion, mounting casualties, diseases, supply problems, and discipline problems -- tells it all. Glatthaar's definitive account settles many historical arguments. The Rebels were fighting above all to defend slavery. More than half of Lee's men were killed, wounded, or captured -- a staggering statistic. Their leader, Robert E. Lee, though far from perfect, held an exalted place in his men's eyes despite a number of mistakes and despite a range of problems among some of his key lieutenants. "General Lee's Army" is a masterpiece of scholarship and vivid storytelling, narrated as much as possible in the words of the enlisted men and their officers.
Sklep: Libristo.pl
143,50 zł
Lions of Carentan Casemate Publishers
Książki / Literatura obcojęzyczna
* Unique wartime account of one of the largest and most successful German paratrooper regiments Although it is known that Allied airborne forces landed into a German buzzsaw on D-Day, far less is known about the troops they encountered in the dark night of June 6, 1944. One of the formations they encountered was a similarly elite group of paratroopers, who fought on the defensive instead of dropping from the skies, giving their Allied counterparts a tremendous challenge in achieving their objectives. This is the complete wartime history of one of the largest German paratrooper regiments, 6th Fallschirmjager, from its initial formation in the spring of 1943 to its last day at the end of the war. With numerous firsthand accounts from key members, reporting on their experiences, they describe the events of 1943-45 vividly and without compromise for the first time. These accounts reveal previously unknown details about important operations in Italy, Russia, on the Normandy Front, Belgium, Holland, the last German Parachute drop in the Ardennes, and the final battle to the end in Germany.With over 220 original photographs, many from private collections and never before published, this book fully illustrates the men, their uniforms, equipment and weapons. Also included is an appendix with maps, battle calendar, staffing plans, a list of field and post-MOB-numbers, and the Knight's Cross recipients of the regiment. Having earned the respect of the Allied forces who fought against them during World War II, this work will inform current readers of the full record of Fallschirmjager Regiment 6, and why the Allied advance into German-held Europe was so painstaking to achieve.
Sklep: Libristo.pl
Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice
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