11,15 zł

Spalona Żywcem Wyd. Kieszonkowe - Souad

Książki & Multimedia > Książki

Opis - Pierwsze na świecie świadectwo ofiary zbrodni honorowej. Miała siedemnaście lat i zakochała się: zhańbiła rodzinę. Więc rodzina wydała na nią wyrok śmierci... Pokochała go pierwszą miłością. Myślała, że się z nią ożeni. Ale ukochany zniknął, a ona odkryła, że jest w ciąży. A w jej świecie to najcięższa zbrodnia... W zapomnianej przez Boga wiosce w Cisjordanii kobiety są warte mniej niż zwierzęta domowe. Tu mężczyzna jest panem życia i śmierci żony, córki, siostry. Brat może bezkarnie zabić siostrę, matka - córkę, kolejną bezużyteczną dziewczynkę, jaka się urodzi. Tu kobiecie odbiera się godność, a nawet życie zgodnie z odwiecznym obyczajem i uświęconą tradycją. A śmierć jest karą dla dziewczyny, która zhańbi rodzinę. Tak jak Souad. Wyrok wydaje jej ojciec. Szwagier dokonuje egzekucji. Oblewa Souad benzyną i podpala... SOUAD przeżyła - cudem, ale rodzina usiłowała zabić ją nawet w szpitalu. Na zawsze jednak pozostanie straszliwie okaleczona - na ciele i duszy. I wciąż musi się ukrywać; dopóki żyje, jej rodzinę okrywa hańba. Spalona żywcem, opublikowana pod pseudonimem szokująca opowieść o piekle, jakim było jej dzieciństwo i młodość, stała się międzynarodowym bestsellerem. Wydana w 37 w krajach książka przerywa tabu milczenia wobec istniejącej nadal w krajach muzułmańskich barbarzyńskiej tradycji. Nieludzkiego obyczaju, prawa mężczyzn, na mocy którego co najmniej pięć tysięcy kobiet pada co roku ofiarą zbrodni honorowej. Nazwa - Spalona Żywcem Wyd. Kieszonkowe Autor - Souad Oprawa - Miękka Wydawca - Amber Kod ISBN - 9788324159406 Kod EAN - 9788324159406 Wydanie - 1 Rok wydania - 2016 Tłumacz - 31182,maria rostworowska; Format - 110 x 175 x 14 Ilość stron - 224 Podatek VAT - 5% Premiera - 2016-06-23

Sklep: InBook.pl

147,60 zł

Hispanic Marketing Butterworth Heinemann

Biznes

This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors

Sklep: Albertus.pl

434,90 zł

Integrated Advertising Promotion & Marketing Communication Prentice Hall

Biznes

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising Strategy, and Advertising and Promotions. Integrated Marketing Communications takes a broader approach than advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign projectFor courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. Using a hands-on approach in which students learn to develop a complete IMC program, this text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. - NEW - 200 new advertisements. - Provides students with timely, fresh examples of various advertising and promotional tactics. - NEW - More examples of IMC plans added to IMC Plan Pro CD-Rom. - Enables students to see multiple ways of developing an IMC Plan. - NEW - IMC for the Small Business Entrepreneur chapter added. - Provides students with specific promotional tools and guidelines that address how a small business using a limited budget can reach potential customers. - NEW - Reorganized and revised for better flow - - Provides students with Information presented in a more accessible order so that it is easier for them to absorb it. - NEW - Customer Relationship Management (CRM) Information added. - Provides students with more information on how the concept of CRM is being used by businesses. - NEW - New approach to integrating ethics into IMC programs - - Provides students with an effective approach to integrating regulations and ethics into IMC programs. - NEW - Increased branding focus - - Provides students with a clearer picture of branding and its issues. - NEW - New opening vignettes - - Provides students with fresh examples that they are familiar with so that they can better understand the concepts presented. - NEW - "Building Your IMC Campaign" exercises introduced in opening vignette.

Sklep: Albertus.pl

213,00 zł

Global Marketing 3e McGraw-Hill

Biznes

Global Marketing 3e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the authorĹźs rich international experience help students move from concept to application.Early Coverage of Globalization and Anti-globalization: The first chapter in the book has been reorganized to present an accurate picture of what is happening in the global marketplace without overreacting to events, including coverage of the dark side of global business, especially relevant to recent events in the world.|The Effect of Technology and the Internet on Global Commerce: New coverage is introduced early in the text and then integrated throughout the text where appropriate so students experience how technology affects global marketing.|Increased coverage of Marketing Research and Planning: Students learn how to use secondary data to analyze countries and regions. They also learn how to step through the planning process for the decision about globalizing a particular product or service, and the kind of data needed to make a decision about entry and standardization.|Expanded Chapter: Theoretical Foundations (Ch 2): Focuses on the analysis of firm-specific and country-specific competitive advantages, reasons for going abroad with different modes of entry, and how to strike the necessary balance between internal resources and external market opportunity.|Global Products (Ch 11) and Global Services (Ch 12) Now Separate Chapters: Combined in the last edition, these chapters have been separated to allow for a full exploration of both topics. Johansson addresses the important differences and discusses the skills needed to globally manage standardized products and services, with an emphasis on building strong global brands.|New Appendix: Global Marketing Planning: This Appendix provides a planning tool for global marketing, spelling out the steps involved in deciding whether and how to globalize a product or service. The Appendix can also be used for student projects.|Updated Cases: Cases of varying length, sprinkled throughout the text, help the student apply concepts by studying real companies facing real global marketing issues and problems.|Global Updates Online: Updates to cases and text material will be available at JohanssonĹźs Website.|Increased ĹźHands-onĹź Managerial Material: Additional managerial-oriented check-lists, examples, cases, discussion questions, and ĹźGetting the PictureĹź boxed problems have been added to provide students with useful tools for operating in the International environment.|3-Pronged Organization: The foreign entry, local marketing, and global management structure helps organize the broad-ranging topics of global marketing. The "foreign entry" part deals in-depth with exporting, strategic alliances and other modes of market entry. In "local marketing" the perspective of the expatriate marketing manager is adopted, and deals with marketing in a number of different regions and countries. Finally, the "global management" part covers the standardization, coordination and localization issues involved in implementing global marketing, including segmentation and positioning strategies, the four Ps and the organizational implications.|Three Chapters on Local Marketing Abroad: The unique "Local Marketing" chapters (7-10) discuss strategies for entering both mature and new growth local markets.

Sklep: Albertus.pl

177,30 zł

Consumer Behavior Building Marketing Strategy With Ddb Need McGraw-Hill

Biznes

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.New Cases: New cases in this edition highlighting the most current trends and development in consumer behavior include Crest Rejuvenating Effects, Skoda's UK Turnaround Attempt, McDonald's Social Responsibility Report, The Mosquito Magnet, Levi's Blues, Hardiplank's Pull Strategy, National Campaign to Prevent Teen Pregnancy, Supermarket Shopping in Europe, General Motors Electric Vehicle-EV, Vespa Boutique, Encouraging the Early Detection of Diseases, and Safer Cigarettes?The cases generate classroom discussion, help students apply what theyĹźve learned from the chapter materials and show consumer behavior in practice.|More Global Examples: This edition has more global examples throughout the text and several of the cases are devoted to global issues to give students a balanced look at consumer behavior here and abroad and to analyze similarities and differences between US and global markets.|Increased Internet Integration: Examples of the Internet and its impact on consumer behavior have been increased throughout the text. The impact the Internet has on buyer behavior is especially significant and is explored this in detail through current, relevant examples to illustrate its power and importance in the consumer behavior realm.|DDB Needham Lifestyle Data Analyses: Each relevant chapter poses a series of questions that require students to analyze data from the annual DDB Needham Lifestyle survey. These data are available in spreadsheet format on the disk that accompanies this text. These exercises increase studentsĹź data analysis skills as well as their understanding of consumer behavior.|Opening Vignettes- Each chapter begins with a practical example that introduces the material in the chapter. These involve situations in which businesses, government units, or nonprofit organizations have used or misused consumer behavior principles.|Consumer Insights- These boxed discussions provide an in-depth look at a particularly interesting consumer study or marketing practice. Each has several questions with it that are designed to encourage critical thinking by the students.|Consumer Insights: These boxes are in each chapter and illustrate an interesting consumer behavior example that brings CB to life and asks the student to think critically about the issue and solve the problem.|Integrated Coverage Ethical/Social Issues: Marketers face numerous ethical issues as they apply their understanding of consumer behavior in the marketplace. The authors describe and discuss many of these issues. In addition, Chapter 20 is devoted to the consumerism movement and the regulation of marketing practice. Several of the cases are also focused on ethical or regulatory issues, including all of the cases following Part Six.|International Examples: As with past editions, the authors always include a solid balance of international examples throughout, specifically in Chapter 2, and in several of the cases. These examples give the students an opportunity to see how cultures impact consumer behavior.|Internet Exercises: The Internet is a major source of data on consumer behavior and an excellent way for marketers to use their knowledge of consumer behavior to influence consumers. A section at the end of each chapter has Internet assignments. These serve two purposes: to teach students how to use the Internet as a research tool to learn about consumers and consumer behavior and to enhance studentsĹź understanding of how marketers are approaching consumers using this medium.|Opening Vignettes: Each chapter begins with interesting and practical examples that introduce the chapter material. These involve situations in which businesses, government units, or nonprofit organizations have used or misused consumer behavior principles and show the student the impact and outcome of business decisions.|Application Activities: The final learning aid at the end of each chapter is a set of application exercises-they range in complexity from short evening assignments to term projects. The student utilizes chapter material in conjunction with external activities such as visiting stores to observe point- of purchase displays, interviewing customers or managers, or evaluating television ads.|Four-Color Illustrations: Print ads, Web pages, storyboards, and photos of point-of-purchase displays and packages appear throughout the text. Each is directly linked to the text material both by text references to each illustration and by the descriptive comments that accompany each illustration.|Review Questions: Students can test their comprehension of chapter key terms and concepts.|Discussion Questions: These questionscan serve as in-class activities or outside studying and have students apply their knowledge to consumer behavior situations.|Application Activities: This final learning aid at the end of each chapter is a set of application exercises, which asks the student to use what theyĹźve learned in an out-of-class setting. Students must visit stores to observe point-of-purchase displays, interview customers or managers, or evaluate television ads. They range in complexity from short evening assignments to term projects and help the student see consumer beahvior in action.|PageOut is McGraw-HillĹźs unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if youĹźre short on time, we even have a team ready to help you create your site!|You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.

Sklep: Albertus.pl

479,50 zł

Directory of International Direct Marketing Kogan Page

Biznes

Now in its seventh edition, this important handbook provides a unique tool for direct marketing specialists dealing with international and cross-border commerce. There is also a dedicated website that complements the book. At its core is a directory of direct and e-marketing service providers around the world and a series of country profiles describing the current local DM environments in over 50 countries. It covers all aspects of Internet and e-marketing and provides access to marketing resources and services that specifically help companies exploit the marketing potential of the Web. The directory is prefaced by a series of authoritative articles that highlight the trends and prospects for international direct marketing in the coming year. Some of the topics discussed in Part 1 are:Choosing the Right Media The Usefulness of Text Messages in Direct Marketing Web-to-mobile SMS Applications Attracting the Right sort of Attention with e-Marketing The History of Mobile Communications.The country-by-country directory in Part 2 includes: Basic demographic and economic data and overview Language and cultural considerations Legislation and consumer protection Country DM Associations Postal Services.

Sklep: Albertus.pl

51,27 zł

Pochodne instrumenty kredytowe - Izabela Pruchnicka-Grabias

Książki & Multimedia > Książki

Opis - Książka, posiadająca istotne walory praktyczne, jest pierwszą pozycją polskiej autorki w tak kompleksowy sposób analizującą nie tylko istotę funkcjonowania kredytowych instrumentów pochodnych, ale również modele ich wyceny, doskonalenie których autorka słusznie uznaje za kluczowe dla rozwoju tego rynku. Niewątpliwą zaletą opracowania jest mnogość przykładów, przeprowadzających Czytelnika przez kolejne etapy szacowania wartości omawianych struktur i tworzących idealną bazę dla zrozumienia konstrukcji tych złożonych produktów. Prof. zw. dr hab. Janusz Soboń Publikacja stanowi cenne kompendium wiedzy zarówno dla praktyków rynku finansowego, jak i studentów oraz słuchaczy studiów podyplomowych i doktoranckich, jak również dla pracowników nauki zainteresowanych wdrażaniem metod kwantyfikacji ryzyka kredytowego w praktykę. Prof. nadzw. SGH dr hab. Paweł Niedziółka Nazwa - Pochodne instrumenty kredytowe Autor - Izabela Pruchnicka-Grabias Oprawa - Miękka Wydawca - CeDeWu Kod ISBN - 9788375563733 Kod EAN - 9788375563733 Wydanie - 1 Rok wydania - 2011 Język - polski Format - 16.5x23.0cm Ilość stron - 280 Podatek VAT - 5%

Sklep: InBook.pl

106,60 zł

Beyond Logos New Definitions of Corporate Identity Rotovision

Sztuka

Corporate identity, the design and marketing buzzphrase of the 80s and 90s, has undergone a revolution in the last five years. Now the talk is of branding. With the growth of globalisation and the increasing realisation among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges. Arranged in thematic chapters with an introduction, Beyond Logos identifies and deconstructs the kind of corporate move that turns a footwear store into a 'cathedral' and a cigarette brand into a smoker's retreat. It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas. Beyond Logos shows how, as we enter the 21st century, we are being taken beyond logos.

Sklep: Albertus.pl

99,00 zł

New Horizons 4 Student Oxford University Press

Podręczniki do nauki języków

Nowe wydanie czteroczęściowego podręcznika dla liceów ogólnokształcących, liceów profilowanych i techników, przygotowującego do matury na poziomie podstawowym. Nowością są pojawiające się w części 1 i 2, unikalne Vocational Language Banks, które zawierają słownictwo specjalistyczne obejmujące 7 profili zawodowych najczęściej wybieranych przez uczniów szkół technicznych i zawodowych.Dobrze zaplanowane, ciekawe i zachęcające do nauki lekcje:materiał podzielony jest na małe, łatwe do przyswojenia partie, dzięki czemu nawet uczniowie bardzo słabi mają możliwość solidnie przygotować się do każdej lekcji,teksty i photo story zawierają wiele praktycznych informacji dotyczących życia w Wielkiej Brytanii zbliżając polskiego ucznia do realiów tego kraju,prosty układ ćwiczeń na każdej lekcji, prowadzący od prezentacji materiału przez kontrolowane ćwiczenia aż do zadań otwartych, daje uczniowi poczucie bezpieczeństwa i utwierdza w przekonaniu, że nauka języka może być łatwa i przyjemna.

Sklep: Booknet.net.pl

104,10 zł

Selected Writings 1931-1934 part 2 vol 2 Harvard University Press

Powieści i opowiadania

In the frenzied final years of the Weimar Republic, amid economic collapse and mounting political catastrophe, Walter Benjamin emerged as the most original practicing literary critic and public intellectual in the German-speaking world. Volume 2 of the Selected Writings is now available in paperback in two parts. In Part 1, Benjamin is represented by two of his greatest literary essays, "Surrealism" and "On the Image of Proust," as well as by a long article on Goethe and a generous selection of his wide-ranging commentary for Weimar Germany's newspapers. Part 2 contains, in addition to the important longer essays, "Franz Kafka," "Karl Kraus," and "The Author as Producer," the extended autobiographical meditation "A Berlin Chronicle," and extended discussions of the history of photography and the social situation of the French writer, previously untranslated shorter pieces on such subjects as language and memory, theological criticism and literary history, astrology and the newspaper, and on such influential figures as Paul Valery, Stefan George, Hitler, and Mickey Mouse. [Praise for the one-volume hardcover edition] For those who know only the small selection of essays and longer texts previously translated into English, this book may be a revelation. Selected Writings: Volume 2 spanning the period from his abandonment of academia and his emergence as an important literary journalist in 1927 to his near silencing after the Nazis seized power and his exile in 1934, shows the writer at his sparkling best.    --Paul Mattick, New York Times Book Review[Praise for the one-volume hardcover edition] The period from 1927 to 1934 spanned in this volume was for Walter Benjamin both grievous and fertile...The range of topics and perspectives is immense. It extends from considerations on kitsch and pornography to repeated encounters, personal or indirect, with Gide, Kierkegaard and surrealism. The cultural history of toys fascinates Benjamin as he records his own Berlin childhood. Insights into 'Left-Wing Melancholy' alternate with thoughts on Mickey Mouse, on Chaplin, and on graphology.    --George Steiner, The ObserverThis awesome 800-page collection demonstrates that Benjamin was able to pack more thought into the years 1931

Sklep: Albertus.pl

177,61 zł

Vietnamese. 2 CD and coursebook Teach Yourself

Podręczniki i lektury

From Danish to Spanish, Swahili to Brazilian Portuguese, the languages of the world are brought within the reach of any beginning student. Learners can use the Teach Yourself Language Courses at their own pace or as a supplement to formal courses. These complete courses are based on the very latest learning methods and designed to be enjoyable and user-friendly. Prepared by experts in the language, each course begins with the basics and gradually promotes the student to a level of smooth and confident communication, including: Up-to-date, graded interactive dialogues, Graded units of culture notes, grammar, and exercises, Step-by-step guide to pronunciation, Practical vocabulary, Regular and irregular verb tables, Plenty of practice exercises and answers, Bilingual glossary, The new editions also feature: Clear, uncluttered, and user-friendly layout,Self-assessment quizzes to test progress, Website suggestions to take language study further.

Sklep: Albertus.pl

110,30 zł

Korean. 2 CD and coursebook Teach Yourself

Podręczniki i lektury

From Danish to Spanish, Swahili to Brazilian Portuguese, the languages of the world are brought within the reach of any beginning student. Learners can use the Teach Yourself Language Courses at their own pace or as a supplement to formal courses. These complete courses are based on the very latest learning methods and designed to be enjoyable and user-friendly. Prepared by experts in the language, each course begins with the basics and gradually promotes the student to a level of smooth and confident communication, including: Up-to-date, graded interactive dialogues, Graded units of culture notes, grammar, and exercises, Step-by-step guide to pronunciation, Practical vocabulary, Regular and irregular verb tables, Plenty of practice exercises and answers, Bilingual glossary, The new editions also feature: Clear, uncluttered, and user-friendly layout,Self-assessment quizzes to test progress, Website suggestions to take language study further.

Sklep: Albertus.pl

79,21 zł

SOUTHERN BLOOD (DLX) - Gregg Allman (CD + DVD)

Książki & Multimedia > Muzyka

Nazwa - SOUTHERN BLOOD (DLX) Autor - Gregg Allman Kod EAN - 0888072033689 Rok wydania - 2017 Nośnik - CD + DVD Ilość elementów - 2 Podatek VAT - 23% Premiera - 2017-09-22

Sklep: InBook.pl

40,40 zł

Incredible English 3. Klasa 3, szkoła podstawowa. Język angielski. Zeszyt ćwiczeń. 2 edycja Oxford University Press

Książki

This second edition gives the class even more...A new Starter LevelMore support for storytellingMore reading texts and personalized writing tasksMore support for the Cambridge YLE Tests with a NEW testing programmeMore skills development activities for speaking and writingMore grammar practice and language support

Sklep: Booknet.net.pl

55,40 zł

Incredible English 3. Klasa 3, szkoła podstawowa. Język angielski. Podręcznik. 2 edycja Oxford University Press

Książki

This second edition gives the class even more...A new Starter LevelMore support for storytellingMore reading texts and personalized writing tasksMore support for the Cambridge YLE Tests with a NEW testing programmeMore skills development activities for speaking and writingMore grammar practice and language support

Sklep: Booknet.net.pl

szukaj w Kangoo libristo new language of marketing 2 0 4508924

Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice

1. Sklepy z libristo pl new language of marketing 2 0 4508924

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