The One Week Marketing Plan

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Business & management>Sales & marketing

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The One Week Marketing Plan: The Set It Forget It Approach for Quickly Growing Your Business

Książki

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The One Week Marketing Plan

Książki Obcojęzyczne>Nieprzypisane

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Duct Tape Marketing Revised and Updated HarperCollins

Książki / Literatura obcojęzyczna

Is Your Marketing as Simple, Effective, and Affordable as Duct Tape? Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing. In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own. CAREFUL! Duct tape is a serious tool...it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. -Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one.There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. -Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing-concise, clear, practical, and packed with great ideas to boost your bottom line. -Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. -Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on.Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. -John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. -Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking

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Spalona Żywcem Wyd. Kieszonkowe - Souad

Książki & Multimedia > Książki

Opis - Pierwsze na świecie świadectwo ofiary zbrodni honorowej. Miała siedemnaście lat i zakochała się: zhańbiła rodzinę. Więc rodzina wydała na nią wyrok śmierci... Pokochała go pierwszą miłością. Myślała, że się z nią ożeni. Ale ukochany zniknął, a ona odkryła, że jest w ciąży. A w jej świecie to najcięższa zbrodnia... W zapomnianej przez Boga wiosce w Cisjordanii kobiety są warte mniej niż zwierzęta domowe. Tu mężczyzna jest panem życia i śmierci żony, córki, siostry. Brat może bezkarnie zabić siostrę, matka - córkę, kolejną bezużyteczną dziewczynkę, jaka się urodzi. Tu kobiecie odbiera się godność, a nawet życie zgodnie z odwiecznym obyczajem i uświęconą tradycją. A śmierć jest karą dla dziewczyny, która zhańbi rodzinę. Tak jak Souad. Wyrok wydaje jej ojciec. Szwagier dokonuje egzekucji. Oblewa Souad benzyną i podpala... SOUAD przeżyła - cudem, ale rodzina usiłowała zabić ją nawet w szpitalu. Na zawsze jednak pozostanie straszliwie okaleczona - na ciele i duszy. I wciąż musi się ukrywać; dopóki żyje, jej rodzinę okrywa hańba. Spalona żywcem, opublikowana pod pseudonimem szokująca opowieść o piekle, jakim było jej dzieciństwo i młodość, stała się międzynarodowym bestsellerem. Wydana w 37 w krajach książka przerywa tabu milczenia wobec istniejącej nadal w krajach muzułmańskich barbarzyńskiej tradycji. Nieludzkiego obyczaju, prawa mężczyzn, na mocy którego co najmniej pięć tysięcy kobiet pada co roku ofiarą zbrodni honorowej. Nazwa - Spalona Żywcem Wyd. Kieszonkowe Autor - Souad Oprawa - Miękka Wydawca - Amber Kod ISBN - 9788324159406 Kod EAN - 9788324159406 Wydanie - 1 Rok wydania - 2016 Tłumacz - 31182,maria rostworowska; Format - 110 x 175 x 14 Ilość stron - 224 Podatek VAT - 5% Premiera - 2016-06-23

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Emocje życia - Edyta Malczewska

Książki & Multimedia > Książki

Opis - Edyta Malczewska z wykształcenia ekonomistka. Absolwentka szkoły reklamy oraz Wyższej Szkoły Zarządzania i Przedsiębiorczości. Obraz emocji życia, który został pokazany w książce, to mała garstka tego, z czym człowiek żyję i boryka się na co dzień. To ludzkie zachowania, decyzje i rozczarowania. To miłość i śmierć, odwaga i strach, przyjaciel i wróg, zdrada i fałsz. Autorka w swoich utworach podejmuje między innymi próbę, aby przekonać czytelnika, że samobójstwo to bezsensowna śmierć i nie wolno się na nią zgadzać. Tłumaczy, że często, gdy nie możemy dogonić własnego szczęścia i pragnień, to winy należy szukać w samym sobie. Porusza tematy, które zawsze będą towarzyszyć nam w życiu, czy tego chcemy, czy nie, a z którymi musimy nauczyć się żyć. Warto spojrzeć na historię innych ludzi, wyciągnąć z nich mądre wnioski i rozpalić w sobie te emocję, które pozwolą zamknąć zły rozdział w życiu, by w końcu zacząć oddychać pełną piersią. Czasem wystarczy jeden mądry człowiek, jedno mądre zdanie, by druga osoba pogodniej spojrzała na siebie i obudziła w sobie lub w drugim człowieku ten uśpiony sens życia, który leży zakurzony i zapomniany na dnie niejednego serca. Emocje, które targają człowiekiem, mają potężną moc, mogą zabić i zniszczyć lub wznosić na wyżyny. Wybór należy do każdego z nas. Nazwa - Emocje życia Autor - Edyta Malczewska Oprawa - Twarda Wydawca - Poligraf Kod ISBN - 9788378564171 Kod EAN - 9788378564171 Wydanie - 1 Rok wydania - 2016 Język - polski Format - 17.0x24.2cm Ilość stron - 96 Podatek VAT - 5% Premiera - 2016-02-15

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Helping Babies Sleep Method Independently Published

Książki / Literatura obcojęzyczna

Publisher Marketing:Unlock The Secret To Your Baby's Natural Sleep Drive!"The only baby sleep book you'll ever need." Kathy R. Learn from Dr. Sarah Mitchell, an experienced sleep coach and member of the Society of Behavioral Sleep Medicine, how to put your baby to sleep with ease. If you are tired of the sleepless nights, the endless cycles of soothing, and the exhaustion that's taking a toll on your family, then this book is your ultimate lifeline. Here's exactly what this book will show you how to do: HOW TO TRANSFORM YOUR NIGHTS - Witness the magic of improved baby sleep patterns in just one week with our scientifically backed techniques!HOW TO GET YOUR CHILD THE REST THEY NEED - Experience unique, gentle sleep methods ensuring a harmonious bedtime for you and your little one.HOW TO RESTORE PEACE - Say goodbye to stress with crystal-clear, easy-to-follow instructions that tackle baby sleep issues head-on.HOW TO TEACH YOUR BABY TO SELF SOOTHE - Discover a simple action plan that will help your little one good sleep practices.HOW TO EXPERIENCE THE JOY OF PARENTING - Lauded as a 'life-changer', this book is your ultimate guide to a smoother, more rewarding journey into parenthood.The methods contained within this book are so simple, so instantaneous, and so effective, it's as if they work by magic. Hence, The Helping Babies Sleep Method is all you need to make your vision of a good night's sleep for both your baby and yourself a reality. Discover the "The Helping Babies Sleep Method" and find your best sleep tonight! ------------------------------------------------------------------------------------------ Here's what parents shared after reading and applying "The Helping Babies Sleep Method" "This method has absolutely given me my confidence back. We went from having a chronically overtired baby and battling at every nap and bedtime to having an independent sleeper who sleeps 11-12 hours each night at 5 months old....I highly recommend this book."Carrina Taylor - Previously Tired Parent "My first was a horrible sleeper. I was determined not to do that again. I implemented the Helping Newborns Sleep principles and now have a 9 week old that sleeps 11 hours with 1 feed! "Tracy Moulton Granlund - Second-Time Determined Mom "Teaching my 15 month old to fall asleep without his bottle has been a game changer. He finally sleeps 11+ hours in the night without waking up. I highly recommend Helping Babies Sleep for anyone with a 1 year old struggling with sleep. We're all so much happier. It's never too late to work on sleep!"Jessie - Second Time Mom of a Great Sleeper "If your child's sleep patterns are taking a toll on your life, I would highly recommend The Helping Babies Sleep Method. It's brimming with applicable tips and psychology-based techniques to get your little one to sleep through the night. A boon to parents and caretakers who have been struggling for months to get some well-deserved shut-eye." Dr. Jill Zechowy, Physician, Perinatal Psychotherapist and the creator of The Motherhood Survival Manual.

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Contemporary Advertising McGraw-Hill

Inne 1

Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the Ĺźcoffee table bookĹź for Advertising, it is known for its current examples, the authorĹźs ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns. Excellent IMC coverage: an increased focus on Integrated Marketing Communications. IMC is introduced early in the text and numerous examples illustrate and reinforce its importance throughout showing students how various marketing and promotional elements must be coordinated to communicate effectively.|The Advertising Experience. These new end-of-chapter exercises are hands-on in application and place the student in the advertisersĹź shoes. Effective as outside assignments or in-class discussion starters, The Advertising Experience allows students to effectively apply their knowledge of each chapter. |New Teaching Video: The International Advertising Festival at Cannes, France, is the largest and most prestigious advertising competition in the world. For one week, thousands of advertising executives from around the world descend on the French Riviera to network, party, show their best work, and take home the gold. Held every year right after the famous Cannes Film Festival, the Ĺźfestival de film publicitaireĹź features thousands of entries in every medium and every language Ĺź all competing for the coveted Gold Lion statues. This video features over 100 award-winning commercials and ads hand-picked by the author to illustrate various topics from the text. The video segments are aligned with each part of the text to easily facilitate in-class discussions.|Campaign Video Series: With the tenth edition, Contemporary Advertising introduces a new campaign video. Each video in this series focuses on a campaign and gives insights into both the agency and client roles in its development. Each video follows the step-by-step development of a complete advertising campaign and are ideal for compare and contrast discussions of each campaign.|Excellent Website: Includes more resources for students and instructors. Student resources include student quizzing. the Advertising Reference Library, Career Planning in Advertising, Industry Resources, Advertising and IMC Plan outlines, and clips from the video package. The InstructorĹźs side includes the InstructorĹźs Manual, PowerPoint, Video Clips and Video InstructorĹźs Manual, link to industry resources and link to PageOut for access to test materials. |Chapter-opening vignettes: capture and hold students' interest. The vignettes are closely tied to chapter content and provide real world examples that show advertising in action. Opening vignettes feature companies like Altoids, Kodak, Abercrombie & Fitch, Gateway, and Dell.|Award-winning graphic design: an important feature for a book that teaches students about the importance of quality in advertising art and production.|Full-color advertising portfolios: These portfolios bring students real-life examples of the best advertising example in the field. These examples provide unique insight into the world of advertising and how it weaves relevance to the world we live inĹźfrom the groundbreaking historical ads of Kodak and Coca-Cola to modern images from Target and Motorola.|The Evolution of Advertising: Chapter 2 examines the socio-economic impact of advertising over the years. An interesting historical portrait is created that gives students a more objective view of why advertising has moved in the direction that it has, how and why it has evolved, and where the future of advertising is headed. |Creative Department: this feature shows how print and television ads are produced. Transvision mylar inserts effectively illustrate the production process by featuring the many phases in the creation of a print ad.|Ethical Issues: these boxed readings introduce students to current topics and controversies in advertising, showing them the thought processes and decisions advertisers make each day.|Checklists: located throughout the text, this feature stimulates memory, organize thinking, and reinforce important chapter topics, tools, and skills.|Internet Exercises: each chapter features exercises that require students to access the World Wide Web and research the answers to questions relevant to the chapter topic.

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