libristo opening the research text 1422996
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Research Methods Houghton Mifflin Company
Inne 1
Appropriate for social science students, this text offers comprehensive coverage of both experimental and non-experimental methods. The author provides succinct explanations for a full range of methods, including descriptive, correlational, experimental, and quasi-experimental research designs. Practical tips and applications integrated throughout the text allow students to make real-world connections that encourage them to master the material. The numerous insights from a practicing researcher's perspective, combined with a clear, easy-to-follow format provide students with more useful information for conducting their own research. Hands on Experience exercises at the end of each chapter present practical projects to help students better understand the methods discussed, as well as chapter-opening study goals, key terms, summaries, and review and discussion questions provide students with the tools needed to execute their own research. Full coverage of APA-style research reports in a separate appendix (A) introduces students to the style, mechanics, and conceptual requirements for writing reports. A fully annotated sample manuscript is also included. An emphasis on the process of measuring variables includes detailed coverage of reliability and construct validity integrated with measurement in descriptive and naturalistic research designs. Full chapters on internal and external validity prompt students to think about the interpretation of research and its limitations. Supplemental statistical appendices allow instructors to assign materials as needed and provide a reference for students already familiar with statistics, or a clear explanation for those with less experience.
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Marketing Research Essential South-West Thomson Learning
Biznes
When it comes to putting you on the frontlines of the marketing research industry, McDaniel and Gates stand out from the crowd. These authors deliver the hottest trends, insights, and advances in the field, with a focus on how marketing research is practiced today. Based on their successful "Marketing Research, 6th Edition", this paperback text offers the same user oriented, real world focus, and cutting edge content in a more streamlined format. The authors are wired to the marketing research industry. Unlike many other marketing research texts, "Marketing Research Essentials" provides a real world view of the field from authors who are industry insiders. Together, they bring more than 40 years of marketing research experience to this edition. There is a strong focus on how to use research: McDaniel and Gates focus on using and analyzing market research results, rather than actually doing the market research. It presents a real world perspective: Throughout the text, the authors inject a healthy dose of reality into the discussion, including intriguing examples of how real companies use marketing research and war stories from the frontlines of the field.There are new learning tools that put you in the know: new chapter opening Visual Checklists and chapter ending Visual Summaries help reinforce your understanding of the material. It includes the student version of SPSS 13: In addition, new SPSS exercises at the end of the quantitative chapters give you hands on experience.
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Intermediate Accounting With Coach CD NetTutor PowerWeb McGraw-Hill
Inne 1
Intermediate Accounting, 3e, by Spiceland/Sepe/Tomassini will gain support in traditional and technology-driven accounting departments, especially those looking for a more concise, decision-making text that reinforces challenging concepts via CD-ROM. The revision of this text is based around a "Learning System." The revision of this "Learning System" was built on improving the clarity of the chapters, emphasizing more decision-making in order to prepare students for the changes taking place on the CPA exam, acknowledging the diversity of students and their learning styles by creating supplemental materials to assure the success of every student, and creating a consistent text and supplemental package for both students and instructor's giving us the best possible intermediate text on the market. Returning to the Third edition is the award winning "Coach" CD-ROM. The Coach CD-ROM is a multimedia product integrating audio and video clips, animated illustrations, cases, and alternative reading material that helps students comprehend some of the more difficult topics associated with intermediate accounting. Designed specifically for the Spiceland text, instructors and students will find these learning tools placed strategically throughout the text. This is the most comprehensive Learning System in Intermediate Accounting. At only 1120 pages (300 pages less than the average intermediate accounting text), Spiceland/S/T has not sacrificed content for pages. Instead, the authors have created a very flexible text with a student friendly writing style that focuses on explaining not just how to apply a procedure, but why it's applied. GradeSummit(TM) is a dynamic self-assessment and exam preparation service for students and instructors. Detailed diagnostic analysis of strengths and weaknesses enables efficient and effective study for students and effortless information for instructors. Find out more at www.gradesummit.com.|Reorganization of Chapters 3, 4, and 5. Based on extensive market feedback, the authors rearranged these chapters so that the basic financial statements are presented contiguously in Chapters 3 and 4. Consequently, the balance sheet is now covered before presenting the income measurement material.|Chapter 4 - Early coverage of Earnings Management/Earnings Quality. Part "A" of this chapter, the income statement, has been restructured by framing the discussion of income statement presentation within the context of earnings quality/earnings management. As one of the HOTTEST topics in the news today, Earnings Quality refers to the ability of reported earnings (income) to predict a company's future earnings. Financial analysts evaluate a company's earnings quality by attempting to separate a company's transitory earnings effects from its permanent earnings. This analysis is critical to investment decisions.|Update on Pronouncement Drafts FAS No. 132 (revised 2003) - Employers' Disclosures about Pensions and Other Postretirement Benefits-an amendment of FASB Statements No. 87, 88, and 106 FAS No. 150, Accounting for Financial Instruments with Characteristics of both Liabilities and Equity Accounting Changes and Error Corrections -a replacement of APB Opinion 20 Exchanges of Productive Assets - an amendment of APB Opinion No. 29. Accounting for Stock-Based Compensation: A Comparison of FASB Statement No. 123, Accounting for Stock-Based Compensation, and its related interpretations. Expanded coverage of the Sarbanes Oxley Act in Chapter 1|CPA Review IntegrationIn 2004 McGraw-Hill/Irwin will provide you and your students with a true CPA Exam experience By exposing students to those skills now necessary to succeed both in their careers and on the computerized CPA Exam - Research, Analysis, Judgment, Understanding and Communication - your students will now be exposed to these requirements in their intermediate accounting course through our new CPA Review simulations. Several simulations tied to the text will be available on the bookżs website. |Decision Makers' Perspective - sections added to various chapters throughout the text to help students learn how to apply the knowledge they learn in class to the real world after graduation. Earnings Management topics are often revisited in these sections of the text. This text addresses the issues of how creditors use information about accounts receivables and inventories, determine which information is useful to investors, and why managers choose a particular accounting method over an allowable alternative. By the end of this course, students will be able to use accounting information to make decisions, understand financial reporting issues, and most importantly, critically evaluate reporting alternatives.|Updated real-world examples featuring a variety of companies such as Microsoft, Ford, and Gap, Inc. help students understand theoretical concepts by studying the decisions made by progressive companies.|Updated FASB Pronouncements - 130, 131, 132, 133, 137, 141-146 all incorporated throughout the text with material detailing the impacts of these pronouncements.|Revenue Recognition - Revenue recognition has become one of the hottest financial reporting issues. The most frequently cited issue in federal class action litigation is improper revenue recognition. Complex business transactions, particularly for high technology companies, make revenue recognition a difficult task, one that needs to be thoroughly understood by students.|Chapter 14, Bonds and Long-Term Notes, has been reorganized to create greater flexibility in the choice of topics to be covered. 3 Parts: Postretirement Benefits Other than Pensions, Stock-Based Compensation Plans, and Other Compensation Prior to Retirement.|Coverage of accounting errors expanded in Chapter 22 - Using Enron's error correction experience as backdrop. These topics will show the relevance of accounting to students.|Updated Computerized Test Bank - Each chapter of the TB has a planning grid that classifies each question according to the primary learning objective and the level of learning that it tests. Learning levels, based on a form of Bloom's educational taxonomy, divides questions as follows: Level One - Knows terms & facts. Level Two - Understands Principles and Concepts. Level Three - Applies Principles and Concepts. Many questions have been revised or updated from the 2e test bank, several redundant ones have been eliminated and many new ones have been included. The new questions emphasize more critical thinking and increased emphasis on interpreting information from real world financial statements and disclosures.|Online Learning Center- The OLC is a dynamic website providing students with added material that traditionally has been available at an additional cost. The Spiceland OLC includes quizzes, practice sets, articles, Excel Templates, PPT Slides, Electronic Cases, Check Figures, FASB Pronouncement Summaries, links to Relevant News and References, and Flash Cards. There are also 60 Real-Time, Real-World Electronic cases. Each case has solutions and links to other websites. The OLC is free with the purchase of a new text. (www.mhhe.com/spiceland3e)|Expanded coverage of comprehensive income. Comprehensive income, as covered in the first and second editions, will now include real-world disclosure examples and presentations.|Coach CD-ROM - The Coach CD-ROM is an interactive CD-ROM that is fully integrated throughout the text, helping students understand some of the more difficult topics surrounding Intermediate Accounting. This CD-ROM includes audio & video clips to help visual learners comprehend difficult topics in an environment that is more suitable to their learning needs. There are also animated illustrations, electronic cases, review exercises, and additional journal readings.|Author-written supplements - The Spiceland author team writes all primary supplements to ensure a perfect fit between the text and supporting materials.|Conceptual Emphasis - Spiceland is more conceptual in how it successfully explains not just how to account for something, but why you account for it in a particular manner.|Flexibility - The author team has organized the chapters modularly so basic concepts are covered early in the chapter, while more difficult concepts can be studied later, or skipped completely. With other encyclopedic texts, this can be very difficult for instructors to accomplish.|Chapter Opening Financial Reporting Cases - Each chapter opens with a Financial Reporting Case that places the students in the role of the decision-maker. These cases help students understand why and how the material covered in a given chapter is applied in business. Questions relating to these cases are placed appropriately throughout the chapter where the learned concepts can be applied. Solutions to these questions are located in the End-of-Chapter material.|Ethical Dilemmas - Ethical boxes are integrated throughout the text and are intended to create an awareness of accounting issues with ethical ramifications. This timely information is great for classroom discussions and ask students to consider situations dealing with fraud, accounting for contingencies, and post-retirement pension plans.|Global Perspectives - International boxes integrated throughout the text to give students a sense of how accounting is use in other countries. Students will get some insight into how income tax regulations are handled in other countries, how investments are reported, and uniformity of accounting standards in a global marketplace.|Additional Consideration Boxes provide students with more detail on selected topics such as understanding ratios, LIFO/FIFO, and goodwill.|Broaden Your Perspective Cases - An integral part of each chapter, these cases prepare students for the New Uniform CPA exam by helping them develop these four critical skills: research, analysis, judgment, and communication. These cases allow students to apply the knowledge they are gaining in the course.|Concept Review Exercises w/Solutions - Reinforces the understanding of chapter material, and allows students to apply concepts and procedures learned in earlier chapters prior to their homework assignment. Some chapters will discuss more than one distinct topic, and in so doing, a concept review exercise will immediately follow.|McGraw-Hillżs Knowledge Gateway - The Complete Resource for Teaching Online Courses. McGraw-Hill/Irwin, in partnership with Eduprise, is proud to bring this unique service to instructors. This comprehensive Website contains a wealth of information for any professor interested in teaching online. Level one is available to any instructor browsing our Website. Level two is reserved for McGraw-Hill customers and contains access to free technical and instructional design assistance. For more details, visit http://mhhe.eduprise.com/home.nsf|PageOut is McGraw-Hillżs unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if youżre short on time, we even have a team ready to help you create your site!|You can customize this text with McGraw-Hill/Primis Online. A digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.|PowerWeb. This online reservoir of discipline-specific news articles and essays offer a great way to keep your course current, while complementing textbook concepts with real-world applications. Articles and essays from leading periodicals and niche publications in specific disciplines are reviewed by professors like you to ensure fruitful search results every time. PowerWeb also offers current news, weekly updates with assessment, interactive exercises, Web research guide, study tips, and much more! http://www.dushkin.com/powerweb.|BusinessWeek Edition. Your students can subscribe to 15 weeks of Business Week for a specially priced rate of $8.25 in addition to the price of the text. Students will receive a pass code card shrink-wrapped with their new text. The card directs students to a Website where they enter the code and then gain access to BusinessWeekżs registration page to enter address info and set up their print and online subscription as well. |Wall Street Journal Edition. Your students can subscribe to the Wall Street Journal for 15 weeks at a specially priced rate of $20.00 in addition to the price of the text. Students will receive a "How To Use the WSJ" handbook plus a pass code card shrink-wrapped with the text. The card directs students to a Website where they enter the code and then gain access to the WSJ registration page to enter address info and set up their print and online subscription, and also set up their subscription to Dow Jones Interactive online for the span of the 15-week period. |Standard & Poorżs Educational Version of Market Insight. McGraw-Hill/Irwin is proud to partner with Standard & Poorżs to offer access to the Educational Version of Standard & Poorżs Market Insight(c). This rich online resource provides six years of financial data for over 370 top companies. The password-protected Website is the perfect way to bring real data into todayżs classroom. This is free with selected McGraw-Hill titles, and is available for an extra $5 with additional titles. Contact your rep for more information or visit www.mhhe.com/edumarketinsight.
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BUSINESS IN ACTION PLUS COURTALND BOVEE NOWA WYDAWCA
Podrêczniki, artyku³y szkolne > Podrêczniki do szkó³ podst. i ¶rednich
Business in Action plus Pearson MyLab Business with Pearson eText, Global Edition This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. This package includes Pearson MyLab Business. A concise and comprehensive introduction to business Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So, students can focus on what
Sklep: ksiazkitanie.pl
Educational Psychology Classroom Update Preparing for PRAXIS McGraw-Hill
Nauki humanistyczne
Written by the author of highly effective psychology texts relied upon by thousands of teachers and students, this text shows future teachers how to put theory into practice. It reflects the voices of todayżs teachers and students, and includes numerous case studies to help pre-service teachers understand how to apply educational psychology. The Classroom Update enriches Educational Psychology with a wealth of new applied resources: a video library for students that includes "Expert Advice" interviews with experts in the field; "Video Lectures" expanding content covered in the text; "Video Observations" showing K-12 classrooms; and "Teaching Experience" interviews with K-12 teachers. Also new to the update are specific strategies offered by K-12 teachers, "Theory into Practice" modules that allow students to study and apply key theories, and "Enter the Debate" questions regarding controversial, thought-provoking issues. A PRAXISż II (Principles of Learning and Teaching) study guide is now available as a print supplement or in electronic form on the Student Toolbox CD-ROM. Video Enhancements: Each chapter in the updated edition is supported by new video segments on the Student Toolbox CD packaged free with every new copy of the text. These segments are designed to show readers the relevance of theory to their future teaching lives:"Expert Advice": These interviews with nationally and internationally recognized scholars address the most important areas of research in each chapter and help students focus on key material. "Teaching Experience": In these segments, actual teachers explain how they apply the crucial theories and concepts presented in each chapter to their classrooms and to their interactions with students. "Video Observations": These segments depict students and teachers in action in the classroom."Video Lectures": These segments expand on topics addressed in the text. |Cutting-Edge Scholarship: More than three hundred 2004 and 2005 research references have been added to the Classroom Update. Additionally, updated and expanded coverage addresses Web-based assessment (Chapter 16), bullying (Chapter 14), creativity and critical thinking (Chapter 9), and the "No Child Left Behind" legislation (Chapters 1 and 15).|Student Toolbox CD-ROM: In addition to new video segments, the expanded CD-ROM includes "Strategies in Practice" features that invite in-service teachers to offer specific strategies they use in the classroom; "Theory into Practice modules" that allow extra practice with key theories (including help in reviewing content, as well as application examples and quizzes); a study guide with quizzes and practice questions based on content tested by the PRAXIS IIż exam (which is also available as a separate print booklet); additional "Crack the Case" studies; electronic versions of the self-assessments included in the text, application exercises and "Site Observation Questions"; as well additional learning aids and professional resources, including a portfolio primer with activities, a lesson plan builder, and Bibliomaker software. |Preparing for PraxisTM: This study guide--available on the Student Toolbox CD-ROM in an interactive format, or as a print guide--offers help for any student taking the PRAXIS IITM: Principles of Learning and Teaching (PLT) exam. It includes an overview of the exam, objective quizzes to confirm understanding of topics from the text, and a practice test based on the PRAXIS IITM exam.|"Enter the Debate" Questions. At the end of each chapter, questions address controversial chapter content; these questions can be further explored through the text's companion Online Learning Center.|Learning Goals System: John Santrock's approach applies theories of knowledge acquisition to the chapter organization; his texts' proven learning goals system (with chapter-opening Learning Goals echoed in "Review and Reflect" sections within the chapter and reiterated in "Reach Your Learning Goals" sections at the end of each chapter), combined with the extensive study and quizzing features on the Student Toolbox CD, help students master each chapterżs content. |Constructivist Emphasis: The text has an evident and solid constructivist emphasis, but also stresses a developmental perspective--covering early childhood, elementary, and secondary education, drawing upon John Santrockżs extensive writing in developmental psychology. |Case Studies: The Classroom Update edition includes 48 case studies--more than any other educational psychology text. One "Crack the Case" study appears in each chapter, and two more related to each chapter appear on the Student Toolbox CD packaged free with every copy of the text. |Expert Input: Acknowledging that no single person can be an authority on every area of development, cognition, learning, motivation, classroom management, and assessment, Educational Psychology enlists a panel of nationally and internationally recognized experts to thoroughly critique each chapter, ensuring that the material presented is 100% accurate and reflects the most current research.
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Consumer Behavior Building Marketing Strategy With Ddb Need McGraw-Hill
Biznes
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.New Cases: New cases in this edition highlighting the most current trends and development in consumer behavior include Crest Rejuvenating Effects, Skoda's UK Turnaround Attempt, McDonald's Social Responsibility Report, The Mosquito Magnet, Levi's Blues, Hardiplank's Pull Strategy, National Campaign to Prevent Teen Pregnancy, Supermarket Shopping in Europe, General Motors Electric Vehicle-EV, Vespa Boutique, Encouraging the Early Detection of Diseases, and Safer Cigarettes?The cases generate classroom discussion, help students apply what theyżve learned from the chapter materials and show consumer behavior in practice.|More Global Examples: This edition has more global examples throughout the text and several of the cases are devoted to global issues to give students a balanced look at consumer behavior here and abroad and to analyze similarities and differences between US and global markets.|Increased Internet Integration: Examples of the Internet and its impact on consumer behavior have been increased throughout the text. The impact the Internet has on buyer behavior is especially significant and is explored this in detail through current, relevant examples to illustrate its power and importance in the consumer behavior realm.|DDB Needham Lifestyle Data Analyses: Each relevant chapter poses a series of questions that require students to analyze data from the annual DDB Needham Lifestyle survey. These data are available in spreadsheet format on the disk that accompanies this text. These exercises increase studentsż data analysis skills as well as their understanding of consumer behavior.|Opening Vignettes- Each chapter begins with a practical example that introduces the material in the chapter. These involve situations in which businesses, government units, or nonprofit organizations have used or misused consumer behavior principles.|Consumer Insights- These boxed discussions provide an in-depth look at a particularly interesting consumer study or marketing practice. Each has several questions with it that are designed to encourage critical thinking by the students.|Consumer Insights: These boxes are in each chapter and illustrate an interesting consumer behavior example that brings CB to life and asks the student to think critically about the issue and solve the problem.|Integrated Coverage Ethical/Social Issues: Marketers face numerous ethical issues as they apply their understanding of consumer behavior in the marketplace. The authors describe and discuss many of these issues. In addition, Chapter 20 is devoted to the consumerism movement and the regulation of marketing practice. Several of the cases are also focused on ethical or regulatory issues, including all of the cases following Part Six.|International Examples: As with past editions, the authors always include a solid balance of international examples throughout, specifically in Chapter 2, and in several of the cases. These examples give the students an opportunity to see how cultures impact consumer behavior.|Internet Exercises: The Internet is a major source of data on consumer behavior and an excellent way for marketers to use their knowledge of consumer behavior to influence consumers. A section at the end of each chapter has Internet assignments. These serve two purposes: to teach students how to use the Internet as a research tool to learn about consumers and consumer behavior and to enhance studentsż understanding of how marketers are approaching consumers using this medium.|Opening Vignettes: Each chapter begins with interesting and practical examples that introduce the chapter material. These involve situations in which businesses, government units, or nonprofit organizations have used or misused consumer behavior principles and show the student the impact and outcome of business decisions.|Application Activities: The final learning aid at the end of each chapter is a set of application exercises-they range in complexity from short evening assignments to term projects. The student utilizes chapter material in conjunction with external activities such as visiting stores to observe point- of purchase displays, interviewing customers or managers, or evaluating television ads.|Four-Color Illustrations: Print ads, Web pages, storyboards, and photos of point-of-purchase displays and packages appear throughout the text. Each is directly linked to the text material both by text references to each illustration and by the descriptive comments that accompany each illustration.|Review Questions: Students can test their comprehension of chapter key terms and concepts.|Discussion Questions: These questionscan serve as in-class activities or outside studying and have students apply their knowledge to consumer behavior situations.|Application Activities: This final learning aid at the end of each chapter is a set of application exercises, which asks the student to use what theyżve learned in an out-of-class setting. Students must visit stores to observe point-of-purchase displays, interview customers or managers, or evaluate television ads. They range in complexity from short evening assignments to term projects and help the student see consumer beahvior in action.|PageOut is McGraw-Hillżs unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if youżre short on time, we even have a team ready to help you create your site!|You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.
Sklep: Albertus.pl
Contemporary Advertising McGraw-Hill
Inne 1
Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the żcoffee table bookż for Advertising, it is known for its current examples, the authorżs ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns. Excellent IMC coverage: an increased focus on Integrated Marketing Communications. IMC is introduced early in the text and numerous examples illustrate and reinforce its importance throughout showing students how various marketing and promotional elements must be coordinated to communicate effectively.|The Advertising Experience. These new end-of-chapter exercises are hands-on in application and place the student in the advertisersż shoes. Effective as outside assignments or in-class discussion starters, The Advertising Experience allows students to effectively apply their knowledge of each chapter. |New Teaching Video: The International Advertising Festival at Cannes, France, is the largest and most prestigious advertising competition in the world. For one week, thousands of advertising executives from around the world descend on the French Riviera to network, party, show their best work, and take home the gold. Held every year right after the famous Cannes Film Festival, the żfestival de film publicitaireż features thousands of entries in every medium and every language ż all competing for the coveted Gold Lion statues. This video features over 100 award-winning commercials and ads hand-picked by the author to illustrate various topics from the text. The video segments are aligned with each part of the text to easily facilitate in-class discussions.|Campaign Video Series: With the tenth edition, Contemporary Advertising introduces a new campaign video. Each video in this series focuses on a campaign and gives insights into both the agency and client roles in its development. Each video follows the step-by-step development of a complete advertising campaign and are ideal for compare and contrast discussions of each campaign.|Excellent Website: Includes more resources for students and instructors. Student resources include student quizzing. the Advertising Reference Library, Career Planning in Advertising, Industry Resources, Advertising and IMC Plan outlines, and clips from the video package. The Instructorżs side includes the Instructorżs Manual, PowerPoint, Video Clips and Video Instructorżs Manual, link to industry resources and link to PageOut for access to test materials. |Chapter-opening vignettes: capture and hold students' interest. The vignettes are closely tied to chapter content and provide real world examples that show advertising in action. Opening vignettes feature companies like Altoids, Kodak, Abercrombie & Fitch, Gateway, and Dell.|Award-winning graphic design: an important feature for a book that teaches students about the importance of quality in advertising art and production.|Full-color advertising portfolios: These portfolios bring students real-life examples of the best advertising example in the field. These examples provide unique insight into the world of advertising and how it weaves relevance to the world we live inżfrom the groundbreaking historical ads of Kodak and Coca-Cola to modern images from Target and Motorola.|The Evolution of Advertising: Chapter 2 examines the socio-economic impact of advertising over the years. An interesting historical portrait is created that gives students a more objective view of why advertising has moved in the direction that it has, how and why it has evolved, and where the future of advertising is headed. |Creative Department: this feature shows how print and television ads are produced. Transvision mylar inserts effectively illustrate the production process by featuring the many phases in the creation of a print ad.|Ethical Issues: these boxed readings introduce students to current topics and controversies in advertising, showing them the thought processes and decisions advertisers make each day.|Checklists: located throughout the text, this feature stimulates memory, organize thinking, and reinforce important chapter topics, tools, and skills.|Internet Exercises: each chapter features exercises that require students to access the World Wide Web and research the answers to questions relevant to the chapter topic.
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Sensory Evaluation of Food Springer-Verlag New York Inc.
Ksi±¿ki / Literatura obcojêzyczna
The field of sensory science has grown exponentially since the publication of the first edition of Sensory Evaluation of Food. Fifteen years ago, the journal Food Quality and Preference was fairly new. Now it holds an eminent position as a venue for research on sensory test methods (among many other topics). Knowledge of the intricate cellular processes in chemoreception, as well as their genetic basis has undergone nothing less than a revolution, culminating in the award of the Nobel Prize to Buck and Axel in 2004 for their discovery of the olfactory receptor gene super family. Advances in statistical methodology have accelerated as well. Sensometrics meetings are now vigorous and well-attended annual events. And yet, some things stay the same. Sensory testing will always involve human participants. But humans are tough measuring instruments to work with. They come with varying degrees of acumen, training, experiences, differing genetic equipment, sensory capabilities, and of course, different preferences. Human foibles and their associated error variance will continue to place a limitation on sensory tests and actionable results. §Although methods continue to evolve, appreciation of the core principles of the field is the key to effective application of sensory test methods. This book has been expanded to reflect the advances in methodologies, theory, and analysis that have transpired in the last 15 years. The chapters are now divided into numbered subsections. This may be of assistance to educators who may wish to assign only certain critical sections to beginning students. In some of the opening sections instructors will find suggestions about which sections are key for fundamental understanding of that topic or method. In many chapters we have gone out on a limb and specified a recommended procedure. In cases where there are multiple options for procedure or analysis, we usually chose a simple solution over one that is more complex. §This text attempts to be comprehensive, yet understandable to all students at the university level. All the major sensory test methods are illustrated and discussed, including discrimination, descriptive, and affective tests. Some chapters are devoted to special topics, such as thresholds, time-intensity methods, similarity testing, color, texture, sensory quality control, qualitative research methods, consumer test methods and questionnaires, shelf life testing, an introduction to multivariate statistical techniques, and strategic sensory research. The statistical appendix provides basic instruction in the common statistical analyses for sensory evaluation with worked examples. §Harry T. Lawless is Professor of Food Science at Cornell University where he teaches sensory evaluation. He has 35 years of experience in chemosensory research and psychophysics. He spent five years in consumer testing in industry, and serves as a consultant to various food and consumer products companies on sensory test methods. §Hildegarde Heymann is Professor of Viticulture and Enology at the University of California at Davis where she teaches sensory evaluation of wine and sensometrics. She spent nearly 17 years at the University of Missouri as a professor of sensory science.
Sklep: Libristo.pl
INTERNATIONAL RELATIONS GLOBAL EDITION GOLDSTEIN NOWA WYDAWCA
Kultura i rozrywka > Ksi±¿ki i Komiksy > Ksi±¿ki do nauki jêzyka obcego > Angielski > Podrêczniki i æwiczenia
International Relations, Global Edition Build a foundation for international relations International Relations enables students to form a framework for analyzing the complex and constantly changing information that comprises our increasingly interconnected world. Opening students
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Supervision McGraw-Hill
Inne 1
SUPERVISION: Key Link to Productivity by Rue and Byars is a solid text written for student appeal in terms of its approach and readability. The Ninth Edition retains its accessible writing style. The active learning approach emphasizes productivity by featuring an applications section at the end of every chapter. The content comes alive for students as they are encouraged to apply key concepts.Icons in the margins indicate the place within chapters where chapter learning objectives are answered, further enhancing the applied nature of this text.Supervision Illustration boxes contain thought-provoking incidents or news stories related to the chapter material.World Wide Web addresses following in-text Supervision Illustrations provide students access to additional company information through the Internet.Opening scenarios, called Supervision Dilemma, feature both male and female supervisors in a service or manufacturing setting.PowerWeb. This online reservoir of discipline-specific news articles and essays offer a great way to keep your course current, while complementing textbook concepts with real-world applications. Articles and essays from leading periodicals and niche publications in specific disciplines are reviewed by professors like you to ensure fruitful search results every time. PowerWeb also offers current news, weekly updates with assessment, interactive exercises, Web research guide, study tips, and much more! http://www.dushkin.com/powerweb.BusinessWeek Edition. Your students can subscribe to 15 weeks of Business Week for a specially priced rate of $8.25 in addition to the price of the text. Students will receive a pass code card shrink-wrapped with their new text. The card directs students to a Website where they enter the code and then gain access to BusinessWeekżs registration page to enter address info and set up their print and online subscription as well. Passcode ISBN 007-251530-9.
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Global Business Today With CD & OLC Premium Card McGraw-Hill
Biznes
Charles Hillżs Global Business Today, 4e (GBT) has become an established text in the International Business market for its excellent but concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. GBTżs concise chapters give a general introduction to international business - emphasizing the environmental factors, with less coverage of operations. Charles Hill is renowned for his attention to research trends and that is evident in Global Business Today, 4e through a variety of real world examples and cases from small, medium, and large companies throughout the worldChapter 4 - Ethics in International Business added to address todayżs current issues facing businesses with regard to social responsibility, ethical decision-making, and the sources of unethical behavior.|Completely Updated- Many new opening and closing cases, examples, and up to date tables, graphs, and exhibits based on 2004 data. |"Another Cultural Perspective" boxes build on the popular existing "Another Perspective" boxes and discuss cultural differences as they relate to business interactions.|"Sustainability in Practice" at the end of each part highlight companies who succeed while making positive contributions to their communities and the environment. These have replaced the "Can You Do This?" segments, which have been moved to the web.|GlobalEdge/CIBER internet exercises allow students to solve realistic international business problems related to each chapter. By using the text and the GlobalEdge website http://globaledge.msu.edu, the exercises expose students to the types of tools and data sources international managers use to make informed decisions.|Chapter 12 - Importing, Exporting and Counter Trade: gives students more practical understanding of this important topic.|Expanded "Another Perspective" and "Another Cultural Perspective" boxes to total 4-5 per chapter: These boxes are designed to give students an idea of how the surrounding material applies to and affects them or simply more information on a nearby topic. They are sometimes narrative, but can also contain a few probing questions or even a trip to the Internet.|New research has been added. A few of the topics include: The new trade theory and strategic trade policy, The work of Nobel Prize winning economist Amartya Sen on economic development, Samuel Huntingtonżs influential thesis on the "clash of civilizations," the new growth theory of economic development championed by Paul Romer and Gene Grossman, recent empirical work by Jeffery Sachżs and others on the relationship between international trade and economic growth, Michael Porter's theory of the competitive advantage of nations, and Robert Reich's work on national competitive advantage. |Focus on Managerial Implications: the text continues to discuss the implications of various topics for the actual practice of international business, which serves the needs of the student who may be a practicing manager some day.|Expanded Global Business Plan CD-ROM: Includes Interactive Learning Modules, Flash video cases, and the Global Business Plan Project.|Commitment to presenting strong, underlying international business theories in an interesting and accessible way to students. |Country Focus and Management Focus boxes give students a better understanding of the additional considerations that are necessary in the international business sector.
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Literature of Spanish Caribbean to 1900 CD Primary Source Media
Literatura faktu
Some ten years before Harriet Beecher Stowe's 'Uncle Tom's Cabin', Cuban writer Anselmo Suarez y Romero captured - for the first time in the Americas - the sights, sounds and sensations of slavery.Translated into English for the first time, 'Francisco' is one of more than 800 texts collected in 'Literary Eras: Literature of the Spanish Caribbean to 1900'. Never before has such a comprehensive gathering of works from the Caribbean - the cradle of modern American culture - been brought together in a fully searchable, electronic format.Antonio Benitez-Rojo, the internationally recognized fiction writer ('A View from the Mangrove') and critic ('The Repeating Island'), and the poet, critic and translator Alan West-Durán have selected works ranging in genre from poetry to theater to autobiography and in subject from history to medicine, economics and politics. More than 200 authors are represented, including such well-known figures as Bartolome de las Casas and José Martë, and among the very first women and black writers published in the Americas: Leonor de Ovando and Juan Manzano, among dozens of others. A biography of each author, written especially for the disc in English and in Spanish, is also included.In addition to reproducing the texts in Spanish, these CD-ROMs offer translations for the first time of two dozen classic short stories, including work by Cirilio Villaverde, two dozen poems by such writers as Lola RodrÃguez de TÃo and the full-length novel, 'Francisco'. The two-disc set allows users to choose between an English and Spanish interface.Expertly edited, bringing a wealth of new material to light, 'Literary Eras: Literature of the Spanish Caribbean to 1900', is an unprecedented tool with which to study an area of growing importance to historians, literary critics, and many others.This database brings together a wide variety of resources that can be searched as never before. Now research that required hours of combing through library stacks, or travel to distant libraries, can be done efficiently through three types of searches: - Standard Search - a general survey-like search of the complete database for words and phrases using Boolean connectors, truncated Booleans, variant spellings, wild card and adjacency. Results are ranked by relevancy. - Advanced Search - a more targeted route offering specific data fields: Text, Author, Title, Index Term, Edition, Dates, Chapter and Type. As fields are delineated, searches are narrowed. - Natural Language Search - search words and phrases are retrieved, as are their synonyms from a proprietary thesaurus. The ability to locate, identify, reference and document various themes, moods, characterizations and word usage within the key works of a period allows unprecedented creativity in scholarly research. 'Literary Eras: Literature of the Spanish Caribbean to 1900' supports comprehensive and flexible research with functions such as:- Browsing - a researcher can review the entire database by opening the Table of Contents which is organized alphabetically by Type of Work. Options available to expand categories for in-depth content information or reorganize the data by Author, Title or Date for a different perspective on contents. - Cross-Reference - allows access to a list of related index terms from an active content window, with full bibliographic citations. Any listed item can then be linked and viewed. - Bookmark - enables the researcher to mark or recall a window for quick retrieval. - Revisit - lists every item previously viewed during a research session. A researcher can revisit an item, delete an unnecessary citation, or use the print/save option to either print or save the Revisit List for reference or if a session is interrupted.
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Principles of Neural Science, Fifth Edition McGraw-Hill Education - Europe
Ksi±¿ki / Literatura obcojêzyczna
Now updated: the definitive neuroscience resource from Eric R. Kandel, MD (winner of the Nobel Prize in 2000); James H. Schwartz, MD, PhD; Thomas M. Jessell, PhD; Steven A. Siegelbaum, PhD; and A. J. Hudspeth, PhD § 900 full-color illustrations§Deciphering the link between the human brain and behavior has always been one of the most intriguing and often challenging aspects of scientific endeavor. The sequencing of the human genome, and advances in molecular biology, have illuminated the pathogenesis of many neurological diseases and have propelled our knowledge of how the brain controls behavior.§To grasp the wider implications of these developments and gain a fundamental understanding of this dynamic, fast-moving field, Principles of Neuroscience stands alone as the most authoritative and indispensible resource of its kind.§In this classic text, prominent researchers in the field expertly survey the entire spectrum of neural science, giving an up-to-date, unparalleled view of the discipline for anyone who studies brain and mind. Here, in one remarkable volume, is the current state of neural science knowledge ranging from molecules and cells, to anatomic structures and systems, to the senses and cognitive functions all supported by more than 900 precise, full-color illustrations. In addition to clarifying complex topics, the book also benefits from a cohesive organization, beginning with an insightful overview of the interrelationships between the brain, nervous system, genes, and behavior. Principles of Neural Science then proceeds with an in-depth examination of the molecular and cellular biology of nerve cells, synaptic transmission, and the neural basis of cognition. The remaining sections illuminate how cells, molecules, and systems give us sight, hearing, touch, movement, thought, learning, memories, and emotions.§The new fifth edition of Principles of Neural Science is thoroughly updated to reflect the tremendous amount of research, and the very latest clinical perspectives, that have significantly transformed the field within the last decade.§Ultimately, Principles of Neural Science affirms that all behavior is an expression of neural activity, and that the future of clinical neurology and psychiatry hinges on the progress of neural science. Far exceeding the scope and scholarship of similar texts, this unmatched guide offers a commanding, scientifically rigorous perspective on the molecular mechanisms of neural function and disease one that you ll continually rely on to advance your comprehension of brain, mind, and behavior.§FEATURES§The cornerstone reference in the field of neuroscience that explains how the nerves, brain, and mind function§Clear emphasis on how behavior can be examined through the electrical activity of both individual neurons and systems of nerve cells§Current focus on molecular biology as a tool for probing the pathogenesis of many neurological diseases, including muscular dystrophy, Huntington disease, and certain forms of Alzheimer s disease§More than 900 engaging full-color illustrations including line drawings, radiographs, micrographs, and medical photographs clarify often-complex neuroscience concepts§Outstanding section on the development and emergence of behavior, including important coverage of brain damage repair, the sexual differentiation of the nervous system, and the aging brain§NEW! More detailed discussions of cognitive and behavioral functions, and an expanded review of cognitive processes§NEW! A focus on the increasing importance of computational neural science, which enhances our ability to record the brain s electrical activity and study cognitive processes more directly§NEW! Chapter-opening Key Concepts provide a convenient, study-enhancing introduction to the material covered in each chapter§Selected Readings and full reference citations at the close of each chapter facilitate further study and research§Helpful appendices highlight basic circuit theory; the
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Principles of Planetary Climate Cambridge University Press
Ksi±¿ki / Literatura obcojêzyczna
This book introduces the reader to all the basic physical building blocks of climate needed to understand the present and past climate of Earth, the climates of Solar System planets, and the climates of extrasolar planets. These building blocks include thermodynamics, infrared radiative transfer, scattering, surface heat transfer and various processes governing the evolution of atmospheric composition. Nearly four hundred problems are supplied to help consolidate the reader's understanding, and to lead the reader towards original research on planetary climate. This textbook is invaluable for advanced undergraduate or beginning graduate students in atmospheric science, Earth and planetary science, astrobiology, and physics. It also provides a superb reference text for researchers in these subjects, and is very suitable for academic researchers trained in physics or chemistry who wish to rapidly gain enough background to participate in the excitement of the new research opportunities opening in planetary climate.
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Psychology and You - An Informal Introduction 3e John Wiley and Sons Ltd
Ksi±¿ki / Literatura obcojêzyczna
The new edition of this best-selling text continues to provide a general, wide-ranging introduction to psychology which is unique in the way that it explains psychological concepts in relation to people's behaviour and their everyday lives. Many of the key areas in contemporary psychology are covered to whet the appetites of students new to psychology, and the book provides an excellent grounding in key areas. All-new changes for this edition include: * Increased conciseness in writing style and structure; * Improved design, and better and more illustrations; * Three brand new chapters, covering the brain, health psychology and careers in psychology; * Regular 'methodology' boxes, aimed at opening up and demystifying this complex area; * Combination and re-ordering of topics to enable a smoother transition between chapters; * More in-chapter exercises to illustrate or develop specific themes. * More examples from everyday life to give real-life relevance to psychological research; * Fully referenced material, without the text itself being hindered by long lists of authors; all references are listed by chapter at the end of the book.A lively, informative and accessible read, Psychology and You is the perfect taster for students new to psychology.
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