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Libristo.pl > Oferowane produkty > Książki - Literatura obcojęzyczna > Principles and Practice of Marketing
SAGE Publications Ltd
Opis
When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored - so welcome to Marketing! This friendly textbook will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.A supporting website includes lots of useful extra materials for your study such as videos and extra case studies to help make the text come alive - and more importantly, improve your chances of exam success and a career in marketing!
Dane techniczne
ISBN | 9781446274002 |
---|---|
Producent | SAGE Publications Ltd |
Ilość stron | 800 |
Okładka | Miękka |
Rok wydania | 2013 |
Wybrani autorzy | Jim Blythe |
Sklepy z Principles and Practice of Marketing
Sposoby płatności
- Płatność przy odbiorze
- Przelew bankowy
- Karta kredytowa
Dostawa towaru
- Wskaźnik dostępności towaru
- Śledzenie stanu zamówienia
- Poczta Polska
- Przesyłka kurierska
Powiększ zdjęcie
Cena: 253,90 zł
wysyłka b/d
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data aktualizacji oferty: 28.03.2024 | zgłoś błąd