Social Media Marketing in Tourism and Hospitality

Książki

Sklep: KrainaKsiazek.pl

Marketing for Hospitality and Tourism, Global Edition PEARSON ACADEMIC

Książki / Literatura obcojęzyczna

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Sklep: Libristo.pl

Advances In Social Media For Travel, Tourism And Hospitality

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Service industries>Tourism indu...

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Sklep: Gigant.pl

Studyguide For Marketing Essentials In Hospitality And Tourism By Shoemaker, Stowe, Isbn 9780131708273

Książki Obcojęzyczne>Angielskie>Society & social sciences>Education

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Sklep: Gigant.pl

Management and Marketing of Wine Tourism Business Springer International Publishing AG

Książki / Literatura obcojęzyczna

This book links research in wine tourism and wine destination management, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine industry, the book brings in new research streams and technology advances such as, online social media, customer empowerment and engagement, co-creation, communities involvement on destination management and marketing, social / responsible marketing and wine consumption. Each section opens with a theoretical introductory section written by the editors, followed by case studies that illustrate the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research relating to all the stakeholders related to wine tourism.

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Tourism - Principles, Practices, Philosophies, 12e John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. It is written in global terms, making it appropriate not only in the US but also for our subsidiary markets. It provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of human travel and the tourism industry. It looks at all aspects of the industry that serves travelers.§The 12th Edition is an overall update of this leading comprehensive tourism text. Because the tourism industry changes so rapidly, the revision involves adding new developments, updating data, updating profiles, expanding some sectors, adding new web sites, adding selected references, and expanding the glossary. B&Bs, time share, meetings and conventions, sustainable tourism, climate change, social media, mobile marketing are some topics given expanded coverage in this new 12th Edition.

Sklep: Libristo.pl

Destination Marketing Routledge

Książki / Literatura obcojęzyczna

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include:- new slimline 15-chapter structure- new chapters on Destination Competitiveness and Technology- new and updated case studies throughout, including emerging markets- new content on social media marketing in destination marketing organisations and sustainable destination Marketing- additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust JOHN WILEY & SONS

Książki obcojęzyczne / angielskie

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback editionToday`s online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand`s influence, reputation, and, of course, profits.In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business.* New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations* Authors both have a major presence on the social Web as well as years of online marketing and new media experienceIf you want your business to succeed, don`t sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents.

Sklep: Literacka.pl