93,64 zł

Google Adwords: The Ultimate Marketing Guide For Beginners To Advertising On Google Search Engine With Ppc Using Proven Optimization S INTERCONFESSIONAL BIBLE SOC OF

Książki / Literatura obcojęzyczna

Learn to use Google Adwords to effectively reach out to customers worldwide Today only, get this bestseller for a special price. This book contains proven steps and strategies on how to get your business popular and advertise locally or globally i

Sklep: Libristo.pl

79,99 zł

Ultimate Guide To Google Adwords

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Business & management>Sales & marketing>AdvertisingKsiążki Ob...

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Sklep: Gigant.pl

170,03 zł

Advanced Google AdWords, 3e John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

The ultimate guide to Google AdWords is fully updated for its third editionThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns.The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll: Discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality scoreExplore the intricacies of the Display Network and learn how to interpret reportsLearn how to use the AdWords Editor to create thousands of keywords and ad copy configurationsUnderstand advanced bidding strategies, and how to best organize and manage an AdWords accountLearn how to best test everything from landing pages to ad copyThe book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. "Advanced Google AdWords "is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.

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Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice

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