Why Startups Fail DOUBLEDAY & CO

Książki / Literatura obcojęzyczna

Sklep: Libristo.pl

Fail-Safe Startup Penguin Books

Książki / Literatura obcojęzyczna

The Survival Guide for Entrepreneurial Success from Harvard Professor, Tom Eisenmann 'Essential reading.' Eric Ries, bestselling author of The Lean Startup and The Startup Way________________ 90% of all startups fail. But why? For the past decade, this is a question that Tom Eisenmann has tried to answer. Focusing his research and his MBA class at Harvard University on the mistakes and missteps of entrepreneurs, for the first time, he reveals his findings, and - most importantly - how you can avoid them.Eisenmann's fascinating, often counter-intuitive, advice debunks common Silicon Valley mythology including:The False Promise: How early success, often based on extenuating factors, gives founders the misplaced confidence to expand. The False Start: That the 'fail fast' mentality of many founders can mean launching before they're ready - wasting time and money. The Audacity of Goals: Silicon Valley scoffs at moderate ambitions but the more audacious your goals, the more can go wrong.Drawing on case studies from startups around the world, in all shapes and sizes, The Fail-Safe Startup will show you how to analyse others' failure to ensure your success. ________________ 'A must read for any entrepreneur, investor, or startup team member.' Michelle Zatlyn, CEO, Cloudfare 'Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you're just getting started, or you're eyeing your endgame.' Jenn Hyman, CEO, Rent the Runway

Sklep: Libristo.pl

Traction Penguin Books

Książki / Literatura obcojęzyczna

In Traction, successful entrepreneurs Gabriel Weinberg and Justin Mares offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the difference to your business. Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users. Instead, they should be putting half their resources into getting traction. Traction is the essential guide for any startup looking to stay ahead of the curve and start building a user base early in the game. The book offers no one-size-fits-all solution: every startup is unique, so no single method is guaranteed to generate traction. Instead, the authors identify nineteen different traction channels, from viral marketing to trade shows. They offer insights on how to exploit each one to its fullest potential, and provide a framework to test various channels and identify the best one for any startup.Gabriel Weinberg is the founder and CEO of DuckDuckGo, an alternative search engine that doesn't track searches and emphasizes their users' privacy. It received over 1 billion searches in 2013 and is growing rapidly. Justin Mares is the founder of two startups and former Director of Revenue at Exceptional, a software company that was acquired by Rackspace in 2013.

Sklep: Libristo.pl

Cold Start Problem HarperCollins

Książki / Literatura obcojęzyczna

A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech's most successful products have solved the dreaded "cold start problem"-by leveraging network effects to launch and scale toward billions of users.Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of "the network effect," where a product or service's value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they're messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth.Yet most entrepreneurs lack the vocabulary and context to describe them-much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

Sklep: Libristo.pl

Venture Capitalists at Work Springer-Verlag Berlin and Heidelberg GmbH & Co....

Książki / Literatura obcojęzyczna

"This is probably the single most valuable resource for the entrepreneurs aspiring to build successful companies" Ron Conway, Special Adviser, SV Angel, and investor in Facebook, Google, Twitter, Foursquare, PayPal, Zappos§§"I highly recommend Venture Capitalists at Work. This book captures the personalities and approaches of a number of leading VC practitioners and displays the heart and soul of the venture capital process, by offering an exclusive window into the voice of the practitioners." Gus Tai, Trinity Ventures§§"Venture Capitalists at Work is a foundational pillar in an entrepreneur's understanding and resources. This is a first in terms of the level of detail, quality of discussion, and value to the entrepreneur." George Zachary, Charles River Ventures and Investor in Twitter§§Venture Capitalists at Work: How VCs Identify and Build Billion-Dollar Successes offers unparalleled insights into the funding and management of companies like YouTube, Zappos, Twitter, Starent, Facebook, and Groupon. The venture capitalists profiled among the best in the business also reveal how they identify promising markets, products, and entrepreneurs.§§Author Tarang Shah, a venture capital professional himself, interviews rising VC stars, Internet and software investment pioneers, and venture investment thought leaders. You'll learn firsthand what criteria venture capitalists use to make investments, how they structure deals, the many ways they help the companies they fund, avoidable mistakes they see all too often, the role of luck in a success, and why so many startups fail.§§Venture Capitalists at Work also contains interviews with those on the receiving end of venture money entrepreneurs in high-profile startups that went on to achieve great success. Whether you're an entrepreneur, an aspiring VC, an M&A professional, or an ambitious student, the knowledge you will gain from Venture Capitalists at Work could provide a significant shortcut to success.§§Other books in the Apress At Work Series: §§Coders at Work , Seibel, 978-1-4302-1948-4 §CIOs at Work , Yourdon, 978-1-4302-3554-5 §CTOs at Work , Donaldson, Seigel, & Donaldson, 978-1-4302-3593-4 §Founders at Work , Livingston, 978-1-4302-1078-8 §European Founders at Work , Santos, 978-1-4302-3906-2 §Women Leaders at Work , Ghaffari, 978-1-4302-3729-7 §Advertisers at Work , Tuten, 978-1-4302-3828-7 §Gamers at Work , Ramsay. 978-1-4302-3351-0

Sklep: Libristo.pl