518,69 zł

PRINCIPLES OF MARKETING PLUS PEARSON GARY ARMSTRONG WYDAWCA

Podręczniki, artykuły szkolne > Podręczniki do szkół podst. i średnich

Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition   Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it

Sklep: ksiazkitanie.pl

61,37 zł

Linkedin in 30 Minutes I30 Media Corporation

Książki / Literatura obcojęzyczna

If you're serious about taking your career to the next level, you need to be on LinkedIn

Sklep: Libristo.pl

50,91 zł

Never Eat Alone Penguin Books

Książki / Literatura obcojęzyczna

This is the bestselling business classic on the power of relationships, updated with in-depth advice for making connections in the digital world. "Don't walk...Run to your closest bookstore. The most extraordinary and valuable book I've come across in a long, long time". (Tom Peters). Do you want to get ahead in life? Climb the ladder to success? Master networker Keith Ferrazzi says the secret is in reaching out to others. As he discovered early in life, what distinguishes highly successful people is the way they use the power of relationships - so that everyone wins. Never Eat Alone: Expanded and Updated lays out the steps and mindset Ferrazzi uses to connect with thousands of colleagues, friends, and associates: people he has helped and who have helped him. This form of connecting to the world is based on generosity; Ferrazzi distinguishes gen-uine relationship-building from crude glad-handing.These practical, proven principles include: don't keep score (make sure other people get what they want, too); 'ping' constantly (reach out to your contacts all the time - not just when you need something); never eat alone ('invisibility' is a fate worse than failure); and become the 'king of content' (use social media to make meaningful connections). In this classic, globally bestselling book you'll discover the timeless strategies used by the world's most connected people, from Bill Clinton to the Dalai Lama. And you'll learn how to transform your own network, career and life. "A step-by-step way to build relationships with anyone. The tone is engaging and the advice practical". (New York Times). "Cleverly mixes anecdotes with cogent advice and suggests concrete steps readers can take toward improvement". (USA Today). Keith Ferrazzi is the founder and CEO of the training and con-sulting company Ferrazzi Greenlight and a contributor to Inc., the Wall Street Journal, and Harvard Business Review. Earlier in his career, he was the CMO of Deloitte Consulting and of Starwood Hotels and Resorts, and the CEO of YaYa Media. He lives in Los Angeles. Tahl Raz has written for Inc., the Jerusalem Post, the San Francisco Chronicle, and GQ.Raz lives in New York City.

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133,80 zł

Inside Book Publishing Routledge

Inne 1

This third edition has been updated to take into account the latest technological changes, career advice and information on business strategies. Clark describes the tasks involved in and the skills required for various publishing areas from commissioning to marketing, copyright to the customer and from family businesses to international media corporations. Book publishing today is a highly competitive and exciting international industry. Inside Book Publishing provides a wealth of essential information for anyone interested in a career in publishing, or in understanding how publishing works. This fully revised, updated and extended edition covers: the history and current structure of the UK book trade the role of the author, authors' agents, packagers and booksellers copyright and contracts key elements of the publishing process: commissioning, editorial, design, production, publicity and promotion, sales and rights the business of publishing the impact of electronic publishing and online bookselling getting a job in publishing and career pathways information on organizations offering training for publishers, suggestions for networking opportunities, and an annotated guide to further reading.

Sklep: Albertus.pl

147,60 zł

Hispanic Marketing Butterworth Heinemann

Biznes

This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors

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461,49 zł

BUSINESS COMMUNICATION ESSENTIALS C BOVEE WYDAWCA

Podręczniki, artykuły szkolne > Podręczniki do szkół podst. i średnich

Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace plus   Help your students launch their careers with modern communication skills For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game.  Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace  equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the  8th Edition , Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business.    Reach every student by pairing this text with  MyLab Business Communication MyLab

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64,04 zł

Knock 'em Dead Job Interview Adams Media

Książki / Literatura obcojęzyczna

Martin Yate, CPC, is one of the foremost experts in the field of job search and career management. The author of Knock 'em Dead Resumes, Knock 'em Dead Cover Letters, Knock 'em Dead: Secrets & Strategies for Success in an Uncertain World, and numerous other books, he has helped millions of people turn their careers and their lives around. He currently lives in Savannah, GA.

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62,07 zł

Answering Tough Interview Questions For Dummies - UK John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

A guide to stunning your interviewer with perfect answers to stumping questions In today's competitive job market, a stellar interview lends you an edge over the competition, which can make or break your chances at a new career. Answering Tough Interview Questions For Dummies, 2nd Edition teaches you how to perform professionally and productively under stressful interview conditions. With this handy guide, you'll learn to breeze through tricky questions and accentuate your most impressive qualities. This updated second edition features a ten-step guide to having a great interview, ten tips for projecting confidence, ten techniques for trouble-shooting your job search, 200 tough sample interview questions with detailed advice and model answers, proven strategies to combat nerves, and guidelines for perfecting your social media presence and handling questions that may arise from an online search. There is no need to enter an interview feeling unprepared with this guide by your side.Rob Yeung's holistic approach helps you make a positive first impression Shows you how to prepare to answer questions regarding your online presences (and how to avoid embarrassing search results) Provides essential preparation so that you can familiarize yourself with tricky questions before embarking on the stressful interviewing process Whether you're an entry-level worker or a mid-level professional, Answering Tough Interview Questions For Dummies prepares you to blow the competition away with your poised and professional responses.

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76,18 zł

Hot Prospects Harper Collins Publishers

Książki / Literatura obcojęzyczna

Whatever good or service you're selling, five likely customers are worth a hundred random names. No one can help you find new business by finding those five -- or five hundred, or fifty thousand -- best-qualified customers better than Bill Good. For over a decade, Bill Good's guide to increasing new business by finding the right prospective customers has been an invaluable resource to people in every imaginable profession involving selling. Now completely revised and updated to include lessons on how email, fax machines, and the Internet can be incorporated into an effective prospecting and selling campaign, it is the most valuable tool a salesperson can own. Anyone who does any prospecting or selling by phone -- from securities, insurance, and real estate to fund-raising -- knows the frustrations and rejections inherent in "cold calling." Many people come to fear it. But why should this be so? Certainly there are people out there who need and want the product you're selling. If only you could more efficiently generate a list of just those people, weed out the hopeless cases, and launch a simple and highly effective campaign to win them to your side. Prospecting Your Way to Sales Success shows you how to do just that. Bill Good draws on all he's learned from a long, successful career teaching companies and individual entrepreneurs how to create successful prospecting campaigns. He jettisons the stale, old-school, don't-believe-a-customer-who-says-no philosophy for a plan of attack that finds good prospects while quickly screening out unqualified, uninterested customers. From the first contact to the final close, Bill Good will help you design a complete, customized prospecting campaign. In this new revised edition, bursting with fresh ideas for incorporating new media and new technologies into his proven campaign strategies, Bill Good has updated a classic and given salespeople everywhere a book they can't afford to live without. Source: Simon & Schuster Last Updated: 08/17/1999

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