14,00 zł

ALEXANDER PRACTICE AND PROGRESS NEW CONCEPT ENGLIS

Książki i komiksy > Książki do nauki języka obcego > Angielski > Podręczniki i ćwiczenia

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Sklep: otoksiazka24.pl

194,25 zł

Media and Audiences: New Perspectives Open University Press

Książki / Literatura obcojęzyczna

Takes both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed. This book also examines the relationships which audiences have with texts and the ways in which they exert their power as consumers.

Sklep: Libristo.pl

115,96 zł

Advertising Concept Book Thames & Hudson Ltd

Książki / Literatura obcojęzyczna

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

Sklep: Libristo.pl

563,27 zł

Advanced Media Planning Springer

Książki / Literatura obcojęzyczna

Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media, a sound understanding of media planning is essential for the researcher and professional media planner alike. Although this book provides a novel and advanced approach to media planning, the basics are covered as well, making the book suitable for trainees. §The authors argue that current media planning is still too conventional, that while reach and frequency are not incorrect, they are certainly too simplistic for modern media planning. This book introduces the advanced concept of using reach patterns in making the reach decision, and develops the method of factoring in effective frequency when making the frequency decision. Reach patterns are an entirely new concept. Effective frequency, while not new, needs proper definition and an operational formula for its calculation, both of which are provided here. Other new concepts are introduced and shown to be necessary for choosing an appropriate media strategy. The media planning software, `Media Mania', designed by Peter Danaher, can be downloaded using the following link:  http://www.mbs.edu/Media-Mania-Software/.

Sklep: Libristo.pl

438,76 zł

Media and Information Literacy in Higher Education Elsevier Science & Technology

Książki / Literatura obcojęzyczna

Media and Information Literacy is written for librarians and educators working in universities and university colleges. Academic librarians and educators are expected to teach media and information literacy to students at levels ranging from bachelor to doctoral studies. In order to do so, they need to be familiar with studentsâ

Sklep: Libristo.pl

111,14 zł

Media Semiotics Manchester University Press

Książki / Literatura obcojęzyczna

This is an expanded and revised edition of an investigation of the critical approach in contemporary media studies. The main media studied on university courses (advertising, magazines, the press, TV, cinema, "new media" including computer games, the Internet and the World Wide ) are all addressed substantially and in separate detailed chapters. New material in this second edition includes sections on men's style magazines, docusoaps and "reality TV", digital interactive television, and mobile phone text messaging. It begins by explaining the concept of the sign and the ideological roles of media in contemporary culture and then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films, and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory such as ideology and psychanalytic theory are explored and challenges to established semiotic methods posed by audience studies and postmodernism are discussed.

Sklep: Libristo.pl

191,44 zł

Bioart and the Vitality of Media University of Washington Press

Książki / Literatura obcojęzyczna

Bioart, art that uses either living materials (such as bacteria or transgenic organisms) or more traditional materials to comment on, or even transform, biotechnological practice, now receives enormous media attention. Yet despite this attention, bioart is frequently misunderstood. "Bioart and the Vitality of Media" is the first comprehensive theoretical account of the art form, situating it in the contexts of art history, laboratory practice, and media theory. Mitchell begins by sketching a brief history of bioart in the twentieth and twenty-first centuries, describing the artistic, scientific, and social preconditions that made it conceptually and technologically possible. He illustrates how bioartists employ technologies and practices from the medical and life sciences in an effort to transform relationships among science, medicine, corporate interests, and the public.By illustrating the ways in which bioart links a biological understanding of media-that is, 'media' understood as the elements of an environment that facilitate the growth and development of living entities-with communicational media, "Bioart and the Vitality of Media" demonstrates how art and biotechnology together change our conceptions and practices of mediation. Reading bioart through a range of resources-from Immanuel Kant's discussion of disgust to Gilles Deleuze's theory of affect to Gilbert Simondon's concept of 'individuation' - provides readers with a new theoretical approach for understanding bioart and its relationships to both new media and scientific institutions. Robert Mitchell is associate professor English at Duke University. He is the author, with Catherine Waldby, of "Tissue Economies: Blood, Organs, and Cell Lines in Late Capitalism" and, with Phillip Thurtle, "Data Made Flesh: Embodying Information" and "Semiotic Flesh: Information and the Human Body".

Sklep: Libristo.pl

198,10 zł

Art and Electronic Media Phaidon Press Ltd

Sztuka

As accessibility and understanding of electronic media grows, its use by artists becomes more widespread. Yet the art world, both critically and practically, was initially slow to accept this emergence - new technology is potentially alienating and esoteric. Edward A. Shanken gives a lucid evaluation of the subject, contextualizing it in a broader art-historical and political framework. A comprehensive survey, his essay also addresses the reaction, development and future of artistic practice in the face of new technology, and how art can 'humanize and mythologize' science. Divided into seven thematic sections, the book follows a broadly chronological approach.The seven sections of this survey include: light, space, motion, time which lays the foundations in the early twentieth century, artists introduced motion and light into their work, defying the traditional concept of art as static, lit object - the jump-off point for interactive art incorporating digital media; Coded Form and Electronic Production which shows how the emergence of computer graphics and electronic photocopying (1950s and 1960s), and high resolution digital photography, printing and rapid prototyping (1980s and 1990s) expanded the possibilities for artistic production and reproduction, challenging notions of originality and creativity; Simulation and Simulacra which describes the interactive exchanges allowed by virtual reality, engaging audiences with simulated forms and environments, playing on the trompe-l'oeil verisimilitude of art history.Sections also include Electronic Environments which is distinctly different from virtual reality outlines performances enacted in electronic environments that enable audience feedback to influence the unfolding of various elements or demonstrate the politicized contexts in which the media (and the mass media in particular) operate. This work also includes sections such as: Networks, Surveillance, Culture Jamming which discusses public access cable television, satellite transmissions, and especially the union of computers and telecommunications, and how these have led to exchange, transfer and collaborative creation; Bodies, Surrogates, and Emergent Systems which questions the distinction between real and artificial, as artists join their bodies (and/or those of their audiences) with electronic media, creating cyborgs and robots in order to examine human existence; and, Exhibitions, Institutions and Communities which looks at how technical requirements and financial overheads demand close collaboration between artists, scientists and engineers, shaping production, reception and historicization

Sklep: Albertus.pl

559,46 zł

Bioart and the Vitality of Media University of Washington Press

Książki / Literatura obcojęzyczna

Bioart, art that uses either living materials (such as bacteria or transgenic organisms) or more traditional materials to comment on, or even transform, biotechnological practice, now receives enormous media attention. Yet despite this attention, bioart is frequently misunderstood. "Bioart and the Vitality of Media" is the first comprehensive theoretical account of the art form, situating it in the contexts of art history, laboratory practice, and media theory. Mitchell begins by sketching a brief history of bioart in the twentieth and twenty-first centuries, describing the artistic, scientific, and social preconditions that made it conceptually and technologically possible. He illustrates how bioartists employ technologies and practices from the medical and life sciences in an effort to transform relationships among science, medicine, corporate interests, and the public.By illustrating the ways in which bioart links a biological understanding of media-that is, 'media' understood as the elements of an environment that facilitate the growth and development of living entities-with communicational media, "Bioart and the Vitality of Media" demonstrates how art and biotechnology together change our conceptions and practices of mediation. Reading bioart through a range of resources-from Immanuel Kant's discussion of disgust to Gilles Deleuze's theory of affect to Gilbert Simondon's concept of 'individuation' - provides readers with a new theoretical approach for understanding bioart and its relationships to both new media and scientific institutions. Robert Mitchell is associate professor English at Duke University. He is the author, with Catherine Waldby, of "Tissue Economies: Blood, Organs, and Cell Lines in Late Capitalism" and, with Phillip Thurtle, "Data Made Flesh: Embodying Information" and "Semiotic Flesh: Information and the Human Body".

Sklep: Libristo.pl

2791,59 zł

International Encyclopedia of Gender, Media, and Communication 3 Volume Set John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

The first major reference work on gender and media--covering a broad range of gender-focused topics The International Encyclopedia of Gender, Media, and Communication comprises more than 250 entries by an international team of both established and emerging scholars in the field. This innovative resource explores how gender is represented in media, who produces the content, and the ways in which audiences receive and understand media messages. The contributors offer original insights on diverse aspects of gender in film, television, visual media, social and digital media and more. Three alphabetically-organized volumes explore contexts and issues, production, fiction and non-fiction representation, and audience consumption. Each entry provides an overview of the topic, a list of additional readings, and cross-references to related entries in the encyclopedia. Sub-topics are thematically organized, covering a wide range of issues, genres, and media formats. Comprehensive and up-to-date, the encyclopedia places gender at the center of both historical and contemporary debates in the broad field of media and communication. This unique work: * Presents contemporary scholarship on a vast array of topics including film biographies, TV, film and radio histories and genres, gender representation in news, and screen-based entertainment media * Explores the concept of gender as both stereotype and non-conforming with essays dealing critically with issues around identity, sexuality, and intersectionality * Includes essays which range from women film producers to the boy detective, from queer cinema to political communication, from gender and news to the racialized body, and many things in between * Acknowledges the importance of the digital media landscape with numerous essays on digital and social media, from online dating to the quantified self to feminist media activism * Discusses new research questions about the fusion of production, representation, and reception in media The International Encyclopedia of Gender, Media, and Communication is an indispensable reference for advanced undergraduate students, graduate students, instructors, and scholars in media, communication, gender studies, and related fields. Online version available on Wiley Online Library at http://wileyicaencyclopedia.com/

Sklep: Libristo.pl

19,00 zł

New Eastern Europe 2/2014 kolegium europy wschodniej

Czasopisma

The events that have unfolded in the region of Eastern Europe in the first few months of 2014 have brought attention to a region which, not that long ago, was referred to as

Sklep: Prolibri.pl

16,90 zł

New Eastern Europe 2/2014 Kolegium Europy Wschodniej

Książki

The events that have unfolded in the region of Eastern Europe in the first few months of 2014 have brought attention to a region which, not that long ago, was referred to as ?Europe?s unwanted child?. Undoubtedly, the rapid pace of changes requires equally rapid reactions from both the media and policymakers that are well-informed and free from preconceptions and simplifications in order to can avoid a further escalation of conflict. Keeping this goal in mind, the spring 2014 issue of New Eastern Europe offers a selection of texts on the situation in Eastern Europe from multiple perspectives: experts, journalists, activists and politicians, living both in and outside the region.A block of texts titled ?Putin?s Powers? looks at various aspects of Russian power and influence in the world today. James Sherr, British analysts with the London-based Chatham House and author of the widely discussed book Hard Diplomacy and Soft Coercion: Russia's Influence Abroad, offers an acute breakdown of Russia?s soft power strategy. Polish expert, Piotr Żochowski, analyses the Russian internal security apparatus and its mechanisms, while San Francisco-based professor of political science, Andrei P. Tsygankov, explains how Russia?s emphasis on its distinct civilizational values drives Putin?s foreign policy agenda. Lastly, Lithuanian philosopher and human rights? activist, Leonidas Donskis, asks the question ? Is the Russian language a failed lingua franca of Eastern Europe?The issue opens up with several analyses on the situation in Ukraine. Paweł Kowal and Maciej Wapiński, in their tale of the three Maidans, show how the latest Ukraine?s revolution was a continuation of two earlier upheavals after the fall of the Soviet Union. In an interview with the Mayor of Lviv, Andriy Sadovyy, the politician describes Ukraine?s European identity and what it will take to modernise the state. In a thought-provoking piece, Ukrainian journalist, Milan Lelich, depicts the two mentalities that exist in the country: in the east and the west, whereas civil society activist Halyna Senyk sketches the immense corruption that plagued Ukraine during the Viktor Yanukovych presidency. The issue also includes two articles that discuss the concept of Central Europe, revisiting Milan Kundera?s seminal essay ?The Tragedy of Central Europe?, in the context of the region today.

Sklep: Booknet.net.pl

16,17 zł

New Eastern Europe 2/2014 kolegium europy wschodniej

Książki naukowe>Historia>Historia poszczególnych krajów i krain>Historia Europy

The events that have unfolded in the region of Eastern Europe in the first few months of 2014 have brought attention to a region which, not that long ago, was referred to as

Sklep: Madbooks.pl

156,60 zł

New Retail Phaidon Press Ltd

Sztuka

In the decades since the advent of the shopping mall, shopping has become synonymous with entertainment and the retail store a key player in establishing brand identity. In a growing trend, high-profile architects are designing provocative storefronts and interiors that create an aura of exclusivity, draw in customers, and attract media attention rivaling the goods within. New Retail examines this phenomenon with an overview of 24 of the most innovative retail spaces built around the world in recent years, designed by high-profile international architects as well as smaller cutting-edge firms. Projects in the book include the Carlos Miele store in New York (Asymptote), three stores for Louis Vuitton in New York and Tokyo (Jun Aoki), Selfridges in Birmingham, the UK (Future Systems), two clothing boutiques in Sao Paulo (Isay Weinfeld), the Mandarina Duck store in Paris (NL Architects), and the Mpries Supermarket in Austria (Dominique Perrault), among others. More than 250 color photographs as well as floor plans and site plans showcase the architectural and interior design, lighting, and often experimental materials that create these ultimate retail spaces. For the Selfridges department store, for example, Future Systems clad the building with 15,000 aluminum disks attached to a sprayed concrete surface. In New York, the interior of the Carlos Miele store by Asymptote features a sensual, sculptural white ceiling of molded high-gloss PVC-based material. Each project is accompanied by a 500-to-700-word description that explains the design concept, site, program, and significant building technologies and materials. A general introduction discusses precedents to these projects and current issues in the architecture and design of retail spaces.

Sklep: Albertus.pl

11,92 zł

New Eastern Europe 2/2014 KOLEGIUM EUROPY WSCHODNIEJ

Czasopisma i periodyki / Czasopisma

The events that have unfolded in the region of Eastern Europe in the first few months of 2014 have brought attention to a region which, not that long ago, was referred to as “Europe’s unwanted child”. Undoubtedly, the rapid pace of changes requires equally rapid reactions from both the media and policymakers that are well-informed and free from preconceptions and simplifications in order to can avoid a further escalation of conflict. Keeping this goal in mind, the spring 2014 issue of New Eastern Europe offers a selection of texts on the situation in Eastern Europe from multiple perspectives: experts, journalists, activists and politicians, living both in and outside the region. A block of texts titled “Putin’s Powers” looks at various aspects of Russian power and influence in the world today. James Sherr, British analysts with the London-based Chatham House and author of the widely discussed book Hard Diplomacy and Soft Coercion: Russia's Influence Abroad, offers an acute breakdown of Russia’s soft power strategy. Polish expert, Piotr Żochowski, analyses the Russian internal security apparatus and its mechanisms, while San Francisco-based professor of political science, Andrei P. Tsygankov, explains how Russia’s emphasis on its distinct civilizational values drives Putin’s foreign policy agenda. Lastly, Lithuanian philosopher and human rights’ activist, Leonidas Donskis, asks the question – Is the Russian language a failed lingua franca of Eastern Europe? The issue opens up with several analyses on the situation in Ukraine. Paweł Kowal and Maciej Wapiński, in their tale of the three Maidans, show how the latest Ukraine’s revolution was a continuation of two earlier upheavals after the fall of the Soviet Union. In an interview with the Mayor of Lviv, Andriy Sadovyy, the politician describes Ukraine’s European identity and what it will take to modernise the state. In a thought-provoking piece, Ukrainian journalist, Milan Lelich, depicts the two mentalities that exist in the country: in the east and the west, whereas civil society activist Halyna Senyk sketches the immense corruption that plagued Ukraine during the Viktor Yanukovych presidency. The issue also includes two articles that discuss the concept of Central Europe, revisiting Milan Kundera’s seminal essay “The Tragedy of Central Europe”, in the context of the region today.

Sklep: Literacka.pl

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