147,60 zł

Hispanic Marketing Butterworth Heinemann

Biznes

This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors

Sklep: Albertus.pl

115,26 zł

Organs without Bodies Taylor & Francis Ltd

Książki / Literatura obcojęzyczna

In this deliciously polemical work, a giant of cultural theory immerses himself in the ideas of a giant of French thought. In his inimical style, Zizek links Deleuze's work with both Oedipus and Hegel, figures from whom the French philosopher distanced himself. Zizek turns some Deleuzian concepts around in order to explore the 'organs without bodies' in such films as Fight Club and the works of Hitchcock. Finally, he attacks what he sees as the 'radical chic' Deleuzians, arguing that such projects turn Deleuze into an ideologist of today's 'digital capitalism'. With his brilliant energy and fearless argumentation, Zizek sets out to restore a truer, more radical Deleuze than the one we thought we knew.

Sklep: Libristo.pl

76,37 zł

Rifle and Riflemen Leonaur Ltd

Książki / Literatura obcojęzyczna

A Treatise Upon the Duties of Light Troopsby Colonel von Ehwald Twenty-Three Years Practice and Observations with Rifle Gunsby Ezekiel Baker An iconic weapon and the soldiers who carried it This remarkable and unique Leonaur edition comprises two vital accounts; one concerning the development of the military rifle in the British Army and the other a treatise on the formation and operational activities of the light troops who employed it and who made both the rifle and themselves famous. The treatise, translated from the original German, is the work of Colonel von Ehwald and is essentially a guide book for the conduct of the petit guerre-the skirmishing combat the riflemen and other light infantry knew. Ehwald also covers the activities of light cavalry. This is very far from being simply a military instruction manual because the author was no mere theorist. He fought during the American War of Independence in British pay with the mercenary Hessians and commanded a 'Jaeger' corps of light troops in the Danish Army. So the concepts he explains in his book have been elaborated by the inclusion of descriptions real battlefield incidents based on personal experience. Those interested in the activities of light troops in action will be introduced to the activities of Simcoe's Queen's Rangers and others. In its original edition this book was published using an archaic form of printed English with widespread use of ligatured characters and a form of the letter 'f' used as the letter 's.' This edition has replaced those characters, often difficult to read for the modern reader, with contemporary forms, making Ehwald's text truly 'up to date.' Ehwald's book is accompanied here by Ezekiel Baker's remarkable book on the creation, construction, maintenanance, firing and capabilities of his legendary Baker Rifle, the weapon used to such deadly effect by the green coated riflemen-the 95th and 60th-of Wellington's Army of the Peninsular War and Waterloo. A must for all 'Rifles' enthusiasts. Leonaur editions are newly typeset and are not facsimiles; each title is available in softcover and hardback with dustjacket; our hardbacks are cloth bound and feature gold foil lettering on their spines and fabric head and tail bands.

Sklep: Libristo.pl

99,48 zł

No Such Thing as Small Talk Happy About

Książki / Literatura obcojęzyczna

Many business leaders, when they begin to work overseas or interact professionally with teams abroad, are surprised by how much they thought they knew about the other culture, but how little it counts for on the ground. The reality is that communication is multi-dimensional, and simply knowing a foreign language doesn't mean one automatically understands the culture that goes with it. Idiom, psychological factors and cultural nuance all come into play. To grasp a culture, and communicate meaningfully to it, you need familiarity with language, of course, but also with non-verbal communication, customs, perceived values, and concepts of time and space.Melissa Lamson, with years of experience in creating and nurturing high-performing global teams, understands how "It's not enough to know the language!" In her book, No Such Thing as Small Talk, she focuses on Germany, a major business partner for the United States, and the country in which she has lived and worked for over a decade.Business leaders today expect to face cultural differences when they do business with, for example, China or Brazil. But with a Western, industrialized country like Germany, one that displays a business etiquette and work ethic similar to the United States, it is easy to overlook the differences simply because so much appears, on the surface, to be the same. The differences are not in your face but subtle. And these small, yet critical, differences are exactly what Melissa's book will help you identify, respect and bridge.Melissa succinctly presents what she calls seven keys, or principles, to unlocking the German business mind. Her principles, whether they relate to process, punctuality, discipline or email communication, are insightful, personal and compelling. Not only does she clearly lay out the differences, but she also offers a cultural perspective that is rich with personal narrative.If you plan to be in any way professionally engaged with Germany--whether you wish to participate in trade fairs, carry out negotiations with partners or colleagues, discuss schedules or terms with customers, or even apply for a job in Germany--the appropriate cultural understanding, as this book describes, will create mutual trust and will quite likely be the key to your business success.

Sklep: Libristo.pl

128,42 zł

Montessori Reader Wilder Publications

Książki / Literatura obcojęzyczna

The Montessori method revolutionized how children were educated. The Montessori method is characterized by an emphasis on self-directed activity on the part of the child, using specialized materials that are presented very precisely by the teacher. It stresses the importance of adapting the child's learning environment to his or her developmental level, and of the role of physical activity in absorbing abstract concepts and practical skills. Collected here in this 3-in-1 omnibus edition are Maria Montessori's three most important works: The Absorbent Mind, Dr. Montessori's Own Handbook, and The Montessori Method. The Absorbent Mind was Maria Montessori's most in-depth work on her educational theory, based on decades of scientific observation of children. Her view on children and their absorbent minds was a landmark departure from the educational model at the time. This book helped start a revolution in education. Since this book first appeared there have been both cognitive and neurological studies that have confirmed what Maria Montessori knew decades ago. In Dr. Montessori's Own Handbook, Maria Montessori explains the basic of her system, how it works and why it works. There are dozens of figures to help illustrate her points. "My method is scientific, both in its substance and in its aim. It makes for the attainment of a more advanced stage of progress, in directions no longer only material and physiological." The Montessori Method teaches reading via phonics and whole language, the comparative benefits of which are currently being recognized. To all educators this book should prove most interesting. All who are fair-minded will admit the genius that shines from the pages which follow, and the remarkable suggestiveness of Dr. Montessori's labors.-Henry W. Holmes

Sklep: Libristo.pl

120,69 zł

Presentation Lab - Learn the Formula Behind Powerful Presentations John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Revealing the difference between great slides and great presentations Based on a proven process from one of the world's most prominent presentation consultancy and design firms, The Presentation Lab challenges everything you thought you knew about creating and delivering engaging business presentations. Author Simon Morton shares his unique Presentation Optimization methodology and takes readers on a journey of evolution and revolution to discover what makes an effective presentation (and you may be surprised to know that great design is the last thing you need to worry about). Using practical tips and drawing on Simon's experiences working with companies around the globe, The Presentation Lab will help everyone who ever needs to present by revealing what works, what doesn't and, more importantly, why. The Presentation Lab tackles "Death by PowerPoint" head on by dispelling presentation myths, examining the latest presentation innovations, exploring new concepts for audience engagement and delivery and challenging to status quo of today's business presentation landscape.

Sklep: Libristo.pl

130,90 zł

Grandmaster Preparation - Thinking Inside the Box by Jacob Aagaard (miękka okładka)

Szachy > Postęp szachowy

Wersja językowa książki: angielska Okładka: miękka Paperback edition  now availableIn  Thinking Inside the Box  Jacob Aagaard describes his chess improvement philosophy, developed over more than twenty years of thinking about one question: How do we make better decisions at the chess board?As the final volume in the award-winning Grandmaster Preparation series, this book unifies the concepts of the previous five books and delves into such topics as:#8226; Chess psychology #8226; The four types of decisions we take at the board #8226; How to play simple positions #8226; What is calculation? #8226; How to analyse your games #8226; And many more Thinking Inside the Box  is the ultimate self-improvement guide, written for amateurs as well as world-class players.Grandmaster Jacob Aagaard won the British Championship at his first and only attempt. He is the only author to have won the Boleslavsky Medal as well as the ACP, Guardian, ECF and ChessCafe Book of the Year awards. He trains grandmasters from four continents and has helped players win school tournaments, national titles, as well as international opens, the US Championship, the World Cup, the Candidates and two Olympiad gold medals.ISBN 978-1-907982-35-4 - 408 pages - Published (hardcover) 7 June 2017ISBN 978-1-907982-34-7 - Published (paperback) 17 January 2018Reviews"Grandmaster Jacob Aagaard is one of the world#8217;s premier chess writers and trainers and Grand Master Preparation: Thinking Inside the Box is the sixth and final volume in his self-improvement series of over 2000 pages that is without equal.The contents of previous books in the series (Calculation, Positional Play, Strategic Play, Attack and Defense and Endgame Play) were largely explained by their titles, but Thinking Inside the Box, arguably the best of the bunch, covers a wider variety of topics... Highly Recommended." IM John Donaldson "With his latest work, "Thinking Inside The Box", Jacob Aagaard closes the Grandmaster Preparation series and links the predecessors in a very entertaining way, while also introducing new facets. It reminded me of the Scottish tradition of entertaining authors, such as Paul Motwani and Jonathan Rowson, who knew how to entertain in a very personal way, but also gave a lot of chess knowledge.The level is not too high and every chess friend can take something from the book... For me this is a very strong book." IM Dirk Schuh "Thinking Inside the Box is an immensely rich book...Very few chess books have stuck with me the way that Thinking Inside the Box has. I think it is Aagaard's finest work, filled with useful insights, and I find myself reflecting on it frequently as I play and study." John Hartmann , Chess Life (full review)"The Grandmaster Preparation series previously included five parts on Calculation, Positional Play, Strategic Play, Attack and Defence and Endgame Play. The apotheosis is now published: Thinking Inside the Box.Anyone who takes the trouble to read more than 400 pages, from whatever level, will encounter topics that he or she may never have thought about." Bab Wilders , Nederlands Dagblad

Sklep: Imperiumzabawek.pl

76,37 zł

Be Your Own Shaman: Heal Yourself and Others with 21st-Century Energy Medicine Hay House UK Ltd

Książki / Literatura obcojęzyczna

This fascinating book takes you on a one-of-a-kind journey into the esoteric world of healing. You might not realize it, but just about "everyone" is a natural-born healer! In fact, you probably already have some of the paranormal abilities related to this gift. For example, you may know who's calling before you answer the phone, or be able to sense what others are thinking or feeling. But you can "further" develop your inner talents and "become your own shaman, " capable of healing whatever ails you and effecting change in someone else's energy field and body.In Master Healer Deborah King's uniquely informative work, you will learn both Eastern and Western concepts and techniques from the earliest recorded healing practices some 5,000 years ago all the way up to modern times with John of God in Brazil and King's own powerful cutting-edge approach. You'll find out how to protect yourself from psychic attack, and how to get beyond any limiting beliefs you may hold. Self-knowledge leading to self-mastery is the ultimate quest, the pivotal adventure of a lifetime. Become the person you always knew you could be by taking this magical tour into the heart of healing!

Sklep: Libristo.pl

1950,63 zł

History of Psychiatry and Medical Psychology Springer-Verlag New York Inc.

Książki / Literatura obcojęzyczna

This book chronicles the conceptual and methodological facets of psychiatry and medical psychology throughout history. There are no recent books covering so wide a time span. Many of the facets covered are pertinent to issues in general medicine, psychiatry, psychoanalysis, and the social sciences today. The divergent emphases and interpretations among some of the contributors point to the necessity for further exploration and analysis.The first English-language comprehensive reference on the history of psychiatry since 1966.§The Romans knew that Nero was insane. Shakespeare s Macbeth asked his doctor to treat "a mind diseased." The people of the European Enlightenment era pondered whether the asylum inmates were mad or simply bad.§As a discipline, psychiatry has always walked a fine if not easily defined line between social and biological science. History of Psychiatry and Medical Psychology traces this evolution in its social, political, and philosophical contexts, charting the rise of psychology as a legitimate field of scientific pursuit, and of psychiatry as a medical specialty. An interdisciplinary team of noted historians (including Sander Gilman, Dora Weiner, Hannah Decker, and the recently deceased dean of American psychiatric history, George Mora) has distilled centuries of history protracted debates, false starts, and missteps included resulting in an engaging and inspiring narrative of history and methodology in the making. Highlights include:§A prologue dealing with philosophical and methodological history as it applies to psychology and psychiatry§The birth of brain science in antiquity, the Middle Ages, and the Renaissance§The roots of modern psychiatry in the French Revolution§Changing concepts of schizophrenia and depression§The influence of neurology on psychiatry§Evolutions in treatment: mental institutions, hypnotherapy, pharmacotherapy §The emergence of psychoanalysis and "national psychologies" in Europe and America§Modern critiques, including the chapter "Thoughts Toward a Critique of Biological Psychiatry"§Its wide scope, divergent viewpoints, and insistence on viewing historical periods through their own lenses and not our own makes this History a must-have reference for scholars of psychiatry, psychology, and medicine. At the same time, it is accessible enough for the lay reader with some background in the field.

Sklep: Libristo.pl

194,85 zł

Maimonides' Confrontation with Mysticism The Littman Library of Jewish Civilization

Książki / Literatura obcojęzyczna

Many books on Maimonides have been written and still more will appear. Few present Maimonides, as Menachem Kellner does against the actual religious background that informed his many innovative and influential choices. He not only analyses the thought of the great religious thinker but contextualizes it in terms of the 'proto-kabbalistic' Judaism that preceded him. Kellner shows how the Judaism that Maimonides knew had come to conceptualize the world as an enchanted universe, governed by occult affinities. He shows why Maimonides rejected this and how he went about doing it. Kellner argues that Maimonides' attmepted reformation failed, the clearest proof of that being the success of the kabbalistic counter-reformation which his writings provoked. Kellner shows how Maimonides rethought Judaism in different ways. It is in highlighting this and identifying Maimonides as a religious reformer that this book makes its key contribution. Maimonides created a new Judaism, 'disenchanted', depersonalized, and challenging; a religion that is at the same time elitist and universalist. Kellner's analysis also shows the deep configuration of Judaism in a new light.If, as Moshe Idel says in his Foreword, Maimonides was able to 'reform so many aspects of rabbinic Judaism single-handedly, to enrich it by importing such dramatically different concepts, it shows that the profound structures of this religion are flexible enough to allow the emergence and success of astonishing reforms. The fact that, great as Maimonides was, he did not overcome the traditional forms of proto-kabbalism shows that the dynamic of religion is much more complex than subscribing to authorities, however widely accepted.'

Sklep: Libristo.pl

32,65 zł

Rich Dad's Conspiracy of the Rich Plata Publishing

Książki / Literatura obcojęzyczna

In Rich Dad's Conspiracy of the Rich, Robert Kiyosaki explores why many people are waiting for the political and financial systems of the world to change. He shares his opinion that it's easier to change yourself than to wait for our leaders and systems to change. Is it time for you to take control of your money and your financial future? Is it time to find out what those who control the financial world don't want you to know? Do you want complex and confusing financial concepts to be made simple? If you answered 'yes' to these questions, then this book is for you. The first new rule of money is Money is knowledge. Robert Kiyosaki wrote this book for those who want to increase their financial knowledge and take control of their lives. According to Kiyosaki we cannot see the world of the future with our eyes. "The world of the future is invisible, and we have to see it with our minds." Kiyosaki sees a new economy and new definitions of wealth. He believes that there will be new millionaires and billionaires. Money will be made at ultrahigh speed. The question is: Will you be among the new rich, or the new poor? The old economy, the economy as we knew it, is not coming back.A new economy is being born, an economy that will be led by kids born after 1990, young people who only know the invisible, high-speed world of the future.

Sklep: Libristo.pl

156,20 zł

Grandmaster Preparation - Thinking Inside the Box by Jacob Aagaard (twarda okładka)

Szachy > Postęp szachowy

Wersja językowa książki: angielska Okładka: twarda Paperback edition  now availableIn  Thinking Inside the Box  Jacob Aagaard describes his chess improvement philosophy, developed over more than twenty years of thinking about one question: How do we make better decisions at the chess board?As the final volume in the award-winning Grandmaster Preparation series, this book unifies the concepts of the previous five books and delves into such topics as:#8226; Chess psychology #8226; The four types of decisions we take at the board #8226; How to play simple positions #8226; What is calculation? #8226; How to analyse your games #8226; And many more Thinking Inside the Box  is the ultimate self-improvement guide, written for amateurs as well as world-class players.Grandmaster Jacob Aagaard won the British Championship at his first and only attempt. He is the only author to have won the Boleslavsky Medal as well as the ACP, Guardian, ECF and ChessCafe Book of the Year awards. He trains grandmasters from four continents and has helped players win school tournaments, national titles, as well as international opens, the US Championship, the World Cup, the Candidates and two Olympiad gold medals.ISBN 978-1-907982-35-4 - 408 pages - Published (hardcover) 7 June 2017ISBN 978-1-907982-34-7 - Published (paperback) 17 January 2018Reviews"Grandmaster Jacob Aagaard is one of the world#8217;s premier chess writers and trainers and Grand Master Preparation: Thinking Inside the Box is the sixth and final volume in his self-improvement series of over 2000 pages that is without equal.The contents of previous books in the series (Calculation, Positional Play, Strategic Play, Attack and Defense and Endgame Play) were largely explained by their titles, but Thinking Inside the Box, arguably the best of the bunch, covers a wider variety of topics... Highly Recommended." IM John Donaldson "With his latest work, "Thinking Inside The Box", Jacob Aagaard closes the Grandmaster Preparation series and links the predecessors in a very entertaining way, while also introducing new facets. It reminded me of the Scottish tradition of entertaining authors, such as Paul Motwani and Jonathan Rowson, who knew how to entertain in a very personal way, but also gave a lot of chess knowledge.The level is not too high and every chess friend can take something from the book... For me this is a very strong book." IM Dirk Schuh "Thinking Inside the Box is an immensely rich book...Very few chess books have stuck with me the way that Thinking Inside the Box has. I think it is Aagaard's finest work, filled with useful insights, and I find myself reflecting on it frequently as I play and study." John Hartmann , Chess Life (full review)"The Grandmaster Preparation series previously included five parts on Calculation, Positional Play, Strategic Play, Attack and Defence and Endgame Play. The apotheosis is now published: Thinking Inside the Box.Anyone who takes the trouble to read more than 400 pages, from whatever level, will encounter topics that he or she may never have thought about." Bab Wilders , Nederlands Dagblad

Sklep: Imperiumzabawek.pl

173,41 zł

Maimonides' Confrontation with Mysticism The Littman Library of Jewish Civilization

Książki / Literatura obcojęzyczna

Many books on Maimonides have been written and still more will appear. Few present Maimonides, as Menachem Kellner does against the actual religious background that informed his many innovative and influential choices. He not only analyses the thought of the great religious thinker but contextualizes it in terms of the 'proto-kabbalistic' Judaism that preceded him. Kellner shows how the Judaism that Maimonides knew had come to conceptualize the world as an enchanted universe, governed by occult affinities. He shows why Maimonides rejected this and how he went about doing it. Kellner argues that Maimonides' attmepted reformation failed, the clearest proof of that being the success of the kabbalistic counter-reformation which his writings provoked. Kellner shows how Maimonides rethought Judaism in different ways. It is in highlighting this and identifying Maimonides as a religious reformer that this book makes its key contribution. Maimonides created a new Judaism, 'disenchanted', depersonalized, and challenging; a religion that is at the same time elitist and universalist. Kellner's analysis also shows the deep configuration of Judaism in a new light. If, as Moshe Idel says in his Foreword, Maimonides was able to 'reform so many aspects of rabbinic Judaism single-handedly, to enrich it by importing such dramatically different concepts, it shows that the profound structures of this religion are flexible enough to allow the emergence and success of astonishing reforms. The fact that, great as Maimonides was, he did not overcome the traditional forms of proto-kabbalism shows that the dynamic of religion is much more complex than subscribing to authorities, however widely accepted.'

Sklep: Libristo.pl

226,90 zł

OS X Exploits and Defense Syngress

Informatyka

Contrary to popular belief, there has never been any shortage of Macintosh-related security issues. OS9 had issues that warranted attention. However, due to both ignorance and a lack of research, many of these issues never saw the light of day. No solid techniques were published for executing arbitrary code on OS9, and there are no notable legacy Macintosh exploits. Due to the combined lack of obvious vulnerabilities nad accompanying exploits, Macintosh appeared to be a solid platform. Threats to Macintosh's OS X operating system are increasing in sophistication and number. Whether it is the exploitation of an increasing number of holes, use of root kits for post-compromise concealment or disturbed denial of service, knowing why the system is vulnerable and understanding how to defend it is critical to computer security. Macintosh OS X Boot Process and Forensic Software - All the power, all the tools, and all the geekery of Linux is present in Mac OS X. Shell scripts, X11 apps, processes, kernel extensions. It's on a UNIX platform. Now, you can master the boot process, and Macintosh forensic software.Look Back Before the Flood and Forward Through the 21st Century Threatscape - Back in the day, a misunderstanding of Macintosh security was more or less industry-wide. Neither the administrators nor the attackers knew much about the platform. Learn from Kevin Finisterre how and why that has all changed! Malicious Macs: Malware and the Mac - As OS X moves further from desktops, laptops, and servers into the world of consumer technology (iPhones, iPods, and so on), what are the implications for the further spread of malware and other security breaches? Find out from David Harley. Malware Detection and the Mac - Understand why the continuing insistence of vociferous Mac zealots that it 'can't happen here' is likely to aid OS X exploitation. Mac OS X for Pen Testers - With its BSD roots, super-slick graphical interface, and near-bulletproof reliability, Apple's Mac OS X provides a great platform for pen testing. WarDriving and Wireless Penetration - Testing with OS X Configure and utilize the KisMAC WLAN discovery tool to WarDrive. Next, use the information obtained during a WarDrive, to successfully penetrate a customer's wireless network.Leopard and Tiger Evasion - Follow Larry Hernandez through exploitation techniques, tricks, and features of both OS X Tiger and Leopard, using real-world scenarios for explaining and demonstrating the concepts behind them. Encryption Technologies and OS X - Apple has come a long way from the bleak days of OS9. There is now a wide array of encryption choices within Mac OS X. Let Gareth Poreus show you what they are. This book cuts through the hype with a serious discussion of the security vulnerabilities of the Mac OS X operating system. It reveals techniques by which OS X can be 'owned'. It details procedures to defeat these techniques. It offers a sober look at emerging threats and trends.

Sklep: Albertus.pl

Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice

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