54,50 zł

Why You Can Go out Dressed Like That thames and hudson

Albumy i komiksy>Albumy

Why did Paul Poiret design a dress that resembled a lampshade?

Sklep: Prolibri.pl

50,80 zł

Why You Can Go out Dressed Like That - Marnie Fogg

Książki & Multimedia > Książki

Opis - Why did Paul Poiret design a dress that resembled a lampshade" " Did Rudi Gernreich really think that both men and women would wear his topless monokini" " What prompted Jeremy Scott to include a shimmering leopard-print niqab in his womenswear collection" Many designers have pioneered cutting-edge garments throughout the evolution of fashion. Why You Can Go Out Dressed Like That features 100 of the best, from the cerebral conceptions of Comme des Garçons, to the augmented anatomies of Thierry Mugler and the exaggerated physicality of Thom Browne"s broad-shouldered men. Readers can also discover how the subversive designs of Jean Paul Gaultier, Vivienne Westwood and Walter Van Beirendonck have each redefined ideas of volume, acceptability and identity. All too often a lack of obvious fit or purpose has been mistaken for a lack of design sophistication. Why You Can Go Out Dressed Like That explores the ways in which designers have confronted the idea of "fit" and its relation to the form of the body, including the importance of Viktor & Rolf adopting the disciplines of topiary in order to envelop the figure in arbitrary shapes, and of Issey Miyake taking liberty with the silhouette using the active characteristics of innovative textiles. Many original designs elicit the response: "You can"t go out dressed like that!?. Marnie Fogg proves decisively that modern fashion is not as outrageous and unwearable as it may seem. Nazwa - Why You Can Go out Dressed Like That Autor - Marnie Fogg Oprawa - Miękka Wydawca - Thames and Hudson Kod ISBN - 9780500291498 Kod EAN - 9780500291498 Rok wydania - 2014 Język - angielski Format - 14.5x20.5cm Ilość stron - 224 Podatek VAT - 5%

Sklep: InBook.pl

48,50 zł

Why You Can Go out Dressed Like That Thames and Hudson

Odzież, modaAlbumy

Why did Paul Poiret design a dress that resembled a lampshade?? Did Rudi Gernreich really think that both men and women would wear his topless monokini?? What prompted Jeremy Scott to include a shimmering leopard-print niqab in his womenswear collection?Many designers have pioneered cutting-edge garments throughout the evolution of fashion. Why You Can Go Out Dressed Like That features 100 of the best, from the cerebral conceptions of Comme des Garçons, to the augmented anatomies of Thierry Mugler and the exaggerated physicality of Thom Browne?s broad-shouldered men. Readers can also discover how the subversive designs of Jean Paul Gaultier, Vivienne Westwood and Walter Van Beirendonck have each redefined ideas of volume, acceptability and identity.All too often a lack of obvious fit or purpose has been mistaken for a lack of design sophistication. Why You Can Go Out Dressed Like That explores the ways in which designers have confronted the idea of ?fit? and its relation to the form of the body, including the importance of Viktor & Rolf adopting the disciplines of topiary in order to envelop the figure in arbitrary shapes, and of Issey Miyake taking liberty with the silhouette using the active characteristics of innovative textiles.Many original designs elicit the response: ?You can?t go out dressed like that!?.Marnie Fogg proves decisively that modern fashion is not as outrageous and unwearable as it may seem.

Sklep: Booknet.net.pl

45,37 zł

Why You Can Go out Dressed Like That THAMES AND HUDSON

Poradniki, albumy, atlasy, leksykony / Albumy

Why did Paul Poiret design a dress that resembled a lampshade? • Did Rudi Gernreich really think that both men and women would wear his topless monokini? • What prompted Jeremy Scott to include a shimmering leopard-print niqab in his womenswear collection? Many designers have pioneered cutting-edge garments throughout the evolution of fashion. Why You Can Go Out Dressed Like That features 100 of the best, from the cerebral conceptions of Comme des Garçons, to the augmented anatomies of Thierry Mugler and the exaggerated physicality of Thom Browne’s broad-shouldered men. Readers can also discover how the subversive designs of Jean Paul Gaultier, Vivienne Westwood and Walter Van Beirendonck have each redefined ideas of volume, acceptability and identity. All too often a lack of obvious fit or purpose has been mistaken for a lack of design sophistication. Why You Can Go Out Dressed Like That explores the ways in which designers have confronted the idea of ‘fit’ and its relation to the form of the body, including the importance of Viktor & Rolf adopting the disciplines of topiary in order to envelop the figure in arbitrary shapes, and of Issey Miyake taking liberty with the silhouette using the active characteristics of innovative textiles. Many original designs elicit the response: ‘You can’t go out dressed like that!’. Marnie Fogg proves decisively that modern fashion is not as outrageous and unwearable as it may seem.

Sklep: Literacka.pl

47,22 zł

Why You Can Go Out Dressed Like That Thames & Hudson Ltd

Książki / Literatura obcojęzyczna

Numerous designers have pioneered cutting-edge garments and collections throughout the evolution of fashion. But all too often a lack of obvious fit or purpose has been mistaken for a lack of design sophistication. In an informed defence of innovative fashion, Why You Can Go Out Dressed Like That champions the improbable, the provocative, the uncomfortable and the seemingly ridiculous. Inspired by diverse sources, theories and concepts, as well as futuristic textiles and techniques, the book explores the groundbreaking work of designers who strive to extend the boundaries of their creativity. There are no fixed elements to the 100 designs featured in this book, which range from the cerebral conceptions of Comme des Garcons, to the augmented anatomies of Thierry Mugler and the exaggerated physicality of Thom Brownes broad-shouldered men. The garments do not have to fulfil a function, keep you warm, or increase sexual attraction, nor do they have to beguile or disarm. They do need to have impact at the time of creation and to prove influential in the longer term. Many original designs elicit the response: You cant go out dressed like that!Marnie Fogg proves decisively that modern fashion is not as outrageous and unwearable as it may seem.

Sklep: Libristo.pl

36,60 zł

Under the Duvet Penguin

Powieści i opowiadania

'When people ask me what I do for a crust and I tell them that I'm a novelist, they immediately assume that my life is a non-stop carousel of limos, television appearances, hair-dos, devoted fans, stalkers and all the glitzy paraphernalia of being a public figure. It's time to set the record straight. I write alone, in a darkened bedroom, wearing my PJs, eating bananas, my laptop on a pillow in front of me ...' Her novels are adored by millions around the world

Sklep: Albertus.pl

11,15 zł

Spalona Żywcem Wyd. Kieszonkowe - Souad

Książki & Multimedia > Książki

Opis - Pierwsze na świecie świadectwo ofiary zbrodni honorowej. Miała siedemnaście lat i zakochała się: zhańbiła rodzinę. Więc rodzina wydała na nią wyrok śmierci... Pokochała go pierwszą miłością. Myślała, że się z nią ożeni. Ale ukochany zniknął, a ona odkryła, że jest w ciąży. A w jej świecie to najcięższa zbrodnia... W zapomnianej przez Boga wiosce w Cisjordanii kobiety są warte mniej niż zwierzęta domowe. Tu mężczyzna jest panem życia i śmierci żony, córki, siostry. Brat może bezkarnie zabić siostrę, matka - córkę, kolejną bezużyteczną dziewczynkę, jaka się urodzi. Tu kobiecie odbiera się godność, a nawet życie zgodnie z odwiecznym obyczajem i uświęconą tradycją. A śmierć jest karą dla dziewczyny, która zhańbi rodzinę. Tak jak Souad. Wyrok wydaje jej ojciec. Szwagier dokonuje egzekucji. Oblewa Souad benzyną i podpala... SOUAD przeżyła - cudem, ale rodzina usiłowała zabić ją nawet w szpitalu. Na zawsze jednak pozostanie straszliwie okaleczona - na ciele i duszy. I wciąż musi się ukrywać; dopóki żyje, jej rodzinę okrywa hańba. Spalona żywcem, opublikowana pod pseudonimem szokująca opowieść o piekle, jakim było jej dzieciństwo i młodość, stała się międzynarodowym bestsellerem. Wydana w 37 w krajach książka przerywa tabu milczenia wobec istniejącej nadal w krajach muzułmańskich barbarzyńskiej tradycji. Nieludzkiego obyczaju, prawa mężczyzn, na mocy którego co najmniej pięć tysięcy kobiet pada co roku ofiarą zbrodni honorowej. Nazwa - Spalona Żywcem Wyd. Kieszonkowe Autor - Souad Oprawa - Miękka Wydawca - Amber Kod ISBN - 9788324159406 Kod EAN - 9788324159406 Wydanie - 1 Rok wydania - 2016 Tłumacz - 31182,maria rostworowska; Format - 110 x 175 x 14 Ilość stron - 224 Podatek VAT - 5% Premiera - 2016-06-23

Sklep: InBook.pl

121,89 zł

Read People Like a Book Pkcs Media, Inc.

Książki / Literatura obcojęzyczna

Speed read people, decipher body language, detect lies, and understand human nature.Is it possible to analyze people without them saying a word? Yes, it is. Learn how to become a

Sklep: Libristo.pl

101,69 zł

Read People Like a Book Pkcs Media

Książki / Literatura obcojęzyczna

Speed read people, decipher body language, detect lies, and understand human nature.Is it possible to analyze people without them saying a word? Yes, it is. Learn how to become a "mind reader" and forge deep connections.How to get inside people's heads without them knowing.Read People Like a Book isn't a normal book on body language of facial expressions. Yes, it includes all of those things, as well as new techniques on how to truly detect lies in your everyday life, but this book is more about understanding human psychology and nature.We are who we are because of our experiences and pasts, and this guides our habits and behaviors more than anything else. Parts of this book read like the most interesting and applicable psychology textbook you've ever read. Take a look inside yourself and others!Understand the subtle signals that you are sending out and increase your emotional intelligence.Patrick King is an internationally bestselling author and social skills coach. His writing draws of a variety of sources, from scientific research, academic experience, coaching, and real life experience.Learn the keys to influencing and persuading others.-What people's limbs can tell us about their emotions.-Why lie detecting isn't so reliable when ignoring context.-Diagnosing personality as a means to understanding motivation.-Deducing the most with the least amount of information.-Exactly the kinds of eye contact to use and avoidFind shortcuts to connect quickly and deeply with strangers.The art of reading and analyzing people is truly the art of understanding human nature. Consider it like a cheat code that will allow you to see through people's actions and words.Decode people's thoughts and intentions, and you can go in any direction you want with them.

Sklep: Libristo.pl

79,28 zł

How Are You Feeling? Canongate Books Ltd

Książki / Literatura obcojęzyczna

At the centre of the inside of the human brain's mind is the place where one can find the reasons why human beings behave in such peculiar, delightful and unpleasant ways. I, the author of this book (D.Shrigley BA (Hons)) shall take the reader on a journey around the human brain and along the way I shall point-out various things that are worthy of discussion. We will start our journey in the eye as that is a common entrance place to the brain. I shall ruminate about the eye and its properties. I shall tell how the eye's seeing is sorted-out in the brain and the magical nature of it and I shall warn of all the things that can go wrong in this sorting-out process. After the eye, we shall travel to the ear and discuss the world that is heard and how it is heard in the brain and all the awful things that can go wrong; some of them amusing and some not amusing. Taste and smell will of course be covered as these are also things of interest to the brain. We will also touch upon touch, so to speak. We will also touch upon the scalp, but only lightly and briefly. Once we have looked at the brain's government of the senses we shall start to talk about the really interesting stuff.Like how the brain decides what is right and wrong and why some people are very charming and others behave like monkeys. Some other questions that might be dealt-with are as follows: Could my brain be removed and replaced with a computer? Why can't I remember my wife's name? I can constantly hear a faint whistling sound; is it the sound of my brain functioning?

Sklep: Libristo.pl

40,80 zł

Shadow of the Sun Penguin

Literatura faktu

'Only with the greatest of simplifications, for the sake of convenience, can we say Africa. In reality, except as a geographical term, Africa doesn't exist'. Ryszard Kapuscinski has been writing about the people of Africa throughout his career. In a study that avoids the official routes, palaces and big politics, he sets out to create an account of post-colonial Africa seen at once as a whole and as a location that wholly defies generalised explanations. It is both a sustained meditation on the mosaic of peoples and practises we call 'Africa', and an impassioned attempt to come to terms with humanity itself as it struggles to escape from foreign domination, from the intoxications of freedom, from war and from politics as theft. The Beginning: Collision, Ghana 1958 More than anything, one is struck by the light. Light everywhere. Brightness everywhere. Everywhere, the sun. Just yesterday, an autumnal London was drenched in rain. The airplane drenched in rain. A cold, wind, darkness. But here, from the morning

Sklep: Albertus.pl

32,40 zł

Blood Doctor Penguin

Powieści i opowiadania

Blood. That

Sklep: Albertus.pl

152,87 zł

DORRIS DAY 10 CD 23 ORIGINALS ALBUM I WANT TO VE HAPPY WYDAWCA

Muzyka > Płyty kompaktowe > Jazz, Swing

DORRIS DAY 10 CD 23 ORIGINALS ALBUM I WANT TO VE HAPPY 1. You're My Thrill - Doris Day 2. Bewitched, Bothered and Bewildered - Doris Day 3. I'm Confessin' (That I Love You) - Doris Day 4. Sometimes I'm Happy - Doris Day 5. You Go to My Head - Doris Day 6. I Didn't Know What Time It Was - Doris Day 7. When Your Lover Has Gone - Doris Day 8. That Old Feeling - Doris Day 9. Crazy Rhythm - Doris Day 10. Here in My Arms - Doris Day 11. I Know That You Know - Doris Day 12. I Want To Be Happy - Doris Day 13. Do Do Do - Doris Day 14. I Only Have Eyes for You - Doris Day 15. Oh Me! Oh My! Oh You! - Doris Day 16. Tea for Two - Doris Day 17. I May Be Wrong (But I Think You're Wonderful) - Doris Day 18. Get Happy - Doris Day 19. The Man I Love - Doris Day 20. Too Marvelous For Words - Doris Day 21. The Very Thought Of You - Doris Day 22. Limehouse Blues - Doris Day 23. Melancholy Rhapsody - Doris Day 24. With a Song In My Heart - Doris Day 25. Canadian Capers (Cuttin' Capers) - Doris Day 26. (Why Did I Tell You I Was Going To) Shanghai - Doris Day 27. Lullaby of Broadway - Doris Day 28. Fine and Dandy - Doris Day 29. In a Shanty in Old Shanty Town - Doris Day 30. Somebody Loves Me - Doris Day 31. Just One of Those Things - Doris Day 32. You're Getting to Be a Habit with Me - Doris Day 33. I Love the Way You Say Goodnight - Doris Day 34. Please Don't Talk About Me When I'm Gone - Doris Day 35. Moonlight Bay - Doris Day 36. Till We Meet Again - Doris Day 37. Love Ya - Doris Day 38. Christmas Story - Doris Day 39. I'm Forever Blowing Bubbles - Doris Day 40. Cuddle up a Little Closer - Doris Day 41. Every Little Moment (Has a Meaning of It's Own) - Doris Day 42. Tell Me - Doris Day 43. Ain't We Got Fun - Doris Day 44. The One I Love (Belongs to Somebody Else) - Doris Day 45. I Wish I Had a Girl - Doris Day 46. It Had to Be You - Doris Day 47. Nobody's Sweetheart - Doris Day 48. My Buddy - Doris Day 49. Makin' Whoopee - Doris Day 50. I'll See You in My Dreams - Doris Day 51. Sentimental Journey - Doris Day 52. It's Magic - Doris Day 53. By the Light of the Silvery Moon - Doris Day 54. Your Eyes Have Told Me So - Doris Day 55. Just One Girl - Doris Day 56. Ain't We Got Fun - Doris Day 57. If You Were the Only Girl - Doris Day 58. Be My Little Baby Bumble Bee - Doris Day 59. I'll Forget You - Doris Day 60. King Chanticleer - Doris Day 61. The Deadwood Stage (Whip-Crack-Away) - Doris Day 62. I Can Do Without You - Doris Day 63. The Black Hills of Dakota - Doris Day 64. Just Flew In From the Windy City - Doris Day 65. A Woman's Touch - Doris Day 66. Higher Than a Hawk (Deeper Than a Well) - Doris Day 67. Tis Harry I'm Plannin' to Marry - Doris Day 68. Secret Love - Doris Day 69. Till My Love Comes to Me - Doris Day 70. Ready, Willing and Able - Doris Day 71. Hold Me in Your Arms - Doris Day 72. You Can Take My Word for It Baby - Doris Day 73. There's a Rising Moon - Doris Day 74. One for My Baby (And One More for the Road) - Doris Day 75. You, My Love - Doris Day 76. I'm Glad There Is You - Doris Day 77. Bewitched - Doris Day 78. Hoop De Doo - Doris Day 79. It All Depends On You - Doris Day 80. You Made Me Love You (I Didn't Want to Do It) - Doris Day 81. Stay on the Right Side, Sister - Doris Day 82. Mean to Me - Doris Day 83. Everybody Loves My Baby (But My Baby Don't Love Nobody But Me) - Doris Day 84. Sam, the Old Accordion Man - Doris Day 85. Shaking the Blues Away - Doris Day 86. Ten Cents a Dance - Doris Day 87. I'll Never Stop Loving You - Doris Day 88. Never Look Back - Doris Day 89. At Sundown - Doris Day 90. Love Me or Leave Me - Doris Day 91. The Song Is You - Doris Day 92. Hello, My Lover, Goodbye - Doris Day 93. But Not For Me - Doris Day 94. I Remember You - Doris Day 95. I Hadn't Anyone Till You - Doris Day 96. But Beautiful - Doris Day 97. Autumn Leaves - Doris Day 98. Don't Take Your Love from Me - Doris Day 99. There'll Never Be another You - Doris Day 100. Gone With the Wind - Doris Day 101. The Gypsy in My Soul - Doris Day 102. Day By Day - Doris Day 103. A Guy Is a Guy - Doris Day 104. Sugarbush - Doris Day 105. The Pajama Game (Opening)/Racing with the Clock] - Doris Day 106. I'm Not At All in Love - Doris Day 107. I Never Be Jealous Again - Doris Day 108. Hey There - Doris Day 109. Once a Year Day! - Doris Day 110. Small Talk - Doris Day 111. There Once Was a Man - Doris Day 112. Steam Heat - Doris Day 113. Hernando's Hideaway - Doris Day 114. Seven and a Half Cents - Doris Day 115. Finale - Doris Day 116. I See Your Face before Me - Doris Day 117. Close Your Eyes - Doris Day 118. The Night We Called It a Day - Doris Day 119. Dream a Little Dream of Me - Doris Day 120. Under a Blanket of Blue - Doris Day 121. You Do Something to Me - Doris Day 122. Stars Fell On Alabama - Doris Day 123. Moon Song - Doris Day 124. Wrap Your Troubles in Dreams (And Dream Your Troubles Away) - Doris Day 125. Soft as the Starlight - Doris Day 126. Moonglow - Doris Day 127. The Lamp Is Low - Doris Day 128. Hooray for Hollywood - Doris Day 129. Cheek to Cheek - Doris Day 130. It's Easy to Remember - Doris Day 131. The Way You Look Tonight - Doris Day 132. I'll Remember April - Doris Day 133. Blues in the Night - Doris Day 134. Over the Rainbow - Doris Day 135. Our Love Is Here To Stay - Doris Day 136. In the Still of the Night - Doris Day 137. Night and Day - Doris Day 138. Easy to Love - Doris Day 139. I Had the Craziest Dream - Doris Day 140. I've Got My Love to Keep Me Warm - Doris Day 141. Soon - Doris Day 142. That Old Black Magic - Doris Day 143. You'll Never Know - Doris Day 144. A Foggy Day - Doris Day 145. It Might As Well Be Spring - Doris Day 146. Nice Work If You Can Get It - Doris Day 147. Three Coins in the Fountain - Doris Day 148. Let's Face the Music and Dance - Doris Day 149. Pennies from Heaven - Doris Day 150. Oh, But I Do - Doris Day 151. Cuttin' Capers - Doris Day 152. Steppin' Out With My Baby - Doris Day 153. Makin' Whoopee - Doris Day 154. The Lady's in Love with You - Doris Day 155. Why Don't We Do This More Often - Doris Day 156. Let's Take a Walk around the Block - Doris Day 157. I'm Sitting on Top of the World - Doris Day 158. Get Out and Get Under the Moon - Doris Day 159. Fit as a Fiddle (And Ready for Love) - Doris Day 160. Me Too (Ho-Ho! Ha-Ha!) - Doris Day 161. I Feel Like a Feather in the Breeze - Doris Day 162. Let's Fly Away - Doris Day 163. Show Time (Part One) - Doris Day 164. I Got the Sun in the Morning - Doris Day 165. Ohio - Doris Day 166. I Love Paris - Doris Day 167. When I'm Not Near the Boy I Love - Doris Day 168. People Will Say We're in Love - Doris Day 169. I've Grown Accustomed To His Face - Doris Day 170. The Surrey with the Fringe on Top - Doris Day 171. They Say It's Wonderful - Doris Day 172. Wonderful Guy - Doris Day 173. On the Street Where You Live - Doris Day 174. Medley: the Sound of Music/Show Time (Part Two) - Doris Day 175. Mister Tap Toe - Doris Day 176. I Give My Heart To You - Doris Day 177. Pillow Talk - Doris Day 178. Heart Full of Love - Doris Day 179. Anyway the Wind Blows - Doris Day 180. Oh! What a Lover You'll Be - Doris Day 181. No - Doris Day 182. Love Me in the Daytime - Doris Day 183. I Enjoy Being a Girl - Doris Day 184. Tunnel of Love - Doris Day 185. He's So Married - Doris Day 186. Roly Poly - Doris Day 187. Possess Me - Doris Day 188. Inspiration - Doris Day 189. What Every Girl Should Know - Doris Day 190. Mood Indigo - Doris Day 191. When You're Smiling - Doris Day 192. A Fellow Needs a Girl - Doris Day 193. My Kinda Love - Doris Day 194. What's the Use of Wondrin' - Doris Day 195. Something Wonderful - Doris Day 196. A Hundred Years from Today - Doris Day 197. You Can't Have Everything - Doris Day 198. Not Only Should You Love Him - Doris Day 199. What Does a Woman Do - Doris Day 200. The Everlasting Arms - Doris Day 201. When the Red, Red Robin Comes Bob, Bob Bobbin' along - Doris Day 202. Choo-Choo Train - Doris Day 203. Bright and Shiny - Doris Day 204. I Want to Be Happy - Doris Day 205. Keep Smilin', Keep Laughin', Be Happy - Doris Day 206. Singin' in the Rain - Doris Day 207. Gotta Feelin' - Doris Day 208. Happy Talk - Doris Day 209. Make Someone Happy - Doris Day 210. Ridin' High - Doris Day 211. On the Sunny Side of the Street - Doris Day 212. Clap Yo' Hands - Doris Day 213. Stay with the Happy People - Doris Day 214. Twinkle and Shine - Doris Day 215. I Believe in Dreams - Doris Day 216. I'll Buy That Dream - Doris Day 217. My Ship - Doris Day 218. All I Do Is Dream of You - Doris Day 219. When I Grow Too Old To Dream - Doris Day 220. We'll Love Again - Doris Day 221. I Have Dreamed - Doris Day 222. Periwinkle Blue - Doris Day 223. Someday I'll Find You - Doris Day 224. You Stepped Out of a Dream - Doris Day 225. O What a Beautiful Dream - Doris Day 226. Time to Say Goodnight - Doris Day 227. Everybody Loves a Lover - Doris Day 228. Teacher's Pet - Doris Day 229. The Circus on Parade - Doris Day 230. Over and Over Again - Doris Day 231. Why Can't I? - Doris Day 232. This Can't Be Love - Doris Day 233. The Most Beautiful Girl in the World - Doris Day 234. My Romance - Doris Day 235. The Most Beautiful Girl in the World (Reprise) - Doris Day 236. Little Girl Blue - Doris Day 237. Sawdust Spangles and Dreams (Finale) - Doris Day 238. If I Can Help Somebody - Doris Day 239. Nearer My God to Thee - Doris Day 240. The Prodigal Son - Doris Day 241. Abide With Me - Doris Day 242. Bless This House - Doris Day 243. You'll Never Walk Alone - Doris Day 244. In the Garden - Doris Day 245. Walk with Him - Doris Day 246. Scarlet Ribbons (For Her Hair) - Doris Day 247. Be Still and Know - Doris Day 248. I Need Thee Every Hour - Doris Day 249. The Lord's Prayer - Doris Day 250. Whatever Will Be, Will Be (Que Sera, Sera) - Doris Day 251. Secret Love - Doris Day

Sklep: ksiazkitanie.pl

77,27 zł

Cashvertising Career Press

Książki / Literatura obcojęzyczna

FACT: Your brain is being controlled-and you don't even know it.Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services.But what are these principles? How do they work? And how can you use them in your own advertising?Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:* How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret.* Why Developing Your "USP"  Can Leave Your Competition in  the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably.* How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage.* How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately.     * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response.* What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level.* How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services.* Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.)* Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet.* How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads.* Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in.* How to Use the Devilishly Effective Pyramid  Principal--Lure readers into your ads by understanding human eyeball behavior.* 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW.* How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.)* Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this?* 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic.* How to Cause People to Mentally Demonstrate Your Products... Before They Buy.* How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter.* "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight.* Typestyles that Actually REDUCE Readership--Are you using them?* This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it?* Widely Used Typeface LOWERS Comprehension  Up to 67%--Are you using it?* The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist.* And Much More

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Natasha's Dance Penguin

Powieści i opowiadania

Orlando Figes

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