63,99 zł

The Lowdown: Dodging The Bullet - Effective Risk Communications Skills

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Industry & industrial studies>Industrial relations, health & saf...

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Sklep: Gigant.pl

194,70 zł

Say It With Charts: The Executive's Guide to Visual Communication McGraw-Hill Education - Europe

Książki / Literatura obcojęzyczna

Today's most comprehensive, up-to-date business presentation guidebook. Easy-to-Follow Tools and Strategies for Creating Powerful, Interactive Business Presentations. As a professional, your career relies on reaching audiences, convincing them that your message is valuable, then making them remember that message. Say It With Charts, 4th Edition/i , walks you through the entire visual presentation process and shows you­­step-by-step­­how to create compelling, memorable presentations. Business presentation tools have changed tremendously. A chart that once took ten hours­­and ten co-workers­­to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual­­what to say, why to say it, and how to say it for the most impact. i Say It With Charts, 4th Edition/i , reveals time-tested tips for preparing effective presentations, then shows you how to combine those tips with today's technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on: How to prepare different types of charts­­pie, bar, column, line, or dot­­and when to use each Hands-on recommendations on lettering size, color choice, appropriate chart types, and more Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites b "When well-conceived and designed, charts help us communicate more quickly and more clearly than we would if we left the data in tabular form."/b b ­­From Chapter 1/b Business is about communication. Every day, scores of questions must be answered, and each answer must be communicated quickly, completely, and with a minimum of confusion. Time has become our most valuable, irreplaceable commodity, and­­in today's rapid fire, ultra-competitive business environment­­delays or errors in communicating information are uncalled for, unaffordable...and unacceptable. i Say It With Charts, 4th Edition/i , shows you how to put your message in visual form and translate information and ideas into persuasive, powerful charts, visuals, and multimedia presentations­­holding your audience's attention as you communicate exactly what you want, with no confusion. The newest edition of this bestselling classic covers every important point from previous editions and, in addition, shows you how to use today's digital technologies to create professional-quality, attention-grabbing visuals on your computer screen. Everything you need to know to make your charts and visuals eye-catching and memorable is in these pages, including: Commandments for designing successful onscreen visuals Techniques for conveying your messages using visuals and visual metaphors How to decide when to use a chart­­and know when a chart could work against you Graphic representations of ineffective, counter-productive charts­­with examples of how they could be improved Time- and money-saving methods to make one presentation template serve multiple audiences Hands-on practice projects and exercises to help you grasp each important concept Over the years, i Say It With Charts /i has become the standard guidebook for executives, sales managers, management consultants­­all those who want to make their points clearly and concisely, whether speaking directly to a packed conference room or communicating on computer screens across the globe. Now updated for today's technological communications revolution, it will show you how to translate your most compelling data and messages into even more compelling visuals, and hammer home your message every time. §§Since this book's original publication, the rapidly expanding and ever-changing world of business has made it necessary to bring out a new edition. With the advent new technology and increasing importance of the Internet, an update to this valuable book is crucial for anyone who gives presentations. A practical hands-on tool for the executive, sales manager, or management consultant, Say It with Charts presents a highly professional approach to using graphics in business presentations. Zelazny takes you step-by-step through the visual presentation process and shows you how to effectively translate information and ideas into charts and other visual images.

Sklep: Libristo.pl

99,76 zł

HBR's 10 Must Reads on Communication, Vol. 2 (with bonus article "Leadership Is a Conversation" by Boris Groysberg and Michael Slind) Harvard Business Review Press

Książki / Literatura obcojęzyczna

Is your message getting through? The right communication tactics can motivate your people and fuel your business.Get more of the ideas you want, from the authors you trust, with HBR's 10 Must Reads on Communication (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you get your message across whether you're speaking face-to-face or connecting with someone across the world.With insights from leading experts including Erin Meyer, Heidi Grant, and Douglas Stone, this book will inspire you to:Power your organization through conversationUnlock value in your organization by asking better questionsImprove your ability to give and receive adviceAchieve better outcomes in cross-cultural negotiationsCreate smart, effective data visualizationsSpark collaboration, learning, and innovation using digital toolsThis collection of articles includes: "Leadership Is a Conversation," by Boris Groysberg and Michael Slind; "The Surprising Power of Questions," by Alison Wood Brooks and Leslie K. John; "A Second Chance to Make the Right Impression," by Heidi Grant; "The Art of Giving and Receiving Advice," by David A. Garvin and Joshua D. Margolis; "Find the Coaching in Criticism," by Sheila Heen and Douglas Stone; "Visualizations That Really Work," by Scott Berinato; "What Managers Need to Know About Social Tools," by Paul Leonardi and Tsedal Neeley; "Be Yourself, But Carefully," by Lisa Rosh and Lynn O ermann; "How to Preempt Team Conflict," by Ginka Toegel and Jean-Louis Barsoux; "Getting to Si, Ja, Oui, Hai, and Da," by Erin Meyer; and "Cultivating Everyday Courage," by James R. Detert.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment.

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917,10 zł

Cross-Cultural Communication Palgrave Macmillan

Książki / Literatura obcojęzyczna

Offers a deeper understanding of the need for effective cross-cultural communication and cultural awareness by those engaged in working in the international environment. This area is of increasing importance in the diverse and multicultural world where such effectiveness plays a major part in achieving competitive advantage. The emergence of India and China as future economic giants and the increasing influence of globalization have led to greater emphasis on the cultural dimensions of international business, diplomacy and international relations. This volume identifies the barriers to effective cross-cultural communication and suggests practical strategies to overcome them. Key aspects of this include the identification of the skills and competencies required for success, the personnel selection methods and the options for pre-departure cultural training. The authors provide practical examples from their own experience in over 60 countries and from discussion with professional colleagues and international students.

Sklep: Libristo.pl

434,90 zł

Integrated Advertising Promotion & Marketing Communication Prentice Hall

Biznes

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising Strategy, and Advertising and Promotions. Integrated Marketing Communications takes a broader approach than advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign projectFor courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. Using a hands-on approach in which students learn to develop a complete IMC program, this text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. - NEW - 200 new advertisements. - Provides students with timely, fresh examples of various advertising and promotional tactics. - NEW - More examples of IMC plans added to IMC Plan Pro CD-Rom. - Enables students to see multiple ways of developing an IMC Plan. - NEW - IMC for the Small Business Entrepreneur chapter added. - Provides students with specific promotional tools and guidelines that address how a small business using a limited budget can reach potential customers. - NEW - Reorganized and revised for better flow - - Provides students with Information presented in a more accessible order so that it is easier for them to absorb it. - NEW - Customer Relationship Management (CRM) Information added. - Provides students with more information on how the concept of CRM is being used by businesses. - NEW - New approach to integrating ethics into IMC programs - - Provides students with an effective approach to integrating regulations and ethics into IMC programs. - NEW - Increased branding focus - - Provides students with a clearer picture of branding and its issues. - NEW - New opening vignettes - - Provides students with fresh examples that they are familiar with so that they can better understand the concepts presented. - NEW - "Building Your IMC Campaign" exercises introduced in opening vignette.

Sklep: Albertus.pl

437,97 zł

Integrated Marketing Communication Rowman & Littlefield

Książki / Literatura obcojęzyczna

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.

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111,71 zł

Helping Hand, Mediation with Nonviolent Communication Friare Liv Konsult

Książki / Literatura obcojęzyczna

IS IT POSSIBLE TO HELP OTHER PEOPLE SOLVE THEIR CONFLICTS WITHOUT GETTING SUCKED IN YOURSELF? YES! And there is a specific set of skills which makes it much more likely that your efforts will be successful. This book, step by step, teaches you how to become an effective mediator. Add practice, practice, practice (and some self-reflection), and you will soon celebrate your first successes in helping people to connect, whether you are a parent, teacher, business manager, counselor or peace worker. Apart from that, you will get a good foundation in Marshall Rosenberg's Nonviolent Communication (NVC), on which this very down-to-earth approach to mediation is based upon, and lots of answers to practical questions. Take the chance to learn mediation from Liv Larsson, an experienced trainer who has taught peacemakers in violent conflicts in Thailand and Sri Lanka (and to many others in Western countries) and who applies the very same skills to solve conflicts in her family!

Sklep: Libristo.pl

203,10 zł

Communication Networks And Computer Systems Imperial College Press

Informatyka

Communication networks and computer systems research is entering a new phase in which many of the established models and techniques of the last twenty years are being challenged. The research community is continuing to free itself from past intellectual constraints so that it may fully exploit the convergence of computing and communications. Evaluating the performance of emerging communications and computer systems constitutes a huge challenge. Thus, current research provides a set of heterogeneous tools and techniques embracing the uncertainties of time and space varying environments when the requests for diverse services are made in real time, and with very different quality of service expectations. These novel techniques will lead to fast and economic service deployment and effective dynamic resource management, and hence to new business strategies and infrastructures that will facilitate the emergence of future services and applications. This volume contains contributions and presentations made by leading international researchers at a workshop which was held in April 2004 to honour Professor Erol Gelenbe on the occasion of his inaugural lecture as the Dennis Gabor Chair at Imperial College London.

Sklep: Albertus.pl

256,09 zł

English for Professional Communication - Part I LAP LAMBERT Academic Publishing

Książki / Literatura obcojęzyczna

The present workbook is intended to cover three major areas: 1. planning and delivering effective presentations; 2. presenting figures, graphs and charts in meetings and 3. standing out during a job interview, and was mainly designed for Applied Modern Languages and Business English students, but it can also be helpful to various categories of people who have to attend international conferences or seminars and to deliver presentations in English.

Sklep: Libristo.pl

137,56 zł

Everyday Business Storytelling - Create, Simplify, and Adapt A Visual Narrative for Any Audience John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations--and your career--forward In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands--including Facebook, Nestle, Accenture, and Marriot--bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence decisions in your next meeting with an executive, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives. You'll discover how to use a simple, repeatable framework to choreograph your ideas, data, and insights into an authentic, persuasive story. You'll also find clever visual techniques to help humanize your stories and build an emotional connection with your audience, leading to improved presentation skills and effective data storytelling. Just a few of the things you'll learn from this business book include: * The science behind why storytelling is the most effective way to trigger emotion in an audience and how to craft a business narrative that makes your ideas engaging * The four signposts of storytelling and how to identify and weave in your BIG idea to capture attention * How to craft expert headlines that guide your audience and advance your story Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. If you're a busy, talented businessperson responsible for executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.

Sklep: Libristo.pl

62,85 zł

Successful Storytelling for Business 50Minutes.com

Książki / Literatura obcojęzyczna

Ready to take your career to the next level? Find out everything you need to know about effective storytelling with this practical guide.Storytelling is a skill that can dramatically improve both your personal and professional life. In contexts ranging from job searching to marketing, storytelling is the most effective way to portray your message and win people over. By following the information provided in this summary, you too will be able to construct a spellbinding narrative that will have everybody eating from the palm of your hand.In 50 minutes you will be able to:

Sklep: Libristo.pl

111,31 zł

Building a Better Business Using the Lego Serious Play Method John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Unleash innovation potential with creative, serious play Building a Better Business Using the LEGO(R) SERIOUS PLAY(R) Method delivers a creative approach to enhancing innovation and improving business performance, with the focus on unleashing play. Written by the two original Master Trainers for LEGO SERIOUS PLAY (LSP), the book outlines how LSP can develop teams, people, relationships and business . Based on the merging of play with organizational development, systems thinking and strategy development, LSP can foster improved meetings, faster innovation processes, team growth, and better communication. The belief that everyone intends to "do good" and has the potential to do it is at the heart of LSP. The method nurtures the idea that everyone in an organization can contribute to discussions and outcomes. Building with LEGO bricks is a type of creative play that triggers a different kind of thought process, unleashing imagination and potential that is frequently untapped by the logical mind. The book explains this hands-on, minds-on approach, and discusses the theory as well as the practical implementation of LSP.Topics include: Observation of internal and external interaction dynamics Fostering a free and honest exchange of opinions Suspending hierarchy for better, more effective communication Facilitating change by encouraging exploration The LEGO SERIOUS PLAY method is employed by start-ups and multinational corporations alike to maximize synergy among teams and throughout organizations. For leaders looking to boost effectiveness and see better results, Building a Better Business Using the LEGO(R) SERIOUS PLAY(R) Method is a comprehensive introduction to this creative management technique.

Sklep: Libristo.pl

73,02 zł

English for Business Life Elementary Cengage Learning EMEA

Książki / Literatura obcojęzyczna

Part of a new four-level Business English course written specifically for those who are required to communicate effectively in the modern business environment. Throughout the preparation and testing of Business Life the focus has been on providing language which is essential for this purpose. The series has been written by authors with a wide experience of teaching English for business in a range of international contexts, countries and cultures. Learners are able to follow fast, standard or comprehensive tracks through the materials respecting the modern need for flexibility. Business Life also follows a progressive and comprehensive grammar syllabus, with the stress on the effective use of the grammar for clear communication. It satisfies the requirements of the Common European Framework, BEC and equivalent global testing authorities.

Sklep: Libristo.pl

107,17 zł

Revenue Growth Habit - The Simple Art of Growing Your Business by 15% in 15 Minutes A Day John Wiley & Sons Inc

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Revenue growth requires a shift in mindset, knowing which marketing and communication activities to execute, and taking short, daily actions to alert prospective buyers about a company's value. This book teaches how to grow small and mid-sized companies by setting aside 15 minutes per day to apply the growth actions detailed in its pages. The business will grow 15% in one year. The book addresses the following issues: Social media does not grow companies Revenue growth is a proactive pursuit Sales growth requires the personal effort of business owners and their key leadership There is nothing business leaders can say that is as effective, resonant, or compelling as what their customers can say Perfection kills revenue, and more.

Sklep: Libristo.pl

57,53 zł

Perfect Phrases for Business Letters McGraw-Hill Education - Europe

Książki / Literatura obcojęzyczna

Whether it's writing a proposal, motivating employees, or reaching out to customers, this title offers the tools you need for effective communication. It provides: techniques to communicate messages and goals in business letters and proposals; tips for bringing out the best in every employee; and, dialogues and scripts to practice interactions.

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