krainaksiazek effective business communication 20116155
- znaleziono 99 produktów w 11 sklepach
Family Wealth Continuity Palgrave Macmillan
Książki / Literatura obcojęzyczna
Most family business owners and wealth creators share an important vision: perpetuating family and wealth for many generations to come. To ensure wealth continuity, many families put into place various structures, plans, and processes, including estate plans (which may include multiple trusts), ownership succession plans, governance structures/strategies, and others. These sometimes-elaborate plans are aimed at preserving family wealth. In reality, for many families, they don't. In fact, it has been estimated that a majority of estate plans in place fail, largely as a result of family conflict or communication problems. Author David Lansky reveals here that too many one-size-fits-all and elaborate continuity plans fail to take into account the idiosyncratic family factors that can interfere with continuity planning. Lansky details further how building the right foundation will help families implement the best continuity plans. Addressing that foundation effectively includes understanding the building blocks that make it up, assessing their strengths, and developing strategies to improve them. The specific building blocks include: - Learning Capacity - Familyness - Safe Communication Culture - Commitment to Personal Development - Effective Leadership of Change § While richly informative, this book is not intended as a training manual, but rather as a starting point for important ideas and conversations. In fact, the goal of this book is to help families consider several related factors that go into a foundation for continuity, and to build more effective continuity plans and strategies based on their assessments. §§
Sklep: Libristo.pl
Fastbreak: The CEO's Guide to Strategy Execution Principia Associates
Książki / Literatura obcojęzyczna
A unique synthesis of how-to, philosophy, principles of effective leadership, and case-study examples to help the CEO and business leader improve their organization's ability to deliver on their strategy and business promises. FASTBREAK is filled with breakthrough thinking that is practical and applicable in any industry and any organization, private or public. This is clearly a book for the CEO and business leader. As Childress states "strategy is a contact sport", and from my experience successful strategy execution requires consistent dedication to detail, communication and a willingness to modify as conditions warrant. You will find it all in this highly useful book. - Robert Dangremond, Alix Partners This book is the best synthesis on strategy execution I have read. It gives the CEO a sure-fire process to effectively engage the executive team in executing the strategic intent including principles, templates, examples, and most importantly, tips to avoid costly mistakes. - Frank Tempesta, former President and CEO, Textron Systems Corp While a turnaround is one of the most challenging and stressful of business situations, it is also one of the most rewarding to see good people take control of their business again and create a sustainable future. The principles described in FASTBREAK: The CEO's Guide to Strategy Execution are solid and sound, as is the advice, processes and templates. A complete synthesis for the CEO. - Joe Bione, President, The Whitehall Group
Sklep: Libristo.pl
Virtual Selling - A Quick-Start Guide to Leveraging Video Based Technology to Engage Remote Buyers and Close Deals Fast John Wiley & Sons Inc
Książki / Literatura obcojęzyczna
And just like that, everything changed . . .A global pandemic. Panic. Social distancing. Working from home.In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling.To remain competitive, sales and business professionals were required to shift the way they engaged prospects and customers.Overnight, virtual selling became the new normal. Now, it is here to stay.Virtual selling can be challenging. It's more difficult to make human to human connections. It's natural to feel intimidated by technology and digital tools. Few of us haven't felt the wave of insecurity the instant a video camera is pointed in our direction.Yet, virtual selling is powerful because it allows you to engage more prospects and customers, in less time, at a lower cost, while reducing the sales cycle.Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles.Jeb Blount, one of the most celebrated sales trainers of our generation, teaches you:* How to leverage human psychology to gain more influence on video calls* The seven technical elements of impactful video sales calls* The five human elements of highly effective video sales calls* How to overcome your fear of the camera and always be video ready* How to deliver engaging and impactful virtual demos and presentations* Powerful video messaging strategies for engaging hard to reach stakeholders* The Four-Step Video Prospecting Framework* The Five-Step Telephone Prospecting Framework* The LDA Method for handling telephone prospecting objections* Advanced email prospecting strategies and frameworks* How to leverage text messaging for prospecting and down pipeline communication* The law of familiarity and how it takes the friction out of virtual selling* The 5C's of Social Selling* Why it is imperative to become proficient with reactive and proactive chat* Strategies for direct messaging - the "Swiss Army Knife" of virtual selling* How to leverage a blended virtual/physical selling approach to close deals fasterAs you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to effectively engage prospects and customers through virtual communication channels. And, with this newfound confidence, your success and income will soar.Following in the footsteps of his blockbuster bestsellers People Buy You, Fanatical Prospecting, Sales EQ, Objections, and Inked, Jeb Blount's Virtual Selling puts the same strategies employed by his clients--a who's who of the world's most prestigious organizations--right into your hands.
Sklep: Libristo.pl
Intermediate Accounting With Coach CD NetTutor PowerWeb McGraw-Hill
Inne 1
Intermediate Accounting, 3e, by Spiceland/Sepe/Tomassini will gain support in traditional and technology-driven accounting departments, especially those looking for a more concise, decision-making text that reinforces challenging concepts via CD-ROM. The revision of this text is based around a "Learning System." The revision of this "Learning System" was built on improving the clarity of the chapters, emphasizing more decision-making in order to prepare students for the changes taking place on the CPA exam, acknowledging the diversity of students and their learning styles by creating supplemental materials to assure the success of every student, and creating a consistent text and supplemental package for both students and instructor's giving us the best possible intermediate text on the market. Returning to the Third edition is the award winning "Coach" CD-ROM. The Coach CD-ROM is a multimedia product integrating audio and video clips, animated illustrations, cases, and alternative reading material that helps students comprehend some of the more difficult topics associated with intermediate accounting. Designed specifically for the Spiceland text, instructors and students will find these learning tools placed strategically throughout the text. This is the most comprehensive Learning System in Intermediate Accounting. At only 1120 pages (300 pages less than the average intermediate accounting text), Spiceland/S/T has not sacrificed content for pages. Instead, the authors have created a very flexible text with a student friendly writing style that focuses on explaining not just how to apply a procedure, but why it's applied. GradeSummit(TM) is a dynamic self-assessment and exam preparation service for students and instructors. Detailed diagnostic analysis of strengths and weaknesses enables efficient and effective study for students and effortless information for instructors. Find out more at www.gradesummit.com.|Reorganization of Chapters 3, 4, and 5. Based on extensive market feedback, the authors rearranged these chapters so that the basic financial statements are presented contiguously in Chapters 3 and 4. Consequently, the balance sheet is now covered before presenting the income measurement material.|Chapter 4 - Early coverage of Earnings Management/Earnings Quality. Part "A" of this chapter, the income statement, has been restructured by framing the discussion of income statement presentation within the context of earnings quality/earnings management. As one of the HOTTEST topics in the news today, Earnings Quality refers to the ability of reported earnings (income) to predict a company's future earnings. Financial analysts evaluate a company's earnings quality by attempting to separate a company's transitory earnings effects from its permanent earnings. This analysis is critical to investment decisions.|Update on Pronouncement Drafts FAS No. 132 (revised 2003) - Employers' Disclosures about Pensions and Other Postretirement Benefits-an amendment of FASB Statements No. 87, 88, and 106 FAS No. 150, Accounting for Financial Instruments with Characteristics of both Liabilities and Equity Accounting Changes and Error Corrections -a replacement of APB Opinion 20 Exchanges of Productive Assets - an amendment of APB Opinion No. 29. Accounting for Stock-Based Compensation: A Comparison of FASB Statement No. 123, Accounting for Stock-Based Compensation, and its related interpretations. Expanded coverage of the Sarbanes Oxley Act in Chapter 1|CPA Review IntegrationIn 2004 McGraw-Hill/Irwin will provide you and your students with a true CPA Exam experience By exposing students to those skills now necessary to succeed both in their careers and on the computerized CPA Exam - Research, Analysis, Judgment, Understanding and Communication - your students will now be exposed to these requirements in their intermediate accounting course through our new CPA Review simulations. Several simulations tied to the text will be available on the bookĹźs website. |Decision Makers' Perspective - sections added to various chapters throughout the text to help students learn how to apply the knowledge they learn in class to the real world after graduation. Earnings Management topics are often revisited in these sections of the text. This text addresses the issues of how creditors use information about accounts receivables and inventories, determine which information is useful to investors, and why managers choose a particular accounting method over an allowable alternative. By the end of this course, students will be able to use accounting information to make decisions, understand financial reporting issues, and most importantly, critically evaluate reporting alternatives.|Updated real-world examples featuring a variety of companies such as Microsoft, Ford, and Gap, Inc. help students understand theoretical concepts by studying the decisions made by progressive companies.|Updated FASB Pronouncements - 130, 131, 132, 133, 137, 141-146 all incorporated throughout the text with material detailing the impacts of these pronouncements.|Revenue Recognition - Revenue recognition has become one of the hottest financial reporting issues. The most frequently cited issue in federal class action litigation is improper revenue recognition. Complex business transactions, particularly for high technology companies, make revenue recognition a difficult task, one that needs to be thoroughly understood by students.|Chapter 14, Bonds and Long-Term Notes, has been reorganized to create greater flexibility in the choice of topics to be covered. 3 Parts: Postretirement Benefits Other than Pensions, Stock-Based Compensation Plans, and Other Compensation Prior to Retirement.|Coverage of accounting errors expanded in Chapter 22 - Using Enron's error correction experience as backdrop. These topics will show the relevance of accounting to students.|Updated Computerized Test Bank - Each chapter of the TB has a planning grid that classifies each question according to the primary learning objective and the level of learning that it tests. Learning levels, based on a form of Bloom's educational taxonomy, divides questions as follows: Level One - Knows terms & facts. Level Two - Understands Principles and Concepts. Level Three - Applies Principles and Concepts. Many questions have been revised or updated from the 2e test bank, several redundant ones have been eliminated and many new ones have been included. The new questions emphasize more critical thinking and increased emphasis on interpreting information from real world financial statements and disclosures.|Online Learning Center- The OLC is a dynamic website providing students with added material that traditionally has been available at an additional cost. The Spiceland OLC includes quizzes, practice sets, articles, Excel Templates, PPT Slides, Electronic Cases, Check Figures, FASB Pronouncement Summaries, links to Relevant News and References, and Flash Cards. There are also 60 Real-Time, Real-World Electronic cases. Each case has solutions and links to other websites. The OLC is free with the purchase of a new text. (www.mhhe.com/spiceland3e)|Expanded coverage of comprehensive income. Comprehensive income, as covered in the first and second editions, will now include real-world disclosure examples and presentations.|Coach CD-ROM - The Coach CD-ROM is an interactive CD-ROM that is fully integrated throughout the text, helping students understand some of the more difficult topics surrounding Intermediate Accounting. This CD-ROM includes audio & video clips to help visual learners comprehend difficult topics in an environment that is more suitable to their learning needs. There are also animated illustrations, electronic cases, review exercises, and additional journal readings.|Author-written supplements - The Spiceland author team writes all primary supplements to ensure a perfect fit between the text and supporting materials.|Conceptual Emphasis - Spiceland is more conceptual in how it successfully explains not just how to account for something, but why you account for it in a particular manner.|Flexibility - The author team has organized the chapters modularly so basic concepts are covered early in the chapter, while more difficult concepts can be studied later, or skipped completely. With other encyclopedic texts, this can be very difficult for instructors to accomplish.|Chapter Opening Financial Reporting Cases - Each chapter opens with a Financial Reporting Case that places the students in the role of the decision-maker. These cases help students understand why and how the material covered in a given chapter is applied in business. Questions relating to these cases are placed appropriately throughout the chapter where the learned concepts can be applied. Solutions to these questions are located in the End-of-Chapter material.|Ethical Dilemmas - Ethical boxes are integrated throughout the text and are intended to create an awareness of accounting issues with ethical ramifications. This timely information is great for classroom discussions and ask students to consider situations dealing with fraud, accounting for contingencies, and post-retirement pension plans.|Global Perspectives - International boxes integrated throughout the text to give students a sense of how accounting is use in other countries. Students will get some insight into how income tax regulations are handled in other countries, how investments are reported, and uniformity of accounting standards in a global marketplace.|Additional Consideration Boxes provide students with more detail on selected topics such as understanding ratios, LIFO/FIFO, and goodwill.|Broaden Your Perspective Cases - An integral part of each chapter, these cases prepare students for the New Uniform CPA exam by helping them develop these four critical skills: research, analysis, judgment, and communication. These cases allow students to apply the knowledge they are gaining in the course.|Concept Review Exercises w/Solutions - Reinforces the understanding of chapter material, and allows students to apply concepts and procedures learned in earlier chapters prior to their homework assignment. Some chapters will discuss more than one distinct topic, and in so doing, a concept review exercise will immediately follow.|McGraw-HillĹźs Knowledge Gateway - The Complete Resource for Teaching Online Courses. McGraw-Hill/Irwin, in partnership with Eduprise, is proud to bring this unique service to instructors. This comprehensive Website contains a wealth of information for any professor interested in teaching online. Level one is available to any instructor browsing our Website. Level two is reserved for McGraw-Hill customers and contains access to free technical and instructional design assistance. For more details, visit http://mhhe.eduprise.com/home.nsf|PageOut is McGraw-HillĹźs unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if youĹźre short on time, we even have a team ready to help you create your site!|You can customize this text with McGraw-Hill/Primis Online. A digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.|PowerWeb. This online reservoir of discipline-specific news articles and essays offer a great way to keep your course current, while complementing textbook concepts with real-world applications. Articles and essays from leading periodicals and niche publications in specific disciplines are reviewed by professors like you to ensure fruitful search results every time. PowerWeb also offers current news, weekly updates with assessment, interactive exercises, Web research guide, study tips, and much more! http://www.dushkin.com/powerweb.|BusinessWeek Edition. Your students can subscribe to 15 weeks of Business Week for a specially priced rate of $8.25 in addition to the price of the text. Students will receive a pass code card shrink-wrapped with their new text. The card directs students to a Website where they enter the code and then gain access to BusinessWeekĹźs registration page to enter address info and set up their print and online subscription as well. |Wall Street Journal Edition. Your students can subscribe to the Wall Street Journal for 15 weeks at a specially priced rate of $20.00 in addition to the price of the text. Students will receive a "How To Use the WSJ" handbook plus a pass code card shrink-wrapped with the text. The card directs students to a Website where they enter the code and then gain access to the WSJ registration page to enter address info and set up their print and online subscription, and also set up their subscription to Dow Jones Interactive online for the span of the 15-week period. |Standard & PoorĹźs Educational Version of Market Insight. McGraw-Hill/Irwin is proud to partner with Standard & PoorĹźs to offer access to the Educational Version of Standard & PoorĹźs Market Insight(c). This rich online resource provides six years of financial data for over 370 top companies. The password-protected Website is the perfect way to bring real data into todayĹźs classroom. This is free with selected McGraw-Hill titles, and is available for an extra $5 with additional titles. Contact your rep for more information or visit www.mhhe.com/edumarketinsight.
Sklep: Albertus.pl
Taking Smart Risks: How Sharp Leaders Win When Stakes are High McGraw-Hill Education - Europe
Książki / Literatura obcojęzyczna
In today's market, playing it safe is not an option§§Lead your company to sustainable success by taking the RIGHT RISKS§§The business world is in flux, and you have to think and act quickly in order to stay competitive. But the last thing you want to do is make reckless business decisions. You have to find the middle ground. You have to take SMART RISKS.§§In this groundbreaking book, leadership expert Doug Sundheim explains how to find that precise point between comfort and danger for generating the sustained ability to work at the highest level of performance.§§Taking Smart Risks reveals the secrets to discovering, planning for, and acting upon the kind of risks that will move your company forward and ahead of the competition. Learn how to:§§Find Something Worth Fighting For- What do you care enough about to risk time, energy, and money to try to make happen? Determining this is half the battle.§See the Future Now- Clarify your big idea in terms of real objectives, plans, and intended results.§Act Fast, Learn Fast- Make your move quickly, but be sure you don't squander valuable resources in the process.§Communicate Powerfully- Assume communication will break down at points, plan accordingly-and don't shy away from the tough conversations.§Create a Smart Risk Culture- Build teams that share the same mindsets and values about expected smart risk behavior.§§Applying Sundheim's advice will help you let go of old assumptions, explore new possibilities, move your organization out of its comfort zone, and experience long-term success.§§When you take smart risks, you will create. You will innovate. You will grow. And you will WIN.§§"From Sherwin Williams to Moo.com, Doug Sundheim is onto something here: your work is worth fighting for. A worthy read for everyone in your organization."§-Seth Godin, Author, The Icarus Deception §§"The risk-taking concepts in this book lie at the heart of effective leadership. Using case studies and stories from executives who have 'been there, done that,' Doug Sundheim teaches us that sometimes the most dangerous thing to do-in business and life-is to play it safe."§-Marshall Goldsmith, million-selling author of the New York Times bestsellers MOJO and What Got You Here Won't Get You There §§"Sundheim delivers a message that every business needs to hear right now: excessive risk will kill you, but so will complacency. . . . If you're charged with driving growth in your organization, buy this book-but more importantly, use it."§-Jed Hartman, Group Publisher, Fortune & CNNMoney.com§§"A spectacular book! The stories were powerful, the advice was crystal clear, and every few pages called me to action. I have bookmarked more pages in Taking Smart Risks than I have in any book since reading Peter Drucker's classics."§-Michael Hejtmanek, President & CEO, Hasselblad Bron Inc.§§"Doug Sundheim does an excellent job of demonstrating not only how to take smart risks, but also how to lead the process of risk-taking-a critical skill set for leaders today."§-Cindy Zollinger, President & CEO, Cornerstone Research§§"A compelling case for why smart risk taking is so important in today's fast-paced, uncertain world."§-Willie Pietersen, Professor, Columbia Business School; former CEO, Tropicana and Seagram USA§
Sklep: Libristo.pl
Software Architect John Wiley & Sons Inc
Książki / Literatura obcojęzyczna
A strategic state-of-the-art software architecture manual for all skill levelsIn Software Architect, veteran enterprise and solution architect Michael Bell delivers a hands-on playbook of best practices for aspiring and practicing software architects, seeking to improve their software design, integration, communication, presentation, and knowledge acquisition skills. He explores the career enablement, career planning, self-training, and self-improvement topics you'll need to increase your ability to offer powerful and effective business and technological solutions.In the book, you'll learn how to help companies promote business and technological transformation by implementing modern and first-class software design, deployment, integration, and operations.Software Architect also includes:* A modern software architect's toolbox that includes best practices for multi-dimensional software design and integration in an enterprise quantum computing ecosystem* A breakdown of the various types of software architects, as well as useful self-assessments for aspiring and practicing professionals* Skill acquisition strategies for software architects along with strategic approaches to ace software architecture interviewsAn indispensable manual for aspiring to be architects, software architects-in-training, and practicing software architects. Software Architect is an essential read for anyone hoping to improve their ability to deliver robust business and technical solutions to enterprises everywhere.
Sklep: Libristo.pl
How to Talk to Anyone McGraw-Hill Education - Europe
Książki / Literatura obcojęzyczna
"You'll not only break the ice, you'll melt it away with your new skills." Larry King"The lost art of verbal communication may be revitalized by Leil Lowndes." Harvey McKay, author of
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Management Bible John Wiley & Sons Inc
Książki / Literatura obcojęzyczna
The Management Bible is the most comprehensive book on the topic of management available anywhere. It offers in--depth coverage of the entire range of essential topics for today's managers and supervisors--from beginners to seasoned veterans--and includes practical, effective solutions for the everyday problems every manager faces. In addition, the book also includes proven tips and tactics that help managers grow into more effective, efficient leaders. Authors Bob Nelson and Peter Economy reveal everything you need to know to keep up with today's rapidly changing business environment, including such topics as hiring and firing, motivating employees, development and coaching, delegating authority, communication and teamwork, and much more.
Sklep: Libristo.pl
Email English 2nd Edition Book - Paperback Macmillan Education
Książki / Literatura obcojęzyczna
Email English will help students of English to write effective and convincing communications, whether for work or study, whether by email or via social media. Based on hundreds of real examples, Email English deals systematically with key language for constructing effective and convincing emails in English as well as developing an appropriate voice through social media. Basics, including opening and closing emails, giving information, making requests, arranging meetings and checking understanding. Specific situations, such as negotiating, asking for payment and dealing with a supplier or customer. Skills such as describing business trends, relating cause and effect and reporting. General grammar problems, for instance, sentence structure, verb forms, comparison and punctuation. Communication styles: formal and informal, direct and indirect, ways of seeming friendlier.A NEW social media section presents strategies, tips and key language and expressions for writing blogs and on social media platforms such as Facebook and Twitter In addition to clear presentations of language, Email English contains a wealth of practice activities, all of which can be used for self study or with a teacher in class plus a phrase bank provides over 500 key expressions for structuring emails effectively.
Sklep: Libristo.pl
Marketing Strategy Cengage
Książki / Literatura obcojęzyczna
Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.
Sklep: Libristo.pl
TESTUJ SWÓJ POLSKI PLUS. Słownictwo w pracy. Poziom A2-B1-B2. Książka + fiszki obrazkowe + CD MP3 [Justyna Krztoń] Prolog
Polski dla obcokrajowców
"Słownictwo w pracy PLUS" to pozycja dla wszystkich, którzy chcą w optymalnie efektywny sposób uczyć się polskich słówek. W pracy z tym materiałem maksymalnie skorzystają zarówno wzrokowcy jak i słuchowcy. Przedstawiciele aż pięciu kręgów językowych znajdą na fiszkach precyzyjne tłumaczenia słówek we własnym języku(angielski, niemiecki, włoski, hiszpański, rosyjski). Sposób nagrania fiszek może spełnić rolę wymagającego, ale pomocnego nauczyciela :) Pakiet Słownictwo w pracy PLUS zawiera: Książkę "Testuj Swój Polski Słownictwo 1" ilustrowane fiszki, przetłumaczone na pięć języków (ENG, DE, IT, ES, RUS) pudełko na fiszki (do samodzielnego złożenia) płytę MP3 z nagranymi 299 fiszkami (ENG, DE, IT, ES, RUS) Książka zawiera: 70 ćwiczeń (testów) + klucz bogato ilustrowane, motywujące do nauki i różnorodne ćwiczenia
Sklep: Polishbookstore.pl
TESTUJ SWÓJ POLSKI PLUS. Słownictwo w pracy (Książka + fiszki obrazkowe + CD MP3) Poziom A2-B1-B2 Prolog
Polski dla obcokrajowców / Dla odbiorcy włoskojęzycznego
"Słownictwo w pracy PLUS" to pozycja dla wszystkich, którzy chcą w optymalnie efektywny sposób uczyć się polskich słówek. W pracy z tym materiałem maksymalnie skorzystają zarówno wzrokowcy jak i słuchowcy. Przedstawiciele aż pięciu kręgów językowych znajdą na fiszkach precyzyjne tłumaczenia słówek we własnym języku(angielski, niemiecki, włoski, hiszpański, rosyjski). Sposób nagrania fiszek może spełnić rolę wymagającego, ale pomocnego nauczyciela :)Pakiet Słownictwo w pracy PLUS zawiera: Książkę "Testuj Swój Polski Słownictwo 1" ilustrowane fiszki, przetłumaczone na pięć języków (ENG, DE, IT, ES, RUS) pudełko na fiszki (do samodzielnego złożenia) płytę MP3 z nagranymi 299 fiszkami (ENG, DE, IT, ES, RUS) Książka zawiera: 70 ćwiczeń (testów) + klucz bogato ilustrowane, motywujące do nauki i różnorodne ćwiczenia
Sklep: Księgarnia.Poltax.waw.pl
Tame the Primitive Brain - 28 Ways in 28 Days to Manage the Most Impulsive Behaviors at Work John Wiley & Sons Inc
Książki / Literatura obcojęzyczna
A new and simple system to understanding and controlling the behavior of others Noted body language, behavior and communication expert Mark Bowden offers a totally practical, easy-to-read guide to understanding the impulsive actions of others, along with the best tools to manage them. A number one anxiety in business is dealing with problem people. In Tame the Primitive Brain , Mark Bowden's fresh approach is the fastest and most effective way to understand why someone acts towards you the way they do; why you react to their behavior in the way you do; and most importantly, what exactly to do about it to achieve the right outcomes. Brings new and fresh perspectives to business readers for dealing with tricky behaviors Explains how to effectively manage those around you at any level in an organization Shares the latest evolutionary behavioral theory, neuroscientific evidence, and the tried and tested tools and tricks based on these premises This simple model of how we humans can and do relate to each other brings increased depth of understanding and expands your toolset to better manage yourself and others to achieve anything.
Sklep: Libristo.pl
Professional English LAP Lambert Academic Publishing
Książki / Literatura obcojęzyczna
This is an excellent reference book for the learners who will be the future executives in the business world. Though based in the Bangladeshi context following the National University curriculum, this could be handy to any learners of business English. Students and young professionals who feel to improve their communication skills through speaking, writing and presentation, and those who love to win the job interview will find this as a good companion for them. Prof. Islam provides the basic guidelines clearly in simple English so that every reader will find it worthy to use. All the chapters followed by some questions will assist learners to self-check their understanding and the list of vocabulary will be assets to their memory. The presentation of subjects is effortless and very much pleasant and Prof. Islam informative and scholarly presentation makes the book more effective for all users.
Sklep: Libristo.pl
Marketing Automation John Wiley & Sons Inc
Książki / Literatura obcojęzyczna
In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. Designed to get you quickly up to speed, you will discover: How to evolve complex, yet agile, customer communication strategies Ways to focus already limited marketing resources on the right opportunities Advice on viewing, tracking, and measuring results How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line.Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.
Sklep: Libristo.pl
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