krainaksiazek global marketing research 20049823

- znaleziono 49 produktów w 9 sklepach

Powered by Feel - 2822224083

83,98 zł

Powered by Feel World Scientific Publishing Co Ltd

Medycyna > English Division

How do world-class performing individuals, teams, and companies do what they do? Would you like to know how to perform at your best on a regular basis? This book reveals the results of research involving interviews with hundreds of world-class performers in athletics, business, music, medicine and the military. It also includes the lessons learned from global consulting experiences, involving feel, with a wide and diverse group of corporate executives and independent contributors. Learn how to take your performance to the next level and enjoy it more in the process. Beginning with the answer to a simple question, the authors describe the role of FEEL in world-class performance and how you can make it work for you. This book goes well beyond the clich of "you need to love what you do and have passion for your work." Interviewees represented in the book include the following: Olympic Gold Medalists; World Champion Archer; Best-Selling Mystery Author; National Champion Swimmers; FBI Criminal Profiler; Space Shuttle Astronaut; NBA, MLB, and collegiate Coaches of the Year; Former All-Pro and Hall of Fame football player; Professional Poker Champion; Heart Surgeon; NCAA All Americans and Players of the Year; CEOs of several major corporations in services, biotech, financial services, consumer marketing and other businesses; Grammy Award Winners, and more. This life transforming book illuminates the road to personal and organisational excellence ... Clawson and Newburg speak with a candour and humility such that I found I cared deeply for the themes and lessons of the book and the author themselves. -- Berg Consulting "Berg Consulting"

Sklep: Ksiazki-medyczne.eu

Employer Branding - 2877869897

862,85 zł

Employer Branding Diplom.de

Książki / Literatura obcojęzyczna

Diploma Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,3, University of Paderborn (Wirtschaftswissenschaften, Wirtschaftsenglisch), language: English, abstract: Inhaltsangabe:Abstract:§The information economy, the current demographical trends and other factors will produce a shortage of skilled labour. During the last decade, many labour markets had encountered a shortage of skilled labour. In fact, whole industries have had serious problems to fill vacancies. Many have forecast horror scenarios for the labour market, whereas others have created strategic concepts to cope with it. §The War for Talent and the Employer of Choice concept are leftovers of this period. Employee attraction and retention will continue to be an important issue for many companies in the beginning of the 21st century. The new up-coming competition for talent draws the attention on a new concept, in order to deal with the future challenge - employer branding. Employer branding has moved center stage in the last two years. The strategic relevance of employer branding is still underestimated or unknown. §Employer branding is neither a wonder cure nor a cure-all approach. This thesis and chapters provide an insight in the employer branding concept and its relevance. What does employer branding means, where does it stem from? It also contains a practical guide for developing and implementing an employer branding process, with a short case study of global chemical company.§Do you remember the scenario published in McKinsey s Quarterly in 1998? The War for Talent - this expression has become synonymous for the labour shortage of High Potentials. The economy was burning white-hot in the late 1990s and companies were scrambling to hire and retain the people they needed. With a boom, talent becomes scarcer because everybody is looking for talented people to fill vacancies. In the late 1990s the employer of choice concept became popular, when the war for talent was about to begin. §The term employer of choice is based on the unwritten promises and expectations that develop the basis of the employment relationship. The collapse of the dot.com industry, followed by a time of recession and downturns causing layoffs and job cuts, has created a surplus of labour. The predicted War for Talent for High Potentials has been postponed. Really?§The current economic landscape has changed dramatically, product lifecycles have grown shorter, products and services are substitutional, innovation is accelerating and customer loyalty is just a pie-in-the-sky. The economy is driven by ongoing changes, globalization, growing complexity and the changing nature of work. Companies have to sustain on different markets, which are influenced by dynamics, increasing competitive pressure. §For this reason, having a long-lasting competitive advantage becomes more and more vital to companies, in terms of innovation. Knowledge is becoming the strategic source of innovation, not the reliance on technology. Hodes CEO Alan Schwartz points it out: People - talented people - solve problems and make sense of things. Not technology. That is what drives the importance of having the right talent inside a company. Nevertheless, there are emerging social and demographic trends that can make the recruiting efforts of organizations even harder and might start a new war: for Right Potentials.§Every employer in Western economies are facing the same problems and questions:§- How can we attract and retain employees?§- What differentiates our company from our competitors?§- What kind of talent do we need?§- How do our target groups perceive us?§- What kind of benefits do we offer?§- What makes us a First Choice employer ?§- What drives employee engagement and employee satisfaction?§Al...

Sklep: Libristo.pl

Fair Trade, Sustainability and Social Change - 2878626123

563,27 zł

Fair Trade, Sustainability and Social Change Palgrave Macmillan

Książki / Literatura obcojęzyczna

Is fair trade a radical movement aiming to transform global systems of production and exchange, or is it a marketing niche that delivers small benefits to Southern farmers and a clean conscience to Northern consumers? Schisms currently opening between the US-based Fair Trade USA and the rest of the international fair trade movement are reflective of this choice. This book evaluates the extent to which fair trade is likely to be a transformative movement. The authors show that fair trade's most significant, and threatened, contribution is its potential to reveal to otherwise 'blinded' consumers the qualitative aspects of labour and nature embodied in commodities. Integrating insights from economic and sociological theory and research, the book sheds new light on this potential of the movement, its role in producing social change, and, given the recent strategic trajectory of the movement, the serious problems it now faces.

Sklep: Libristo.pl

Citrus Fruit - 2878081046

1372,67 zł

Citrus Fruit Elsevier Science & Technology

Książki / Literatura obcojęzyczna

Citrus Fruit, Second Edition is a comprehensive view of these globally important crops, from cultivars to consumer acceptability. Now fully revised and updated to address the latest technologies and advancements, as well as exploring highly current topics including the impacts of climate and COVID-19. Presenting fresh fruit scenarios from around the globe, the coverage begins with an overview, then explores the challenge of losses, background on fresh citrus cultivars production areas and other factors that impact fruit quality. It then explores the morphology, anatomy, physiology and biochemistry of the fruit, and outlines fruit maturity, grades, and physico-chemical characteristics before moving into aspects of post-harvest technology. From irradiation and quality control to the nutritive, medicinal and safety aspects, the book presents the wide range of factors that can impact successful citrus crop production, delivery and consumption. Intended as a resource for researchers and scientists dealing with the growth, development and distribution of citrus fruit, it provides up-to-datecoverage of global citrus fruit production and practices. Fully revised and updated including new chapters on post-harvest disease management practices, and the impact of climate change and COVID-19 Expanded insights on nutraceuticals, bioactive compounds and antioxidants Presents research data valuable for those involved in the handling and marketing of citrus fruits

Sklep: Libristo.pl

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