krainaksiazek global media a critical introduction 20053529
- znaleziono 124 produkty w 10 sklepach
Inbound PR John Wiley & Sons Inc
Książki / Literatura obcojęzyczna
The digital era's new consumer demands a new approach to PRInbound PR is the handbook that can transform your agency's business. Today's customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel "marketed to;" we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients' interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance and track ROI.The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation.Build brand awareness without "marketing to" the audienceGenerate more, higher-quality customer or media leadsClose the deal and nurture the customer or media relationshipTrack the ROI of each stage in the processContent is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.
Sklep: Libristo.pl
J.R.R. Tolkien Crescent Moon Publishing
Książki / Literatura obcojęzyczna
J.R.R. TOLKIEN: POCKET GUIDE A new guide to the life and work of J.R.R. Tolkien, the premier British fantasy author of the 20th century, and his great works: The Hobbit, The Lord of the Rings and The Silmarillion. This guide is clearly written for the general reader, offering an all-round introduction to this hugely popular writer. The book is full of illuminating facts and details about Tolkien and his works. The text has been revised for this edition. EXTRACT FROM THE INTRODUCTION Philip Toynbee declared, in 1961, that Tolkien's 'childish books had passed into a merciful oblivion', a wonderful statement, just a tad inaccurate. In 1997, The Lord of the Rings was voted the top book of the 20th century by readers in a British bookstore's poll (Waterstone's). 104 out of 105 stores and 25,000 readers put The Lord of the Rings at the top (1984 was second). Around 100 million copies of The Lord of the Rings had been sold by the end of the twentieth century, and 60 million copies of The Hobbit, with sales of around 3 million per year of the two books combined. Readers just love reading Tolkien's books. It's that simple. You can't force people to buy books or go see movies; there's isn't a magic formula (or ruling ring) to hypnotize readers and consumers (if there was, it'd be worth billions). And the Tolkien phenomenon began with readers. Back in 1937, 1954 and 1955, the publishers Allen & Unwin did their bit, of course, with reviews, blurbs, advertizing and so on, promoting The Hobbit and The Lord of the Rings, as did the critics, but it was readers who first started the phenomenon that has become truly global. Tolkien's influence on literature has been considerable, too, and not just in the realm of fantasy, sci-fi, fairy tales and related genres. As fantasy author Terry Brooks said, Tolkien 'was the premier fantasy writer of the last century, and all of us writing today owe him a huge debt.' No other writer W.H. Auden reckoned had 'created an imaginary world and a history in such detail'. Colin Wilson agreed that only a few writers have concocted a total universe, and that Tolkien's was very impressive. Tolkien's mythological writings may be the 'largest body of invented mythology in the history of literature', according to David Day. Invented, that is, by one person. It's also 'certainly the most complex and detailed invented world in all literature'. Jeremy Robinson has written many critical studies, including Steven Spielberg, Arthur Rimbaud, Jean-Luc Godar, and The Sacred Cinema of Andrei Tarkovsky, plus literary monographs on: Samuel Beckett; Thomas Hardy; André Gide; Robert Graves; and Lawrence Durrell. Includes bibliography, illustrations, appendices and notes. ISBN 9781861714763. 272 pages. www.crmoon.com
Sklep: Libristo.pl
Sztuka krańców Europy, długie lata 90 i dziś w.ang CSW Zamek Ujazdowski
Sztuka
The starting point of the exhibition British British Polish Polish. Art from Europe's Edges in the Long '90s and Today presented in 2013 at the CCA Ujazdowski Castle was to show the unique simultaneous bloom of contemporary art in the UK as well as in Poland at the turn of the eighties and nineties, often associated with Young British Artists and Polish Critical Art. Their representatives, in a direct manner, undertook basic human questions - life and death, sex and violence, ethics and politics - thereby provoking lively and important discussions in their countries, also involving the media, which helped to transform contemporary art in the UK and Poland from a niche field - arousing interest only for the privy as it would seem into the broader popular culture. This process was taking place during rapid economic and social changes in both countries: in Britain it was the Big Bang, caused by the sudden deregulation of financial markets in 1986, the same year in which Damien Hirst began his studies at Goldsmiths' College; in Poland, there was the turbulent process of political transformation after the fall of communism in 1989. The presentation of the most important works of British and Polish art from the nineties was complemented with the works of young artists from the UK and Poland, who appeared after the global financial crisis of 2007/2008. From this, the question was asked: do eminent contemporary artists refer to the legacy of their predecessors, or do they reject it, or perhaps simply ignore it? And are we still stuck in the "long-nineties," or are we already living in new, yet unnamed times? Along with the exhibition British British Polish Polish, work began on an extensive publication (in English and Polish) containing the texts of the curators - Tom Morton and Marek Goździewski as well as J.J. Charlesworth, Isobel Harbison, Izabela Kowalczyk, Paweł Możdżyński, and Jakub Bąk. The book also contains interviews with all the artists who partook in the exhibition, as well as rich calendar - developed by Oliver Basciano and Maryla Sitkowska - of British and Polish cultural and political scenes from the nineties and a selection of excerpts from the British and Polish press commenting on the achievements of Young British Art and Polish Critical Art. Appended later to the book was documentation depicting activities related to the controversy around one of the works displayed in the exhibition as well as a rich collection of press releases divulging the varied reception of the exhibition, which was recorded both as an important event in the history of modern art in Poland, as well as an expression of the reflection on the specificity of art from the nineties, arousing more and more interest today. The completion of this publication became an important task of the CCA Ujazdowski Castle as an institution, which was notably active in its participation in shaping the face of contemporary Polish art in the nineties.
Sklep: ksiegarnia-marki.pl
Data Revolution SAGE Publications Ltd
Książki / Literatura obcojęzyczna
"Carefully distinguishing between big data and open data, and exploring various data infrastructures, Kitchin vividly illustrates how the data landscape is rapidly changing and calls for a revolution in how we think about data." - Evelyn Ruppert, Goldsmiths, University of London "Deconstructs the hype around the 'data revolution' to carefully guide us through the histories and the futures of 'big data.' The book skilfully engages with debates from across the humanities, social sciences, and sciences in order to produce a critical account of how data are enmeshed into enormous social, economic, and political changes that are taking place." - Mark Graham, University of Oxford Traditionally, data has been a scarce commodity which, given its value, has been either jealously guarded or expensively traded. In recent years, technological developments and political lobbying have turned this position on its head. Data now flow as a deep and wide torrent, are low in cost and supported by robust infrastructures, and are increasingly open and accessible.A data revolution is underway, one that is already reshaping how knowledge is produced, business conducted, and governance enacted, as well as raising many questions concerning surveillance, privacy, security, profiling, social sorting, and intellectual property rights. In contrast to the hype and hubris of much media and business coverage, The Data Revolution provides a synoptic and critical analysis of the emerging data landscape. Accessible in style, the book provides: * A synoptic overview of big data, open data and data infrastructures * An introduction to thinking conceptually about data, data infrastructures, data analytics and data markets * Acritical discussion of the technical shortcomings and the social, political and ethical consequences of the data revolution * An analysis of the implications of the data revolution to academic, business and government practices
Sklep: Libristo.pl
Nomadic Theory Columbia University Press
Książki / Literatura obcojęzyczna
Rosi Braidotti's nomadic theory outlines a sustainable modern subjectivity as one in flux, never opposed to a dominant hierarchy yet intrinsically other, always in the process of becoming, and perpetually engaged in dynamic power relations both creative and restrictive. Nomadic theory offers an original and powerful alternative for scholars working in cultural and social criticism and has, over the past decade, crept into continental philosophy, queer theory, and feminist, postcolonial, techno-science, media, and race studies, as well as into architecture, history, and anthropology. This collection provides a core introduction to Braidotti's nomadic theory and its innovative formulations, which playfully engage with Deleuze, Foucault, Irigaray, and a host of political and cultural issues. Arranged thematically, essays begin with such concepts as sexual difference and embodied subjectivity and follow with explorations in technoscience, feminism, postsecular citizenship, and the politics of affirmation. Braidotti develops a distinctly positive critical theory that rejuvenates the experience of political scholarship.Inspired yet not confined by Deleuzian vitalism, with its commitment to the ontology of flows, networks, and dynamic transformations, she emphasizes affects, imagination, and creativity and the politics of radical immanence. Incorporating ideas from Nietzsche and Spinoza as well, Braidotti establishes a critical-theoretical framework equal parts critique and creation. Ever mindful of the perils of defining difference in terms of denigration and the related tendency to subordinate sexualized, racialized, and naturalized others, she explores the eco-philosophical implications of nomadic theory, feminism, and the irreducibility of sexual difference and sexuality. Her dialogue with technoscience is crucial to nomadic theory, which deterritorializes the established understanding of what counts as human, along with our relationship to animals, the environment, and changing notions of materialism. Keeping her distance from the near-obsessive focus on vulnerability, trauma, and melancholia in contemporary political thought, Braidotti promotes a politics of affirmation that has the potential to become its own generative life force.
Sklep: Libristo.pl
Columbia History of American Television Columbia University Press
Książki / Literatura obcojęzyczna
Television is a form of media without equal. It has revolutionized the way we learn about and communicate with the world and has reinvented the way we experience ourselves and others. More than just cheap entertainment, TV is an undeniable component of our culture and contains many clues to who we are, what we value, and where we might be headed in the future. Media historian Gary R. Edgerton follows the technological developments and increasing cultural relevance of TV from its prehistory (before 1947) to the Network Era (1948-1975) and the Cable Era (1976-1994). He begins with the laying of the first telegraph line in 1844, which gave rise to the idea that images and sounds could be transmitted over long distances. He then considers the remodeling of television's look and purpose during World War II; the gender, racial, and ethnic components of its early broadcasts and audiences; its transformation of postwar America; and its function in the political life of the country.He talks of the birth of prime time and cable, the influence of innovators like Sylvester "Pat" Weaver, Roone Arledge, and Ted Turner, as well as television's entrance into the international market, describing the ascent of such programs as Dallas and The Cosby Show, and the impact these exports have had on transmitting American culture abroad. Edgerton concludes with a discerning look at our current Digital Era (1995-present) and the new forms of instantaneous communication that continue to change America's social, political, and economic landscape. Richly researched and engaging, Edgerton's history tracks television's growth into a convergent technology, a global industry, a social catalyst, a viable art form, and a complex and dynamic reflection of the American mind and character. It took only ten years for television to penetrate thirty-five million households, and by 1983, the average home kept their set on for more than seven hours a day.The Columbia History of American Television illuminates our complex relationship with this singular medium and provides historical and critical knowledge for understanding TV as a technology, an industry, an art form, and an institutional force.
Sklep: Libristo.pl
Columbia History of American Television Columbia University Press
Książki / Literatura obcojęzyczna
Television is a form of media without equal. It has revolutionized the way we learn about and communicate with the world and has reinvented the way we experience ourselves and others. More than just cheap entertainment, TV is an undeniable component of our culture and contains many clues to who we are, what we value, and where we might be headed in the future. Media historian Gary R. Edgerton follows the technological developments and increasing cultural relevance of TV from its prehistory (before 1947) to the Network Era (1948-1975) and the Cable Era (1976-1994). He begins with the laying of the first telegraph line in 1844, which gave rise to the idea that images and sounds could be transmitted over long distances. He then considers the remodeling of television's look and purpose during World War II; the gender, racial, and ethnic components of its early broadcasts and audiences; its transformation of postwar America; and its function in the political life of the country.He talks of the birth of prime time and cable, the influence of innovators like Sylvester "Pat" Weaver, Roone Arledge, and Ted Turner, as well as television's entrance into the international market, describing the ascent of such programs as Dallas and The Cosby Show, and the impact these exports have had on transmitting American culture abroad. Edgerton concludes with a discerning look at our current Digital Era (1995-present) and the new forms of instantaneous communication that continue to change America's social, political, and economic landscape. Richly researched and engaging, Edgerton's history tracks television's growth into a convergent technology, a global industry, a social catalyst, a viable art form, and a complex and dynamic reflection of the American mind and character. It took only ten years for television to penetrate thirty-five million households, and by 1983, the average home kept their set on for more than seven hours a day.The Columbia History of American Television illuminates our complex relationship with this singular medium and provides historical and critical knowledge for understanding TV as a technology, an industry, an art form, and an institutional force.
Sklep: Libristo.pl
Film Studies For Dummies John Wiley & Sons Inc
Książki / Literatura obcojęzyczna
Make sense of the world of cinema Want to pull back the curtain on film? This hands-on, friendly guide unravels the complexities of film and helps you put cinema into a cultural context. You'll get an easy-to-follow introduction to different film genres and styles, learn about the history of cinema, get to know who makes up a filmmaking team, explore global cinema from Hollywood to Bollywood and much more. Film Studies For Dummies will open your mind to how the film industry works and help you to discover the impact of film on popular culture. You'll get easy-to-read information on analyzing and critiquing film from a range of theoretical, historical and critical perspectives, and learn how people communicate ideas in film. You'll also be able to shine a light on how stories are developed in movies, understand how a storyline is related to broader issues in society and become a well-versed and insightful film student.Covers the narrative, artistic, cultural, economic and political implications of cinema Provides conceptual frameworks for understanding a film's relationship to reality Explores how people tell stories and communicate ideas in film Helps you excel as a student of film Whether you're planning to study film, a humanities student with a forthcoming module on film or a film enthusiast wondering if this might be the future for you, Film Studies For Dummies has you covered.
Sklep: Libristo.pl
Language of Cosmetics Advertising Palgrave Macmillan
Książki / Literatura obcojęzyczna
This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires 'work' to fix its 'problems': flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.
Sklep: Libristo.pl
Forensic Ballistics in Court - Interpretation and Presentation of Firearms Evidence John Wiley and Sons Ltd
Książki / Literatura obcojęzyczna
Forensic Ballistics in Court: Interpretation and Presentation of Firearms Evidence is an accessible introduction to firearms and ballistics evidence and how this is analysed and presented as evidence in a court of law. The book approaches the subject in terms of the realities of case work, opening with a clear and illustrated explanation of the correct nomenclature for various weapon types and their parts. Ammunition is also extensively covered, again with annotated illustrations. Basic external and terminal ballistics, wounding capabilities are likewise covered to give an overview of the subject. A key aspect of the book covers the theory and philosophy behind striation matches and the associated statistics, how positive matches should be peer reviewed and the importance accreditation has on this subject. Gunshot residue formation and identification and the various methods used in its analysis are reviewed in depth. This includes a critical examination of the pros and cons of each type of examination and the evidential weight which can be applied to each method. Accessible and reader-friendly introduction to firearms and ballistics.It clarifies the limitations of firearms evidence. Extensive use of global case-studies throughout. You can focus on the interpretation and assessment of the weight of firearms/ballistics evidence presented at court. It covers the importance of witness and accused statements and their interpretation in relation to the investigation under review. It includes coverage of gunshot residue collection, examination and interpretation and the potential for contamination of GSR samples. It includes numerous real life case studies that the author has dealt with over the past 45 years. It takes an applied approach to the subject.
Sklep: Libristo.pl
Opus Dei Penguin
Literatura faktu
Opus Dei is the most controversial - and unknown - force in the Catholic Church. Here, John L. Allen uncovers its real nature. Accused of promoting a right-wing political agenda, of cult-like practices, and immortalized forever in the pages of Dan Brown's The Da Vinci Code, Opus Dei is the most notorious, most talked about - but least known - religious organization of our time. Granted unlimited access to those within its ranks, and with an investigative eye intent on uncovering closely guarded secrets, John L. Allen finally separates the myths from the facts: the actual use of the cilice; the reason men and women remain separate; the true extent of Opus Dei's funds. Built around a wealth of interviews with the heads of Opus Dei in the Vatican and in centres around the world, comparing the attitudes of current members with those of highly critical members and outsiders, Opus Dei is a portrait of a remarkably powerful organization, both inside and outside the Church. One of the most mysterious and controversial religious forces today, and immortalized in Dan Brown
Sklep: Albertus.pl
Theories of International Relations SAGE Publications Inc
Książki / Literatura obcojęzyczna
This major reference work comprises 80 articles representing the most influential theoretical writings by international relations scholars. Introduced by an essay from Stephen Chan and Cerwyn Moore, the four thematically organised volumes cover the major traditions of international relations (IR) theory: Volume 1 examines realist theory in IR and includes classic realist statements as well as recent theoretical critiques and debates that have helped set the parameters of this approach. Volume 2 traces the development of pluralist approaches to IR from the historical emergence of liberalism through to contemporary work on globalisation, human rights and ethics. Volume 3 covers the various structuralist approaches stemming from the thinking of Marx and Gramsci as well as more recent work on the structures of global civil society and international political economy. Volume 4 focuses on the range of reflexive approaches to international relations that include constructivism, feminism, postmodernism and critical geopolitics. Together, the four volumes provide an unparalleled resource providing both broad coverage of the subject, historical depth and contemporary relevance.The SAGE Library of International Relations is a new series of major works that will bring together the most influential and field-defining articles, both classical and contemporary, in a number of key areas of research and inquiry in International Relations. Each multi-volume set will represent a collection of the essential published works collated from the foremost publications in the field by an Editor or Editorial Team of renowned international stature. They will also include a full introduction, presenting a rationale for the selection and mapping out the discipline's past, present and likely future. This series is designed to be a 'gold standard' for university libraries throughout the world with an interest in International Relations.
Sklep: Libristo.pl
Mad Men, Mad World Duke University Press
Książki / Literatura obcojęzyczna
Since the show's debut in 2007, Mad Men has invited viewers to immerse themselves in the lush period settings, ruthless Madison Avenue advertising culture, and arresting characters at the center of its 1960s fictional world. Mad Men, Mad World is a comprehensive analysis of this groundbreaking TV series. Scholars from across the humanities consider the AMC drama from a fascinating array of perspectives, including fashion, history, architecture, civil rights, feminism, consumerism, art, cinema, and the serial format, as well as through theoretical frames such as critical race theory, gender, queer theory, global studies, and psychoanalysis. In the introduction, the editors explore the show's popularity; its controversial representations of race, class, and gender; its powerful influence on aesthetics and style; and its unique use of period historicism and advertising as a way of speaking to our neoliberal moment. Mad Men, Mad World also includes an interview with Phil Abraham, an award-winning Mad Men director and cinematographer.Taken together, the essays demonstrate that understanding Mad Menmeans engaging the show not only as a reflection of the 1960s but also as a commentary on the present day.
Sklep: Libristo.pl
Mad Men, Mad World Duke University Press
Książki / Literatura obcojęzyczna
Since the show's debut in 2007, Mad Men has invited viewers to immerse themselves in the lush period settings, ruthless Madison Avenue advertising culture, and arresting characters at the center of its 1960s fictional world. Mad Men, Mad World is a comprehensive analysis of this groundbreaking TV series. Scholars from across the humanities consider the AMC drama from a fascinating array of perspectives, including fashion, history, architecture, civil rights, feminism, consumerism, art, cinema, and the serial format, as well as through theoretical frames such as critical race theory, gender, queer theory, global studies, and psychoanalysis. In the introduction, the editors explore the show's popularity; its controversial representations of race, class, and gender; its powerful influence on aesthetics and style; and its unique use of period historicism and advertising as a way of speaking to our neoliberal moment. Mad Men, Mad World also includes an interview with Phil Abraham, an award-winning Mad Men director and cinematographer.Taken together, the essays demonstrate that understanding Mad Menmeans engaging the show not only as a reflection of the 1960s but also as a commentary on the present day.
Sklep: Libristo.pl
Life Cycle of Sustainable Packaging - From Design to End of Life John Wiley and Sons Ltd
Książki / Literatura obcojęzyczna
Life Cycle of Sustainable PackagingAn expert review of packaging's role in sustainability and the environmentIn Life Cycle of Sustainable Packaging: From Design to End of Life, a team of distinguished researchers delivers an authoritative and accessible explanation of the role played by packaging in sustainable development and the circular economy. The book offers expansive coverage of every aspect of the packaging life cycle, from design to management and end of life. It is a holistic and integrated evaluation of packaging's environmental footprint.The authors show students and readers how to incorporate design and life cycle concepts into the development of sustainable packaging materials and help them understand critical background information about pollution and risk management. They also provide readers with learning objectives and self-study questions for each chapter that help them retain and understand the ideas discussed in the book.Readers will also find:* A thorough introduction to the role of packaging in sustainable development* An in-depth examination of design thinking in the packaging design process, including the five stages of design thinking and innovation tools* Comprehensive discussions of pollution and risk management, as well as soil, water, and air pollution* Expansive treatments of global climate change, life cycle assessment, and municipal solid waste.Perfect for undergraduate and graduate students learning about sustainability and packaging, Life Cycle of Sustainable Packaging: From Design to End of Life will earn a place in the libraries of chemical, biochemical, plastics, materials science, and packaging engineers.
Sklep: Libristo.pl
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