79,10 zł

Opus Dei Penguin

Literatura faktu

Opus Dei is the most controversial - and unknown - force in the Catholic Church.  Here, John L. Allen uncovers its real nature.  Accused of promoting a right-wing political agenda, of cult-like practices, and immortalized forever in the pages of Dan Brown's The Da Vinci Code, Opus Dei is the most notorious, most talked about - but least known - religious organization of our time.  Granted unlimited access to those within its ranks, and with an investigative eye intent on uncovering closely guarded secrets, John L. Allen finally separates the myths from the facts:  the actual use of the cilice; the reason men and women remain separate; the true extent of Opus Dei's funds.  Built around a wealth of interviews with the heads of Opus Dei in the Vatican and in centres around the world, comparing the attitudes of current members with those of highly critical members and outsiders, Opus Dei is a portrait of a remarkably powerful organization, both inside and outside the Church. One of the most mysterious and controversial religious forces today, and immortalized in Dan Brown

Sklep: Albertus.pl

153,78 zł

DEDICATED CD JEPSEN CARLY RAE WYDAWCA

Muzyka > Płyty kompaktowe

1. Julien 2. No Drug Like Me 3. Now That I Found You 4. Want You in My Room 5. Everything He Needs 6. Happy Not Knowing 7. I

Sklep: ksiazkitanie.pl

147,60 zł

Hispanic Marketing Butterworth Heinemann

Biznes

This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors

Sklep: Albertus.pl

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Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice

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