krainaksiazek how to start your own business at school 20120488

- znaleziono 162 produkty w 10 sklepach

I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Elses Maze - 2876225196

77,37 zł

I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Elses Maze Berrett-Koehler

Książki / Literatura obcojęzyczna

For all its good intentions, Who Moved My Cheese? basically reduces us to mice in a maze sniffing after cheese. Don t ask why you re in a maze, don t ask what makes the cheese move, just keep your head down and find it. And yet, success in areas such as innovation, entrepreneurship, creativity, problem solving, and business growth often depends on the ability to challenge assumptions, reshape the environment, and play by a different set of rules (your own!).§Harvard Business School professor Deepak Malhorta uses a fable involving a different set of mice in a maze mice who question everything to help readers see how they underestimate their ability change the rules, overcome the constraints they face, and control their own destiny. Malhotra encourages readers to audit their assumptions about what limitations they really face and which are self-imposed or unthinkingly accepted. We can create the circumstances and realities we want we can go beyond simply changing our behavior (find that new cheese!) to changing the game itself. But to do so we need to understand the ways we re holding ourselves back. As one of the characters in the book says, the problem is not that the mouse is in the maze, but that the maze is in the mouse.

Sklep: Libristo.pl

Sleeping with Your Smartphone - 2878778291

132,04 zł

Sleeping with Your Smartphone Harvard Business Review Press

Książki / Literatura obcojęzyczna

Does it have to be this way? Can't resist checking your smartphone or mobile device? Sure, all this connectivity keeps you in touch with your team and the office--but at what cost? In Sleeping with Your Smartphone, Harvard Business School professor Leslie Perlow reveals how you can disconnect and become more productive in the process. In fact, she shows that you can devote more time to your personal life and accomplish more at work. The good news is that this doesn't require a grand organizational makeover or buy-in from the CEO. All it takes is collaboration between you and your team--working together and making small, doable changes. What started as an experiment with a six-person team at The Boston Consulting Group--one of the world's elite management consulting firms--triggered a global initiative that eventually spanned more than nine hundred BCG teams in thirty countries across five continents. These teams confronted their nonstop workweeks and changed the way they worked, becoming more efficient and effective. The result? Employees were more satisfied with their work-life balance and with their work in general.And the firm was better able to recruit and retain employees. Clients also benefited--often in unexpected ways. In this engaging book, Perlow takes you inside BCG to witness the challenges and benefits of disconnecting. She provides a step-by-step guide to introducing change on your team--by establishing a collective goal, encouraging open dialogue, ensuring leadership support--and then spreading change to the rest of your firm. If you and your colleagues are grappling with the "always on" problem, it's time to disconnect--and start reading.

Sklep: Libristo.pl

Cashvertising - 2868716567

77,27 zł

Cashvertising Career Press

Książki / Literatura obcojęzyczna

FACT: Your brain is being controlled-and you don't even know it.Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services.But what are these principles? How do they work? And how can you use them in your own advertising?Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:* How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret.* Why Developing Your "USP"  Can Leave Your Competition in  the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably.* How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage.* How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately.     * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response.* What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level.* How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services.* Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.)* Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet.* How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads.* Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in.* How to Use the Devilishly Effective Pyramid  Principal--Lure readers into your ads by understanding human eyeball behavior.* 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW.* How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.)* Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this?* 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic.* How to Cause People to Mentally Demonstrate Your Products... Before They Buy.* How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter.* "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight.* Typestyles that Actually REDUCE Readership--Are you using them?* This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it?* Widely Used Typeface LOWERS Comprehension  Up to 67%--Are you using it?* The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist.* And Much More

Sklep: Libristo.pl

Mały Książę - Antoine Saint-Exupéry - 2858081071

10,03 zł

Mały Książę - Antoine Saint-Exupéry

Książki & Multimedia > Książki

Opis - Mały Książę - książka Antoine'a de Saint-Exupéry`ego została przetłumaczona na ponad 270 języków i należy do klasyki literatury światowej. Książka opowiada o dorastaniu do wiernej miłości, do prawdziwej przyjaźni i odpowiedzialności za drugiego człowieka. Za postacią głównego bohatera skrył się sam autor. Spotkanie Małego Księcia z pilotem jest rozmową pisarza z samym sobą, powrotem do tematów, które zawsze dla niego były istotne. Nazwa - Mały Książę Autor - Antoine Saint-Exupéry Oprawa - Twarda Wydawca - Books Kod ISBN - 9788365875839 Kod EAN - 9788365875839 Rok wydania - 2017 Język - polski Format - 16.4x23.5cm Ilość stron - 80 Podatek VAT - 5% Premiera - 2017-10-09

Sklep: InBook.pl

DropShip Institute - The Book: The Ultimate Guide to High Ticket Dropshipping - 2872202072

76,67 zł

DropShip Institute - The Book: The Ultimate Guide to High Ticket Dropshipping Independently Published

Książki / Literatura obcojęzyczna

"Unbelievable value packed into one place..." -

Sklep: Libristo.pl

$100 Startup - 2876830946

51,75 zł

$100 Startup Pan Macmillan

Książki / Literatura obcojęzyczna

Change your job to change your life You no longer need to work nine-to-five in a big company to pay the mortgage, send your kids to school and afford that yearly holiday. You can quit the rat race and start up on your own - and you don't need an MBA or a huge investment to do it. The $100 Startup is your manual to a new way of living. Learn how to: - Earn as much as you would from a nine-to-five job but on your own terms, when and where you want - Achieve that perfect blend of passion and income to make work something you love - Take crucial insights from 50 ordinary people who started a business with $100 or less - Spend less time working and more time living your life

Sklep: Libristo.pl

Duct Tape Marketing Revised and Updated - 2866655304

81,29 zł

Duct Tape Marketing Revised and Updated HarperCollins

Książki / Literatura obcojęzyczna

Is Your Marketing as Simple, Effective, and Affordable as Duct Tape? Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing. In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own. CAREFUL! Duct tape is a serious tool...it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. -Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one.There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. -Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing-concise, clear, practical, and packed with great ideas to boost your bottom line. -Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. -Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on.Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. -John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. -Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking

Sklep: Libristo.pl

Reach - Andy Molinsky - 2854106200

45,01 zł

Reach - Andy Molinsky

Książki & Multimedia > Książki

Opis - "Along with books like Grit, Mindset, Originals, and Peak, Reach takes its place on my shelf of favorite books about living more fully and effectively. I was stunned by how original and helpful it is." -Doug Stone, New York Times Best Selling Co-Author of Difficult Conversations and Thanks for the Feedback "Molinsky delivers an informative take on the subject of behavioral change. Readers will be inspired by his bumper crop of well-chosen stories about people overcoming their fear and reaching beyond the familiar. People interested in pursuing new ventures will find Molinsky's advice invaluable." -Publishers Weekly "We all have trouble reaching beyond our comfort zone, but this book shows you how. So many of our disappointments spring from our own unwillingness to stretch beyond what we feel comfortable doing. Reach will take you to the next level, where you really want to be." -Jonah Berger, PhD, New York Times bestselling author of Contagious and Invisible Influence "Molinsky's understanding of the power of purpose is spot-on, and his writing style is truly a joy to read. Here is a book that will get you unstuck, help you grow, and ultimately take you to another level. A true standout!" -Olivia Fox Cabane, author of The Charisma Myth "When we need the strength to tackle a stressful situation that takes us beyond our comfort zone, most of the advice we get boils down to bumper stickers like 'Feel the fear and do it anyway.' Fortunately, Andy Molinsky has brought fresh insights from social science to bear on this problem. Reach provides a practical approach to pushing the boundaries while remaining true to our authentic selves." -Matthew Kohut, co-author of Compelling People "We're often encouraged to step outside our comfort zones, but rarely know where to begin. This book shows us the way. Andy Molinsky is an expert on navigating the challenges of unfamiliar situations, and you can put his advice into action right away." -Adam Grant, PhD, New York Times bestselling author of Originals and Give and Take "If you want to rise to the next level in whatever you do, you must read this book. Andy Molinsky gives truly invaluable advice for getting unstuck and out of your comfort zone so that you can reach for the stars. Essential reading!" -Tom Doctoroff, CEO of J. Walter Thompson Worldwide, Bestselling Author of What Chinese Want, Billions and Twitter is Not a Strategy "Reach is an exciting contribution to the discussion of why and how to get out of our comfort zones. Molinsky is a great storyteller, has done terrific research, and perhaps most importantly, is an academic who writes/speaks like a real person, making his wisdom accessible and actionable. This smart and compassionate book will guide you to to reach beyond the safety of your own status quo, enabling you to discover and create new possibilities for you in your work and life." -Cathy Salit, CEO, Performance of a Lifetime and Author of Performance Breakthrough: A Radical Approach to Success at Work "In this insightful and highly practical book, Andy Molinsky draws on a wealth of research to identify what stops people from stepping outside their comfort zone and the key practices through which they can overcome those obstacles. Packed with compelling examples and presenting a powerful set of tools to help diagnose and tackle the challenges, Reach is an invaluable resource for anyone who wants to move past the self-limiting thoughts and feelings that get in the way of achieving important goals." -Sally Maitlis, Professor of Organizational Behaviour & Leadership, Said Business School, Oxford University, and Executive Coach Nazwa - Reach Autor - Andy Molinsky Oprawa - Miękka Wydawca - Penguin Books Kod ISBN - 9780241251324 Kod EAN - 9780241251324 Rok wydania - 2017 Język - angielski Format - 15.3x23.4cm Ilość stron - 280 Podatek VAT - 5%

Sklep: InBook.pl

Accounting For Dummies, 7th Edition - 2867157807

84,91 zł

Accounting For Dummies, 7th Edition John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Demystify your financial statements and figure out what your accountant is talking about with this straightforward roadmap to the world of accountingFew skills are as useful as a basic understanding of accounting language. And with the right resources, learning the language of business can be intuitive, empowering, and fun.Accounting For Dummies is the perfect place to start, whether you're operating a small business, just need help managing the family budget, or you're a rising star in corporate America. It's a financial blueprint for the everyday person, easy-to-understand, and full of practical advice.You'll learn the basic ABC's of accounting, how to read and understand financial statements, create best in class budgets & forecasts, craft profitable business plans, take control of your own finances, gain insight on how companies get money from investors and banks, and avoid common money mistakes that trip up even the best of us. You'll also find out how to:* Diagnose the financial health of your business and make a realistic plan to grow your company* Improve your own or your family's money situation with sound financial planning and understanding* Understand each of the three basic financial statements and what they say about a company's past, present, and future* Enhance your knowledge of how accounting functions and operates in today's digital age and cloud-based worldAs a useful tool for business or as a guide to your personal finances, nothing compares to accounting mastery. And once you've nailed the basics, you'll wonder how you ever lived without this universal and beautiful language.

Sklep: Libristo.pl

Shoe Dog - 2857817865

60,50 zł

Shoe Dog Simon & Schuster

Odzież, modaBiografie

?A refreshingly honest reminder of what the path to business success really looks like ...It?s an amazing tale? Bill Gates In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike?s annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.

Sklep: Booknet.net.pl

Results Rule! - 2878631118

132,24 zł

Results Rule! John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Praise for RESULTS RULE! "What on earth could pre--thawed turkeys, Eva the dolphin, and toothpaste tubes squeezed from the middle have to do with the success of your business? Everything. Results Rule! is that rare business book that you cana t put down, and you shouldna t, because the lessons within arena t just helpful, theya re vitally important. Dona t put Results Rule! on the stack of books you mean to read soon. Buy it, take it home, and read every word before your competitor does." ----Joe Calloway, author of Indispensable: How to Become the Company That Your Customers Cana t Live Without "Most business books give you everything you need and want to do, except the only thing that matters----getting results. This book is well written, with great examples, stories, and real advice that will actually show you how to improve your results. Buy it----read it----heed it----and watch your results improve." ----Larry Winget, author of Shut Up, Stop Whining & Get a Life "Results Rule! delivers practical ideas that will keep your organization on course for success in a competitive marketplace.Randy Pennington offers ideas that work if you are on the frontline or in the executive suite. He has nailed the essence and importance of culture." ----Howard Putnam, former CEO, Southwest Airlines author of The Winds of Turbulence "If you hate your competition, ita s because theya re beating you. If you want your competition to hate YOU----read Randy Penningtona s book, and give it to all your people." ----Jeffrey Gitomer, author of The Little Red Book of Selling "Six rock solid concepts plus real examples in a quick and easy read equal real results. A guide to differentiating your organization in the marketplace." ----M. Cass Wheeler, CEO, American Heart Association "Randya s business savvy and expertise are evident throughout this book. His thoughtful analyses produce vital points for any business that wants to grow and thrive in the twenty--first century." ----Nido Qubein, President, High Point University Chairman, Great Harvest Bread Company "In a very engaging, quick read, Randy Pennington cuts through the hype of most management bestsellers to propose a deceptively simple premise----a culture that never loses focus on the desired result and always wins.Pennington takes you by the hand and shows you how to take an honest look at your own organization, then act immediately to create and nurture a culture that achieves results day in and day out. Results Rule! is one of those rare books youa ll keep close at hand for years to come." ----Marci Armstrong, PhD, Associate Dean, Masters Programs Cox School of Business, Southern Methodist University

Sklep: Libristo.pl

Inicie su propia corporacion - 2862182990

90,51 zł

Inicie su propia corporacion RDA Press, LLC

Książki / Literatura obcojęzyczna

We live in a highly litigious world. As you live your life you must keep your guard up. As you grow your wealth you must protect it. For those who don't predators await, and their attorneys will use every trick in the toolbox to get at - whether large or small-your unprotected assets. Start Your Own Corporation educates you on an action plan to protect your life's gains. Corporate attorney and best selling author Garrett Sutton clearly explains the all too common risks of failing to protect yourself and the strategies for limiting your liability going forward. The information is timely, accessible and applicable to every citizen in every situation. Garrett Sutton has spent the last thirty years protecting clients' assets and implementing corporate structures to limit liability. This significant experience shines through in a very readable book on the why to's and how to's for achieving asset protection. Start Your Own Corporation teaches how to select between corporations and LLCs and how to use Nevada and Wyoming entities to your maximum advantage. This non-technical and easy to understand book also educates on the importance of following corporate formalities, using business tax deductions and building business credit. Rich Dad Poor Dad author Robert Kiyosaki says, "Start Your Own Corporation is a must read for anyone with any assets to protect."

Sklep: Libristo.pl

101 Design Ingredients to Solve Big Tech Problems - 2877869923

181,69 zł

101 Design Ingredients to Solve Big Tech Problems The Pragmatic Programmers

Książki / Literatura obcojęzyczna

Tough technology and business challenges face you at every stage of a project. The one-page ingredients in 101 Design Ingredients show you how to solve problems using practical examples you can apply right away. Case studies explain how leading companies combined these ingredients into their own unique recipes to catapult their businesses, and how you can too. One page, one ingredient. 101 reasons to become more successful at solving those big technology problems. 101 Design Ingredients will help your technology team identify problems, share responsibilities, and work better together. In part 1, you'll see case studies of how companies such as Facebook and Dropbox blended ingredients from this book to create recipes to solve specific business requirements for investment, innovation, leadership, and more. Each recipe shows how the company fine-tuned six of the ingredients to build their own unique solution. You'll learn how to mix and match ingredients to create your own recipes for success, tailored to your company's needs. In part 2, you'll find 101 problem-solving ingredients grouped into project stages, to help you apply the right ingredient at the right time.Start at any point and page through the humorously illustrated ingredients until you find one that matches your needs best. The ingredients cover the spectrum your business needs to be successful, with tips on team-building, creating a business model, product launch, productivity, and much more. Each ingredient includes three practical suggestions to get you started right away. The ingredients and recipes in this book can be applied by beginners starting out on their first technology project, as well as seasoned professionals who have been tackling the same big problems for years and need a fresh new approach to problem solving.

Sklep: Libristo.pl

Disruption - Overturning Conventions and Shaking Up The Marketplace - 2871149150

228,42 zł

Disruption - Overturning Conventions and Shaking Up The Marketplace John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action. Still, do you really understand what makes these ideas great? On an intuitive level, maybe, but can you articulate it clearly, reproduce it to create your own business breakthroughs, and make it an integral part of how your company operates? Probably not-unless, of course, you're already familiar with the principles and practices spelled out in Disruption, the groundbreaking new book by global advertising and marketing authority Jean-Marie Dru. To put it simply, disruption is about uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and get in the way of clear, creative thinking. It's about shattering those biases and conventions and setting creativity free to forge a radical new vision of a product, brand, or service. It's about spearheading change rather than reacting to it. In Disruption, Dru shows you how to harness the enormous potential of this concept.He introduces innovative strategies for breaking down creative barriers and shows you how to analyze traditional approaches from new perspectives. Next, he provides valuable tools for identifying and cataloging conventions, including "what if," "multicultural analysis," and the "disruption bank." He then demonstrates-with the help of dozens of galvanizing examples from around the world-how to apply this knowledge systematically to create innovative competitive strategies, marketing campaigns, and operations plans that can revitalize your company or department. Disruption is must reading for all advertising and marketing professionals, as well as business people who understand the value of creativity. Praise for Disruption "Dru offers not just a convincing context but a successful methodology for breaking out of creative ruts. There's nothing like stirring up a little turbulence to get new thoughts flying. In this book, Dru tells how to pump new energy into brands, with fresh, even revolutionary thinking."-Aldo Papone Senior Advisor, American Express Company "Dru's advertising theories in Disruption are nontraditional, which is exactly what you need to regain the interest and trust of today's consumers." -Scott Bedbury Senior Vice President, Marketing, Starbucks Coffee Company "Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there." -Richard Branson Founder and Chairman of Virgin Group of Companies. "I read Disruption with admiration and recognition. The neat marketing premise of disruption, as articulated, is brilliant. The case studies are compelling ...making this an unusually easy read." -Owen J. Lipstein Editor-in-Chief, Psychology Today, Spy, Mother Earth News. "I enjoyed reading Jean-Marie Dru's book and found myself nodding my head rather than nodding off. It's a timely and well-argued reminder of the need to be different." -David Abbott Chairman, Abbott Mead Vickers BBDO Ltd."Dru offers a truly absorbing compendium of the what, how, and why of creating advertising that takes consumers by surprise-advertising that is different but effective. He offers a distinctive approach to discovering unconventional but sensible ideas for brands and for the advertising that supports them -in print, TV, or the Internet." -Stephen A. Greyser Professor of Marketing/Communications, Harvard Business School. "Disruption is a catalyst of the imagination, an invaluable guide for rejecting conventionality, ideas which have always been at the heart of MTV." -Bill Roedy CEO, MTV International

Sklep: Libristo.pl

Leadership Is Language : The Hidden Power of What You Say--and What You Don't - 2871134943

68,13 zł

Leadership Is Language : The Hidden Power of What You Say--and What You Don't Penguin LCC US

Książki / Literatura obcojęzyczna

Wall Street Journal BestsellerFrom the acclaimed author of Turn the Ship Around!, former US Navy Captain David Marquet, comes a radical new playbook for empowering your team to make better decisions and take greater ownership.You might imagine that an effective leader is someone who makes quick, intelligent decisions, gives inspiring speeches, and issues clear orders to their team so they can execute a plan to achieve your organization's goals. Unfortunately, David Marquet argues, that's an outdated model of leadership that just doesn't work anymore.As a leader in today's networked, information-dense business climate, you don't have full visibility into your organization or the ground reality of your operating environment. In order to harness the eyes, ears, and minds of your people, you need to foster a climate of collaborative experimentation that encourages people to speak up when they notice problems and work together to identify and test solutions. Too many leaders fall in love with the sound of their own voice, and wind up dictating plans and digging in their heels when problems begin to emerge. Even when you want to be a more collaborative leader, you can undermine your own efforts by defaulting to command-and-control language we've inherited from the industrial era.It's time to ditch the industrial age playbook of leadership. In Leadership is Language, you'll learn how choosing your words can dramatically improve decision-making and execution on your team. Marquet outlines six plays for all leaders, anchored in how you use language:     Control the clock, don't obey the clock: Pre-plan decision points and give your people the tools they need to hit pause on a plan of action if they notice something wrong.     Collaborate, don't coerce: As the leader, you should be the last one to offer your opinion. Rather than locking your team into binary responses ("Is this a good plan?"), allow them to answer on a scale ("How confident are you about this plan?")     Commit, don't comply: Rather than expect your team to comply with specific directions, explain your overall goals, and get their commitment to achieving it one piece at a time.     Complete, not continue: If every day feels like a repetition of the last, you're doing something wrong. Articulate concrete plans with a start and end date to align your team.     Improve, don't prove: Ask your people to improve on plans and processes, rather than prove that they can meet fixed goals or deadlines. You'll face fewer cut corners and better long-term results.     Connect, don't conform: Flatten hierarchies in your organization and connect with your people to encourage them to contribute to decision-making.In his last book, Turn the Ship Around!, Marquet told the incredible story of abandoning command-and-control leadership on his submarine and empowering his crew to turn the worst performing submarine to the best performer in the fleet. Now, with Leadership is Language he gives businesspeople the tools they need to achieve such transformational leadership in their organizations.

Sklep: Libristo.pl

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