krainaksiazek how to start your own business at school 20120488

- znaleziono 161 produktów w 10 sklepach

MLM Secrets - 2867153258

104,60 zł

MLM Secrets Books on Demand

Książki / Literatura obcojęzyczna

Multi-Level Marketing is a business model that has been around for a long time, yet it is also one that will often gain eye rolls and wallet clutching. The brilliance of Multi-Level marketing, which is also known as Network Marketing, has been subverted and lumped in with other, less savory models such as Pyramid Schemes. On the surface, they look similar, yet look beyond the front cover and the truth is revealed - a Pyramid Scheme is just that, a scheme, whereas Network Marketing is a model of business where everyone works towards the same goal, and everyone wins.Yet when choosing the right type of business opportunity for yourself, how can you be sure that the business you have your eye on is a legitimate MLM Opportunity? This guide will walk you through the differences surrounding MLM, what it really means, honest opportunities, how to spot the right one for you and how to succeed in Network Marketing when you do discover your own personal home based gem.There are true companies out there with honest intentions and admirable goals - this guide will reveal the secrets and give you the tools to find them and start making your future brighter, today.

Sklep: Libristo.pl

Big Data - Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance - 2867758582

68,97 zł

Big Data - Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Convert the promise of big data into real world results§§There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.§Discusses how companies need to clearly define what it is they need to know§Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions§Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them§Includes many high-profile case studies from the author's work with some of the world's best known brands

Sklep: Libristo.pl

Unspoken Rules - 2862138230

107,26 zł

Unspoken Rules Harvard Business Review Press

Książki / Literatura obcojęzyczna

A Wall Street Journal Bestseller"...this guide provides readers with much more than just early careers advice; it can help everyone from interns to CEOs." a Financial Times top titleYou've landed a job. Now what?No one tells you how to navigate your first day in a new role. No one tells you how to take ownership, manage expectations, or handle workplace politics. No one tells you how to get promoted.The answers to these professional unknowns lie in the unspoken rules the certain ways of doing things that managers expect but don't explain and that top performers do but don't realize.The problem is, these rules aren't taught in school. Instead, they get passed down over dinner or from mentor to mentee, making for an unlevel playing field, with the insiders getting ahead and the outsiders stumbling along through trial and error.Until now.In this practical guide, Gorick Ng, a first-generation college student and Harvard career adviser, demystifies the unspoken rules of work. Ng distills the wisdom he has gathered from over five hundred interviews with professionals across industries and job types about the biggest mistakes people make at work. Loaded with frameworks, checklists, and talking points, the book provides concrete strategies you can apply immediately to your own situation and will help you navigate inevitable questions, such as:How do I manage my time in the face of conflicting priorities?How do I build relationships when I'm working remotely?How do I ask for help without looking incompetent or lazy?The Unspoken Rules is the only book you need to perform your best, stand out from your peers, and set yourself up for a fulfilling career.

Sklep: Libristo.pl

Wildly Strategic Compliance Officer Workbook - 2867359262

137,36 zł

Wildly Strategic Compliance Officer Workbook Brentham House Publishing Company Limited

Książki / Literatura obcojęzyczna

The Wildly STRATEGIC Compliance Officer Workbook will transform you into an in-demand business asset using the secrets of strategy and planning. Through expert advice, exercises, quizzes and examples, you'll finally be able to answer the compliance profession's most vexing questions, including: Where do I start when designing or updating the compliance program? How do I prioritize when there are so many issues, needs and expectations? How do I get buy-in from the C-Suite, Board and managers for my program? By the time you've completed the Wildly STRATEGIC Compliance Officer Workbook, you'll have in your hands: A thorough mapping of the risks facing your business, and a diagram of how to manage those risks within the compliance function and with the other functions of the business. A top-notch, tested Three-Year Plan and Planning Document. An ordered, specific, achievable set of One-Year Goals. Your very own monthly Compliance Dashboard and more! If you feel like all you do is fight fires and you're ready to take control of your career, the Wildly STRATEGIC Compliance Officer Workbook is for you!

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Digital Transformation Payday - 2871529970

126,11 zł

Digital Transformation Payday John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

The Data-Driven Guide for your Digital Transformation PaydayIn Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments, Tim Bottke, Senior Strategy Partner at Deloitte and Associate Professor for Strategy and Digital Transformation at SDA Bocconi, a Financial Times/Forbes/Bloomberg Businessweek Top-Five European business school, delivers a provocative, new perspective on digital business transformation--using research to get beyond the hype and uncover its real financial payback.Have you ever asked yourself: "Should I really embark on a digital transformation journey that is likely full of pain, failure, and high cash-outs? One that puts a lot of pressure on our stock price and my nerves? Who will thank me for that? Will there ever be a measurable return on invest for all these technologies that supports positive market value impact?" If so, this book is for you.You'll find unique insights and guidance for managers, executives, board members, and investors as you navigate an immense array of strategic and operational choices, opportunities, and pitfalls. You'll also learn to demystify digital strategy and technology buzzwords, better define the initial focal point and process of your firm's digital transformation, and establish new ways of thinking in terms of value impacts--and how to measure them--right from the start.The book also includes:* A proven framework for defining your next digital transformation effort end to end, and configuring your initiatives for maximum return on investment* Empirical data to help you understand your company's odds of navigating your chosen digital transformation initiatives with financial paybackAn indispensable resource for business leaders, Digital Transformation Payday will also earn a place in the libraries of entrepreneurs, founders, leaders of established companies, and digital enthusiasts.

Sklep: Libristo.pl

$100 Startup - 2872335459

51,31 zł

$100 Startup Random House Publishing

Książki / Literatura obcojęzyczna

In The $100 Startup , Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose - and earn a good living.§§Still in his early thirties, Chris is on the verge of completing a tour of every country on earth - he's already visited more than 175 nations - and yet he's never held a "real job" or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back.§§There are many others like Chris - those who've found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful. Sometimes, achieving that perfect blend of passion and income doesn't depend on shelving what you currently do. You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful.§§In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he's chosen to focus on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.§§Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who've learned how to turn what they do into a gateway to self-fulfillment. It's all about finding the intersection between your "expertise" - even if you don't consider it such -- and what other people will pay for. You don't need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.§§Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick. Among Chris's key principles: if you're good at one thing, you're probably good at something else; never teach a man to fish - sell him the fish instead; and in the battle between planning and action, action wins.§§In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold. Today, we know that it's up to us to change our lives. And the best part is, if we change our own life, we can help others change theirs. This remarkable book will start you on your way.

Sklep: Libristo.pl

Functional Art, The - 2861899911

177,43 zł

Functional Art, The Pearson Education

Książki / Literatura obcojęzyczna

Unlike any time before in our lives, we have access to vast amounts of free information. With the right tools, we can start to make sense of all this data to see patterns and trends that would otherwise be invisible to us. By transforming numbers into graphical shapes, we allow readers to understand the stories those numbers hide. In this practical introduction to understanding and using information graphics, you'll learn how to use data visualizations as tools to see beyond lists of numbers and variables and achieve new insights into the complex world around us. Regardless of the kind of data you're working with-business, science, politics, sports, or even your own personal finances-this book will show you how to use statistical charts, maps, and explanation diagrams to spot the stories in the data and learn new things from it.You'll also get to peek into the creative process of some of the world's most talented designers and visual journalists, including Conde Nast Traveler's John Grimwade, National Geographic Magazine's Fernando Baptista, The New York Times' Steve Duenes, The Washington Post's Hannah Fairfield, Hans Rosling of the Gapminder Foundation, Stanford's Geoff McGhee, and European superstars Moritz Stefaner, Jan Willem Tulp, Stefanie Posavec, and Gregor Aisch. The book also includes a DVD-ROM containing over 90 minutes of video lessons that expand on core concepts explained within the book and includes even more inspirational information graphics from the world's leading designers.The first book to offer a broad, hands-on introduction to information graphics and visualization, The Functional Art reveals: * Why data visualization should be thought of as "functional art" rather than fine art * How to use color, type, and other graphic tools to make your information graphics more effective, not just better looking * The science of how our brains perceive and remember information * Best practices for creating interactive information graphics * A comprehensive look at the creative process behind successful information graphics * An extensive gallery of inspirational work from the world's top designers and visual artists On the DVD-ROM: In this introductory video course on information graphics, Alberto Cairo goes into greater detail with even more visual examples of how to create effective information graphics that function as practical tools for aiding perception. You'll learn how to: incorporate basic design principles in your visualizations, create simple interfaces for interactive graphics, and choose the appropriate type of graphic forms for your data.Cairo also deconstructs successful information graphics from The New York Times and National Geographic magazine with sketches and images not shown in the book.

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Rebel Talent - 2869873130

114,67 zł

Rebel Talent HarperCollins

Książki / Literatura obcojęzyczna

"Great stories, great science, and great practical advice about how, when, and why to break the rules."- Angela Duckworth, New York Times bestselling author of GritDo you want to follow a script - or write your own story?Award-winning Harvard Business School professor Francesca Gino shows us why the most successful among us break the rules, and how rebellion brings joy and meaning into our lives.Rebels have a bad reputation. We think of them as troublemakers, outcasts, contrarians: those colleagues, friends, and family members who complicate seemingly straightforward decisions, create chaos, and disagree when everyone else is in agreement. But in truth, rebels are also those among us who change the world for the better with their unconventional outlooks. Instead of clinging to what is safe and familiar, and falling back on routines and tradition, rebels defy the status quo. They are masters of innovation and reinvention, and they have a lot to teach us.Francesca Gino, a behavioral scientist and professor at Harvard Business School, has spent more than a decade studying rebels at organizations around the world, from high-end boutiques in Italy's fashion capital, to the World's Best Restaurant, to a thriving fast food chain, to an award-winning computer animation studio. In her work, she has identified leaders and employees who exemplify "rebel talent," and whose examples we can all learn to embrace.Gino argues that the future belongs to the rebel - and that there's a rebel in each of us. We live in turbulent times, when competition is fierce, reputations are easily tarnished on social media, and the world is more divided than ever before. In this cutthroat environment, cultivating rebel talent is what allows businesses to evolve and to prosper. And rebellion has an added benefit beyond the workplace: it leads to a more vital, engaged, and fulfilling life.Whether you want to inspire others to action, build a business, or build more meaningful relationships, Rebel Talent will show you how to succeed - by breaking all the rules.

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Journey Mapping Playbook - 2877863189

148,61 zł

Journey Mapping Playbook De Gruyter

Książki / Literatura obcojęzyczna

34 percent of all companies currently engage in the process, popular companies like Starbucks and Uber depend on customer journey maps to convey the importance of their customer's experience at all levels of transactions to the entire company - cmnty.com If, as a business, we are to benefit commercially from being more customer-centric then it goes without saying that we need to understand our customers better. We need to empathise with how we fit into their lives, not how we want them to fit into our processes. That's what journey mapping is all about; documenting and acting on what it's really like to be a customer. It's a simple and effective tool used by organisations throughout the world and across every sector. Done effectively and strategically, its influence can be significant. It's a tangible, very relevant way to capture what customers are doing, thinking and feeling as they interact with us. And by overlaying what else we know from our operational metrics and existing feedback and then by validating it all with customers, we create compelling reasons to change what can be improved and celebrate what's already great. 34 percent of all companies currently engage in the process, popular companies like Starbucks and Uber depend on customer journey maps to convey the importance of their customer's experience at all levels of transactions to the entire company - cmnty.com If, as a business, we are to benefit commercially from being more customer-centric then it goes without saying that we need to understand our customers better. We need to empathise with how we fit into their lives, not how we want them to fit into our processes. That's what journey mapping is all about; documenting and acting on what it's really like to be a customer. It's a simple and effective tool used by organisations throughout the world and across every sector. Done effectively and strategically, its influence can be significant. It's a tangible, very relevant way to capture what customers are doing, thinking and feeling as they interact with us. And by overlaying what else we know from our operational metrics and existing feedback and then by validating it all with customers, we create compelling reasons to change what can be improved and celebrate what's already great. A journey mapping workshop is just the start. It can be a fantastic catalyst for driving a customer centric culture. It involves people across all functions who can then act as your customer champions wherever they work. It means business decisions are made in full knowledge of the direct and indirect impact on customers. We can prioritise changes to be the ones that will help us demonstrate our brand promise most clearly and deliver on our purpose. And we can measure how well we do what's most important to our customers, not just carry out a mechanical audit of our processes. Journey mapping is a hugely versatile tool that will benefit any organisation of any size and complexity. It can be used to establish the starting point; a common understanding of what today's experience is really like. Beyond that we can use the frameworks to design future-state and innovative experiences, we can map the journeys of other customers personas and employees. So if we get it right and make the right, empathetic changes, customers will buy from us again, they'll be prepared to pay more, buy more and they'll tell everyone to do the same. We can communicate with them in their language and in a way that's more relevant and timely. And those involved will learn more about their own business; they will establish informal and formal cross functional working relationships. It stimulates excitement and stories within the business where everyone wants to get involved and support the drive for greater customer centricity. What then follows is simple: better experiences mean be

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Reach - 2857833355

51,00 zł

Reach Penguin Books

Poradniki. Informatory. SpisyOsobowość. Samorealizacja. Kariera

"Along with books like Grit, Mindset, Originals, and Peak, Reach takes its place on my shelf of favorite books about living more fully and effectively. I was stunned by how original and helpful it is." -Doug Stone, New York Times Best Selling Co-Author of Difficult Conversations and Thanks for the Feedback "Molinsky delivers an informative take on the subject of behavioral change. Readers will be inspired by his bumper crop of well-chosen stories about people overcoming their fear and reaching beyond the familiar. People interested in pursuing new ventures will find Molinsky's advice invaluable." -Publishers Weekly "We all have trouble reaching beyond our comfort zone, but this book shows you how. So many of our disappointments spring from our own unwillingness to stretch beyond what we feel comfortable doing. Reach will take you to the next level, where you really want to be." -Jonah Berger, PhD, New York Times bestselling author of Contagious and Invisible Influence "Molinsky's understanding of the power of purpose is spot-on, and his writing style is truly a joy to read. Here is a book that will get you unstuck, help you grow, and ultimately take you to another level. A true standout!" -Olivia Fox Cabane, author of The Charisma Myth "When we need the strength to tackle a stressful situation that takes us beyond our comfort zone, most of the advice we get boils down to bumper stickers like 'Feel the fear and do it anyway.' Fortunately, Andy Molinsky has brought fresh insights from social science to bear on this problem. Reach provides a practical approach to pushing the boundaries while remaining true to our authentic selves." -Matthew Kohut, co-author of Compelling People "We're often encouraged to step outside our comfort zones, but rarely know where to begin. This book shows us the way. Andy Molinsky is an expert on navigating the challenges of unfamiliar situations, and you can put his advice into action right away." -Adam Grant, PhD, New York Times bestselling author of Originals and Give and Take "If you want to rise to the next level in whatever you do, you must read this book. Andy Molinsky gives truly invaluable advice for getting unstuck and out of your comfort zone so that you can reach for the stars. Essential reading!" -Tom Doctoroff, CEO of J. Walter Thompson Worldwide, Bestselling Author of What Chinese Want, Billions and Twitter is Not a Strategy "Reach is an exciting contribution to the discussion of why and how to get out of our comfort zones. Molinsky is a great storyteller, has done terrific research, and perhaps most importantly, is an academic who writes/speaks like a real person, making his wisdom accessible and actionable. This smart and compassionate book will guide you to to reach beyond the safety of your own status quo, enabling you to discover and create new possibilities for you in your work and life." -Cathy Salit, CEO, Performance of a Lifetime and Author of Performance Breakthrough: A Radical Approach to Success at Work "In this insightful and highly practical book, Andy Molinsky draws on a wealth of research to identify what stops people from stepping outside their comfort zone and the key practices through which they can overcome those obstacles. Packed with compelling examples and presenting a powerful set of tools to help diagnose and tackle the challenges, Reach is an invaluable resource for anyone who wants to move past the self-limiting thoughts and feelings that get in the way of achieving important goals." -Sally Maitlis, Professor of Organizational Behaviour & Leadership, Said Business School, Oxford University, and Executive Coach

Sklep: Booknet.net.pl

Behavioral Economics for Leaders: Research-Based I nsights on the Weird, Irrational, and Wonderful Wa ys Humans Navigate the Workplace - 2873614979

120,19 zł

Behavioral Economics for Leaders: Research-Based I nsights on the Weird, Irrational, and Wonderful Wa ys Humans Navigate the Workplace John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Every leader should know the surprising research and strange conclusions of behavioral economics--for fairness, teamwork and productivityYou and your colleagues don't always make rational decisions. Sometimes that's a problem that leaders must address, and and sometimes that can be a good thing--when employees put their colleagues interests ahead of their own. Dr. Matthias Sutter, a leading economist from Germany's world-renowned Max Planck Institute explains the latest surprising insights based on behavioral economics research. The book explains how people tick, how they react to incentives (monetary or non-monetary in nature) and what that means for working together--or against each other--at work.Dr. Sutter summarizes new and classic behavorial science research that applies the everyday business world, so leaders can improve teams and organizations, the research-based way. Find out which factors are important for professional success, from career entry to senior management.* Start your career on the right footing, advance quicker, and strategize how to meet your goals* Understand what's holding your colleagues back from productivity and implement evidence-based changes* Identify hidden biases in yourself and others to overcome inequalities and inefficiencies* Become a better leader and decision-maker by learning to interpret people's actionsIndividuals, organizations, and teams will benefit from the often-counterintuitive wisdom in this book. Based on the author's 20 years of research--plus the findings of the world's top behavioral economists--Behavioral Economics for Leaders can help you get your team and your organization where you want to lead it.

Sklep: Libristo.pl

Lean from the Trenches - 2844387176

150,00 zł

Lean from the Trenches The Pragmatic Programmers

Książki / Literatura obcojęzyczna

From start to finish, you'll see what it takes to develop a successful agile project. Find out how the Swedish police combined XP, Scrum, and Kanban to modernize their department--and learn how you can apply those same principles to your own workplace. We start with an organization in desperate need of a new way of doing things and finish with a group of sixty, all working in sync to develop a scalable, complex system. You'll walk through the project step by step, from customer engagement, to the daily "cocktail party," version control, bug tracking, and release. In this honest look at what works--and what doesn't--you'll find out how to: * Make quality everyone's business, not just the testers. * Keep everyone moving in the same direction without micromanagement. * Use simple and powerful metrics to aid in planning and process improvement. * Balance between low-level feature focus and high-level system focus. You'll be ready to jump into the trenches yourself as you apply those same techniques to your own software development projects.

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Programming Amazon Web Services - 2877966854

193,91 zł

Programming Amazon Web Services O'Reilly Media

Książki / Literatura obcojęzyczna

Building on the success of its storefront and fulfillment services, Amazon now allows businesses to 'rent' computing power, data storage and bandwidth on its vast network platform. This book demonstrates how developers working with small- to mid-sized companies can take advantage of Amazon Web Services (AWS) such as the Simple Storage Service (S3), Elastic Compute Cloud (EC2), Simple Queue Service (SQS), Flexible Payments Service (FPS), and SimpleDB to build web-scale business applications. With AWS, Amazon offers a new paradigm for IT infrastructure: use what you need, as you need it, and pay as you go. "Programming Web Services" explains how you can access Amazon's open APIs to store and run applications, rather than spend precious time and resources building your own.With this book, you'll learn all the technical details you need to: store and retrieve any amount of data using application servers, unlimited data storage, and bandwidth with the Amazon S3 service; buy computing time using Amazon EC2's interface to requisition machines, load them with an application environment, manage access permissions, and run your image using as many or few systems as needed; use Amazon's web-scale messaging infrastructure to store messages as they travel between computers with Amazon SQS; leverage the Amazon FPS service to structure payment instructions and allow the movement of money between any two entities, humans or computers; and, create and store multiple data sets, query your data easily, and return the results using Amazon SimpleDB.Scale up or down at a moment's notice, using these services to employ as much time and space as you need. Whether you're starting a new online business, need to ramp up existing services, or require an offsite backup for your home, "Programming Web Services" gives you the background and the practical knowledge you need to start using AWS. Other books explain how to build web services. This book teaches businesses how to take make use of existing services from an established technology leader.

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We Need to Talk - 2867753419

77,16 zł

We Need to Talk HarperCollins

Książki / Literatura obcojęzyczna

"WE NEED TO TALK."Now in paperback, public radio journalist Celeste Headlee's insightful and urgent book on how to bridge what divides us--by having real conversationsBASED ON THE TED TALK WITH OVER 10 MILLION VIEWSNPR's Best Books of 2017"We Need to Talk is an important read for a conversationally-challenged, disconnected age. Headlee is a talented, honest storyteller, and her advice has helped me become a better spouse, friend, and mother." (Jessica Lahey, author of New York Times bestseller The Gift of Failure)Today most of us communicate from behind electronic screens, and studies show that Americans feel less connected and more divided than ever before. The blame for some of this disconnect can be attributed to our political landscape, but the erosion of our conversational skills as a society lies with us as individuals.And the only way forward, says Headlee, is to start talking to each other. In We Need to Talk, she outlines the strategies that have made her a better conversationalist-and offers simple tools that can improve anyone's communication. For example: BE THERE OR GO ELSEWHERE. Human beings are incapable of multitasking, and this is especially true of tasks that involve language. Think you can type up a few emails while on a business call, or hold a conversation with your child while texting your spouse? Think again.CHECK YOUR BIAS. The belief that your intelligence protects you from erroneous assumptions can end up making you more vulnerable to them. We all have blind spots that affect the way we view others. Check your bias before you judge someone else.HIDE YOUR PHONE. Don't just put down your phone, put it away. New research suggests that the mere presence of a cell phone can negatively impact the quality of a conversation.Whether you're struggling to communicate with your kid's teacher at school, an employee at work, or the people you love the most-Headlee offers smart strategies that can help us all have conversations that matter.

Sklep: Libristo.pl

Chip Conley - Peak - 2867756859

94,53 zł

Chip Conley - Peak John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

Proven principles for sustainable success, with new leadership insightPEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once, but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need. And years later, when the young founders of Airbnb asked him to help turn their start-up home sharing company into a world-class hospitality giant, Conley once again used the principles he'd developed in PEAK. In the decade since this book's first edition, Conley's PEAK strategy has been developed on six continents in organizations in virtually every industry. The author's foundational premise is that great leaders become amateur psychologists by understanding the unique needs of three key relationships--with employees, customers, and investors--and this message has resonated with every kind of leader and company including some of the world's best-known, from Apple to Facebook. Avid users of PEAK have found that the principles create greater loyalty and differentiation with their key stakeholders. This new second edition includes in-depth examples of real-world PEAK companies, including the author's own at Airbnb, and exclusive PEAK leadership practices that will take you--and your company's performance--to new heights.Whether you're at a startup or a Fortune 500 company, at a for-profit, nonprofit, or governmental organization, this book can help you and your people reach potential you never realized you had.Understand how Maslow's hierarchy makes for winning business practicesLearn how PEAK drove some of today's top businesses to successHelp employees reach their full potential--and beyondTransform the customer experience and keep investors happyThe PEAK framework succeeds because it elevates the business from the inside out. These same principles apply in the boardroom, the breakroom, and your living room at home, and have proven to be the foundation of healthy, fulfilled lives. Even if you think you're doing great, you could always be doing better--and PEAK gives you a roadmap to the next level.

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