103,22 zł

Neuroenology Columbia University Press

Książki / Literatura obcojęzyczna

In his new book, Gordon M. Shepherd expands on the startling discovery that the brain creates the taste of wine. This approach to understanding wine's sensory experience draws on findings in neuroscience, biomechanics, human physiology, and traditional enology. Shepherd shows, just as he did in Neurogastronomy: How the Brain Creates Flavor and Why It Matters, that creating the taste of wine engages more of the brain than does any other human behavior. He clearly illustrates the scientific underpinnings of this process, along the way enhancing our enjoyment of wine. Neuroenology is the first book on wine tasting by a neuroscientist. It begins with the movements of wine through the mouth and then consults recent research to explain the function of retronasal smell and its extraordinary power in creating wine taste.

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46,37 zł

Our Inner Ape Granta Books

Książki / Literatura obcojęzyczna

We have long attributed man's violent, aggressive, competitive nature to his animal ancestry. But what if we are just as given to cooperation, empathy, and morality by virtue of our genes? From a scientist and writer whom E.O. Wilson has called 'the world authority on primate social behavior' comes a lively look at the most provocative aspects of human nature - power, sex, violence, kindness, and morality - through our two closest cousins in the ape family. For nearly 20 years, Frans de Waal has worked with both the famously aggressive chimpanzee and the lesser-known egalitarian, erotic, matriarchal bonobo, two species whose DNA is nearly identical to that of humans. He brings these apes to life on every page, revealing their personalities, relationships, and power struggles, creating an engrossing narrative that explores what their behaviour can teach us about ourselves and each other.

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129,27 zł

The Mind of a Bee Princeton University Press

Książki / Literatura obcojęzyczna

A rich and surprising exploration of the intelligence of beesMost of us are aware of the hive mind

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235,95 zł

Game Theory in Action Princeton University Press

Książki / Literatura obcojęzyczna

Game Theory in Action is an undergraduate textbook about using game theory across a range of real-life scenarios. From traffic accidents to the sex lives of lizards, Stephen Schecter and Herbert Gintis show students how game theory can be applied in diverse areas including animal behavior, political science, and economics. The book's examples and problems look at such fascinating topics as crime-control strategies, climate-change negotiations, and the power of the Oracle at Delphi. The text includes a substantial treatment of evolutionary game theory, where strategies are not chosen through rational analysis, but emerge by virtue of being successful. This is the side of game theory that is most relevant to biology; it also helps to explain how human societies evolve.

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83,87 zł

Six Pillars of Self-Esteem Random House USA Inc

Książki / Literatura obcojęzyczna

Nathaniel Branden's book is the culmination of a lifetime of clinical practice and study, already hailed in its hardcover edition as a classic and the most significant work on the topic.Immense in scope and vision and filled with insight into human motivation and behavior, The Six Pillars Of Self-Esteem is essential reading for anyone with a personal or professional interest in self-esteem. The book demonstrates compellingly why self-esteem is basic to psychological health, achievement, personal happiness, and positive relationships.  Branden introduces the six pillars-six action-based practices for daily living that provide the foundation for self-esteem-and explores the central importance of self-esteem in five areas: the workplace, parenting, education, psychotherapy, and the culture at large.  The work provides concrete guidelines for teachers, parents, managers, and therapists who are responsible for developing the self-esteem of others.  And it shows why-in today's chaotic and competitive world-self-esteem is fundamental to our personal and professional power.

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61,67 zł

Tiny Habits HarperCollins

Książki / Literatura obcojęzyczna

NEW YORK TIMES BESTSELLER. A habit expert from Stanford University shares his breakthrough method for building habits quickly and easily. With Tiny Habits you'll increase productivity by tapping into positive emotions to create a happier and healthier life. Dr. Fogg's new and extremely practical method picks up where Atomic Habits left off. "There are many great books on the topic [of habits]: The Power of Habit, Atomic Habits, but this offers the most comprehensive, practical, simple, and compassionate method I've ever come across." -- John Stepper, Goodreads user BJ FOGG is here to change your life -- and revolutionize how we think about human behavior. Based on twenty years of research and Fogg's experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you'll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures. This proven, step-by-step guide will help you design habits and make them stick through positive emotion and celebrating small successes. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve -- by starting small.

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107,26 zł

I See Satan Falling Like Lightning ORBIS BOOKS

Książki / Literatura obcojęzyczna

Rene Girard holds up the gospels as mirrors that reveal our broken humanity, and shows that they also reflect a new reality that can make us whole. Like Simone Weil, Girard looks at the Bible as a map of human behavior, and sees Jesus Christ as the turning point leading to new life.The title echoes Jesus' words: "I saw Satan falling like lightning from heaven". Girard persuades us that even as our world grows increasingly violent the power of the Christ-event is so great that the evils of scapegoating and sacrifice are being defeated even now. A new community, God's nonviolent kingdom, is being realized -- even now.

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98,68 zł

Kama Sutra of Vatsyayana NMD Books

Książki / Literatura obcojęzyczna

The Kama Sutra is an ancient Indian Hindu text widely considered to be the standard work on human sexual behavior in Sanskrit literature written by Vatsyayana.The most ancient book on Kamasutra was composed in Abhira Kingdom and is considered by many through the ages to be the definitive tome on the art of sexuality and a practical instruction manual in the art of lovemaking and sensuality. --------This translation from the transkrit consists of practical advice on sexual intercourse. It is largely in prose, with many inserted anustubh poetry verses. "Kama" means sensual or sexual pleasure, and "sutra" literally means a thread or line that holds things together, and more metaphorically refers to an aphorism (or line, rule, formula), or a collection of such aphorisms in the form of a manual.------Although written in a different century, the Kama Sutra's advice on the techniques of pleasure are every bit as valid in today's modern age as it was in its own time. Today's couples are re-discovering the magic of the Kama Sutra and its wondrous techniques to celebrate their own sexuality in it's most natural and uninhibited form. ------"The Kama Sutra is the most advanced and sensuous of all the ancient texts on sexuality" - Playboy Magazine --"This volume of the interpretation of the Kama Sutra shows the unbridled power and timelessness of sex in its most potent and beautiful expression. A highly recommended read. " - Cosmopolitan ---"Amazingly erotic and powerful" - Newsweek

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193,91 zł

Programming Collective Intelligence O'Reilly Media

Książki / Literatura obcojęzyczna

Want to tap the power behind search rankings, product recommendations, social bookmarking, and online matchmaking? This fascinating book demonstrates how you can build Web 2.0 applications to mine the enormous amount of data created by people on the Internet. With the sophisticated algorithms in this book, you can write smart programs to access interesting datasets from other web sites, collect data from users of your own applications, and analyze and understand the data once you've found it. Programming Collective Intelligence takes you into the world of machine learning and statistics, and explains how to draw conclusions about user experience, marketing, personal tastes, and human behavior in general -- all from information that you and others collect every day. Each algorithm is described clearly and concisely with code that can immediately be used on your web site, blog, Wiki, or specialized application.This book explains: * Collaborative filtering techniques that enable online retailers to recommend products or media * Methods of clustering to detect groups of similar items in a large dataset * Search engine features -- crawlers, indexers, query engines, and the PageRank algorithm * Optimization algorithms that search millions of possible solutions to a problem and choose the best one * Bayesian filtering, used in spam filters for classifying documents based on word types and other features * Using decision trees not only to make predictions, but to model the way decisions are made * Predicting numerical values rather than classifications to build price models * Support vector machines to match people in online dating sites * Non-negative matrix factorization to find the independent features in a dataset * Evolving intelligence for problem solving -- how a computer develops its skill by improving its own code the more it plays a game Each chapter includes exercises for extending the algorithms to make them more powerful. Go beyond simple database-backed applications and put the wealth of Internet data to work for you. "Bravo!I cannot think of a better way for a developer to first learn these algorithms and methods, nor can I think of a better way for me (an old AI dog) to reinvigorate my knowledge of the details." -- Dan Russell, Google "Toby's book does a great job of breaking down the complex subject matter of machine-learning algorithms into practical, easy-to-understand examples that can be directly applied to analysis of social interaction across the Web today. If I had this book two years ago, it would have saved precious time going down some fruitless paths." -- Tim Wolters, CTO, Collective Intellect

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91,28 zł

Constructive Wallowing Viva Editions

Książki / Literatura obcojęzyczna

"Constructive wallowing" seems like an oxymoron. Constructive is a good thing, but wallowing is bad. Right? But wait a minute; is it really so terrible to give ourselves a time-out to feel our feelings? Or is it possible that wallowing is an act of loving kindness, right when we need it most? Almost everyone loves the idea of self-compassion -- the notion that maybe in spite of our messy emotions and questionable behavior, we really aren't all that bad. In recent years there's been an explosion of books that encourage readers to stop beating themselves up for being human, which is terrific. Unfortunately, readers who aren't interested in Buddhism or meditation have been left out in the cold. "Constructive Wallowing" is the first book to cut right to the chase, bypassing descriptions of Eastern philosophy and meditation techniques to teach readers how to accept and feel their feelings with self-compassion for greater emotional health. It's tempting to turn away from menacing, uncomfortable feelings like anger, grief, or regret; however, ignoring them just seems to make them stick around. By learning to accept and embrace, difficult feelings, readers keep their sense of personal power and gain greater understanding and ultimately esteem for themselves.

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160,55 zł

Evil by Design - Interaction design to lead us into temptation John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work.Organized by the seven deadly sins, it includes: Pride -- use social proof to position your product in line with your visitors' values Sloth -- build a path of least resistance that leads users where you want them to go Gluttony -- escalate customers' commitment and use loss aversion to keep them there Anger -- understand the power of metaphysical arguments and anonymity Envy -- create a culture of status around your product and feed aspirational desires Lust -- turn desire into commitment by using emotion to defeat rational behavior Greed -- keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use -- but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.

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239,60 zł

Phase Transitions Princeton University Press

Książki / Literatura obcojęzyczna

Phase transitions--changes between different states of organization in a complex system--have long helped to explain physics concepts, such as why water freezes into a solid or boils to become a gas. How might phase transitions shed light on important problems in biological and ecological complex systems? Exploring the origins and implications of sudden changes in nature and society, Phase Transitions examines different dynamical behaviors in a broad range of complex systems. Using a compelling set of examples, from gene networks and ant colonies to human language and the degradation of diverse ecosystems, the book illustrates the power of simple models to reveal how phase transitions occur. Introductory chapters provide the critical concepts and the simplest mathematical techniques required to study phase transitions. In a series of example-driven chapters, Ricard Sol shows how such concepts and techniques can be applied to the analysis and prediction of complex system behavior, including the origins of life, viral replication, epidemics, language evolution, and the emergence and breakdown of societies.Written at an undergraduate mathematical level, this book provides the essential theoretical tools and foundations required to develop basic models to explain collective phase transitions for a wide variety of ecosystems.

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68,28 zł

Crucible Penguin Publishing Group

Książki / Literatura obcojęzyczna

A haunting examination of groupthink and mass hysteria in a rural community§§"I believe that the reader will discover here the essential nature of one of the strangest and most awful chapters in human history," Arthur Miller wrote in an introduction to The Crucible , his classic play about the witch-hunts and trials in seventeenth-century Salem, Massachusetts. Based on historical people and real events, Miller's drama is a searing portrait of a community engulfed by hysteria.§§In the rigid theocracy of Salem, rumors that women are practicing witchcraft galvanize the town's most basic fears and suspicions; and when a young girl accuses Elizabeth Proctor of being a witch, self-righteous church leaders and townspeople insist that Elizabeth be brought to trial. The ruthlessness of the prosecutors and the eagerness of neighbor to testify against neighbor brilliantly illuminate the destructive power of socially sanctioned violence.§§Written in 1953, The Crucible is a mirror Miller uses to reflect the anti-communist hysteria inspired by Senator Joseph McCarthy's "witch-hunts" in the United States. Within the text itself, Miller contemplates the parallels, writing: "Political opposition...is given an inhumane overlay, which then justifies the abrogation of all normally applied customs of civilized behavior. A political policy is equated with moral right, and opposition to it with diabolical malevolence."

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390,30 zł

Influence: Science and Practice PEARSON Education Limited

Książki / Literatura obcojęzyczna

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

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