198,95 zł

The Unofficial Guide to Radiology

Książki / Literatura obcojęzyczna

The unique and award-winning Unofficial Guides series is a collaboration between senior students, junior doctors and specialty experts. This collective author team understands what is essential to excel on your course, in exams and in practice

Sklep: Libristo.pl

448,49 zł

BIOLOGY A GLOBAL APPROACH GLOBAL EDITION NOWA URRY WYDAWCA

Podręczniki, artykuły szkolne > Podręczniki do szkół podst. i średnich

Biology: A Global Approach, Global Edition   Biology: A Global Approach   delivers a trusted, accurate, current, and pedagogically innovative experience that guides students to a true understanding of biology. The author team advances Neil Campbell

Sklep: ksiazkitanie.pl

326,29 zł

FOUNDATION MATHS ANTHONY CROFT NOWA WYDAWCA

Podręczniki, artykuły szkolne > Podręczniki do szkół podst. i średnich

Foundation Maths   Foundation Maths 7th Edition by Croft and Davison has been written for students taking higher and further education courses who may not have specialised in mathematics on post-16 qualifications, and who require a working knowledge of mathematical and statistical tools. By providing careful and steady guidance in mathematical methods along with a wealth of practice exercises to improve your maths skills, Foundation Maths imparts confidence in its readers. For students with established mathematical expertise, this book will be an ideal revision and reference guide. The style of the book also makes it suitable for self-study and distance learning with self-assessment questions and worked examples throughout. Foundation Maths is ideally suited for students studying marketing, business studies, management, science, engineering, social science, geography, combined studies and design. Features: Mathematical processes described in everyday language. Key points highlighting important results for easy reference Worked examples included throughout the book to reinforce learning. Self-assessment questions to test understanding of important concepts, with answers provided at the back of the book. Demanding Challenge Exercises included at the end of chapters stretch the keenest of students Test and assignment exercises with answers provided in a lecturer's Solutions Manual available for download at go.pearson.com/uk/he/resources, allow lecturers to set regular work throughout the course A companion website containing a student support pack and video tutorials, as well as PowerPoint slides for lecturers, can be found at go.pearson.com/uk/he/resources New to this edition: A new section explains the importance of developing a thorough mathematical foundation in order to take advantage of and exploit the full capability of mathematical and statistical technology used in higher education and in the workplace Extensive sections throughout the book illustrate how readily-available computer software and apps can be used to perform mathematical and statistical calculations, particularly those involving algebra, calculus, graph plotting and data analysis There are revised, enhanced sections on histograms and factorisation of quadratic expressions The new edition is fully integrated with MyLab Math, a powerful online homework, tutorial and self-study system that contains over 1400 exercises that can be assigned or used for student practice, tests and homework Anthony Croft has taught mathematics in further and higher education institutions for over thirty years. During this time he has championed the development of mathematics support for the many students who find the transition from school to university mathematics particularly difficult. In 2008 he was awarded a National Teaching Fellowship in recognition of his work in this field. He has authored many successful mathematics textbooks, including several for engineering students. He was jointly awarded the IMA Gold Medal 2016 for his outstanding contribution to mathematics education. Robert Davison has thirty years' experience teaching mathematics in both further and higher education. He has authored many successful mathematics textbooks, including several for engineering students.

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236,15 zł

International Relations Theories Oxford University Press

Książki / Literatura obcojęzyczna

Bringing together the most influential scholars in the field, the fifth edition of this best-selling text provides unrivalled coverage of international relations theories and arguments. Dunne, Kurki and Smith explore the full spectrum of theoretical perspectives and debates, ranging from the historically dominant traditions of realism, liberalism and Marxism to traditionally marginalised postcolonialism and green theory. The fifth edition features a new chapter on global IR, encouraging students to critically reflect on the context of the field's development and appreciate the importance of viewing international relations theories from truly representative perspectives. Each chapter is dedicated to a particular theory and features a case study that bridges theory and practice by showing how theory can be used to explain real world political dilemmas, whilst accompanying case study questions encourage analytical thinking and help readers understand the value of applying theory to concrete political problems. Spotlights on key books and articles encourage readers to go beyond the textbook and develop their research interests, exploring important works in the field. Digital formats and resources The fifth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources. - The e-book offers a mobile experience and convenient access along with functionality tools, navigation features, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks - This text is supported by a range of online resources, to encourage deeper engagement with the subject matter. For students: - Explore areas of research interest with web links organized by chapter that point you to pertinent articles and useful websites - Test your understanding of key terms with the flashcard glossary - Use our revision guide as a useful overview of key theories and issues to form the basis for your assessment preparation -Develop your skills of critical evaluation with pointers on answering case study questions, helping you to apply theories to real world issues For lecturers: - Use the adaptable PowerPoint slides as the basis for lecture presentations or seminar discussion, ensuring efficient, effective teaching preparation

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175,06 zł

Executive Roadmap to Fraud Prevention and Internal Control - Creating a Culture of Compliance 2e John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

How-to, authoritative guidance for creating a best-in-class fraud prevention and compliance program in any organization Now in a Second Edition, this practical book helps corporate executives and managers understand the full ramifications of good corporate governance and compliance. It covers best practices for establishing a unit to protect the financial integrity of a business; theories and models on how and why fraud occurs in an organization; importance of strong internal controls; major compliance and corporate governance initiatives and milestones since 1985; and more. Complete coverage includes implementation guidance for a robust fraud prevention and compliance program, including sample policies, best practice examples, and a 14-point management antifraud program.Covers fraud risk assessment and prevention guidance Looks at global risk issues, including the Foreign Corrupt Practices Act (FCPA) and UK Bribery Act Examines amendments to the Federal Sentencing Guidelines for Organizational Crime Discusses Dodd-Frank Whistleblower Provisions Explores enterprise risk management key program elements Offers coverage of how fraud and compliance failures contributed to the financial crisis Includes enhanced principles for fraud data mining Presents new cases, checklists and real-world examples, expanded international coverage, and the latest technological tools Shows executives and managers what their responsibilities are regarding fraud prevention, internal controls, and compliance Provides an instructor's website, including a test bank Other titles by Biegelman: Building a World-Class Compliance Program and Foreign Corrupt Practices Act Compliance Guidebook Completely revised and updated, Executive Roadmap to Fraud Prevention and Internal Control, Second Edition is every manager's best resource for understanding all the complex issues and responsibilities associated with fraud and compliance.Praise for Executive Roadmap to Fraud Prevention and Internal Control: Creating a Culture of Compliance "Martin Biegelman and Joel Bartow convert their lifelong experiences and unparalleled knowledge into a concise, well-written book. They provide the essential tools to take aspirational goals for fraud prevention and compliance and build them into concrete and effective programs." --From the Foreword by Bradley J. Bondi, Partner, Caldwater, Wickersham & Taft LLP " Executive Roadmap touches all the bases on corporate fraud. The authors -- both experienced fraud investigators and federal law enforcement agents -- lay out the history and major milestones of corporate fraud, and discuss with precision the key issues facing today's executives and compliance leaders. The book provides a valuable overview for business leaders looking to develop and implement effective compliance programs and instill a culture of integrity in order to help their organizations defeat the challenges posed by today's sophisticated fraudsters.--Jeffrey Eglash, Senior Counsel, Litigation & Legal Policy, GE "Biegelman and Bartow provide great insight into not just how fraud occurs inside of companies, but why . Preventing fraud requires a solid understanding of both, making this book a must read for any executive who is serious about creating the compliance mechanisms and the corporate culture needed for effective fraud prevention." --Aaron G. Murphy, Partner, Latham & Watkins LLP "Business leaders would be wise to follow the recommendations in this book. Fraud prevention is more than just creating a set of policies. As the subtitle indicates, it is essential to create a culture of compliance. Empty words accomplish nothing. The authors, both experienced fraud examiners, have spent decades investigating fraud, as well as developing strategies to prevent it. This book is an essential tool in creating an anti-fraud environment in any company." --James D. Ratley, CFE, President & CEO, Association of Certified Fraud Examiners "Biegelman and Bartow's Executive Roadmap to Fraud Prevention and Internal Control is an essential guide for all who have an interest in eradicating corporate or institutional fraud.Written by experts in detecting and preventing fraud in its myriad forms, this book is a handy source for those who hope to avoid the predicaments that the authors have seen or in managing the crises that arise when the problems cannot be avoided. The new second edition is an indispensable addition to the libraries of internal compliance and legal officers, and forensic accountants." --Joel M. Cohen, Partner, Gibson Dunn & Crutcher, former New York federal prosecutor and liaison to the French Ministry of Justice and OECD "Biegelman & Bartow's book offers expert guidance to anyone tasked with understanding and tackling fraud in the workplace. Their straightforward approach informs the reader and provides a roadmap and guidance for implementation of an effective fraud mechanism within any organization -- small or large. I plan to provide a copy of the book to my Board of Directors and executive members of management." --Lisanne E. S. Cottington, Compliance Officer, Insight Enterprises, Inc. "This next edition is extremely timely. It covers key topics that any management member needs to know in today's regulatory climate.These authors have used their extensive corporate and government experience to create a practical and easy to understand compliance guide. A superb resource for any executive." --Karen Popp, Partner at Sidley Austin LLP and former federal prosecutor and Associate Counsel to President Clinton "With executives increasingly on the hot seat when corporate compliance issues arise, clear guidance regarding risk areas and best practices is invaluable. Executive Roadmap to Fraud Prevention and Internal Control containsa timely combination of illustrative stories and practice tips regarding hazards in this complex area. It is a good resource for both corporate executives and the many professionals assisting corporations to prevent or detect fraud and build a culture of legal compliance." --Barb Dawson, partner with focus on internal investigations and business litigation,Snell & Wilmer LLP " Executive Roadmap to Fraud Prevention and Internal Control: Creating a Culture of Compliance is a trulyphenomenal book. Martin Biegelman and Joel Bartow have accomplished an incredible achievement: they have flawlessly bridged the chasm between the theoretical/academic and practical/tangible.This is a volume that should not be on the bookshelf of every manager interested in compliance and fraud prevention (which should be every manager); it should be dog-eared and open on the desktop of every such manager! Kudos to Messrs. Biegelman and Bartow!" --William J. Kresse, M.S., J.D., CPA, CFF, CFE; Associate Professor, Graham School of Management; Director, Center for the Study of Fraud and Corruption, Saint Xavier University, Chicago "Biegelman and Bartow have again provided an invaluable resource for leaders in the corporate world who have responsibility for fraud, integrity, and compliance. They send a clear message that addressing fraud is a two part process- establishing robust controls and detection measures; and creating a culture of compliance and integrity. This work provides a detailed tour through the world of fraud controls while keeping the importance of culture at the forefront." --Ronald C. Petersen, Executive Director, Global Security, Ally Financial "From the perspective of an ethics and compliance practitioner, Martin Biegelman's and Joel Bartow's new offering is a Thanksgiving feast.Too often, companies and organizations get caught up in the moment, and don't stand back to examine the cultural, organizational and historic reasons that fraud exists. Biegelman and Bartow plow that road, and use their insights to offer invaluable tips in the design of effective anti-fraud programs." --James D. Berg, Vice President, Chief Ethics and Compliance Officer, Apollo Group Inc. "Biegelmanand Bartowhave indeed produced a functional roadmapfor the executive to follow in fraud prevention and internal control. This book is a great asset for those engaged in the seemingly endless struggle to control fraud. A "must read" for the industry. --Raymond L. Philo, MPA, Executive Director, Economic Crime Institute, Utica College "As if Executive Roadmap to Fraud Prevention and Internal Control wasn't a powerful enough tool for fraud fighters, now Biegelman and Bartow have added fresh insight and advice to the second edition.With compelling updates on costly internal and external fraud and corruption, together with easy-to-read descriptions of latest fraud-fighting technologies, this is a must-read for fraud examiners, auditors, attorneys and others--whether they've read the first edition or not. --Peter Goldmann, President, White-Collar Crime 101 LLC/FraudAware "Fraud borders on the ubiquitous in contemporary corporate culture. This book provides a rich and comprehensive guide to crafting a state of the art fraud deterrence program. While the book is sure to better equip corporate executives and directors in their fight against fraud, I intend to draw heavily upon its content in educating accounting students who represent the CEO's and CFO's of the future." --Ingrid E. Fisher, PhD, CPA, Associate Professor and Chair of the Department of Accounting and Law, The University at Albany-SUNY "The book's exploration of fraud theories ranging from "rotten apple" to the "potato chip" (can't eat just one!), provides useful examination of the psychology of corporate fraud that explains its recurring nature and offers clues to creating a fraud resistant culture." --Zachary W.Carter, Partner and head of the Trial Group, Dorsey & Whitney LLP and former United States Attorney for the Eastern District of New York

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436,39 zł

Molecular Virology of Human Pathogenic Viruses Elsevier Science Publishing Co Inc

Książki / Literatura obcojęzyczna

Molecular Virology of Human Pathogenic Viruses presents robust coverage of the key principles of molecular virology while emphasizing virus family structure and providing key context points for topical advances in the field. The book is organized in a logical manner to aid in student discoverability and comprehension and is based on the authorâ

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283,23 zł

Weir & Abrahams' Imaging Atlas of Human Anatomy Elsevier Health Sciences

Książki / Literatura obcojęzyczna

The perfect up-to-date imaging guide for a complete and 3-dimensional understanding of applied human anatomy Imaging is ever more integral to anatomy education and throughout modern medicine. Building on the success of previous editions, this fully revised sixth edition provides a superb foundation for understanding applied human anatomy, offering a complete view of the structures and relationships within the whole body, using the very latest imaging techniques. All relevant imaging modalities are included, from plain radiographs to more advanced imaging of ultrasound, CT, MRI, functional imaging and angiography. Coverage is further enhanced by a carefully selected range of BONUS electronic content, including clinical photos and cases, ultrasound videos, labelled radiograph

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225,90 zł

Foundations of Earth Science Prentice Hall

Inne 1

For courses in Earth Science. The brief, paperback version of the best-selling Earth Science, 9/E, this text offers a user-friendly overview of the physical environment. It retains the hallmarks professors expect from Fred Lutgens and Ed Tarbuck - a student-friendly writing style, carefully crafted art program, and coverage of the most recent current events. For the first time, each copy of the text comes packaged with the GEODE II student CD-ROM. Many enhancements have been made to the instructional package. Carefully crafted art program. Art program - Includes Dennis Tasa illustrations and hundreds of high quality photographs, makes difficult concepts less abstract for students through carefully planned and executed artwork. Coverage of current events, Up-to-date coverage of many current issues in Earth science - From coastal hazards and earthquakes to global warming and ozone depletion, providing students with recent examples to which they can relate. Emphasis on basic Earth science principles, provides students with a strong sense of the reasoning processes of science. Student-friendly writing style. Readable discussions - Uses a minimum of technical language. Presents Earth science concepts clearly, enabling students to easily comprehend material and maintain interest. Comprehensive organization - Seven self-contained units. Gives instructors flexibility in structuring their course. Focus on learning. Chapter-opening objectives, alerts students to important ideas so they can organize their chapter goals and studies. Chapter-end summary, provides students with a recap of all the major points. Chapter-end review questions and 20-item test, this built-in study guide helps students examine their knowledge of significant facts and ideas from the chapter. Key terms with page references, encourages students to check their understanding of unfamiliar language related to various topics - in context. MEDIA Bring Earth science to life in and out of the classroom with a ground breaking media package including GEODE II (for the first time included with every copy of the text), Companion Website, the Digital Image Gallery for Interactive Teaching (DIGIT), and numerous course management options. GEODE II CD-ROM -  Created by renowned illustrator and CD-ROM developer Dennis Tasa in collaboration with Edward Tarbuck and Frederick Lutgens, this dual-platform CD-ROM provides a highly interactive learning experience for beginning Earth Science students. Provides exercises and activities that increase students understanding of Earth science facts and concepts and enables students to examine and review important concepts. Excellent animations, illustrations, and photographs accompany explanations to make this an especially effective learning tool. GEODE II is packaged, in a special two-for-the-price-of-one offering, with every copy of the text. The authors have placed CD icons throughout the book (in the table of contents, and beside the major headings within the text), to indicate where there is corresponding tutorial material. Multiple choice questions give students extra practice on key concepts and provide immediate feedback/results on their performance. Annotated Web destinations enable students to explore beyond the pages of the text to see the geosciences in action. NEW - Digital Image Gallery for Interactive Teaching CD-ROM (DIGIT) - Provides high-quality electronic versions of photos and illustrations from the book as well as additional photographs - for easy import into lecture presentation software, such as PowerPoint or Astound. Also includes all of the illustrations and a selection of photos from the text in 32-bit, low compression JPEG files. To further guarantee classroom projection quality, all images are manually adjusted for color, brightness, and contrast. The images are organized by chapter for easy reference. Professors can utilize Prentice Halls content - including test questions, Web links, and practice problems - with any of the above course management systems to design their own online course components. Even instructors with little or no technical experience can use a point-and-click navigation system to set up course calendars, quizzes, lectures, and self-paced study help. Instructors can go to www.prenhall.com/demo to find out which course management system would be most beneficial.

Sklep: Albertus.pl

260,64 zł

SOCIAL WORK LAW ALISON BRAMMER NOWA WYDAWCA

Podręczniki, artykuły szkolne > Podręczniki do szkół podst. i średnich

Social Work Law   'This detailed and informative textbook's articulate, precise and accessible style allows students to grasp the basics of social work law. As such, it should be required reading for all student social workers.' Dr Kenneth McLaughlin, Manchester Metropolitan University "This is an excellent social work law text, which ... has been my core text for my teaching for 14 years. It is an excellent resource in terms of identifying case law ...and [for] exercises/case studies that can be used to support teaching." Lee Sobo-Allen, Senior Lecturer in Social Work, Leeds Beckett University Develop and expand legal skills using knowledge and practice Social Work Law, 5th Edition, by Alison Brammer is the market leading textbook for social work students and practitioners alike. It serves as a comprehensive, practical and accessible guide to the legal framework in the context of good social work practice for any student or social worker. It provides a good understanding of the relevant law and practice essential for social workers operating within tight legal processes, to discharge their powers properly. The author provides a balanced account of the law as applied to children, families, and vulnerable adults. Social Work Law uses a range of learning tools to help reinforce your understanding of the law in practice: * Learning objectives at the start of each chapter help structure your study * Talking points in each chapter identify areas of debate for discussion * Exercises and case studies offer a problem based learning application of the law * End of chapter summaries identify the key points from each topic * Further reading sections and website references encourage you to explore the area further * Legal Skills for working in court and other aspects of the social work role help to demystify the law and encourage students and social workers to embrace law as part of their career long professional development This edition has been fully updated to take account of new legislation and case law as well as commentary on proposals for reform. Additional cases, self-test questions and answers to the exercises are available on a companion website at: go.pearson.com/uk/he/resources Alison Brammer is a solicitor and Professor in the School of Law, Keele University. Her specialist interests are Social Work Law, Family and Child Law and Safeguarding. Alison has spoken at national and international conferences, is heavily involved with training work for Social Services Departments, and is Legal Editor of the Journal of Adult Protection. Pearson, the world's learning company.

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68,97 zł

Help Your Kids with Computer Science (Key Stages 1-5) Dorling Kindersley Ltd

Książki / Literatura obcojęzyczna

This homework helper explains to kids and parents computer science principles, from hardware to computer coding and what the future may hold. This study aid takes children from age 10 all the way up to GCSE Computer Science and beyond.Covering everything from data to digital life, and from computer coding to cyber attacks, Help Your Kids With Computer Science gives parents and kids the most up-to-date and comprehensive facts and information on the subject. This unique visual guide examines the technical aspects of computers, such as how they function, the latest digital devices and software, and how the Internet works. It also builds the confidence of parents and kids when facing challenges such as staying safe online, digital etiquette, and how to navigate the potential pitfalls of social media.Jargon-free language helps to explain difficult and potentially dread-inducing homework such as hacking, Bitcoin, and malware, while colourful graphics help make learning about the world of computer science exciting.Help You Kids with Computer Science can be used to support KS 1 to 5 in the UK, including GCSE Computer Science and A-level Computer science.

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236,15 zł

Understanding Jurisprudence Oxford University Press

Książki / Literatura obcojęzyczna

Written with students in mind, Professor Raymond Wacks brings legal theory to life through his lucid and entertaining style. The author has crafted a manageable guide, balancing concise introductions to the key theorists and core issues such as punishment and rights without ignoring the subtleties of the subject. Seminal quotes from leading scholars are included to help students recognise the impact of their work, while extensive further reading suggestions at the end of each chapter invite students to explore the broad range of literature available on central topics. Each chapter concludes with a series of critical questions designed to encourage the reader to think analytically about the law and the key debates which surround it. Digital formats and resources The sixth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources. - The e-book offers a mobile experience and convenient access along with functionality tools, navigation features, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks A range of resources for this book are available online: - Self-test questions with instant feedback - Interactive flashcards of key glossary terms - Guidance and advice on studying jurisprudence - Links to useful websites - Further reading suggestions

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73,51 zł

Course in Miracles Made Easy Hay House UK Ltd

Książki / Literatura obcojęzyczna

A Course in Miracles (ACIM) has captured the minds and hearts of millions of people, and delivered inner peace where fear and pain once prevailed. This self-study spiritual-thought system teaches the way to love and forgiveness, and its universal message is unsurpassed in its power to heal. Yet many students report that they have difficulty grasping the principles. So, even while they yearn for the spiritual freedom the Course offers, they put the book aside, encountering resistance to the lessons. Alan Cohen, ACIM student and teacher for over 30 years, takes the Big Picture ideas of the Course and brings them down to earth in practical, easy-to-understand lessons with plenty of real-life examples and applications. A Course in Miracles Made Easy will render the Course understandable and relatable, and, most importantly, generate practical, healing results in the lives of students. This unique reader-friendly guide will serve longtime students of the Course, as well as those seeking to acquaint themselves with the programme.

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421,42 zł

Complete Biology for Cambridge IGCSE (R) Teacher Resource Pack Oxford University Press

Książki / Literatura obcojęzyczna

With thorough classroom support, the updated Complete Biology for Cambridge IGCSE(R) Teacher's Resource Pack gives you everything you need to teach the Cambridge IGCSE Biology syllabus. The printed Teacher's Guide provides extensive lesson ideas and resources to save you time - including outlines of practicals (with apparatus lists, instructions and questions) and worksheets that can be used in class or for independent study. To support your lesson planning, we have included model lesson plans for the most challenging topics, and best practice planning advice from experienced teachers. The Teacher's CD provides customisable versions of all worksheets, practicals and lesson plans so that you can make them relevant to your classroom. The CD also offers test assessments and trial exam papers so you can ensure your students are ready for assessment. Animations and PowerPoints will help you to present key diagrams and concepts and bring the subject to life in your classroom.

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315,00 zł

Hedge Fund Book John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

An accessible guide to effectively operating in the hedge fund arena Hedge funds are now in the news more than a thousand times a day and yet it is hard to find clear, factual information about how they operate, raise capital, and invest. The Hedge Fund Book provides real-world case studies of various hedge fund managers providing a solid foundation in specialized hedge fund knowledge for both financial professionals and those aspiring to enter this field.It provides an analysis of funds within different phases of their life cycles and investment processes, and examines each cycle in ways that would be informational for marketers as well as investors, bankers, and financial professionals who would like to learn more about day-to-day hedge fund operations Addresses everything you need to know about this popular segment of the financial industry within a case study format Each chapter contains several types of investment and situational analyses, insights and best practices along with a review and "test your knowledge section" Written by a successful hedge fund consultant and head of one of the largest hedge fund networking groups in the industry with more than 30,000 members This book is required reading for participants within the hedge fund industry's leading designation program, the CHP Designation If you're looking to gain a better understanding of hedge funds, look no further than The Hedge Fund Book .

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177,30 zł

Consumer Behavior Building Marketing Strategy With Ddb Need McGraw-Hill

Biznes

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.New Cases: New cases in this edition highlighting the most current trends and development in consumer behavior include Crest Rejuvenating Effects, Skoda's UK Turnaround Attempt, McDonald's Social Responsibility Report, The Mosquito Magnet, Levi's Blues, Hardiplank's Pull Strategy, National Campaign to Prevent Teen Pregnancy, Supermarket Shopping in Europe, General Motors Electric Vehicle-EV, Vespa Boutique, Encouraging the Early Detection of Diseases, and Safer Cigarettes?The cases generate classroom discussion, help students apply what theyĹźve learned from the chapter materials and show consumer behavior in practice.|More Global Examples: This edition has more global examples throughout the text and several of the cases are devoted to global issues to give students a balanced look at consumer behavior here and abroad and to analyze similarities and differences between US and global markets.|Increased Internet Integration: Examples of the Internet and its impact on consumer behavior have been increased throughout the text. The impact the Internet has on buyer behavior is especially significant and is explored this in detail through current, relevant examples to illustrate its power and importance in the consumer behavior realm.|DDB Needham Lifestyle Data Analyses: Each relevant chapter poses a series of questions that require students to analyze data from the annual DDB Needham Lifestyle survey. These data are available in spreadsheet format on the disk that accompanies this text. These exercises increase studentsĹź data analysis skills as well as their understanding of consumer behavior.|Opening Vignettes- Each chapter begins with a practical example that introduces the material in the chapter. These involve situations in which businesses, government units, or nonprofit organizations have used or misused consumer behavior principles.|Consumer Insights- These boxed discussions provide an in-depth look at a particularly interesting consumer study or marketing practice. Each has several questions with it that are designed to encourage critical thinking by the students.|Consumer Insights: These boxes are in each chapter and illustrate an interesting consumer behavior example that brings CB to life and asks the student to think critically about the issue and solve the problem.|Integrated Coverage Ethical/Social Issues: Marketers face numerous ethical issues as they apply their understanding of consumer behavior in the marketplace. The authors describe and discuss many of these issues. In addition, Chapter 20 is devoted to the consumerism movement and the regulation of marketing practice. Several of the cases are also focused on ethical or regulatory issues, including all of the cases following Part Six.|International Examples: As with past editions, the authors always include a solid balance of international examples throughout, specifically in Chapter 2, and in several of the cases. These examples give the students an opportunity to see how cultures impact consumer behavior.|Internet Exercises: The Internet is a major source of data on consumer behavior and an excellent way for marketers to use their knowledge of consumer behavior to influence consumers. A section at the end of each chapter has Internet assignments. These serve two purposes: to teach students how to use the Internet as a research tool to learn about consumers and consumer behavior and to enhance studentsĹź understanding of how marketers are approaching consumers using this medium.|Opening Vignettes: Each chapter begins with interesting and practical examples that introduce the chapter material. These involve situations in which businesses, government units, or nonprofit organizations have used or misused consumer behavior principles and show the student the impact and outcome of business decisions.|Application Activities: The final learning aid at the end of each chapter is a set of application exercises-they range in complexity from short evening assignments to term projects. The student utilizes chapter material in conjunction with external activities such as visiting stores to observe point- of purchase displays, interviewing customers or managers, or evaluating television ads.|Four-Color Illustrations: Print ads, Web pages, storyboards, and photos of point-of-purchase displays and packages appear throughout the text. Each is directly linked to the text material both by text references to each illustration and by the descriptive comments that accompany each illustration.|Review Questions: Students can test their comprehension of chapter key terms and concepts.|Discussion Questions: These questionscan serve as in-class activities or outside studying and have students apply their knowledge to consumer behavior situations.|Application Activities: This final learning aid at the end of each chapter is a set of application exercises, which asks the student to use what theyĹźve learned in an out-of-class setting. Students must visit stores to observe point-of-purchase displays, interview customers or managers, or evaluate television ads. They range in complexity from short evening assignments to term projects and help the student see consumer beahvior in action.|PageOut is McGraw-HillĹźs unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if youĹźre short on time, we even have a team ready to help you create your site!|You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.

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szukaj w Kangoo krainaksiazek life in the uk test study guide 20109913

Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice

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