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What Business Can Learn from Sport Psychology Bennion Kearny Ltd
Książki / Literatura obcojęzyczna
How are the best athletes in the world able to function under the immense pressure of competition? By harnessing the potential of their minds to train smart, stay committed, focus, and deliver winning performances with body and mind when the time is right. The mental side of performance has always been a crucial component for success - but nowadays coaches, teams, and athletes of all levels and abilities are using sport psychology to help fulfil their potential and serve up success. It goes without saying that business performance has many parallels with sporting performance. But did you realize that the scientific principles of sport psychology, used by elite athletes the world over, are being used by some of the most successful business professionals? Performance - in any context - is about utilizing and deploying every possible resource to fulfil your potential. This book is about getting into a winning state of body and mind for your performance - whatever that might be - sales pitches, presentations, leadership, strategic thinking, delivery, and more. In What Business Can Learn From Sport Psychology you will develop the most important weapon you need to succeed in business: your mental approach to performance. This book reveals the secrets of the winning mind by exploring the strategies and techniques used by the most successful athletes and professionals on the planet. As you read this book you will learn about practical and powerful techniques and refine your mental approach to business performance. Based on decades of scientific research, the authors' professional experiences, and the experiences of winning athletes and business professionals, this book is a practical and evidence-driven resource that will teach you how to deal with pressure, break through adversity, embrace challenges, project business confidence, and much more. - Discover and Utilize sport psychology techniques to Maximize your potential and that of your organization - Develop ways to not just cope but Thrive under pressure - Harness the power of your mind to avoid Overthinking; Seize your Opportunities - Understand the Power of Communication, Preparation, and Pre-Performance Routines - Prevent destructive thoughts from taking hold - Learn how to Self-Regulate in pressure situations through Relaxation and Activation Exercises - Full of practical guidance, and tried-and-tested performance methodologies Who are the authors? Dr Martin Turner is a Lecturer in Sport and Exercise Psychology in the School of Psychology, Sport and Exercise at Staffordshire University. Martin is an active researcher and a Chartered practitioner psychologist. He consults with professional athletes, teams, and coaches, and works extensively with business professionals and management in multinational organizations. Dr Jamie Barker is Associate Professor of Applied Performance Psychology at Staffordshire University, and a Chartered psychologist. Jamie is an active researcher and contributor to the Centre for Sport, Health, and Exercise Research (CSHER), works with business leaders and professionals across many disciplines, and is the co-author of the acclaimed Bennion Kearny title: The Psychology of Cricket: Developing Mental Toughness, amongst others.
Learn with Maisy WALKER BOOKS
Książki / Literatura obcojęzyczna
Spotty and stripy, big or teeny tiny, 1, 2, 3, ABC...Maisy loves to learn new things and in her world, it's always fun! Do you know where a spider lives? Or how many legs an octopus has? What letter does your name begin with? You can learn it all in this exuberant and fun Maisy title, brimming over with first concepts of every kind. This is a perfect learning book for very young children, who will revel in the interactive flaps, witty art and friendly tone. This is a "Maisy First Concepts Book", perfect for toddlers aged between 1 and 3 years. It features 48 pages of bright, colourful Lucy Cousins artwork with lots of flaps and plenty of little cheeps from chirpy chicks. This is another original winner from the best-selling Lucy Cousins.
451 Best Beer Brewing Recipes: Brewing the World's Best Beer at Home Book 1 Speedy Publishing LLC
Książki / Literatura obcojęzyczna
451 Best Beer Brewing Recipes: Brewing the World's Best Beer at Home Book 1 is the ultimate book on making quality beers at home. This book has recipes to fire the imagination of even the most seasoned home brewer. George Braun adeptly covers the full range of brewing possibilities - accurately, clearly, and simply. From ingredients and methods to recipes and equipment for brewing beer at home, 451 Best Beer Brewing Recipes: Brewing the World's Best Beer at Home Book 1 is loaded with valuable information on brewing techniques and recipe formulation. A perennial best seller, it's a must-have for every new and seasoned brewer's library. This book will help you take control of your home brewing. It's the perfect resource for when you're ready to move from extract to all-grain and from kits to formulate your own recipes. This book is dedicated to all those who wants to learn the secret recipes of the world's best beer and to brew these gifts from the gods in the comfort of home. You adventurous beer makers will be rewarded for your efforts by having the experience of tasting some of the world's most unique, delicious beer available to only an elite few... of course; you can share the experience with special friends! George Braun is an experienced and respected brewer. With his in-depth knowledge and years of experience in beer brewing, he loves to help other brewers make great beer and expand their knowledge while enjoying the adventure at the same time. He always speaks from personal experience, humbly including any mistakes he has made to help others avoid making them too. He is a real treat to read. "You will be rewarded by having the experience of tasting some of the world's most unique and delicious beer available only to an elite few... "Let the party begin!"
I'm Sorry - Best Of AP-MUSIC LTD.
Muzyka>Rock>Rock & Roll
1. Dynamite 2. One Step At A Time 3. Bill Bailey Won't You Please Come Home 4. One Teenager To Another 5. Rock-a-bye Baby Blues 6. Hummin' The Blues 7. Jambalaya 8. Your Cheatin' Heart 9. Ring A My Phone 10. Bigelow 6-200 11. Rock The Bop 12. Some People 13. The Golden Key 14. Love You Till I Die 15. A Good Man Is Hard To Find 16. Ain't That Love 17. Sweet Nothin's 18. Baby Face 19. Some Of These Days 20. Pennies From Heaven 21. Little Jonah 22. Christy Christmas 23. Rockin' Around The Christmas Tree 24. I'm Gonna Lasso Santa Claus 25. Papa Noel 101. I'm Sorry 102. Rock-y-bye Your Baby With A Dixie Melody 103. I Want To Be Wanted 104. Pretty Baby 105. Side By Side 106. Hallelujah, I Love Him So 107. Walking To New Orleans 108. Blueberry Hill 109. Just Because 110. Toot, Toot, Tootsie 111. Ballin' The Jack 112. Back In Your Own Backyard 113. Weep No More My Baby 114. That's All You Gotta Do 115. Just Let Me Dream 116. Be My Love Again 117. Teach Me Tonight 118. When My Dream Boat Comes Home 119. Just A Little 120. Pretend 121. Love & Learn 122. Build A Big Fence 123. If I Didn't Care 124. My Baby Likes Western Guys 125. We Three 201. Let's Jump The Broomstick 202. Dum Dum 203. Emotions 204. Headin' Home 205. Speak To Me Pretty 206. Eventually 207. All The Way 208. Lover Come Back To Me 209. Talkin' Bout You 210. Fool Number One 211. Will You Love Me Tomorrow 212. Prisoner's Song (Someone To Love Me) 213. Do I Worry (Yes I Do) 214. Big Chance 215. Just Another Lie 216. If You Love Me 217. Crazy Talk 218. Swanee River Rock 219. You Can Depend On Me 220. I'm Learnin' About Love 221. Around The World 222. On The Sunny Side Of The Street 223. Cry 224. Kansas City 225. Georgia On My Mind 301. All Alone I Am 302. Break It To Me Gently 303. Everybody Loves Me But You 304. Send Me Some Lovin' 305. Just Out Of Reach 306. White Silver Sands 307. I'm In The Mood For Love 308. Gonna Find Me A Bluebird 309. When I Fall In Love 310. Lazy River 311. You've Got Me Crying Again 312. I'll Always Be In Love With You 313. Fools Rush In 314. Only You 315. I'm Sitting On The Top Of The World 316. Sweethearts On Parade 317. It's A Lonesome Old Town 318. Organ Grinder's Swing 319. Why Me 320. Valley Of Tears 321. Here Comes That Feeling 322. Heart In Hand 323. Someday You'll Want Me To Want You 324. It Started All Over Again 325. You Always Hurt The One You Love 326. I'll Be Seeing You
Java Enterprise Best Practices O´REILLY
Książki / Literatura obcojęzyczna
"Java Enterprise Best Practices" focuses on the Java 2 Enterprise Edition (J2EE) APIs. The J2EE APIs include such alphabet soup acronyms as EJB, JDBC, RMI, XML, and JMX. Java developers typically go through four "stages" in mastering Java. In the first stage, they learn the language itself. In the second stage, they study the APIs. In the third stage, they become proficient in the environment. It is in the fourth stage - "the expert stage" - where things really get interesting, and Java Enterprise Best Practices is the tangible compendium of experience that developers need to breeze through this fourth and final stage of Enterprise Java mastery. Crammed with tips and tricks, the book distills years of solid experience from eleven experts in the J2EE environment into a practical, to-the-point guide to J2EE. It also gives developers the unvarnished, expert-tested advice that the man pages don't provide - what areas of the APIs should be used frequently (and which are better avoided); elegant solutions to problems you face that other developers have already discovered; what things you should always do, what things you should consider doing, and what things you should never do - even if the documentation says it's ok.
Książki & Multimedia > Książki
Opis - Pierwsze na świecie świadectwo ofiary zbrodni honorowej. Miała siedemnaście lat i zakochała się: zhańbiła rodzinę. Więc rodzina wydała na nią wyrok śmierci... Pokochała go pierwszą miłością. Myślała, że się z nią ożeni. Ale ukochany zniknął, a ona odkryła, że jest w ciąży. A w jej świecie to najcięższa zbrodnia... W zapomnianej przez Boga wiosce w Cisjordanii kobiety są warte mniej niż zwierzęta domowe. Tu mężczyzna jest panem życia i śmierci żony, córki, siostry. Brat może bezkarnie zabić siostrę, matka - córkę, kolejną bezużyteczną dziewczynkę, jaka się urodzi. Tu kobiecie odbiera się godność, a nawet życie zgodnie z odwiecznym obyczajem i uświęconą tradycją. A śmierć jest karą dla dziewczyny, która zhańbi rodzinę. Tak jak Souad. Wyrok wydaje jej ojciec. Szwagier dokonuje egzekucji. Oblewa Souad benzyną i podpala... SOUAD przeżyła - cudem, ale rodzina usiłowała zabić ją nawet w szpitalu. Na zawsze jednak pozostanie straszliwie okaleczona - na ciele i duszy. I wciąż musi się ukrywać; dopóki żyje, jej rodzinę okrywa hańba. Spalona żywcem, opublikowana pod pseudonimem szokująca opowieść o piekle, jakim było jej dzieciństwo i młodość, stała się międzynarodowym bestsellerem. Wydana w 37 w krajach książka przerywa tabu milczenia wobec istniejącej nadal w krajach muzułmańskich barbarzyńskiej tradycji. Nieludzkiego obyczaju, prawa mężczyzn, na mocy którego co najmniej pięć tysięcy kobiet pada co roku ofiarą zbrodni honorowej. Nazwa - Spalona Żywcem Wyd. Kieszonkowe Autor - Souad Oprawa - Miękka Wydawca - Amber Kod ISBN - 9788324159406 Kod EAN - 9788324159406 Wydanie - 1 Rok wydania - 2016 Tłumacz - 31182,maria rostworowska; Format - 110 x 175 x 14 Ilość stron - 224 Podatek VAT - 5% Premiera - 2016-06-23
Under the Duvet Penguin
Powieści i opowiadania
'When people ask me what I do for a crust and I tell them that I'm a novelist, they immediately assume that my life is a non-stop carousel of limos, television appearances, hair-dos, devoted fans, stalkers and all the glitzy paraphernalia of being a public figure. It's time to set the record straight. I write alone, in a darkened bedroom, wearing my PJs, eating bananas, my laptop on a pillow in front of me ...' Her novels are adored by millions around the world
Consolations of Philosophy Penguin
Alain de Botton, best-selling author of How Proust can Change Your Life, has set six of the finest minds in the history of philosophy to work on the problems of everyday life. Here then are Socrates, Epicurus, Seneca, Montaigne, Schopenhauer and Nietzsche on some of the things that bother us all; lack of money, the pain of love, inadequacy, anxiety, the fear of failure and the pressure to conform.
Podana cena książki jest orientacyjna, zależy od kilku czynników. Po zakupie obsługa sklepu skontaktuje się, jeśli konieczna będzie dopłata. Book Description The trading bible for the new millennium In Come Into My Trading Room , noted trader and author Dr. Alexander Elder returns to expand far beyond the three M's (Mind, Method, and Money) of his bestselling Trading for a Living. Shifting focus from technical analysis to the overall management of a trader's money, time, and strategy, Dr. Elder takes readers from the fundamentals to the secrets of being a successful trader--identifying new, little known indicators that can lead to huge profits. Come Into My Trading Room educates the novice and fortifies the professional through expert advice and proven trading methodologies. This comprehensive trading guide provides a complete introduction to the essentials of successful trading; a fresh look at the three M's, including a proven, step-by-step money management strategy; and an in-depth look at organizing your trading time. Come Into My Trading Room reviews the basics of trading stocks, futures, and options as well as crucial psychological tactics for discipline and organization
Knitting Wrapsody SEARCH PRESS
Książki / Literatura obcojęzyczna
Finalist in the About.com Reader's Choice Awards for Best Knitting Book of 2011. "A Knitting Wrapsody is a lot of fun for knitters who are looking for something a little different in their garments. Lots of knitting projects - socks, hats and sweaters, to name just a few - are pretty much only good for one purpose; they can only be worn one way. But Kristin Omdahl thinks knitting should be more versatile than that, and she's come up with some designs that turn a cape into a coat, sweater pieces into a cape and a capelet into a scarf or collar, just to name a few."
Achievement Habit Harper Collins
Książki / Literatura obcojęzyczna
The co-founder of the Stanford d.School introduces the power of design thinking to help you achieve goals you never thought possible.Achievement can be learned. It's a muscle, and once you learn how to flex it, you'll be able to meet life's challenges and fulfill your goals, Bernard Roth, Academic Director at the Stanford d.school contends.In The Achievement Habit, Roth applies the remarkable insights that stem from design thinking--previously used to solve large scale projects--to help us realize the power for positive change we all have within us. Roth leads us through a series of discussions, stories, recommendations, and exercises designed to help us create a different experience in our lives. He shares invaluable insights we can use to gain confidence to do what we've always wanted and overcome obstacles that hamper us from reaching our potential, including: Don't try--DO; Excuses are self-defeating; Believe you are a doer and achiever and you'll become one; Build resiliency by reinforcing what you do rather than what you accomplish; Learn to ignore distractions that prevent you from achieving your goals; Become open to learning from your own experience and from those around you; And more.The brain is complex and is always working with our egos to sabotage our best intentions. But we can be mindful; we can create habits that make our lives better. Thoughtful and powerful The Achievement Habit shows you how.
Nine Modern Moralists (Classic Reprint) Forgotten Books
Książki / Literatura obcojęzyczna
Excerpt from Nine Modern Moralists The greatness of the men whose insight and reżections are the subject of the following chapters is obviously a sufficient justification for this volume. The reader who simply wants to learn what was felt and thought and believed by some of the outstanding minds of the immediate past and of the present can, it is hoped, do so by reading the chapters of this book as expository essays. Here he will find their thought anatomized; and, in relatively brief compass, it may be possible for him to become seriously engaged in thinking their thoughts after them. Certainly, no one can come to an understanding of the latest and best of contemporary ideas and ideals by going around these men; only by going through them can one gain a deeper understanding of himself and of our epoch. That is the first purpose of this book: to provide an introduction to nine selected modern moralists. The second purpose is constructive and critical. Exposition and ex planation by themselves are not the aim of these chapters. The highest tribute one can pay any thinker, or any body of writing, is to wrestle with it; and this may well be the best way to bring out the innermost and most vital meaning of what any man has said. I trust that in this wrestling I have nowhere simply commanded an issue to be gone, or have ignored the real meaning or the strength of an idea or point of view in rejecting or reformulating it. The procedure employed in criti cism is always an internal one. This is to say that it always seems best to go as far as one can with another man's thought, developing it up to the point where some criticism or objection or revision unfolds itself, as it were, from within the system or structure of thought under examina tion. In this way the most constructive results may be expected from criticism; and, in this way also, constructive and critical essays may fairly aim to be explanatory ones. As expository essays the chapters that follow may be taken one at a time and in any order, or one or more without the others. Their con structive and critical purpose, however, connects them all together. The author has been somewhat surprised at the extent to which this is true, when preparing for publication these papers which were written in some cases years apart. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Selling Online 2.0 PEARSON
Książki / Literatura obcojęzyczna
REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR SMALL SELLERS TO BECOME BIG SELLERS? Unfortunately, recent changes at eBay have made online auctions less reliable and profitable. So where can you sell when you can't sell on eBay? Online auctions are the past; fixed-price selling is the future. It's time to move beyond eBay and first-generation online selling and start Selling Online 2.0. Second generation online selling means migrating from eBay to other online marketplaces, including craigslist, Amazon, and your own e-commerce website. You'll need to make some new plans, learn some new skills, and change some of the things you do--but you'll find that there's more money to be made on your own than relying on traditional eBay online auction sales. * Put together a plan to maintain your sales level and profitability--to counteract eBay's changes* Discover how to shift from auction sales to fixed-priced listings on the eBay marketplace* Find out if running an eBay Store or selling on Half.com makes sense for your business* Learn out how to sell locally on craigslist and other online classifieds sites* Discover how to sell fixed-price merchandise on the Amazon marketplace* Find out how to launch your own e-commerce website--and promote your online store* Learn how to sell products across multiple channels--and manage multichannel conflicts Introduction 1 What's in This Book 2 Who Can Use This Book 3 How to Use This Book 3 There's More Online. ..4 Making the Move 4 I BEYOND ONLINE AUCTIONS: CREATING A SUCCESSFUL ONLINE BUSINESS 5 1 The Problem with Online Auctions 7 What eBay Used to Be Like...7 Why Is eBay Abandoning Smaller Sellers? 10 Changes Are Afoot--and You Probably Won't Like Them 12 Emphasizing Fixed-Price Sales over Auction Sales 12 Changes to the Fee Structure 12 Changes to the Payment System 14 Changes to the Feedback System 15 Changes to Search Results 15 eBay's Deal with Buy.com 16 How Do eBay's Changes Affect You? 16 2 Planning for Selling Success 19 Planning for Life Beyond eBay Auctions 19 Asking--and Answering--Key Questions 20 What Type of Merchandise Do You Want to Sell? 20 How Much Money Do You Want to Make? 21 How Do You Intend to Manage Your Business? 23 Where Do You Want to Sell? 25 Conceiving a Business Plan 26 Understanding the Components of a Useful Business Plan 28 Mission 29 Opportunity 30 Strategy 30 Organization and Operations 31 Strengths and Weaknesses 31 Financials 31 Writing Your Business Plan 32 Implementing Your Business Plan 33 II FIXED-PRICE SELLING ON EBAY 35 3 Migrating to Fixed-Price Listings 37 Why Fixed-Priced Sales Are the Way to Go 37 Comparing Fees 38 Comparing Listing Lengths 40 Factoring in Customer Demand 41 Different Ways to Sell at a Fixed Pric 42 Understanding eBay's Fixed-Price Listings 43 Understanding eBay's Buy It Now Auctions 44 Understanding eBay Stores 46 Understanding Half.com 47 Creating an eBay Fixed-Price Listing 50 Creating an Auction Listing with a Buy It Now Price 51 Managing Fixed-Price Sales 52 Before the Sale: Setting the Price 53 After the Sale: Payment and Shipping 53 4 Fixed-Price Selling in an eBay Store 57 What Is an eBay Store? 57 Benefits of Opening Your Own eBay Store 59 Challenges of eBay Store Selling 60 Understanding eBay Store Subscription Levels 61 Understanding Insertion Fees and FVFs 63 How to Open an eBay Store 63 Further Customizing Your eBay Store 67 Managing Your eBay Store 68 Listing Merchandise for Sale in Your eBay Store 70 Handling eBay Store Sales 71 Marking Down Your Merchandise 72 Viewing eBay Store Reports 73 5 Fixed-Price Selling on Half.com 77 Getting to Know Half.com 77 Understanding the Half.com Shopping Experience 79 Understanding Half.com Fees 80 Listing on Half.com 81 Pricing Your Half.com Items 83 Calculating Shipping and Handling Charges 84 Managing Half.com Sales 85 6 Promoting Your Fixed-Price eBay Sales 87 Promoting Your Fixed-Price Listings on the eBay Site 87 Optimizing Your Listings for eBay Search 88 Linking from Other Sites to Your eBay Listings 90 Promoting Your eBay Store 90 Seeding Listings into the Traditional eBay Marketplace 91 Enabling Cross-Promotions 91 Creating an Email Mailing List 92 Linking to Your eBay Store 94 Adding a Stores Widget to Your Blog or Website 95 Creating a Listing Feed 95 Exporting Your Listings to Search Engines and Shopping Sites 96 Advertising on the eBay Site with AdCommerce 97 Advertising Across the Web with Google AdWords 99 Promoting Your Store in the Real World 101 Promoting Your Half. com Listings 102 III SELLING VIA CRAIGSLIST ONLINE CLASSIFIEDS 105 7 Online Classifieds: Are They Right for Your Business? 107 Understanding Online Classifieds 107 Examining Major Online Classifieds Sites 110 craigslist 110 Oodle 111 Kijiji 113 backpage.com 114 LiveDea 115 Google Base 116 The Pros and Cons of Selling via Online Classifieds 117 Pros of Online Classifieds Selling 117 Cons of Online Classifieds Selling 118 Do Online Classifieds Make Sense for Your Business? 120 The Best Businesses for Migrating to Online Classifieds 120 The Worst Businesses for Migrating to Online Classifieds 121 8 Doing Business on craigslist 125 Understanding craigslist 125 Navigating craigslist Listings 126 Before You List...129 Listing an Item for Sale 130 Formatting Your Item Description 133 Using HTML Formatting 133 Inserting Images into Your Listings 134 Managing Your Listings 135 Editing a Listing 135 Deleting a Listing 136 Making a Sale 136 9 Migrating from Online Auctions to Online Classifieds 139 What Items Should You Move to craigslist? 139 Changing Your Business Model 141 Going Local 141 Pickups,No Shipping 142 Cash Is King 143 We Don't Need No Stinking Tools 143 It's the Wild West 144 Businesses Aren't Always Accepted 144 Making the Move 145 10 Promoting Your craigslist Business 147 Choosing the Right Community and Category 147 Optimizing Your Listings for Search 148 Keeping Your Ad at the Top of the List 148 IV SELLING ON THE AMAZON MARKETPLACE 151 11 The Amazon Marketplace: Is It Right for Your Business? 153 Understanding the Amazon Marketplace 153 What the Buyers See 154 The Many Ways to Sell on Amazon 156 Selling Individual Items on the Amazon Marketplace 157 Understanding the Amazon Marketplace 158 Understanding Amazon's Fees 159 Selling as a Pro Merchant 161 Selling on Amazon via Selling on Amazon 162 Selling in an Amazon WebStore 163 Using Amazon to Fulfill Your Orders 163 How It Works 164 Understanding Fulfillment Pricing 164 The Pros and Cons of Selling on Amazon 166 Selling on Amazon: Pros 166 Selling on Amazon: Cons 167 12 Doing Business in the Amazon Marketplace 169 Listing Individual Items in the Amazon Marketplace 169 Listing Your First Item 69 Managing Your Account and Inventory 173 Selling an Item 175 Setting Up Your Amazon Storefront 176 Moving to the Pro Merchant Program 177 Upgrading to Pro Merchant Status 177 Uploading Multiple Listings 178 Creating a Product Detail Page 180 13 Migrating Your eBay Business to Amazon 185 Does Migrating to Amazon Make Sense? 85 Comparing Fees 185 Comparing Sales and Effort 187 Which Items Should You Migrate? 188 Evolving Your Business Model 189 Making the Move 190 14 Promoting Your Amazon Business 193 Keeping Your Listings Competitive 193 Competing on Feedback 194 Placing Product Ads on the Amazon Site 196 Advertising Your Business with a Display Ad 197 V SELLING ON YOUR OWN WEBSITE 201 15 Establishing Your Own Website: Is It Right for Your Business? 203 Building an Online Store--What's Involved? 203 The Components of an E-Commerce Website 203 Different Ways to Build a Store 206 How Much Does It Cost? 207 Pros and Cons of Running Your Own Website 208 Pros of Running Your Own Online Store 208 Cons of Running Your Own Online Store 209 Does an Online Store Make Sense for Your Business? 211 16 Planning Your Online Presence 215 Step One: Create Your Plan and Define Your Goals 215 Step Two:Determine What You're Selling 216 Step Three: Choose a Hosting Service 216 Step Four: Build Your Website 217 Step Five: Choose an Online Payment Service 218 Step Six: Plan Your Promotion 219 Step Seven: Launch Your Site 220 Step Eight: Evaluate Your Performance 221 17 Setting Up an E-Commerce Website 223 Choosing a Hosting Service 223 Features to Look For 224 Comparing Prices 226 Using eBay ProStores 227 ProStores for eBay Sellers 227 Subscription Levels 228 Getting Started with ProStores 229 Building an Amazon WebStore Store 230 Inside an Amazon WebStore Store 230 Creating Your Own WebStore 231 Building a Yahoo! Merchant Website 233 Subscription Levels 233 Unique Features 234 Creating Your Own Yahoo! Store 235 Exploring Other Pre-Designed Storefronts 236 18 Managing Online Sales 241 Managing Your Inventory 241 Managing Your Sales 243 Managing Your Customers 245 19 Choosing an Online Payment System 249 Accepting Payments with PayPal 249 Pros and Cons of PayPal 250 Signing Up for PayPal 251 Understanding PayPal Fees 252 Adding PayPal to Your Website 253 Collecting PayPal Payments 254 Accepting Payments with Google Checkout 255 Pros and Cons of Google Checkout 255 Understanding Google Checkout Fees 256 Setting Up a Google Checkout Account 257 Choosing a Google Checkout Service 257 Adding Google Checkout to Your Website 258 Collecting Google Checkout Payments 259 Withdrawing Google Checkout Funds 260 Integrating Google Checkout with Google AdWords 260 Accepting Payments with Checkout by Amazon 261 Pros and Cons of Checkout by Amazon 261 Understanding Checkout by Amazon Fees 262 Setting Up Checkout by Amazon 262 Establishing Your Own Merchant Credit Card Account 263 Pros and Cons of a Merchant Account 264 Choosing a Credit Card Processor 265 20 Promoting Your E-Commerce Website 267 Putting Together a Marketing Plan 267 Optimizing Your Site for Search Engines 269 All About Search Engine Marketing--and SEO 269 SEO Tip #1: Fine-Tune Your Keywords 269 SEO Tip #2: Tweak Your and Tags 271 SEO Tip #3: Solicit Inbound Links from Other Sites 271 SEO Tip #4: Submit Your Site to the Major Search Engines 272 SEO Tip #5: Use Text Instead of Images 274 Submitting Your Products to Comparison Shopping Sites 275 How Comparison Shopping Sites Work 275 Examining the Major Comparison Shopping Sites 276 Submitting Your Listings to Comparison Shopping Sites 278 Creating and Uploading a Data File 279 Buying PPC Advertising 280 How Important Is PPC Advertising? 280 Purchasing Keywords 281 Paying by the Click 282 Evaluating the Big PPC Ad Networks 283 Creating a PPC Campaign 285 Buying Display Ads 286 Engaging in Email Marketing 287 Marketing on YouTube 288 Marketing to the Blogosphere 289 Conducting Online Public Relations 290 21 Migrating Your eBay Business to Your Own Website 293 Does Migrating to Your Own Online Store Make Sense? 293 Comparing Costs 293 Comparing Effort 295 Which Items Should You Migrate? 295 Changing Your Business Model and Processes 296 Making the Move 297 22 Selling in Multiple Channels 301 What Is Multichannel Selling--and How Does It Work? 301 Pros and Cons of Multichannel Selling 302 Benefits of Multichannel Selling 302 Drawbacks of Multichannel Selling 303 When Does Multichannel Selling Make Sense--and When Is It a Recipe for Disaster? 305 Managing Inventory Across Channels 306 Creating a Multichannel Marketing Plan 307 Index 311
Little Black Book of Violence YMAA Publication Center
Książki / Literatura obcojęzyczna
Finalist 2010 Book of the Year Award by ForeWord MagazineFinalist 2010 USA Best Book Award The Little Black Book of Violence will arm you with the knowledge and good sense to make informed choices in hazardous situations. While some yahoo spewing insults about your favorite sports team is worlds apart from a drug-crazed lunatic lunging at you with a sharp knife in his hands and bloodlust in his eyes, there is a large gray area in between these two extremes where hard and fast rules do not always apply. This is where wisdom, oftentimes hard-earned wisdom, makes the difference between good decisions and bad ones. Every time you engage in violence, no matter how small or trivial it may appear to be at the time, it has the potential of escalating into something extraordinarily serious. What is really worth fighting for when you might find yourself spending the rest of your life behind bars, confined to a wheelchair, or trying to dig yourself out of bankruptcy from beneath the crushing weight of a civil lawsuit? It is important to ask yourself, Is this really worth fighting over? While in some instances the response could legitimately be Yes, more often than not it ought to be No. More than mere techniques, this book fills in crucial information about street survival that most martial arts instructors don t teach or even know. You will learn how to use awareness, avoidance, and de-escalation to help stave off violence. Despite the best intentions, however, you may still find yourself in situations where you have no choice but to fight and others where it is prudent to do so. Consequently you will also learn smart things you might want to try and dumb things you should attempt to avoid during a physical confrontation. In addition to learning strategies and techniques for defending yourself on the street you will also learn how to manage the aftermath of violence, including performing first aid, interacting with law enforcement, managing witnesses, finding a good attorney, navigating the legal system, dealing with the press, and overcoming psychological trauma. Men, who commit about 80 percent of all violent crimes, are twice as likely to become victims of aggressive behavior as women. While written primarily for this at-risk demographic, this comprehensive tome is essential reading for anyone who regularly deals with violence, thinks they may encounter a hostile situation, or who simply wants to increase their ability to survive a dangerous encounter.
Natural History of North American Trees Trinity University Press,U.S.
Książki / Literatura obcojęzyczna
"A volume for a lifetime" is how The New Yorker described the first of Donald Culross Peatie's two books about American trees published in the 1950s. In this one-volume edition, modern readers are introduced to one of the best nature writers of the last century. As we read Peattie's eloquent and entertaining accounts of American trees, we catch glimpses of our country's history and past daily life that no textbook could ever illuminate so vividly. Here you'll learn about everything from how a species was discovered to the part it played in our country's history. Pioneers often stabled an animal in the hollow heart of an old sycamore, and the whole family might live there until they could build a log cabin. The tuliptree, the tallest native hardwood, is easier to work than most softwood trees; Daniel Boone carved a sixty-foot canoe from one tree to carry his family from Kentucky into Spanish territory. In the days before the Revolution, the British and the colonists waged an undeclared war over New England's white pines, which made the best tall masts for fighting ships. It's fascinating to learn about the commercial uses of various woods -- for paper, fine furniture, fence posts, matchsticks, house framing, airplane wings, and dozens of other preplastic uses. But we cannot read this book without the occasional lump in our throats. The American elm was still alive when Peattie wrote, but as we read his account today we can see what caused its demise. Audubon's portrait of a pair of loving passenger pigeons in an American beech is considered by many to be his greatest painting. It certainly touched the poet in Donald Culross Peattie as he depicted the extinction of the passenger pigeon when the beech forest was destroyed. A Natural History of North American Trees gives us a picture of life in America from its earliest days to the middle of the last century. The information is always interesting, though often heartbreaking. While Peattie looks for the better side of man's nature, he reports sorrowfully on the greed and waste that have doomed so much of America's virgin forest.
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