krainaksiazek behavioral economics a history 20112140

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Behavioral Economics - 2826764275

417,63 zł

Behavioral Economics Cambridge University Press

Książki / Literatura obcojęzyczna

This book presents a history of behavioral economics. The recurring theme is that behavioral economics reflects and contributes to a fundamental reorientation of the epistemological foundations upon which economics had been based since the days of Smith, Ricardo, and Mill. With behavioral economics, the discipline has shifted from grounding its theories in generalized characterizations to building theories from behavioral assumptions directly amenable to empirical validation and refutation. The book proceeds chronologically and takes the reader from von Neumann and Morgenstern's axioms of rational behavior, through the incorporation of rational decision theory in psychology in the 1950s


Thinking, Fast and Slow in 30 Minutes - The Expert Guide to Daniel Kahneman's Critically Acclaimed Book (the 30 Minute Expert Series) - 2848954698

30,70 zł

Thinking, Fast and Slow in 30 Minutes - The Expert Guide to Daniel Kahneman's Critically Acclaimed Book (the 30 Minute Expert Series) UNIV OF TORONTO PR

Książki / Literatura obcojęzyczna

We strongly encourage you to purchase the original book, Thinking, Fast and Slow, by Daniel Kahneman. How are decisions made? When can you trust fast, intuitive judgment, and when is it biased and unreliable? Learn how to transform your thinking to help avoid overconfidence and become a better decision maker. Thinking, Fast and Slow 30 Minutes is the essential guide to quickly understanding the fundamental components of decision making outlined in Daniel Kahneman's best-selling book, Thinking, Fast and Slow. Thinking, Fast and Slow 30 Minutes offers: .Insightful information about Daniel Kahneman and his background as a renowned psychologist and winner of the Nobel Prize in Economics .Critical reception to the work, highlighting essential arguments by major publications and thought leaders .Key concepts from the book, including an explanation heuristics and biases, the two selves, and the two distinct thinking systems-the intuitive System 1, and the effortful System 2 .Illustrative case studies demonstrating Kahneman's ground-breaking research in behavioral economics .Real-world applications for utilizing Kahneman's theories in everyday life In Thinking, Fast and Slow, best-selling author Daniel Kahneman has compiled his many years of innovative research to offer practical knowledge and insights into how people's minds make decisions. Challenging the standard model of judgment, Kahneman aims to enhance the everyday language about thinking to more accurately discuss, diagnose, and reduce poor judgment. Presenting a framework for how the fast System 1 and the slow System 2 impact the mind, Thinking, Fast and Slow reveals the far-reaching impact of cognitive biases-from creating public policy to playing the stock market to increasing personal happiness-and provides tools for applying behavioral economics toward better decision making. About the 30 Minute Expert Series Offering a concise exploration of a book's ideas, history, application, and critical reception, each text in the 30 Minute Expert Series is designed for busy individuals interested in acquiring an in-depth understanding of seminal works. The 30 Minute Expert Series offers detailed analyses, critical presentations of key ideas and their application, extensive reading lists for additional information, and contextual understanding of the work of leading authors. Designed as companions to the original work, the 30 Minute Expert Series enables readers to develop expert knowledge of an important work 30 minutes.


Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice

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