krainaksiazek business plan best proven techniques to writing a successful business plan to maximize a profitable business 20167324

- znaleziono 13 produktów w 2 sklepach

One-Hour Business Plan - 2854189206

134,30 zł

One-Hour Business Plan Wiley

Książki / Literatura obcojęzyczna

A guide to writing a successful business plan--in just one hour§A strong business plan greatly increases a business chance of success, especially in an economic environment in which more than 50 percent of businesses fail within three years. Your business plan can serve as a foundation for your successful business. The One-Hour Plan, written by seasoned entrepreneur and business instructor John McAdam, helps you lay that foundation. With the help of this book, aspiring entrepreneurs can write a viable business plan in just one hour.§Offers step-by-step guidance on the process of writing a business plan, with field-tested instructional techniques that are simple, strong, and easy to implement§Written by John McAdam, a "been there, done that" hired CEO and serial entrepreneur with decades of real-world experience, who helps ordinary people become entrepreneurs and helps entrepreneurs become successful§The One-Hour Business Plan outlines a process and a framework for creating a business plan that sets you up for success. Give your business the best odds for success, in just one hour of your time.

Sklep: Libristo.pl

How to Open a Financially Successful Specialty Retail and Gourmet Foods Shop - 2869510734

179,28 zł

How to Open a Financially Successful Specialty Retail and Gourmet Foods Shop Atlantic Publishing Co

Książki / Literatura obcojęzyczna

This is an ideal guide for newcomers to the business, as well as experienced operators. In addition to basic operational practices, this book will demonstrate how to: increase impulse sales and improve presentation, utilize merchandising fixtures and techniques, cross-merchandising, point-of-purchase materials and develop a product sampling program. Never before has so much practical information about the specialty store business been offered in one book. While providing detailed instruction and examples, the book covers: - Finding a location that will bring success- Writing a winning business plan (the companion CD-Rom has the actual business plan you can use in MS Word)- How to buy and sell a store- Basic cost-control systems and profitable menu planning- Sample floor plans, diagrams, equipment layout and planning- Successful kitchen management- Food safety and HACCP- Successful food and beverage management- Legal concerns- Sales and marketing techniques- Setting up computer systems to save time and money- Hiring and keeping a qualified, professional staff as well as managing and training employees- Managing and training employees- Generating high-profile public relations and publicity, plus low-cost internal marketing ideas- Low- and no-cost ways to satisfy customers, build sales and bring customers back- Accounting and bookkeeping procedures, auditing, successful budgeting and profit planning development- Thousands of great tips and useful guidelines

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Game Plan - 2862099479

92,50 zł

Game Plan AuthorHouse

Książki / Literatura obcojęzyczna

ABOUT GAME PLAN Building relationships is essential in having a successful business. We are living in the "connection era" where there are a variety of ways to build relationships, but for some reason we feel we are more disconnected from each other than ever before. Barhorst uses real life examples, compelling facts and humor to teach life lessons and techniques for building lasting relationships that can last a lifetime. Warren Barhorst is an entertaining, straightforward, smart entrepreneur that has an impressive, rare ability to teach you how to make your business and business relationships successful. Barhorst was not the best athlete, but in 1988 he took down the Heisman Trophy Winner. He started his business career with practically nothing, and today he has built an empire of insurance agencies. He simply utilized and perfected his skills. This is not an insurance book. It's an engaging, challenging, inspiring and entertaining book that shows the importance of connecting with people on a deeper level can enhance your business. If you have a vision grow your business and relationships to a new level, Game Plan will take you there. The principles in this book- along with the continually updated and accompanying website www.gameplanbook.com - have been tested in the real world. These are more than theories; they are proven recipes for success. Following the step-by-step road map that Barhorst describes will take you beyond your wildest expectations. Some books are written to inform; this one is designed to transform you and your business to connect with others on a deeper level.

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Game Plan - 2862142592

145,77 zł

Game Plan AuthorHouse

Książki / Literatura obcojęzyczna

ABOUT GAME PLAN Building relationships is essential in having a successful business. We are living in the "connection era" where there are a variety of ways to build relationships, but for some reason we feel we are more disconnected from each other than ever before. Barhorst uses real life examples, compelling facts and humor to teach life lessons and techniques for building lasting relationships that can last a lifetime. Warren Barhorst is an entertaining, straightforward, smart entrepreneur that has an impressive, rare ability to teach you how to make your business and business relationships successful. Barhorst was not the best athlete, but in 1988 he took down the Heisman Trophy Winner. He started his business career with practically nothing, and today he has built an empire of insurance agencies. He simply utilized and perfected his skills. This is not an insurance book. It's an engaging, challenging, inspiring and entertaining book that shows the importance of connecting with people on a deeper level can enhance your business. If you have a vision grow your business and relationships to a new level, Game Plan will take you there. The principles in this book- along with the continually updated and accompanying website www.gameplanbook.com - have been tested in the real world. These are more than theories; they are proven recipes for success. Following the step-by-step road map that Barhorst describes will take you beyond your wildest expectations. Some books are written to inform; this one is designed to transform you and your business to connect with others on a deeper level.

Sklep: Libristo.pl

Selling Online 2.0 - 2869325072

128,92 zł

Selling Online 2.0 PEARSON

Książki / Literatura obcojęzyczna

REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR SMALL SELLERS TO BECOME BIG SELLERS? Unfortunately, recent changes at eBay have made online auctions less reliable and profitable. So where can you sell when you can't sell on eBay? Online auctions are the past; fixed-price selling is the future. It's time to move beyond eBay and first-generation online selling and start Selling Online 2.0. Second generation online selling means migrating from eBay to other online marketplaces, including craigslist, Amazon, and your own e-commerce website. You'll need to make some new plans, learn some new skills, and change some of the things you do--but you'll find that there's more money to be made on your own than relying on traditional eBay online auction sales. * Put together a plan to maintain your sales level and profitability--to counteract eBay's changes* Discover how to shift from auction sales to fixed-priced listings on the eBay marketplace* Find out if running an eBay Store or selling on Half.com makes sense for your business* Learn out how to sell locally on craigslist and other online classifieds sites* Discover how to sell fixed-price merchandise on the Amazon marketplace* Find out how to launch your own e-commerce website--and promote your online store* Learn how to sell products across multiple channels--and manage multichannel conflicts Introduction 1 What's in This Book 2 Who Can Use This Book 3 How to Use This Book 3 There's More Online. ..4 Making the Move 4 I BEYOND ONLINE AUCTIONS: CREATING A SUCCESSFUL ONLINE BUSINESS 5 1 The Problem with Online Auctions 7 What eBay Used to Be Like...7 Why Is eBay Abandoning Smaller Sellers? 10 Changes Are Afoot--and You Probably Won't Like Them 12 Emphasizing Fixed-Price Sales over Auction Sales 12 Changes to the Fee Structure 12 Changes to the Payment System 14 Changes to the Feedback System 15 Changes to Search Results 15 eBay's Deal with Buy.com 16 How Do eBay's Changes Affect You? 16 2 Planning for Selling Success 19 Planning for Life Beyond eBay Auctions 19 Asking--and Answering--Key Questions 20 What Type of Merchandise Do You Want to Sell? 20 How Much Money Do You Want to Make? 21 How Do You Intend to Manage Your Business? 23 Where Do You Want to Sell? 25 Conceiving a Business Plan 26 Understanding the Components of a Useful Business Plan 28 Mission 29 Opportunity 30 Strategy 30 Organization and Operations 31 Strengths and Weaknesses 31 Financials 31 Writing Your Business Plan 32 Implementing Your Business Plan 33 II FIXED-PRICE SELLING ON EBAY 35 3 Migrating to Fixed-Price Listings 37 Why Fixed-Priced Sales Are the Way to Go 37 Comparing Fees 38 Comparing Listing Lengths 40 Factoring in Customer Demand 41 Different Ways to Sell at a Fixed Pric 42 Understanding eBay's Fixed-Price Listings 43 Understanding eBay's Buy It Now Auctions 44 Understanding eBay Stores 46 Understanding Half.com 47 Creating an eBay Fixed-Price Listing 50 Creating an Auction Listing with a Buy It Now Price 51 Managing Fixed-Price Sales 52 Before the Sale: Setting the Price 53 After the Sale: Payment and Shipping 53 4 Fixed-Price Selling in an eBay Store 57 What Is an eBay Store? 57 Benefits of Opening Your Own eBay Store 59 Challenges of eBay Store Selling 60 Understanding eBay Store Subscription Levels 61 Understanding Insertion Fees and FVFs 63 How to Open an eBay Store 63 Further Customizing Your eBay Store 67 Managing Your eBay Store 68 Listing Merchandise for Sale in Your eBay Store 70 Handling eBay Store Sales 71 Marking Down Your Merchandise 72 Viewing eBay Store Reports 73 5 Fixed-Price Selling on Half.com 77 Getting to Know Half.com 77 Understanding the Half.com Shopping Experience 79 Understanding Half.com Fees 80 Listing on Half.com 81 Pricing Your Half.com Items 83 Calculating Shipping and Handling Charges 84 Managing Half.com Sales 85 6 Promoting Your Fixed-Price eBay Sales 87 Promoting Your Fixed-Price Listings on the eBay Site 87 Optimizing Your Listings for eBay Search 88 Linking from Other Sites to Your eBay Listings 90 Promoting Your eBay Store 90 Seeding Listings into the Traditional eBay Marketplace 91 Enabling Cross-Promotions 91 Creating an Email Mailing List 92 Linking to Your eBay Store 94 Adding a Stores Widget to Your Blog or Website 95 Creating a Listing Feed 95 Exporting Your Listings to Search Engines and Shopping Sites 96 Advertising on the eBay Site with AdCommerce 97 Advertising Across the Web with Google AdWords 99 Promoting Your Store in the Real World 101 Promoting Your Half. com Listings 102 III SELLING VIA CRAIGSLIST ONLINE CLASSIFIEDS 105 7 Online Classifieds: Are They Right for Your Business? 107 Understanding Online Classifieds 107 Examining Major Online Classifieds Sites 110 craigslist 110 Oodle 111 Kijiji 113 backpage.com 114 LiveDea 115 Google Base 116 The Pros and Cons of Selling via Online Classifieds 117 Pros of Online Classifieds Selling 117 Cons of Online Classifieds Selling 118 Do Online Classifieds Make Sense for Your Business? 120 The Best Businesses for Migrating to Online Classifieds 120 The Worst Businesses for Migrating to Online Classifieds 121 8 Doing Business on craigslist 125 Understanding craigslist 125 Navigating craigslist Listings 126 Before You List...129 Listing an Item for Sale 130 Formatting Your Item Description 133 Using HTML Formatting 133 Inserting Images into Your Listings 134 Managing Your Listings 135 Editing a Listing 135 Deleting a Listing 136 Making a Sale 136 9 Migrating from Online Auctions to Online Classifieds 139 What Items Should You Move to craigslist? 139 Changing Your Business Model 141 Going Local 141 Pickups,No Shipping 142 Cash Is King 143 We Don't Need No Stinking Tools 143 It's the Wild West 144 Businesses Aren't Always Accepted 144 Making the Move 145 10 Promoting Your craigslist Business 147 Choosing the Right Community and Category 147 Optimizing Your Listings for Search 148 Keeping Your Ad at the Top of the List 148 IV SELLING ON THE AMAZON MARKETPLACE 151 11 The Amazon Marketplace: Is It Right for Your Business? 153 Understanding the Amazon Marketplace 153 What the Buyers See 154 The Many Ways to Sell on Amazon 156 Selling Individual Items on the Amazon Marketplace 157 Understanding the Amazon Marketplace 158 Understanding Amazon's Fees 159 Selling as a Pro Merchant 161 Selling on Amazon via Selling on Amazon 162 Selling in an Amazon WebStore 163 Using Amazon to Fulfill Your Orders 163 How It Works 164 Understanding Fulfillment Pricing 164 The Pros and Cons of Selling on Amazon 166 Selling on Amazon: Pros 166 Selling on Amazon: Cons 167 12 Doing Business in the Amazon Marketplace 169 Listing Individual Items in the Amazon Marketplace 169 Listing Your First Item 69 Managing Your Account and Inventory 173 Selling an Item 175 Setting Up Your Amazon Storefront 176 Moving to the Pro Merchant Program 177 Upgrading to Pro Merchant Status 177 Uploading Multiple Listings 178 Creating a Product Detail Page 180 13 Migrating Your eBay Business to Amazon 185 Does Migrating to Amazon Make Sense? 85 Comparing Fees 185 Comparing Sales and Effort 187 Which Items Should You Migrate? 188 Evolving Your Business Model 189 Making the Move 190 14 Promoting Your Amazon Business 193 Keeping Your Listings Competitive 193 Competing on Feedback 194 Placing Product Ads on the Amazon Site 196 Advertising Your Business with a Display Ad 197 V SELLING ON YOUR OWN WEBSITE 201 15 Establishing Your Own Website: Is It Right for Your Business? 203 Building an Online Store--What's Involved? 203 The Components of an E-Commerce Website 203 Different Ways to Build a Store 206 How Much Does It Cost? 207 Pros and Cons of Running Your Own Website 208 Pros of Running Your Own Online Store 208 Cons of Running Your Own Online Store 209 Does an Online Store Make Sense for Your Business? 211 16 Planning Your Online Presence 215 Step One: Create Your Plan and Define Your Goals 215 Step Two:Determine What You're Selling 216 Step Three: Choose a Hosting Service 216 Step Four: Build Your Website 217 Step Five: Choose an Online Payment Service 218 Step Six: Plan Your Promotion 219 Step Seven: Launch Your Site 220 Step Eight: Evaluate Your Performance 221 17 Setting Up an E-Commerce Website 223 Choosing a Hosting Service 223 Features to Look For 224 Comparing Prices 226 Using eBay ProStores 227 ProStores for eBay Sellers 227 Subscription Levels 228 Getting Started with ProStores 229 Building an Amazon WebStore Store 230 Inside an Amazon WebStore Store 230 Creating Your Own WebStore 231 Building a Yahoo! Merchant Website 233 Subscription Levels 233 Unique Features 234 Creating Your Own Yahoo! Store 235 Exploring Other Pre-Designed Storefronts 236 18 Managing Online Sales 241 Managing Your Inventory 241 Managing Your Sales 243 Managing Your Customers 245 19 Choosing an Online Payment System 249 Accepting Payments with PayPal 249 Pros and Cons of PayPal 250 Signing Up for PayPal 251 Understanding PayPal Fees 252 Adding PayPal to Your Website 253 Collecting PayPal Payments 254 Accepting Payments with Google Checkout 255 Pros and Cons of Google Checkout 255 Understanding Google Checkout Fees 256 Setting Up a Google Checkout Account 257 Choosing a Google Checkout Service 257 Adding Google Checkout to Your Website 258 Collecting Google Checkout Payments 259 Withdrawing Google Checkout Funds 260 Integrating Google Checkout with Google AdWords 260 Accepting Payments with Checkout by Amazon 261 Pros and Cons of Checkout by Amazon 261 Understanding Checkout by Amazon Fees 262 Setting Up Checkout by Amazon 262 Establishing Your Own Merchant Credit Card Account 263 Pros and Cons of a Merchant Account 264 Choosing a Credit Card Processor 265 20 Promoting Your E-Commerce Website 267 Putting Together a Marketing Plan 267 Optimizing Your Site for Search Engines 269 All About Search Engine Marketing--and SEO 269 SEO Tip #1: Fine-Tune Your Keywords 269 SEO Tip #2: Tweak Your and Tags 271 SEO Tip #3: Solicit Inbound Links from Other Sites 271 SEO Tip #4: Submit Your Site to the Major Search Engines 272 SEO Tip #5: Use Text Instead of Images 274 Submitting Your Products to Comparison Shopping Sites 275 How Comparison Shopping Sites Work 275 Examining the Major Comparison Shopping Sites 276 Submitting Your Listings to Comparison Shopping Sites 278 Creating and Uploading a Data File 279 Buying PPC Advertising 280 How Important Is PPC Advertising? 280 Purchasing Keywords 281 Paying by the Click 282 Evaluating the Big PPC Ad Networks 283 Creating a PPC Campaign 285 Buying Display Ads 286 Engaging in Email Marketing 287 Marketing on YouTube 288 Marketing to the Blogosphere 289 Conducting Online Public Relations 290 21 Migrating Your eBay Business to Your Own Website 293 Does Migrating to Your Own Online Store Make Sense? 293 Comparing Costs 293 Comparing Effort 295 Which Items Should You Migrate? 295 Changing Your Business Model and Processes 296 Making the Move 297 22 Selling in Multiple Channels 301 What Is Multichannel Selling--and How Does It Work? 301 Pros and Cons of Multichannel Selling 302 Benefits of Multichannel Selling 302 Drawbacks of Multichannel Selling 303 When Does Multichannel Selling Make Sense--and When Is It a Recipe for Disaster? 305 Managing Inventory Across Channels 306 Creating a Multichannel Marketing Plan 307 Index 311

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Six Sigma--The First 90 Days - 2874892107

180,96 zł

Six Sigma--The First 90 Days Prentice Hall

Książki / Literatura obcojęzyczna

Start Six Sigma Fast-And Achieve Powerful Business Benefits Within Months This book offers leaders a proven turnkey approach to launching a Six Sigma initiative in 90 days and using it to transform your company within a year. Drawing on their experience with fifty Six Sigma programs at companies ranging from AlliedSignal to Motorola, Stephen A. Zinkgraf and his contributors show how to rapidly align people, strategy, processes, and customers in support of your initiative-and gain powerful momentum for success. You'll walk through preparing for an enterprise-wide launch, executing it flawlessly, and establishing a foundation for achieving sustainable results over the long term. Zinkgraf's techniques, roadmaps, and milestones can help you quickly launch any complex change initiative-even those unrelated to Six Sigma. Taken together, they offer a complete framework for driving and managing change: the #1 core competency for twenty-first century executives. Coverage includes * Leading Six Sigma: roadmaps, milestones, and techniques for delivering fast, sustainable gains * Effectively preparing, flawlessly executing, and extending your impact for years to come * Identifying opportunities, building teams, choosing partners, defining metrics, managing risk, and much more * Discovering best practices from over fifty successful launches: techniques that work with any large-scale change initiative Discover how to get dramatic business results from Six Sigma faster than you ever thought possible, and use Six Sigma to drive transformative change for years to come. Writing for executives and initiative leaders, Stephen A. Zinkgraf presents a high-speed methodology for linking Six Sigma to business strategy, planning and executing a flawless launch, aligning the entire enterprise behind performance improvement, and achieving powerful results in both the short and long term. Zinkgraf helped lead Larry Bossidy's pioneering Six Sigma program at AlliedSignal-he and his team have participated in more than fifty Six Sigma launches. In this book, he reveals best practices for leading every step of the process. You'll learn how to identify, prioritize, and charter breakthrough projects...choose the right partners...define roles...build and train teams...mitigate risks...implement effective metrics...and "evangelize" the organization. Then, after you've launched, Zinkgraf shows how to improve your program-and use HR, IT, and other business levers to extend your impact. Simply put, if you're leading Six Sigma, this book's Six Sigma roadmaps, milestones, and techniques represent the fastest route to the most business value. * Master the lessons of the world's best Six Sigma deployments Learn from the experiences of AlliedSignal, Motorola, 3M, and fifty other Six Sigma leaders * Link Six Sigma directly to your balance sheet Set aggressive, measurable business goals-and achieve them * Plan and execute a flawless launch-within 90 days! Define priorities, organize teams, choose partners, structure enterprise-wide deployments, and more * Sustain Six Sigma for the long term Using a clearly defined leadership roadmap, align organization structure, compensation, succession planning, IT resources, and more * Avoid the classic Six Sigma "failure modes" Why Six Sigma projects fail, and how to keep it from happening to you Preface xiii Acknowledgments xvii About the Author xix Contributors List xxi PARTI: PRE-LAUNCH 1 Chapter 1: Six Sigma-The Initiative, the Deployment, the Technology 3 Chapter 2: The True Nature of Six Sigma: The Business Model 17 Chapter 3: Six Sigma Launch Philosophy 37 Chapter 4: Getting Early Support: Selecting a Six Sigma Provider 55 Chapter 5: Strategy: The Alignment of External Realities, Setting Measurable Goals, and Internal Actions 69 Chapter 6: Defining the Six Sigma Program Expectations and Metrics 87 PART II: THE FIRST 90 DAYS 103 Chapter 7: Defining the Six Sigma Project Scope 105 Chapter 8: Defining the Six Sigma Infrastructure 117 Chapter 9: Committing to Project Selection, Prioritization, and Chartering 149 Chapter 10: Creating Six Sigma Executive and Leadership Workshops 185 Chapter 11: Selecting and Training the Right People 209 Chapter 12: Communicating the Six Sigma Program Expectations and Metrics 235 PART III POST-LAUNCH 253 Chapter 13: Creating the Human Resources Alignment 255 Chapter 14: Defining the Software Infrastructure: Tracking the Program and Projects 285 Chapter 15: Leading Six Sigma for the Long Term 303 Chapter 16: Reinvigorating Your Six Sigma Program 329 Appendix A: RFP Sample Format 357 Appendix B: About the Contributors 367 Index 371

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The Market Is Always Right - 2829728379

157,40 zł

The Market Is Always Right McGraw-Hill

Literatura anglojęzyczna

Podana cena książki jest orientacyjna, zależy od kilku czynników. Po zakupie obsługa sklepu skontaktuje się, jeśli konieczna będzie dopłata. Book Description Rules for successful trading, direct from the traders who practice them every day Even with today's high-speed computers, online accounts, and information access, traders still live or die based on their abilities to control fear, greed, and emotion. The Market Is Always Right gives traders battle-proven advice for avoiding common trading setbacks by understanding human natureboth their own and others'and directing it toward profitable outcomes. Distilling the wisdom of hundreds of traders, this proactive book starts with 10 overriding rulesfor example, "Evaluate your performance"and then lists the subrules within each, such as "Qualify and quantify your trading pattern." Other examples include: Never chase trades Watch the opendon't trade it When in doubt, get out Download Description Even with today's high-speed computers, online accounts, and information access, traders still live or die based on their abilities to control fear, greed, and emotion. The Market Is Always Right gives traders battle-proven advice for avoiding common trading setbacks by understanding human natureboth their own and others'and directing it toward profitable outcomes. Book Info Provides rules for successful trading, direct from the traders who practice them every day. Gives traders battle-proven advice for avoiding common trading setbacks by understanding human nature, both their own and others' and directing it toward profitable outcomes. From the Back Cover Market-Proven Tactics for Fighting the Trader's Toughest Enemy--His Own Volatile Emotions Few professions are as stress-filled as trading. In the time it takes to refill your coffee, you can lose tens of thousands of dollars. Then you must determine in a split second whether to cut your losses and sell, average down and buy more, or sit tight and hope the market turns back in your favor... Without any guarantees. The Market Is Always Right answers the question, "How do experienced traders control their emotions in the heat of the trading battle?" Whether you are trading stocks, options, or futures, this straight-talking book shows you how to maintain a strong and steady course by detailing: - Ways to spot--and overcome--the seven deadly sins of trading - Two key questions traders should ask themselves before each market open - Trading events that scream "SELL!" no matter what Long-time traders know: Whether markets are plummeting, skyrocketing, or simply holding steady, emotion is a trader's worst enemy. Whether you are a new trader looking to reach the next level of market mastery or an experienced trader seeking to pick up a new trick or two, The Market Is Always Right will show you how to maintain control in every market--by keeping your cool while all about you are losing theirs. "Traders must deal with human nature as they trade, both their own and their counterparts', as they collectively react to the markets they trade. The purpose of this book is to give you an insight into what hundreds of other traders have found that works when it comes to harnessing and directing human nature most productively..."--from the Introduction The world of trading is undergoing an unprecedented metamorphosis. Powerful personal computers, direct access to live trading markets, unlimited access to information, and more have placed individual traders on the same playing field as the pros. Yet one essential aspect of trading--the trader's basic human nature--remains unchanged and can wreak more havoc than all other trading perils combined. The Market Is Always Right takes you beyond the techniques of trading to explore your mind, day in and day out the most important and difficult-to-control market tool. Showing you how to recognize and overcome fear, greed, envy, and other deeplyengrained emotions that consistently work against your trading success, this insightful and market-proven guidebook covers: - Ways to develop--and stick to--a personalized trading plan - Strategies for knowing when to pull the trigger and avoid "paralysis by analysis" - Nine personality types, with the common trading faults of each - How to know when--and when not--to hold a position overnight - Valuable appendices listing Level 2 market makers, trading terms, resources for further information, and more "If you attempt to fight or to impose your will on the market, you court disaster."--from Chapter 1 While you can't control the global economy, the markets, or even the actions and reactions of other traders, you can control your own stress levels--and even learn to use them to your advantage! Let The Market Is Always Right show you how to go beyond mechanical trading principles to develop the successful trader's most essential and difficult-to-acquire tool--self-knowledge--and thereby replace costly self-doubt and worry with the confidence you need to remain focused on the business at hand and make sound decisions every second of the trading day. About the Autor Thomas McCafferty is COO of Market Wise Securities and has been involved in the securities industry for nearly three decades. A registered stockbroker and options principal, McCafferty has written a number of books on trading, including All About Commodities.

Sklep: Maklerska.pl

Global IPv6 Strategies - 2869399700

233,67 zł

Global IPv6 Strategies Cisco Press

Książki / Literatura obcojęzyczna

Network Business Series Justify Your Network Investment The definitive guide to IPv6 decision making for non-technical business leaders Every year, organizations rely on Internet applications and services more deeply-and every year, Internet infrastructure grows more powerful and complex. As the limitations of traditional IPv4 addressing become increasingly apparent, many decision makers recognize that a transition to IPv6 is needed far sooner than anticipated. Global IPv6 Strategies gives non-technical decision makers the information to plan and execute an orderly, efficient migration to IPv6-and reap the business benefits. This book's authors offer practical scenarios, proven best practices, and real-world case studies drawn from their unsurpassed experience helping enterprises and service providers move to IPv6. Writing for non-technical decision makers, they systematically review the costs, benefits, impacts, and opportunities associated with IPv6 migration. Their insights and strategies can help you address both the technical side of IPv6 and the rarely discussed organizational issues that can make or break your transition. Patrick Grossetete, manager of Product Management at Cisco(R), is responsible for key Cisco IOS(R) software technologies including IPv6 and IP Mobility. A member of the IPv6 Forum Technical Directorate, he has been honored with the IPv6 Forum Internet Pioneer Award. Ciprian P. Popoviciu, PhD, CCIE(R) No. 4499, technical leader at Cisco, focuses on architecting, designing, and testing large IPv6 network deployments for service providers and enterprises worldwide. Grossetete and Popoviciu co-authored Deploying IPv6 Networks (Cisco Press). Fred Wettling manages architecture and strategic planning for Bechtel. Wettling is a member of the IEEE, North American IPv6 Task Force, and IPv6 Forum; directs the IPv6 Business Council; chaired the Network Applications Consortium (NAC); and served on the President's National Security Telecommunications Advisory Committee Next Generation Network Task Force. * Understand how efficient IP communications are rapidly becoming even more central to business and economic growth. * Get past the "IPv4 vs. IPv6" myths that prevent effective decision making and planning. * Objectively assess the constraints of existing IPv4 infrastructures-and learn how IPv6 can overcome them.* Develop and analyze the business case for IPv6-with help from real-world, never-before-published case studies. * Identify hidden business opportunities IPv6 can unleash.* Choose the optimal IPv6 adoption strategy for your enterprise or organization. * Learn realistic best practices for planning successful migrations This volume is in the Network Business Series offered by Cisco Press(R). Books in this series provide IT executives, decision makers, and networking professionals with pertinent information about today's most important technologies and business strategies. Category: Networking Technology Covers: IPv6

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Agile Innovation - 2873331964

168,37 zł

Agile Innovation Wiley

Książki / Literatura obcojęzyczna

Find your company's unique innovation style, and nurture it into a powerful competitive advantage§§Praised by business leaders worldwide, Agile Innovation is the authoritative guide to survival and success in today's "innovate-or-die" business world. This revolutionary approach combines the best of Agile with the world's leading methods of Innovation to present a crisp, articulate, and proven system for developing the breakthrough capabilities every organization must master to thrive today and tomorrow.§§You already know that effective innovation doesn't happen by accident--it is achieved by careful design. Agile Innovation addresses the three critical drivers of innovation success: accelerating the innovation process; reducing the risks inherent in innovation; and engaging your entire organization and your broader ecosystem in the innovation effort.§§The key frameworks described here build on the proven success of Agile to provide a comprehensive and customizable Innovation Master Plan approach to sustained innovation improvement in the five critical performance areas: strategy, portfolio, process, culture and infrastructure.§§Major topics include: the power of Agile in the innovation process, how to overcome innovation risk, the best tools to evoke engagement and collaboration, branding as an integral element of innovation, and the best leadership skills and practices that create the special environment that enables transformative growth. Readers will learn specifically how to create better ideas, develop them more efficiently, and work together more profitably and effectively to achieve breakthroughs.§§The insights offered in this book are highlighted in 11 detailed case studies illustrating the world's best innovation practices at Wells Fargo, Nike, Volvo, Netflix, Southwest Airlines, NASA,The New York Times, and others, in dozens of specific business examples, in two dozen powerful and unique techniques and methods, and a full set of implementation guidelines to put these insights into practice.§§Key Insights:§Understand how to implement the many ways that innovation efforts can be accelerated to achieve even greater competitive advantage§Learn to create a culture of innovation, greater engagement, and rich collaboration throughout your organization§Discover how to reduce risk and accelerate learning§Implement your own unique plan to enhance collaborative innovation, from leadership through operations§Integrate key agility principles into your strategic planning decisions for sustained improvement§Explore dramatic new approaches to open innovation that optimize large scale innovation§Apply the latest and best technology tools to enhance innovation, reduce risk, and promote broad participation.§§This is a must read book, a practical guide for fostering a culture of innovation, nurturing creativity, and efficiently developing the ideas that drive strategic growth.§§And since innovation is not imitation, you know that copying the ideas and strategies of other successful organizations will not produce the desired outcomes. Hence, all leaders must develop their own way of innovating and nurture the right style of collaborating for their own organization. This book will guide you to find your own unique pathways to success.§§Blaze your own trail to the high levels of innovativeness and organizational agility by learning from the expert guidance and practical, actionable advice offered throughout this important book.

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Angel Investing - 2826650740

175,59 zł

Angel Investing Wiley

Książki / Literatura obcojęzyczna

Praise for Angel Investing: "The world of entrepreneurial startups is where the most exciting and creative action is happening in todays business world, which is why I was a strong supporter of the Jobs Act of 2012. No wonder millions of people are wondering how they can get involved as investors. Theres no better place to start than by reading". (David S. Roses Angel Investing. U.S. Senator Charles E. Schumer, Senate Finance Committee). "From the best methods for finding and picking tomorrows big winners to proven techniques for adding value to any business you invest in, Angel Investing provides readers with everything they need to know to get started in this fascinating, fun and lucrative business arena". (David Bach, number 1 New York Times bestselling author of The Automatic Millionaire and Start Late Finish Rich, Angel Investor). "As an angel investor and a long-time fan of David S. Rose, I was delighted to hear he finally captured his wit and wisdom in the pages of a book. Davids witty stories and angel investing principles as well as his unsurpassed knowledge of his field are teaching me so much more about investing than Ive learned over the years doing it!" (Barbara Corcoran, Real Estate Mogul, Shark Tank star, Angel Investor). "This is the most comprehensive and readable guide to angel investing ever written. The chapter on valuation and expectations lays out a clear framework for understanding one of the least well-known pitfalls in the angel world. And its emphasis on creating a win-win relationship with the entrepreneur is at the heart of being a long-term successful angel and continuing to see the best deal flow. I recommend this book to anyone even thinking about making or receiving angel investments. (Howard L. Morgan, Founding Partner, First Round Capital). "Angel Investing is an engaging, easy read, full of real stories and hard numbers, actual cases and a whole lot of good advice. David S. Rose brings tons of real-world knowledge to the subject that makes this required reading for every new angel". (Tim Berry, Author of Business Plan Pro, Entrepreneur, Angel Investor). "Anyone with a checkbook can be an angel investor, but it takes insight to do it well. David S. Rose has written a terrific new book that will help would-be angels make money, rather than lose it. From explaining the value of diversification, to tips on evaluating deals, to offering up plans to attract good deals, Angel Investing will help you move from a money-losing amateur to a money-making professional angel. And if you're an entrepreneur looking for angel money, you should read this book too. It will help you understand what knowledgeable angels are seeking and how they will evaluate you". (Scott Shane, author of Fools Gold? The Truth Behind Angel Investing in America).

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Network Management - 2869401136

362,10 zł

Network Management Cisco Press

Książki / Literatura obcojęzyczna

Network Management: Accounting and Performance Strategies The definitive guide to collecting usage information from Cisco networks Benoit Claise, CCIE(R) No. 2868 Ralf Wolter Understanding network performance and effectiveness is now crucial to business success. To ensure user satisfaction, both service providers and enterprise IT teams must provide service-level agreements (SLA) to the users of their networks-and then consistently deliver on those commitments. Now, two of the Cisco(R) leading network performance and accounting experts bring together all the knowledge network professionals need to do so. Network Management: Accounting and Performance Strategies imparts a deep understanding of Cisco IOS(R) embedded management for monitoring and optimizing performance, together with proven best strategies for both accounting and performance management. Benoit Claise and Ralf Wolter begin by introducing the role of accounting and performance management in today's large-scale data and voice networks. They present widely accepted performance standards and definitions, along with today's best practice methodologies for data collection. Next, they turn to Cisco devices and the Cisco IOS Software, illuminating embedded management and device instrumentation features that enable you to thoroughly characterize performance, plan network enhancements, and anticipate potential problems and prevent them. Network standards, technologies, and Cisco solutions covered in depth include Simple Network Management Protocol (SNMP) and Management Information Bases (MIB), Remote Monitoring (RMON), IP accounting, NetFlow, BGP policy accounting, AAA Accounting, Network Based Application Recognition (NBAR), and IP SLA (formerly known as SAA). For each, the authors present practical examples and hands-on techniques. The book concludes with chapter-length scenarios that walk you through accounting and performance management for five different applications: data network monitoring, capacity planning, billing, security, and voice network performance. Network Management: Accounting and Performance Strategies will be indispensable to every professional concerned with network performance, effectiveness, or profitability, especially NMS/OSS architects, network and service designers, network administrators, and anyone responsible for network accounting or billing. Benoit Claise, CCIE(R) No. 2868, is a Cisco Distinguished Engineer working as an architect for embedded management and device instrumentation. His area of expertise includes accounting, performance, and fault management. Claise is a contributor to the NetFlow standardization at the IETF in the IPFIX and PSAMP Working Groups. He joined Cisco in 1996 as a customer support engineer in the Technical Assistance Center network management team and became an escalation engineer before joining the engineering team. Ralf Wolter is a senior manager, consulting engineering at Cisco. He leads the Cisco Core and NMS/OSS consulting team for Europe, works closely with corporate engineering, and supports large-scale customer projects. He specializes in device instrumentation related to accounting and performance management. * Compare accounting methods and choose the best approach for you * Apply network performance best practices to your network * Leverage built-in Cisco IOS network management system components to quantify performance * Uncover trends in performance statistics to help avoid service degradation before it occurs * Identify under use of network paths, so you can improve overall network efficiency * Walk through hands-on case studies that address monitoring, capacity planning, billing, security, and voice networks * Understand Cisco network performance, deliver on your SLAs, and improve accounting and billing This book is part of the Networking Technology Series from Cisco Press(R), which offers networking professionals valuable information for constructing efficient networks, understanding new technologies, and building successful careers.

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Cloud Computing - 2854277918

203,71 zł

Cloud Computing CISCO

Książki / Literatura obcojęzyczna

The complete guide to provisioning and managing cloud-based Infrastructure as a Service (IaaS) data center solutions Cloud computing will revolutionize the way IT resources are deployed, configured, and managed for years to come. Service providers and customers each stand to realize tremendous value from this paradigm shift-if they can take advantage of it. Cloud Computing brings together the realistic, start-to-finish guidance they need to plan, implement, and manage cloud solution architectures for tomorrow's virtualized data centers. It introduces cloud "newcomers" to essential concepts, and offers experienced operations professionals detailed guidance on delivering Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS). This book's replicable solutions and fully-tested best practices will help enterprises, service providers, consultants, and Cisco partners meet the challenge of provisioning end-to-end cloud infrastructures. Drawing on extensive experience working with leading cloud vendors and integrators, the authors present detailed operations workflow examples, proven techniques for operating cloud-based network, compute, and storage infrastructure; a comprehensive management reference architecture; and a complete case study demonstrating rapid, lower-cost solutions design. Cloud Computing will be an indispensable resource for all network/IT professionals and managers involved with planning, implementing, or managing the next generation of cloud computing services. Venkata (Josh) Josyula, Ph.D., CCIE(R) No. 13518 is a Distinguished Services Engineer in Cisco Services Technology Group (CSTG) and advises Cisco customers on OSS/BSS architecture and solutions. Malcolm Orr, Solutions Architect for Cisco's Services Technology Solutions, advises telecoms and enterprise clients on architecting, building, and operating OSS/BSS and cloud management stacks. He is Cisco's lead architect for several Tier 1 public cloud projects. Greg Page has spent the last eleven years with Cisco in technical consulting roles relating to data center architecture/technology and service provider security. He is now exclusively focused on developing cloud/IaaS solutions with service providers and systems integrator partners. * Review the key concepts needed to successfully deploy clouds and cloud-based services * Transition common enterprise design patterns and use cases to the cloud * Master architectural principles and infrastructure designs for "real-time" managed IT services * Understand the Cisco approach to cloud-related technologies, systems, and services * Develop a cloud management architecture using ITIL, TMF, and ITU-TMN standards * Implement best practices for cloud service provisioning, activation, and management * Automate cloud infrastructure to simplify service delivery, monitoring, and assurance * Choose and implement the right billing/chargeback approaches for your business * Design and build IaaS services, from start to finish * Manage the unique capacity challenges associated with sporadic, real-time demand * Provide a consistent and optimal cloud user experience This book is part of the Networking Technology Series from Cisco Press(R), which offers networking professionals valuable information for constructing efficient networks, understanding new technologies, and building successful careers. Category: Cloud Computing Covers: Virtualized Data Centers

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Power of Loyalty - 2874936337

105,42 zł

Power of Loyalty Entrepreneur Press

Książki / Literatura obcojęzyczna

Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial launch plan plus strategy essentials including employee and company introductions to loyalty. In addition, you'll learn how to incorporate loyalty initiatives into your marketing plans and budgets and identify WOW factors to set your business apart from your competitors.

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