krainaksiazek business plan best proven techniques to writing a successful business plan to maximize a profitable business 20167324
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Selling Online 2.0 PEARSON
Książki / Literatura obcojęzyczna
REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR SMALL SELLERS TO BECOME BIG SELLERS? Unfortunately, recent changes at eBay have made online auctions less reliable and profitable. So where can you sell when you can't sell on eBay? Online auctions are the past; fixed-price selling is the future. It's time to move beyond eBay and first-generation online selling and start Selling Online 2.0. Second generation online selling means migrating from eBay to other online marketplaces, including craigslist, Amazon, and your own e-commerce website. You'll need to make some new plans, learn some new skills, and change some of the things you do--but you'll find that there's more money to be made on your own than relying on traditional eBay online auction sales. * Put together a plan to maintain your sales level and profitability--to counteract eBay's changes* Discover how to shift from auction sales to fixed-priced listings on the eBay marketplace* Find out if running an eBay Store or selling on Half.com makes sense for your business* Learn out how to sell locally on craigslist and other online classifieds sites* Discover how to sell fixed-price merchandise on the Amazon marketplace* Find out how to launch your own e-commerce website--and promote your online store* Learn how to sell products across multiple channels--and manage multichannel conflicts Introduction 1 What's in This Book 2 Who Can Use This Book 3 How to Use This Book 3 There's More Online. ..4 Making the Move 4 I BEYOND ONLINE AUCTIONS: CREATING A SUCCESSFUL ONLINE BUSINESS 5 1 The Problem with Online Auctions 7 What eBay Used to Be Like...7 Why Is eBay Abandoning Smaller Sellers? 10 Changes Are Afoot--and You Probably Won't Like Them 12 Emphasizing Fixed-Price Sales over Auction Sales 12 Changes to the Fee Structure 12 Changes to the Payment System 14 Changes to the Feedback System 15 Changes to Search Results 15 eBay's Deal with Buy.com 16 How Do eBay's Changes Affect You? 16 2 Planning for Selling Success 19 Planning for Life Beyond eBay Auctions 19 Asking--and Answering--Key Questions 20 What Type of Merchandise Do You Want to Sell? 20 How Much Money Do You Want to Make? 21 How Do You Intend to Manage Your Business? 23 Where Do You Want to Sell? 25 Conceiving a Business Plan 26 Understanding the Components of a Useful Business Plan 28 Mission 29 Opportunity 30 Strategy 30 Organization and Operations 31 Strengths and Weaknesses 31 Financials 31 Writing Your Business Plan 32 Implementing Your Business Plan 33 II FIXED-PRICE SELLING ON EBAY 35 3 Migrating to Fixed-Price Listings 37 Why Fixed-Priced Sales Are the Way to Go 37 Comparing Fees 38 Comparing Listing Lengths 40 Factoring in Customer Demand 41 Different Ways to Sell at a Fixed Pric 42 Understanding eBay's Fixed-Price Listings 43 Understanding eBay's Buy It Now Auctions 44 Understanding eBay Stores 46 Understanding Half.com 47 Creating an eBay Fixed-Price Listing 50 Creating an Auction Listing with a Buy It Now Price 51 Managing Fixed-Price Sales 52 Before the Sale: Setting the Price 53 After the Sale: Payment and Shipping 53 4 Fixed-Price Selling in an eBay Store 57 What Is an eBay Store? 57 Benefits of Opening Your Own eBay Store 59 Challenges of eBay Store Selling 60 Understanding eBay Store Subscription Levels 61 Understanding Insertion Fees and FVFs 63 How to Open an eBay Store 63 Further Customizing Your eBay Store 67 Managing Your eBay Store 68 Listing Merchandise for Sale in Your eBay Store 70 Handling eBay Store Sales 71 Marking Down Your Merchandise 72 Viewing eBay Store Reports 73 5 Fixed-Price Selling on Half.com 77 Getting to Know Half.com 77 Understanding the Half.com Shopping Experience 79 Understanding Half.com Fees 80 Listing on Half.com 81 Pricing Your Half.com Items 83 Calculating Shipping and Handling Charges 84 Managing Half.com Sales 85 6 Promoting Your Fixed-Price eBay Sales 87 Promoting Your Fixed-Price Listings on the eBay Site 87 Optimizing Your Listings for eBay Search 88 Linking from Other Sites to Your eBay Listings 90 Promoting Your eBay Store 90 Seeding Listings into the Traditional eBay Marketplace 91 Enabling Cross-Promotions 91 Creating an Email Mailing List 92 Linking to Your eBay Store 94 Adding a Stores Widget to Your Blog or Website 95 Creating a Listing Feed 95 Exporting Your Listings to Search Engines and Shopping Sites 96 Advertising on the eBay Site with AdCommerce 97 Advertising Across the Web with Google AdWords 99 Promoting Your Store in the Real World 101 Promoting Your Half. com Listings 102 III SELLING VIA CRAIGSLIST ONLINE CLASSIFIEDS 105 7 Online Classifieds: Are They Right for Your Business? 107 Understanding Online Classifieds 107 Examining Major Online Classifieds Sites 110 craigslist 110 Oodle 111 Kijiji 113 backpage.com 114 LiveDea 115 Google Base 116 The Pros and Cons of Selling via Online Classifieds 117 Pros of Online Classifieds Selling 117 Cons of Online Classifieds Selling 118 Do Online Classifieds Make Sense for Your Business? 120 The Best Businesses for Migrating to Online Classifieds 120 The Worst Businesses for Migrating to Online Classifieds 121 8 Doing Business on craigslist 125 Understanding craigslist 125 Navigating craigslist Listings 126 Before You List...129 Listing an Item for Sale 130 Formatting Your Item Description 133 Using HTML Formatting 133 Inserting Images into Your Listings 134 Managing Your Listings 135 Editing a Listing 135 Deleting a Listing 136 Making a Sale 136 9 Migrating from Online Auctions to Online Classifieds 139 What Items Should You Move to craigslist? 139 Changing Your Business Model 141 Going Local 141 Pickups,No Shipping 142 Cash Is King 143 We Don't Need No Stinking Tools 143 It's the Wild West 144 Businesses Aren't Always Accepted 144 Making the Move 145 10 Promoting Your craigslist Business 147 Choosing the Right Community and Category 147 Optimizing Your Listings for Search 148 Keeping Your Ad at the Top of the List 148 IV SELLING ON THE AMAZON MARKETPLACE 151 11 The Amazon Marketplace: Is It Right for Your Business? 153 Understanding the Amazon Marketplace 153 What the Buyers See 154 The Many Ways to Sell on Amazon 156 Selling Individual Items on the Amazon Marketplace 157 Understanding the Amazon Marketplace 158 Understanding Amazon's Fees 159 Selling as a Pro Merchant 161 Selling on Amazon via Selling on Amazon 162 Selling in an Amazon WebStore 163 Using Amazon to Fulfill Your Orders 163 How It Works 164 Understanding Fulfillment Pricing 164 The Pros and Cons of Selling on Amazon 166 Selling on Amazon: Pros 166 Selling on Amazon: Cons 167 12 Doing Business in the Amazon Marketplace 169 Listing Individual Items in the Amazon Marketplace 169 Listing Your First Item 69 Managing Your Account and Inventory 173 Selling an Item 175 Setting Up Your Amazon Storefront 176 Moving to the Pro Merchant Program 177 Upgrading to Pro Merchant Status 177 Uploading Multiple Listings 178 Creating a Product Detail Page 180 13 Migrating Your eBay Business to Amazon 185 Does Migrating to Amazon Make Sense? 85 Comparing Fees 185 Comparing Sales and Effort 187 Which Items Should You Migrate? 188 Evolving Your Business Model 189 Making the Move 190 14 Promoting Your Amazon Business 193 Keeping Your Listings Competitive 193 Competing on Feedback 194 Placing Product Ads on the Amazon Site 196 Advertising Your Business with a Display Ad 197 V SELLING ON YOUR OWN WEBSITE 201 15 Establishing Your Own Website: Is It Right for Your Business? 203 Building an Online Store--What's Involved? 203 The Components of an E-Commerce Website 203 Different Ways to Build a Store 206 How Much Does It Cost? 207 Pros and Cons of Running Your Own Website 208 Pros of Running Your Own Online Store 208 Cons of Running Your Own Online Store 209 Does an Online Store Make Sense for Your Business? 211 16 Planning Your Online Presence 215 Step One: Create Your Plan and Define Your Goals 215 Step Two:Determine What You're Selling 216 Step Three: Choose a Hosting Service 216 Step Four: Build Your Website 217 Step Five: Choose an Online Payment Service 218 Step Six: Plan Your Promotion 219 Step Seven: Launch Your Site 220 Step Eight: Evaluate Your Performance 221 17 Setting Up an E-Commerce Website 223 Choosing a Hosting Service 223 Features to Look For 224 Comparing Prices 226 Using eBay ProStores 227 ProStores for eBay Sellers 227 Subscription Levels 228 Getting Started with ProStores 229 Building an Amazon WebStore Store 230 Inside an Amazon WebStore Store 230 Creating Your Own WebStore 231 Building a Yahoo! Merchant Website 233 Subscription Levels 233 Unique Features 234 Creating Your Own Yahoo! Store 235 Exploring Other Pre-Designed Storefronts 236 18 Managing Online Sales 241 Managing Your Inventory 241 Managing Your Sales 243 Managing Your Customers 245 19 Choosing an Online Payment System 249 Accepting Payments with PayPal 249 Pros and Cons of PayPal 250 Signing Up for PayPal 251 Understanding PayPal Fees 252 Adding PayPal to Your Website 253 Collecting PayPal Payments 254 Accepting Payments with Google Checkout 255 Pros and Cons of Google Checkout 255 Understanding Google Checkout Fees 256 Setting Up a Google Checkout Account 257 Choosing a Google Checkout Service 257 Adding Google Checkout to Your Website 258 Collecting Google Checkout Payments 259 Withdrawing Google Checkout Funds 260 Integrating Google Checkout with Google AdWords 260 Accepting Payments with Checkout by Amazon 261 Pros and Cons of Checkout by Amazon 261 Understanding Checkout by Amazon Fees 262 Setting Up Checkout by Amazon 262 Establishing Your Own Merchant Credit Card Account 263 Pros and Cons of a Merchant Account 264 Choosing a Credit Card Processor 265 20 Promoting Your E-Commerce Website 267 Putting Together a Marketing Plan 267 Optimizing Your Site for Search Engines 269 All About Search Engine Marketing--and SEO 269 SEO Tip #1: Fine-Tune Your Keywords 269 SEO Tip #2: Tweak Your and Tags 271 SEO Tip #3: Solicit Inbound Links from Other Sites 271 SEO Tip #4: Submit Your Site to the Major Search Engines 272 SEO Tip #5: Use Text Instead of Images 274 Submitting Your Products to Comparison Shopping Sites 275 How Comparison Shopping Sites Work 275 Examining the Major Comparison Shopping Sites 276 Submitting Your Listings to Comparison Shopping Sites 278 Creating and Uploading a Data File 279 Buying PPC Advertising 280 How Important Is PPC Advertising? 280 Purchasing Keywords 281 Paying by the Click 282 Evaluating the Big PPC Ad Networks 283 Creating a PPC Campaign 285 Buying Display Ads 286 Engaging in Email Marketing 287 Marketing on YouTube 288 Marketing to the Blogosphere 289 Conducting Online Public Relations 290 21 Migrating Your eBay Business to Your Own Website 293 Does Migrating to Your Own Online Store Make Sense? 293 Comparing Costs 293 Comparing Effort 295 Which Items Should You Migrate? 295 Changing Your Business Model and Processes 296 Making the Move 297 22 Selling in Multiple Channels 301 What Is Multichannel Selling--and How Does It Work? 301 Pros and Cons of Multichannel Selling 302 Benefits of Multichannel Selling 302 Drawbacks of Multichannel Selling 303 When Does Multichannel Selling Make Sense--and When Is It a Recipe for Disaster? 305 Managing Inventory Across Channels 306 Creating a Multichannel Marketing Plan 307 Index 311
The Market Is Always Right McGraw-Hill
Podana cena książki jest orientacyjna, zależy od kilku czynników. Po zakupie obsługa sklepu skontaktuje się, jeśli konieczna będzie dopłata. Book Description Rules for successful trading, direct from the traders who practice them every day Even with today's high-speed computers, online accounts, and information access, traders still live or die based on their abilities to control fear, greed, and emotion. The Market Is Always Right gives traders battle-proven advice for avoiding common trading setbacks by understanding human natureboth their own and others'and directing it toward profitable outcomes. Distilling the wisdom of hundreds of traders, this proactive book starts with 10 overriding rulesfor example, "Evaluate your performance"and then lists the subrules within each, such as "Qualify and quantify your trading pattern." Other examples include: Never chase trades Watch the opendon't trade it When in doubt, get out Download Description Even with today's high-speed computers, online accounts, and information access, traders still live or die based on their abilities to control fear, greed, and emotion. The Market Is Always Right gives traders battle-proven advice for avoiding common trading setbacks by understanding human natureboth their own and others'and directing it toward profitable outcomes. Book Info Provides rules for successful trading, direct from the traders who practice them every day. Gives traders battle-proven advice for avoiding common trading setbacks by understanding human nature, both their own and others' and directing it toward profitable outcomes. From the Back Cover Market-Proven Tactics for Fighting the Trader's Toughest Enemy--His Own Volatile Emotions Few professions are as stress-filled as trading. In the time it takes to refill your coffee, you can lose tens of thousands of dollars. Then you must determine in a split second whether to cut your losses and sell, average down and buy more, or sit tight and hope the market turns back in your favor... Without any guarantees. The Market Is Always Right answers the question, "How do experienced traders control their emotions in the heat of the trading battle?" Whether you are trading stocks, options, or futures, this straight-talking book shows you how to maintain a strong and steady course by detailing: - Ways to spot--and overcome--the seven deadly sins of trading - Two key questions traders should ask themselves before each market open - Trading events that scream "SELL!" no matter what Long-time traders know: Whether markets are plummeting, skyrocketing, or simply holding steady, emotion is a trader's worst enemy. Whether you are a new trader looking to reach the next level of market mastery or an experienced trader seeking to pick up a new trick or two, The Market Is Always Right will show you how to maintain control in every market--by keeping your cool while all about you are losing theirs. "Traders must deal with human nature as they trade, both their own and their counterparts', as they collectively react to the markets they trade. The purpose of this book is to give you an insight into what hundreds of other traders have found that works when it comes to harnessing and directing human nature most productively..."--from the Introduction The world of trading is undergoing an unprecedented metamorphosis. Powerful personal computers, direct access to live trading markets, unlimited access to information, and more have placed individual traders on the same playing field as the pros. Yet one essential aspect of trading--the trader's basic human nature--remains unchanged and can wreak more havoc than all other trading perils combined. The Market Is Always Right takes you beyond the techniques of trading to explore your mind, day in and day out the most important and difficult-to-control market tool. Showing you how to recognize and overcome fear, greed, envy, and other deeplyengrained emotions that consistently work against your trading success, this insightful and market-proven guidebook covers: - Ways to develop--and stick to--a personalized trading plan - Strategies for knowing when to pull the trigger and avoid "paralysis by analysis" - Nine personality types, with the common trading faults of each - How to know when--and when not--to hold a position overnight - Valuable appendices listing Level 2 market makers, trading terms, resources for further information, and more "If you attempt to fight or to impose your will on the market, you court disaster."--from Chapter 1 While you can't control the global economy, the markets, or even the actions and reactions of other traders, you can control your own stress levels--and even learn to use them to your advantage! Let The Market Is Always Right show you how to go beyond mechanical trading principles to develop the successful trader's most essential and difficult-to-acquire tool--self-knowledge--and thereby replace costly self-doubt and worry with the confidence you need to remain focused on the business at hand and make sound decisions every second of the trading day. About the Autor Thomas McCafferty is COO of Market Wise Securities and has been involved in the securities industry for nearly three decades. A registered stockbroker and options principal, McCafferty has written a number of books on trading, including All About Commodities.
New Language of Marketing 2.0 IBM Press
Książki / Literatura obcojęzyczna
"Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind." -Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School of Business at Dartmouth and Coauthor, Ten Rules for Strategic Innovators: From Idea to Execution "It's no secret that business has been changing dramatically over the last decade. To succeed in this rapidly changing environment, businesses must adapt their marketing strategies accordingly-The New Language of Marketing 2.0 provides practical, proven, and prescient tools to do exactly that." -Dr. Steve Moxey, Research Fellow, High-Tech Marketing, Manchester Business School "Most U.S. marketers mistakenly think 'going global' is just a matter of translating your promotional materials into different languages and widening your media buys. Packed with real-life examples, this new book amply demonstrates that successful global marketing is actually all about local marketing. Learn how to give a local spin within each regional marketplace for global success." -Anne Holland, Founder, MarketingSherpa Inc Use ANGELS and Web 2.0 Marketing to Drive Powerful, Quantifiable Results For every marketer, strategist, executive, and entrepreneur Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools-and using them to maximize revenue and profitability. Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You'll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more. Includes information, case studies, and working examples for next generation marketing strategies such as: * Social networks with virtual environments, including Second Life * Online communities including Facebook * Viral Marketing and eNurturing * Serious Gaming * Widgets * Wikis * Blogging, including Twitter * RSS * Podcasting * Videocasting Whether you're a marketing professional, Web specialist, strategist, executive, or entrepreneur, this book will help you drive immense, quantifiable value from Web 2.0 technologies-now, and for years to come. Sandy Carter's breakthrough ANGELS approach, a step-by-step framework for success: Analyze and ensure strong market understanding Nail the relevant strategy and story Go to Market Plan Energize the channel and community Leads and revenue Scream!!! Don't forget the Technology! BONUS Content Available Online: Additional chapters, case studies, examples, and resources are available on the book companion site, ibmpressbooks.com/angels. ================================== Table of Contents Introduction A: Analyze Here, There, and Everywhere Chapter 1: Listening and Analyzing in the Global World Chapter 2: Segmentation in Action: The Nortel Case Chapter 3: Globalization: Lenovo, Google, Unilever, and IBM N: Nail the Strategy Chapter 4: Fish Where the Fish Are and Use the Right Bait Chapter 5: Relevance and Roles: Forrester Research Chapter 6: Lightly Branded: EepyBird, The Coca-Cola Company, and Mentos Chapter 7: Corporate Social Responsibility: IBM's Project Green and Marks & Spencer G: Go-to-Market Chapter 8: Break Through the Noise Chapter 9: Influencer Value: The IBM Case Study E: Energize the Ecosystem and Market Chapter 10: The New Vessels Chapter 11: Energize the Channel with Communities: OMG, Adobe and Rubicon Consulting, and Harley-Davidson Chapter 12: Virtual Environments: The Coca-Cola Company and IBM Chapter 13: Widgets: The Use of Widgets at IBM Chapter 14: Blogs: Midwest Airlines and IBM Chapter 15: Serious Gaming: IBM's Innov8 L: Leads and Revenue Chapter 16: Show Me the Money: A Discussion with Google, the Marketing Leadership Council, and MarketingNPV Chapter 17: Innovation, Engagement, and Business Results: adidas Group, ConAgra Foods, and Tellabs Chapter 18: Marketing Dashboards: IBM Cognos S: Scream Through Technology Chapter 19: Screaming World Changes Chapter 20: Technology Matters: IBM, Staples, Dell, and MyVirtualModel Putting It All Together Chapter 21: End-to-End Example: IBM WebSphere and the SOA Agenda, Prolifics, and Ascendant Technology Chapter 22: The Top 10 Don'ts and the Marketing Organization of the Future The following materials can be found on the companion Web site at ibmpressbooks com/angels: Online 1: Relationship and Word of Mouth: Rackspace Online 2: Personal Branding Online 3: National Environmental Policy Act
Agile Innovation Wiley
Książki / Literatura obcojęzyczna
Find your company's unique innovation style, and nurture it into a powerful competitive advantage§§Praised by business leaders worldwide, Agile Innovation is the authoritative guide to survival and success in today's "innovate-or-die" business world. This revolutionary approach combines the best of Agile with the world's leading methods of Innovation to present a crisp, articulate, and proven system for developing the breakthrough capabilities every organization must master to thrive today and tomorrow.§§You already know that effective innovation doesn't happen by accident--it is achieved by careful design. Agile Innovation addresses the three critical drivers of innovation success: accelerating the innovation process; reducing the risks inherent in innovation; and engaging your entire organization and your broader ecosystem in the innovation effort.§§The key frameworks described here build on the proven success of Agile to provide a comprehensive and customizable Innovation Master Plan approach to sustained innovation improvement in the five critical performance areas: strategy, portfolio, process, culture and infrastructure.§§Major topics include: the power of Agile in the innovation process, how to overcome innovation risk, the best tools to evoke engagement and collaboration, branding as an integral element of innovation, and the best leadership skills and practices that create the special environment that enables transformative growth. Readers will learn specifically how to create better ideas, develop them more efficiently, and work together more profitably and effectively to achieve breakthroughs.§§The insights offered in this book are highlighted in 11 detailed case studies illustrating the world's best innovation practices at Wells Fargo, Nike, Volvo, Netflix, Southwest Airlines, NASA,The New York Times, and others, in dozens of specific business examples, in two dozen powerful and unique techniques and methods, and a full set of implementation guidelines to put these insights into practice.§§Key Insights:§Understand how to implement the many ways that innovation efforts can be accelerated to achieve even greater competitive advantage§Learn to create a culture of innovation, greater engagement, and rich collaboration throughout your organization§Discover how to reduce risk and accelerate learning§Implement your own unique plan to enhance collaborative innovation, from leadership through operations§Integrate key agility principles into your strategic planning decisions for sustained improvement§Explore dramatic new approaches to open innovation that optimize large scale innovation§Apply the latest and best technology tools to enhance innovation, reduce risk, and promote broad participation.§§This is a must read book, a practical guide for fostering a culture of innovation, nurturing creativity, and efficiently developing the ideas that drive strategic growth.§§And since innovation is not imitation, you know that copying the ideas and strategies of other successful organizations will not produce the desired outcomes. Hence, all leaders must develop their own way of innovating and nurture the right style of collaborating for their own organization. This book will guide you to find your own unique pathways to success.§§Blaze your own trail to the high levels of innovativeness and organizational agility by learning from the expert guidance and practical, actionable advice offered throughout this important book.
Angel Investing Wiley
Książki / Literatura obcojęzyczna
Praise for Angel Investing: "The world of entrepreneurial startups is where the most exciting and creative action is happening in todays business world, which is why I was a strong supporter of the Jobs Act of 2012. No wonder millions of people are wondering how they can get involved as investors. Theres no better place to start than by reading". (David S. Roses Angel Investing. U.S. Senator Charles E. Schumer, Senate Finance Committee). "From the best methods for finding and picking tomorrows big winners to proven techniques for adding value to any business you invest in, Angel Investing provides readers with everything they need to know to get started in this fascinating, fun and lucrative business arena". (David Bach, number 1 New York Times bestselling author of The Automatic Millionaire and Start Late Finish Rich, Angel Investor). "As an angel investor and a long-time fan of David S. Rose, I was delighted to hear he finally captured his wit and wisdom in the pages of a book. Davids witty stories and angel investing principles as well as his unsurpassed knowledge of his field are teaching me so much more about investing than Ive learned over the years doing it!" (Barbara Corcoran, Real Estate Mogul, Shark Tank star, Angel Investor). "This is the most comprehensive and readable guide to angel investing ever written. The chapter on valuation and expectations lays out a clear framework for understanding one of the least well-known pitfalls in the angel world. And its emphasis on creating a win-win relationship with the entrepreneur is at the heart of being a long-term successful angel and continuing to see the best deal flow. I recommend this book to anyone even thinking about making or receiving angel investments. (Howard L. Morgan, Founding Partner, First Round Capital). "Angel Investing is an engaging, easy read, full of real stories and hard numbers, actual cases and a whole lot of good advice. David S. Rose brings tons of real-world knowledge to the subject that makes this required reading for every new angel". (Tim Berry, Author of Business Plan Pro, Entrepreneur, Angel Investor). "Anyone with a checkbook can be an angel investor, but it takes insight to do it well. David S. Rose has written a terrific new book that will help would-be angels make money, rather than lose it. From explaining the value of diversification, to tips on evaluating deals, to offering up plans to attract good deals, Angel Investing will help you move from a money-losing amateur to a money-making professional angel. And if you're an entrepreneur looking for angel money, you should read this book too. It will help you understand what knowledgeable angels are seeking and how they will evaluate you". (Scott Shane, author of Fools Gold? The Truth Behind Angel Investing in America).
Mastering Project, Program, and Portfolio Management Pearson FT Press
Książki / Literatura obcojęzyczna
Learn powerful techniques for successfully managing modern projects, programs, and portfolios in any environment, no matter how complex. Mastering Project, Program, and Portfolio Management addresses several make-or-break issues associated with successful project management: organizational structure, linkages between project management and operations, and definitions and interrelationships amongst projects, programs and portfolios. Unlike other books, which address these issues only in passing, this book drills down to offer practical, real-world concepts, in-the-trenches insights, and proven applications. You'll learn how to: * Plan projects and strategies to reflect your organization's needs and structures * Develop and implement a successful Project Management Office (PMO) * Organize projects, programs, and portfolios * Systematically maximize the business value of project management This book is part of a new series of six cutting-edge project management guides for both working practitioners and students. Like all books in this series, it offers deep practical insight into the successful design, management, and control of complex modern projects. Using real case studies and proven applications, expert authors show how multiple functions and disciplines can and must be integrated to achieve a successful outcome. Individually, these books focus on realistic, actionable solutions, not theory. Together, they provide comprehensive guidance for working project managers at all levels, as well as indispensable knowledge for anyone pursuing PMI/PMBOK certification or other accreditation in the field.
Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice
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1. Sklepy z krainaksiazek pl business plan best proven techniques to writing a successful business plan to maximize a profitable business 20167324
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