krainaksiazek concise guide to entrepreneurship technology and innovation 20110307

- znaleziono 12 produktów w 1 sklepie

Management of Technological Innovation - 2840796295

167,16 zł

Management of Technological Innovation Oxford University Press

Książki / Literatura obcojęzyczna

The management of technological innovation (MTI) is one of the most important challenges facing businesses today. Innovation has become the fundamental driver of competitiveness for firms of all sizes in virtually all business sectors and nations. The first edition of this book has become one of the most popular texts for students of innovation and technology management. This new edition sees David Gann and Ammon Salter join Mark Dodgson as authors, drawing on their combined experience of 60 years of researching and teaching MTI. It combines the most relevant theoretical analysis with contemporary and historical empirical evidence to provide a comprehensive, yet concise and readable, guide to the challenges of MTI. By explaining the innovation process the book reveals the broad scope of MTI and its importance for company survival, growth and sustainability. It describes how MTI has to be managed strategically and how this is successfully achieved by formulating and implementing strategy and delivering value. Chapters provide frameworks, tools and techniques, and case studies on managing: innovation strategy, communities, and networks, R&D, design and new product and service development, operations and production, and commercialization. Based on robust analysis, the book provides a wide range of empirical evidence from a huge diversity of case studies, with around fifty case studies newly written for this edition. It analyses MTI in all parts of the world, in companies large and small, and in services, manufacturing, and resource-based business sectors. This new edition has been fully revised and updated to reflect the latest teaching and research, and to ensure its continuing relevance to the contemporary world of MTI. It will be an important resource for academics, students, and managers throughout the world, is a recommended text for students of innovation and technology management at postgraduate and undergraduate level, and is particularly valuable for MBA courses.

Sklep: Libristo.pl

Customer Experience Edge: Technology and Techniques for Deli - 2847848212

148,86 zł

Customer Experience Edge: Technology and Techniques for Deli MCGRAW-HILL Professional

Książki / Literatura obcojęzyczna

This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You ve spent way too much time reading this endorsement. Read the book instead. It s so worth it. § Paul Greenberg, author of CRM at the Speed of Light §To differentiate yourself and delight your customers, you must manage your customers experience with your goods or services, and your company. This invaluable book will show you why you must do this, and how to do it well. § Henry Chesbrough, author of Open Innovation and Professor at the Haas School of Business, University of California Berkeley §Technology advances are raising the human expectation of what an experience with a company can and should be. Finally, a book has been written that combines behavioral psychological, micro-economic, and technological considerations defining the customer experience edge. § Paul D Alessandro, Partner, PricewaterhouseCoopers §As we move from Customer Experience 1.0 to Customer Experience 2.0, organizations and practitioners need a solid blueprint for success. Reza, Vinay, and Volker have created a clear and concise guide based on global best practices and proven principles. If you are ready to transform your organization, start by reading this book. § Lior Arussy, President, Strativity Group, and author of Customer Experience Strategy § The Customer Experience Edge is an excellent book to gain insights on how to leverage customer experience as a competitive advantage. The case studies serve as recipes that can be added to, modified, or simply baked into business plans to improve or deliver an exceptional customer experience. § Deb Dexter, Customer Service Director, Cardinal Health §About the Book: §Globalization and advanced technologies have given ever greater power to the person who decides if your business will succeed or fail the customer. Whether your company serves consumers or other businesses, you can no longer compete on price and quality alone. To gain profits and market share, you have to deliver an experience that makes customers want to come back and that sets you apart from the competition. You need to seize The Customer Experience Edge. §Drawing on over sixty years of experience in shaping customer centric strategies and technologies for leading companies, three innovators bring you practical and proven ways to create your customer experience programs and overall business strategies. The key is to strike a balance between programs that are effective but prohibitively expensive and programs that fail to dedicate enough resources to be effective. In the middle ground lie the tools that everyone overlooks foundational and disruptive technologies. These are the authors main fields of expertise, and these are what make the customer experience profitable.§The Customer Experience Edge explains how to combine strategy, leadership, organizational change, and technology to:§Develop products and services that are highly valued by customers§Form bonds that keep clients from turning to competitors§Transform customers into your best advocates §It s a new world of business, and customers are keenly aware that their loyalty is valuable currency. The Customer Experience Edge gives you a cost-effective, sustainable way to provide an unforgettable experience that builds loyalty and turns it into real, measurable profits.§

Sklep: Libristo.pl

University Physics with Modern Physics Technology Update, Vo - 2854300972

303,00 zł

University Physics with Modern Physics Technology Update, Vo Pearson Education Limited

Książki / Literatura obcojęzyczna

University Physics with Modern Physics, Technology Update, Thirteenth Edition continues to set the benchmark for clarity and rigor combined with effective teaching and research-based innovation. The Thirteenth Edition Technology Update contains QR codes throughout the textbook, enabling students to use their smartphone or tablet to instantly watch interactive videos about relevant demonstrations or problem-solving strategies. University Physics is known for its uniquely broad, deep, and thoughtful set of worked examples-key tools for developing both physical understanding and problem-solving skills. The Thirteenth Edition revises all the Examples and Problem-solving Strategies to be more concise and direct while maintaining the Twelfth Edition's consistent, structured approach and strong focus on modeling as well as math. To help students tackle challenging as well as routine problems, the Thirteenth Edition adds Bridging Problems to each chapter, which pose a difficult, multiconcept problem and provide a skeleton solution guide in the form of questions and hints. The text's rich problem sets-developed and refined over six decades-are upgraded to include larger numbers of problems that are biomedically oriented or require calculus. The problem-set revision is driven by detailed student-performance data gathered nationally through MasteringPhysics(R), making it possible to fine-tune the reliability, effectiveness, and difficulty of individual problems. Complementing the clear and accessible text, the figures use a simple graphic style that focuses on the physics. They also incorporate explanatory annotations-a technique demonstrated to enhance learning. This package consists of: * University Physics with Modern Physics Technology Update, Volume 1 (Chapters 1-20), Thirteenth Edition

Sklep: Libristo.pl

FT Guide to Management - 2826994592

104,52 zł

FT Guide to Management PEARSON

Książki / Literatura obcojęzyczna

'Practical, concise and full of tips that every manager needs to know, The Financial Times Guide to Management provides a powerful guide for leaders at every level.' Arianna Huffington, Chairman, President and Editor-in-Chief, The Huffington Post Media Group 'This is clear, encouraging and packed with good sense - just like its author. A winner.' Eleanor Mills, Editorial Director, The Sunday Times 'Amidst the myriad of books on leadership, this guide presents an unusually concrete, comprehensive and practical set of principles and learnings for managers at every level.' John Pepper, Former CEO & Chairman P Former Chairman Walt Disney From motivating a team and developing star talent to controlling budgets and fostering innovation, The Financial Times Guide to Management is your authoritative guide to becoming an effective manager. Full of practical tips and advice, this defi nitive handbook offers solutions to the everyday challenges of: * Managing yourself * Developing communication skills and emotional intelligence * Managing others * Setting strategic direction * Managing change * Managing money, resources and technology There is also on-the-ground advice from the executive frontline, with insights from leaders including Paul Polman (CEO, Unilever), Steve Marshall (Chairman, Balfour Beatty) and Cilla Snowball (Chairman and CEO, AMV BBDO). Whether you're a new team leader or an experienced director, this book contains everything you need to know to become an outstanding manager.

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Web 2.0: a Strategy Guide - 2844388663

99,24 zł

Web 2.0: a Strategy Guide O´REILLY

Książki / Literatura obcojęzyczna

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, "Web 2.0: A Strategy Guide" illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned 'word of mouth' becomes hypergrowth."Web 2.0 : A Strategy Guide" demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value; Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of; social network effects can support a business-ever wonder how FaceBook grew so quickly?; and, businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web. Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, "Web 2.0: A Strategy Guide" explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

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TRIZ for Engineers - 2834150168

281,90 zł

TRIZ for Engineers Wiley-Blackwell

Książki / Literatura obcojęzyczna

TRIZ is a brilliant toolkit for nurturing engineering creativity and innovation. This accessible, colourful and practical guide has been developed from problem-solving workshops run by Oxford Creativity, one of the world's top TRIZ training organizations started by Gadd in 1998. Gadd has successfully introduced TRIZ to many major organisations such as Airbus, Sellafield Sites, Saint-Gobain, DCA, Doosan Babcock, Kraft, Qinetiq, Trelleborg, Rolls Royce and BAE Systems, working on diverse major projects including next generation submarines, chocolate packaging, nuclear clean-up, sustainability and cost reduction. Engineering companies are increasingly recognising and acting upon the need to encourage successful, practical and systematic innovation at every stage of the engineering process including product development and design. TRIZ enables greater clarity of thought and taps into the creativity innate in all of us, transforming random, ineffective brainstorming into targeted, audited, creative sessions focussed on the problem at hand and unlocking the engineers' knowledge and genius to identify all the relevant solutions. For good design engineers and technical directors across all industries, as well as students of engineering, entrepreneurship and innovation, TRIZ for Engineers will help unlock and realise the potential of TRIZ. The individual tools are straightforward, the problem-solving process is systematic and repeatable, and the results will speak for themselves. This highly innovative book: * Satisfies the need for concise, clearly presented information together with practical advice on TRIZ and problem solving algorithms* Employs explanatory techniques, processes and examples that have been used to train thousands of engineers to use TRIZ successfully* Contains real, relevant and recent case studies from major blue chip companies* Is illustrated throughout with specially commissioned full-colour cartoons that illustrate the various concepts and techniques and bring the theory to life* Turns good engineers into great engineers.

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Engineering Innovative Products - 2854310869

203,59 zł

Engineering Innovative Products Wiley

Książki / Literatura obcojęzyczna

"The book provides vital insights into commercial development for engineering students in a highly practical and applied manner. Over the past 3 years, application of the book's material has allowed the students to develop their commercial literacy and ambition in the University." (Steve Orr, Director, Northern Ireland Science Park connect program which looks to accelerate the growth of knowledge-based companies in Northern Ireland). Engineering Innovative Products: A Practical Experience is a pioneering book that will be of key use to senior undergraduate and graduate engineering students who are being encouraged to explore innovation and commercialization as part of their courses. The book will teach the essential skills of entrepreneurship and address the fundamental requirements needed to establish a successful technology company. As well as providing the crucial background and insights enabling students to identify a key market, it also offers a highly practical guide to undertaking genuine product validation and producing a feasibility study, as well as providing vital insights into the challenges and demands in forming a technology based company. It outlines how to develop and grow an engineering solution which has market potential and covers key business aspects of giving the perfect pitch, sales and marketing, protection of ideas and finance, to offer a complete and practical guide to commercializing ideas. It provides vital insight into the design and innovation processes within engineering and the challenges and pitfalls in translating good ideas into great products. It features contributions from leading experts in marketing, finance, company formation, sales and intellectual protection which provides details of the challenges faced by innovators when commercializing ideas. It includes case studies from engineering students who give insights into how they have successfully developed their own ideas into companies.

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Internet Fundamentals for Business - 2826879042

60,17 zł

Internet Fundamentals for Business Springer, Berlin

Książki / Literatura obcojęzyczna

"A great book everyone can use to understand how tech startups work." - Rene Reinsberg, GM/VP at GoDaddy, CEO and Co-founder at Locu§§"Finally a book non-techies can use to understand the web technologies that are changing our lives." - Paul Bottino, Executive Director, Technology and Entrepreneurship Center, Harvard University§§"Through the simplicity of his presentation, Vinay shows that the basics of technology can be straightforwardly understood by anyone who puts in the time and effort to learn." - Joseph Lassiter, Professor of Management Science, Harvard Business School and Harvard Innovation Lab§§In a way that anyone can understand, How to Speak Tech: The Non-Techie's Guide to Tech Basics in Business spells out the essential technical terms and technologies involved in setting up a company's website or web application. Nontechnical business readers will find their digital literacy painlessly improved with each ten-minute chapter of this illustrative story of one successful technology startup building its Web-based business from scratch.§§Vinay Trivedi - a private equity analyst and startup entrepreneur who works at the intersection of business and tech - employs the startup story line as his frame for explaining in plain language the technology behind our daily user experiences, the successful strategies of social media giants, the bold aspirations of tiny startups, and the competitive adaptations of ordinary businesses of all sizes and sectors. Along the way, he demystifies all those tech buzzwords in our business culture whose precise meanings are so often elusive even to the people using them.§§Internet hardware, application software, and business process: the working premise of this book is that none of it is beyond the basic understanding of nontechnical business readers. Trivedi peels back the mystery, explains it all in simplest terms, and gives his readers the wherewithal to listen intelligently and speak intelligibly when the subject turns to technology in business.§§

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Understanding Management Research - 2854265704

177,71 zł

Understanding Management Research Sage Publications

Książki / Literatura obcojęzyczna

'These sections represent the clearest rendition yet of these subjects, with difficult concepts introduced in a digestible form for the neophytic (or not so neophytic) researcher. Whilst in a book this size not every argument can be presented, there is ample extra material to be found to encourage further engagement...At the end of each chapter, there is a very useful Further Reading section provided by the authors, which gives useful guidelines. I believe to be an extremely useful text, which addresses what has until now been a significant gap in the market. This book will be my first choice in the future for introducing doctoral students of management-related subject to the philosophical underpinning they require for their studies. There is no other text which covers this area so clearly, so succinctly and in language that is readily accessible to a wide range of researcher back-grounds. I can enviSAGE this being a valuable source book to which researchers return again and again in order to deepen their understanding as research projects progress; it certainly provoked some new questions for me. To conclude, an excellent buy' - International Journal of Entrepreneurship and Innovation This is an invaluable introduction for all students and researchers of management confronting a new research project. Understanding Management Research provides an overview of the principal epistemological debates in social science and how these lead to and are expressed in different ways of conceiving and undertaking organizational research. For researchers and students who are increasingly expected to adopt a reflexive understanding of their own epistemological position, the authors present a concise, accessible guide to the different perspectives available and their implications for research output. All students undertaking empirical research for theses and dissertations will find this book helps them comprehend the key ongoing debates and engage with their own pre-understandings when trying to make sense of management and organizations.

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University Physics. Vol.2 (Chs. 21-37) - 2854302483

303,00 zł

University Physics. Vol.2 (Chs. 21-37) Prentice Hall International

Książki / Literatura obcojęzyczna

University Physics with Modern Physics, Technology Update, Thirteenth Edition continues to set the benchmark for clarity and rigor combined with effective teaching and research-based innovation. The Thirteenth Edition Technology Update contains QR codes throughout the textbook, enabling students to use their smartphone or tablet to instantly watch interactive videos about relevant demonstrations or problem-solving strategies. University Physics is known for its uniquely broad, deep, and thoughtful set of worked examples-key tools for developing both physical understanding and problem-solving skills. The Thirteenth Edition revises all the Examples and Problem-solving Strategies to be more concise and direct while maintaining the Twelfth Edition's consistent, structured approach and strong focus on modeling as well as math. To help students tackle challenging as well as routine problems, the Thirteenth Edition adds Bridging Problems to each chapter, which pose a difficult, multiconcept problem and provide a skeleton solution guide in the form of questions and hints. The text's rich problem sets-developed and refined over six decades-are upgraded to include larger numbers of problems that are biomedically oriented or require calculus. The problem-set revision is driven by detailed student-performance data gathered nationally through MasteringPhysics(R), making it possible to fine-tune the reliability, effectiveness, and difficulty of individual problems. Complementing the clear and accessible text, the figures use a simple graphic style that focuses on the physics. They also incorporate explanatory annotations-a technique demonstrated to enhance learning. This package consists of: * Univeristy Physics with Modern Physics Technology Update, Volume 2 (Chapters 21-27), Thirteenth Edition

Sklep: Libristo.pl

Minds Online - 2854320070

133,20 zł

Minds Online HARVARD UNIVERSITY PRESS

Książki / Literatura obcojęzyczna

From wired campuses to smart classrooms to massive open online courses (MOOCs), digital technology is now firmly embedded in higher education. But the dizzying pace of innovation, combined with a dearth of evidence on the effectiveness of new tools and programs, challenges educators to articulate how technology can best fit into the learning experience. Minds Online" is a concise, nontechnical guide for academic leaders and instructors who seek to advance learning in this changing environment, through a sound scientific understanding of how the human brain assimilates knowledge. Drawing on the latest findings from neuroscience and cognitive psychology, Michelle Miller explores how attention, memory, and higher thought processes such as critical thinking and analytical reasoning can be enhanced through technology-aided approaches. The techniques she describes promote retention of course material through frequent low stakes testing and""practice, and help prevent counterproductive cramming by encouraging better spacing""of study. Online activities also help students become more adept with cognitive aids, such as analogies, that allow them to apply learning across situations and disciplines. Miller guides instructors through the process of creating a syllabus for a cognitively optimized, fully online course. She presents innovative ideas for how to use multimedia effectively, how to take advantage of learners existing knowledge, and how to motivate students to do their best work and complete the course. For a generation born into the Internet age, educational technology designed with the brain in mind offers a natural pathway to the pleasures and rewards of deep learning."

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Society 3.0 - 2854473298

109,79 zł

Society 3.0 Peter Lang Publishing Inc

Książki / Literatura obcojęzyczna

Higher education in the U.S. has traditionally prepared students for work and social success, but with families, work, and society itself undergoing revolutionary change, is this preparation sufficient to develop the 21st-century workforce? This book explores how evolving family structures, new ways of balancing work and personal lives, and rapid technological advancements will transform the ways that U.S. colleges and universities develop well-educated, career-oriented citizens. Society 3.0 will help higher education providers and industry leaders understand these potentially disruptive variables and design appropriate programs and career paths for tomorrow's workers. The book presents and explores the following insights: - A wider range of family members, not just older children, now attend college, a decision that shapes - and is shaped by - 21st-century demographics. - Older students, recognizing degrees as vital for competing in the global workforce, now outnumber those entering college before starting careers. - Today's workers are increasingly likely to be women, working outside the office or self-employed, or applying their education to innovation and entrepreneurship as small business owners. - Technology is remaking the campus experience via smartphone learning apps, social networking among professors and students, and immersive engagement in virtual worlds - and even games. Society 3.0 will provide higher education and industry stakeholders a guide for understanding the emerging societal forces that are shaping the future.

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