krainaksiazek content strategy for the web 20101746

- znaleziono 26 produktów w 4 sklepach

Content Marketing: Beginner's Guide for Business and Marketing(content Strategy for the Web, Content Marketing Strategy, Content Marketin - 2850592515

46,73 zł

Content Marketing: Beginner's Guide for Business and Marketing(content Strategy for the Web, Content Marketing Strategy, Content Marketin

Książki

Sklep: KrainaKsiazek.pl

Content Strategy For The Web - 2849504163

124,99 zł

Content Strategy For The Web

Książki Obcojęzyczne>Angielskie>Computing & information technology>Graphical & digital media applications>Web graphics & design

0x00ca7bb200000000

Sklep: Gigant.pl

Content Strategy for the Web - 2826654638

115,62 zł

Content Strategy for the Web PEARSON

Książki / Literatura obcojęzyczna

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: * Understand content strategy and its business value * Discover the processes and people behind a successful content strategy * Make smarter, achievable decisions about what content to create and how * Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Sklep: Libristo.pl

Content Strategy for the Web - 2851642979

141,13 zł

Content Strategy for the Web

Książki

Sklep: KrainaKsiazek.pl

The Content Strategy Toolkit - 2846934419

124,99 zł

The Content Strategy Toolkit

Książki Obcojęzyczne>Angielskie>Computing & information technology>Graphical & digital media applications>Web graphics & design

0x00f15c5100000000

Sklep: Gigant.pl

Elements of Content - 2826875188

103,73 zł

Elements of Content Wiley

Książki / Literatura obcojęzyczna

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt...does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you're got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes , top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Sklep: Libristo.pl

Content Rules - 2826695199

78,98 zł

Content Rules Wiley

Książki / Literatura obcojęzyczna

The one-stop resource for creating irresistible content and building a loyal following, revised and updated§How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their ideas through blogs, YouTube, Facebook, Twitter, Google+, and other platforms--and used them to establish credibility and build a loyal customer base.§This revised and updated edition shows you how to:§Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others§Use social media to get your content and ideas distributed as widely as possible§Get to the meat of your message in practical, commonsense language, and define the goals of your content strategy§Powerfully communicate your service, product, or message across various web media and mobile platforms§Boost your online presence and engage with customers like never before with Content Rules. Find out more at ContentRulesBook.com.

Sklep: Libristo.pl

Consumer Behavior Building Marketing Strategy With Ddb Need - 2212830271

177,30 zł

Consumer Behavior Building Marketing Strategy With Ddb Need McGraw-Hill

Biznes

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.New Cases: New cases in this edition highlighting the most current trends and development in consumer behavior include Crest Rejuvenating Effects, Skoda's UK Turnaround Attempt, McDonald's Social Responsibility Report, The Mosquito Magnet, Levi's Blues, Hardiplank's Pull Strategy, National Campaign to Prevent Teen Pregnancy, Supermarket Shopping in Europe, General Motors Electric Vehicle-EV, Vespa Boutique, Encouraging the Early Detection of Diseases, and Safer Cigarettes?The cases generate classroom discussion, help students apply what theyĹźve learned from the chapter materials and show consumer behavior in practice.|More Global Examples: This edition has more global examples throughout the text and several of the cases are devoted to global issues to give students a balanced look at consumer behavior here and abroad and to analyze similarities and differences between US and global markets.|Increased Internet Integration: Examples of the Internet and its impact on consumer behavior have been increased throughout the text. The impact the Internet has on buyer behavior is especially significant and is explored this in detail through current, relevant examples to illustrate its power and importance in the consumer behavior realm.|DDB Needham Lifestyle Data Analyses: Each relevant chapter poses a series of questions that require students to analyze data from the annual DDB Needham Lifestyle survey. These data are available in spreadsheet format on the disk that accompanies this text. These exercises increase studentsĹź data analysis skills as well as their understanding of consumer behavior.|Opening Vignettes- Each chapter begins with a practical example that introduces the material in the chapter. These involve situations in which businesses, government units, or nonprofit organizations have used or misused consumer behavior principles.|Consumer Insights- These boxed discussions provide an in-depth look at a particularly interesting consumer study or marketing practice. Each has several questions with it that are designed to encourage critical thinking by the students.|Consumer Insights: These boxes are in each chapter and illustrate an interesting consumer behavior example that brings CB to life and asks the student to think critically about the issue and solve the problem.|Integrated Coverage Ethical/Social Issues: Marketers face numerous ethical issues as they apply their understanding of consumer behavior in the marketplace. The authors describe and discuss many of these issues. In addition, Chapter 20 is devoted to the consumerism movement and the regulation of marketing practice. Several of the cases are also focused on ethical or regulatory issues, including all of the cases following Part Six.|International Examples: As with past editions, the authors always include a solid balance of international examples throughout, specifically in Chapter 2, and in several of the cases. These examples give the students an opportunity to see how cultures impact consumer behavior.|Internet Exercises: The Internet is a major source of data on consumer behavior and an excellent way for marketers to use their knowledge of consumer behavior to influence consumers. A section at the end of each chapter has Internet assignments. These serve two purposes: to teach students how to use the Internet as a research tool to learn about consumers and consumer behavior and to enhance studentsĹź understanding of how marketers are approaching consumers using this medium.|Opening Vignettes: Each chapter begins with interesting and practical examples that introduce the chapter material. These involve situations in which businesses, government units, or nonprofit organizations have used or misused consumer behavior principles and show the student the impact and outcome of business decisions.|Application Activities: The final learning aid at the end of each chapter is a set of application exercises-they range in complexity from short evening assignments to term projects. The student utilizes chapter material in conjunction with external activities such as visiting stores to observe point- of purchase displays, interviewing customers or managers, or evaluating television ads.|Four-Color Illustrations: Print ads, Web pages, storyboards, and photos of point-of-purchase displays and packages appear throughout the text. Each is directly linked to the text material both by text references to each illustration and by the descriptive comments that accompany each illustration.|Review Questions: Students can test their comprehension of chapter key terms and concepts.|Discussion Questions: These questionscan serve as in-class activities or outside studying and have students apply their knowledge to consumer behavior situations.|Application Activities: This final learning aid at the end of each chapter is a set of application exercises, which asks the student to use what theyĹźve learned in an out-of-class setting. Students must visit stores to observe point-of-purchase displays, interview customers or managers, or evaluate television ads. They range in complexity from short evening assignments to term projects and help the student see consumer beahvior in action.|PageOut is McGraw-HillĹźs unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if youĹźre short on time, we even have a team ready to help you create your site!|You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.

Sklep: Albertus.pl

New Language of Marketing 2.0 - 2846355980

137,76 zł

New Language of Marketing 2.0 IBM Press

Książki / Literatura obcojęzyczna

"Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind." -Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School of Business at Dartmouth and Coauthor, Ten Rules for Strategic Innovators: From Idea to Execution "It's no secret that business has been changing dramatically over the last decade. To succeed in this rapidly changing environment, businesses must adapt their marketing strategies accordingly-The New Language of Marketing 2.0 provides practical, proven, and prescient tools to do exactly that." -Dr. Steve Moxey, Research Fellow, High-Tech Marketing, Manchester Business School "Most U.S. marketers mistakenly think 'going global' is just a matter of translating your promotional materials into different languages and widening your media buys. Packed with real-life examples, this new book amply demonstrates that successful global marketing is actually all about local marketing. Learn how to give a local spin within each regional marketplace for global success." -Anne Holland, Founder, MarketingSherpa Inc Use ANGELS and Web 2.0 Marketing to Drive Powerful, Quantifiable Results For every marketer, strategist, executive, and entrepreneur Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools-and using them to maximize revenue and profitability. Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You'll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more. Includes information, case studies, and working examples for next generation marketing strategies such as: * Social networks with virtual environments, including Second Life * Online communities including Facebook * Viral Marketing and eNurturing * Serious Gaming * Widgets * Wikis * Blogging, including Twitter * RSS * Podcasting * Videocasting Whether you're a marketing professional, Web specialist, strategist, executive, or entrepreneur, this book will help you drive immense, quantifiable value from Web 2.0 technologies-now, and for years to come. Sandy Carter's breakthrough ANGELS approach, a step-by-step framework for success: Analyze and ensure strong market understanding Nail the relevant strategy and story Go to Market Plan Energize the channel and community Leads and revenue Scream!!! Don't forget the Technology! BONUS Content Available Online: Additional chapters, case studies, examples, and resources are available on the book companion site, ibmpressbooks.com/angels. ================================== Table of Contents Introduction A: Analyze Here, There, and Everywhere Chapter 1: Listening and Analyzing in the Global World Chapter 2: Segmentation in Action: The Nortel Case Chapter 3: Globalization: Lenovo, Google, Unilever, and IBM N: Nail the Strategy Chapter 4: Fish Where the Fish Are and Use the Right Bait Chapter 5: Relevance and Roles: Forrester Research Chapter 6: Lightly Branded: EepyBird, The Coca-Cola Company, and Mentos Chapter 7: Corporate Social Responsibility: IBM's Project Green and Marks & Spencer G: Go-to-Market Chapter 8: Break Through the Noise Chapter 9: Influencer Value: The IBM Case Study E: Energize the Ecosystem and Market Chapter 10: The New Vessels Chapter 11: Energize the Channel with Communities: OMG, Adobe and Rubicon Consulting, and Harley-Davidson Chapter 12: Virtual Environments: The Coca-Cola Company and IBM Chapter 13: Widgets: The Use of Widgets at IBM Chapter 14: Blogs: Midwest Airlines and IBM Chapter 15: Serious Gaming: IBM's Innov8 L: Leads and Revenue Chapter 16: Show Me the Money: A Discussion with Google, the Marketing Leadership Council, and MarketingNPV Chapter 17: Innovation, Engagement, and Business Results: adidas Group, ConAgra Foods, and Tellabs Chapter 18: Marketing Dashboards: IBM Cognos S: Scream Through Technology Chapter 19: Screaming World Changes Chapter 20: Technology Matters: IBM, Staples, Dell, and MyVirtualModel Putting It All Together Chapter 21: End-to-End Example: IBM WebSphere and the SOA Agenda, Prolifics, and Ascendant Technology Chapter 22: The Top 10 Don'ts and the Marketing Organization of the Future The following materials can be found on the companion Web site at ibmpressbooks com/angels: Online 1: Relationship and Word of Mouth: Rackspace Online 2: Personal Branding Online 3: National Environmental Policy Act

Sklep: Libristo.pl

UX For Dummies - 2826780211

99,82 zł

UX For Dummies Wiley

Książki / Literatura obcojęzyczna

Get up to speed quickly on the latest in user experience strategy and design UX For Dummies is a hands-on guide to developing and implementing user experience strategy. Written by globally-recognized UX consultants, this essential resource provides expert insight and guidance on using the tools and techniques that create a great user experience, along with practical advice on implementing a UX strategy that aligns with your organisation's business goals and philosophy. You'll learn how to integrate web design, user research, business planning and data analysis to focus your company's web presence on the needs of your customers, gaining the skills you need to be effective in the field of user experience design. Whether it's the interface, graphics, industrial design, physical interaction or a user manual, being anything less than on point can negatively affect customer satisfaction and retention. User experience design fully encompasses traditional human-computer interaction design, and extends it to address all aspects of a product or service as perceived by users. UX For Dummies provides comprehensive guidance to professionals looking to understand and apply effective UX strategies. Defines UX and offers assistance with determining users and modelling the user experience Provides details on creating a content strategy and building information architectures Explores visual design and designing for specific channels Delves into UX testing and methods for keeping your site relevant The UX field is growing rapidly as companies realise that meeting your business goals requires a web presence aligned with customer needs. This alignment demands smart strategy and even smarter design. Consultants, designers and practitioners must all be on board if the result is to be cohesive and effective. UX For Dummies provides the information and expert advice you need to get up to speed quickly.

Sklep: Libristo.pl

Letting Go of the Words - 2826740955

163,00 zł

Letting Go of the Words MORGAN KAUFMANN

Książki / Literatura obcojęzyczna

Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web. It offers new material on content strategy, search engine optimization, and social media. It provides lots of new and updated examples. It offers more emphasis on new hardware like tablets, iPads, and iPhones.

Sklep: Libristo.pl

Responsive Mobile Design - 2826994556

131,41 zł

Responsive Mobile Design PEARSON

Książki / Literatura obcojęzyczna

Suddenly, billions of people are accessing the web via smartphones and tablets of all shapes and sizes, using interfaces and displays of all kinds: touch screens, gestures, keyboards, mice, trackballs, high PPI screens, giant screens, you name it. Responsive Mobile Design teaches you principles, techniques, and best practices for building sites that deliver a successful experience to all users on all devices. Writing for developers, designers, and managers, Phil Dutson shows how to create content that is responsive "from the start." He begins with crucial issues of design and strategy, and then delivers the technical know-how you need to transform responsive designs into responsive sites. Along the way, you'll find coverage of crucial issues such as integrating media content; optimizing performance; serving Retina or high-density displays; and using advanced server techniques to deliver content more efficiently. You'll discover tools for designing responsive sites more easily -- and above all, techniques for promoting responsiveness by keeping site development simple and flexible. Throughout, Dutson combines detailed and practical explanations with fully-functional code snippets designed for easy reuse; extensive downloadable resources are provided online. Features included in this book: * Learn why content matters * Discover why starting mobile first is the best practice * See how changing art direction with responsive images can be leveraged to improve the speed of your site as well as help convey your visual message * Learn about using a grid system with your design and how to avoid making it feel like your design has been placed in a box * Understand the important differences between measurement values such as px, em, rem, and viewport units * Improve the finer details of your design with web fonts * Retro-fit your current website with working paradigms that you will need for current and future development * Start incorporating web components into your HTML markup * Learn how to use built-in browser development tools to get the most out of your debugging or "in-browser" prototyping phase

Sklep: Libristo.pl

WordPress SEO Success - 2826698657

119,85 zł

WordPress SEO Success PEARSON

Książki / Literatura obcojęzyczna

WordPress(R) SEO Success Search Engine Optimization for Your WordPress Website or Blog Hands-on, up-to-the-minute SEO techniques specifically for WordPress users! WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need! * Build a complete SEO strategy--and a content plan that aligns with it * Choose the best WordPress SEO tools and plugins for your needs * Uncover quick, powerful ways to improve your site * Identify and research keywords far more effectively * Reflect SEO in architecture via site mapping and marketing funnels * Sensibly manage the inevitable tradeoffs of optimization * Improve SEO even if you're running a free WordPress.com blog * Leverage content themes and keyword-driven blogging techniques * Optimize "blog-meets-website" and "multiple blogs+sites" deployments * Strengthen your rankings by intelligently using social media * Optimize your sites for smartphones and tablets * Measure performance via free analytics--including mobile analytics * Integrate organic SEO with paid advertising * Avoid today's worst SEO blunders Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late '90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia State's Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hall's first social media marketing textbook, and wrote its accompanying instructor's manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing.

Sklep: Libristo.pl

Search Engine Optimization All-in-One For Dummies - 2852495659

166,91 zł

Search Engine Optimization All-in-One For Dummies Wiley

Książki / Literatura obcojęzyczna

Ten minibooks cover all you need to know about search engine optimization Search engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO. Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search marketing, and more. You'll also look at how search engines work and how to create content, link, optimize the foundations, and analyze results. Details the capabilities and benefits of search engine optimization (SEO) for gauging the success of online promotional tactics and tools Explains how search engines work, nuances of keyword strategy, how to deal with competitive positioning, and more Walks you through working with SEO web design, creating content, linking, optimizing the foundations, and analyzing results Touches on topics not covered anywhere else, including international SEO and optimizing servers for SEO Search no further! This book is one-stop shopping for everything you need in order to start your engine and embrace the potential of SEO today.

Sklep: Libristo.pl

SOA with REST - 2835641638

265,75 zł

SOA with REST PEARSON

Książki / Literatura obcojęzyczna

"This book illuminates the connection of the two domains--SOA and REST--in a manner that is concrete and practical, providing concise application to everyday architectural challenges. Fantastic!" --Ryan Frazier, Technology Strategist, Microsoft "...a tour de force that elegantly applies REST principles to the industry-standard SOA framework described in prior titles in this series...This book is a must-read for anyone developing REST services." --Dave Slotnick, Enterprise Architect, Rackspace Hosting "This book undoubtedly will help SOA to reap the benefits from the main value propositions of Web architecture..." --Dr. Erik Wilde, Architect, EMC Corporation "REST is so much more than just another type of interface implementation--SOA with REST shows how the ecosystem of service compositions changes as new opportunities arise for service composition architecture designs. A comprehensive guide and a must-read for any serious IT architect considering REST-style services for application architectures." --Roger Stoffers, Solution Architect, Hewlett Packard "Service-orientation and REST both are architectural styles that are cornerstones of modern applications and cloud computing. Both aim to deliver scalable, interoperable solutions, but their different roots don't always make them a natural fit. SOA with REST explains how the two styles can work together in enterprise environments. It discusses a design process for a services portfolio that meets the goals of SOA and at the same time designs services that comply with the established REST constraints. It also shows pragmatic approaches to meet enterprise-grade requirements with the REST programming style but relaxes constraints where necessary." --Christoph Schittko, Director of Cloud Strategy, Microsoft "An excellent repertoire of service-oriented patterns that will prove handy when solving problems in the real world. The REST perspectives and principles will provide complete coverage of modern-day Web 2.0 style approaches. Highly recommended." --Sid Sanyal, IT Architect, Zurich Financial Services "An inspirational book that provides deep insight into the design and development of next-generation service-oriented systems based on the use of REST. This book clarifies the convergence of SOA and REST with no-nonsense content that addresses common questions and issues head-on. An essential 'instrument of modern service implementation' and a powerful body of knowledge for software designers, architects, and consultants." --Pethuru Raj, Ph.D., Enterprise Architecture (EA) Consultant, Wipro Consulting Services "REST and SOA are two of the most misunderstood terms in the software industry over the past decade. Yet the REST architectural style coupled with modern RESTful framework implementations provides a scalable and reliable approach to SOA. This book covers all you need to know about how to take the principles of REST and apply them in small and large SOA developments. If you are familiar with REST and thinking about SOA, then you need this book. If you have not considered REST in your SOA work, then this book is for you, too. Covering concepts of both REST and SOA, as well as design patterns and when to use them, the book is a wonderful companion and a good tool for architects and engineers." --Dr. Mark Little, CTO JBoss, Red Hat "Unlike many other texts on the subject, SOA with REST is a well-rounded, easy-to-read narrative, including real-world case studies that appeal to both developers and analysts. This makes it an indispensable source for any SOA practitioner or any professional who is planning to initiate an SOA project." --Theodore T. Morrison, Certified SOA Analyst, CSM, Geocent, LLC "SOA and REST are two very important architectural styles for distributed computing. SOA is successfully adopted by most enterprises, and the REST style is getting more attention from both researcher and industry users. The book SOA with REST introduces a new architectural style that is ingeniously combining both SOA and REST styles and clearly reveals how SOA and REST can work together to generate successful enterprise SOA strategies with REST, along with guidance for making architecture design decisions. This book is a bible of best practices for designing and implementing SOA architecture with REST. It is a must-have reference book for both IT practitioners and researchers." --Longji Tang, FedEx IT Senior Technical Advisor, Ph.D. in CSSE The Definitive Guide to Building Web-Centric SOA with REST The World Wide Web is based on the most successful technology architecture in history. It has changed how we view, access, and exchange information and, with the advent of REST, it has also provided us with compelling ways to build and improve automation solutions. REST provides a great deal of guidance to ensure that an architecture and its automation logic are technically sound, though it is still your responsibility to build services that actually add value to your business. SOA with REST is the first comprehensive tutorial and reference for designing and building RESTful services as part of service-oriented solutions and in conjunction with service-oriented architecture (SOA). This book demonstrates that REST is not only a suitable medium for building truly service-oriented solutions, but also that the service-oriented architectural model is a necessary foundation for REST technology architectures to realize their full business potential. The authors provide thorough mapping of REST constraints and architectural goals with service-orientation principles and SOA characteristics. Using real-world examples, they show how to leverage REST's simplicity, flexibility, and low overhead without compromising the power or manageability of service-oriented solutions and architectures. This book will be valuable to IT architects, developers, and any practitioner seeking to use SOA and REST together. Topic Areas * Distributed solution design with HTTP and REST * REST-based service composition architectures * REST service modeling and a service-oriented analysis process for REST service candidates * Technical service contract notation for REST services based on a uniform contract * Designing REST service contracts with service-orientation * Understanding REST constraints in relation to service-orientation principles * Using hypermedia and dynamic binding within SOA and service compositions * Creating complex HTTP-based methods for enterprise solutions * Advanced design techniques, including composition deepening, runtime logic deferral, and dynamic binding with common properties * Cross-service transactions and event-driven messaging with REST * Addressing enterprise solution concerns in relation to REST-based state management * Applying SOA design patterns to REST-based solutions * Distinguishing REST and SOA service concepts and terminology * Designing REST architectures with SOA * Versioning REST services and uniform contracts * Fundamental REST, SOA, and service-orientation concepts and terminology * REST constraints, REST architectural goals, and properties * Seven new REST-inspired design patterns * Defining common goals of REST and SOA

Sklep: Libristo.pl

szukaj w Kangoo krainaksiazek content strategy for the web 20101746

Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice

Szukaj w sklepach lub całym serwisie

1. Sklepy z krainaksiazek pl content strategy for the web 20101746

2. Szukaj na wszystkich stronach serwisu

t1=0.053, t2=0, t3=0, t4=0.011, t=0.054

Dla sprzedawców

copyright © 2005-2017 Sklepy24.pl  |  made by Internet Software House DOTCOM RIVER