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Can Two Rights Make a Wrong? - 2850778378

183,85 zł

Can Two Rights Make a Wrong? IBM Press

Książki / Literatura obcojęzyczna

"This is the book for people who never get past page two of a management book-it is as close as the genre comes to being a compulsive page turner. Its main thesis is built on at least three big ideas that are individually persuasive and cumulatively compelling. They naturally fit into an alignment tool that is applied to the range of day-to-day and exceptional challenges all enterprises face, including the Holy Grail of transformational change." -Donald Macrae, general counsel and chief knowledge officer, Department for Environment, Food and Rural Affairs, England "Having been in the business of cultural transformation and alignment for many years, I've carefully looked for a thoughtful strategy and an intentional approach to bringing about healthy and thriving cultures. Can Two Rights Make a Wrong? is simply the best-it is the most thoughtful and practical work I've seen in this growing and critical area. This is a must buy!" -Dr. Ron Jenson, Future Achievement International, international author, speaker, and consulting and executive coach "Can Two Rights Make a Wrong? is a superb account of how to manage the 'soft side' of mergers and acquisitions, but it has great value for managing many other new business practices as well, such as Open Innovation. It provides a powerful, practical method to identify conflicts, develop alignment, and achieve effective coordination between two parties that would be tremendously helpful in a variety of collaborative contexts, such as alliances, research partnerships, or joint ventures. Moulton Reger and her colleagues at IBM should be congratulated for a thoughtful, insightful book." -Henry Chesbrough, professor at University of California Berkeley's Haas School of Business, author of Open Innovation "Numbers are neat and clean. Human beings are often messy and complex. If everyone in your organization knew what to do and when, how, where, and-most importantly-why to do it, how would your organizational culture be defined? The authors of Can Two Rights Make a Wrong? have introduced new ways to proactively address culture and, most importantly, tie it to bottom-line benefits." -James H. Amos, Jr., chairman emeritus, MBE/The UPS Store "This book is a must read for leaders hoping to change their organization's culture as well as those attempting to merge firms with uniquely different cultures. Moulton Reger's insights are grounded in theory and real-world experience. In this unique book, culture change is a complex concept broken down into bite-sized pieces and presented in a way that any leadership team can embrace at its own pace." -Merrill J. Oster, author of Vision Driven Leadership, founder Oster Communications, Inc. "Here at last is a business book that takes culture seriously and isn't intimidated by it. The method described can be used with practically any type of business problem in any industry, and the book does an excellent job of drawing on research and theory while keeping the focus practical. The three elements of Outcome Narratives, Right vs. Right, and Business Practices are significant ideas in their own right-each is a unique insight. All three ideas have been around in various guises for several years, but have not been as well crystallized or as focused on complex business problems as they are in this book. The authors' achievement is extraordinary and goes a long way toward making the juicy idea of culture something to be built on and worked with." -Peter Vaill, professor, Antioch University "The Achilles heel for any major organizational change is that organization's culture. In every change, consultants talk about culture, but few provide specific sequential steps designed to actually do anything about it. This book provides such steps, and provides them in ways that makes sense. 'Makes sense' is the key because the steps provided can be easily adapted to virtually any organization, large or small." -George Falldine, Air Force civil servant, Air Force Materiel Command "Sara Moulton Reger is one of the premier organizational design consultants in the country, and this book reflects her in-depth knowledge of and experience with the subject matter. This book is essential reading for those striving to achieve greater results from ongoing change initiatives. Can Two Rights Make a Wrong? contains a broad range of concepts, examples, and specific steps culled from Moulton Reger's direct experience. Such a complete presentation of strategic and tactical advice makes Can Two Rights Make a Wrong? a mandatory addition to every manager's bookshelf." -Steven Bragg, CPA, author of twenty-eight business books, CFO of Premier Data Services "This is a serious book that gives intelligent guidance to anyone who leads an organization and takes creating and managing culture seriously. The section on Outcome Narratives is the best 'how to' on casting a unifying vision that I have seen. If you're a leader and take your role in creating and managing corporate culture seriously, then you should read this book." -Regi Campbell, principal, Seedsower Investments, author of About my Father's Business "I don't read most 'culture change' books-waste of time. This book is different. Can Two Rights Make a Wrong? combines both soft and hard approaches, with a continuous focus on how-to and results. Buy it. But, more importantly, read it." -Jack Grayson, founder and chairman, American Productivity and Quality Center (APQC) "We used Right vs. Right to help integrate an important acquisition-one that brought many differences we needed to carefully leverage to achieve IBM's business objectives. I found it to be a powerful technique for quickly reconciling strategic views of the business model and different operating preferences. Now, a few months later, we have the business results-and employee satisfaction-to prove Right vs. Right works." -Jim Corgel, general manager, Small and Medium Business Services, IBM "Leaders wouldn't think about doing a major project without a plan and a project manager, but how many consider the cultural implications? This book fills a key void because it clarifies the topic of culture so that it is easier to understand, and includes examples for applying the framework to many types of situations, including business-to-business alliances and crossgeography teams." -Cindy Berger, vice president, American Express "There is no question that the biggest hurdle to achieving a successful merger is culture. Market opportunities may be staggering and synergies may seem perfect, but, without a cultural match, odds are the merged company will struggle. Can Two Rights Make a Wrong? can help you avoid the problems. Even if you are not contemplating a merger, Moulton Reger's deep insight provides an excellent management primer and interesting historical perspective. A worthwhile read." -John R. Patrick, author of Net Attitude, president of Attitude LLC "This is an excellent book that provides a pragmatic approach to identifying and alleviating cultural issues created when two groups of people must work together. Effectively blending business cultures is a key requirement for successful outsourcing, and most companies lack the tools necessary to do this. Companies looking to reduce outsourcing risk should follow IBM's Tangible Culture approach." -Lance Travis, vice president, Outsourcing Strategies, AMR Research "This book will help leaders and cultural-change practitioners take a practical, well-architected approach to creating the culture they need to support their strategies. Thanks, IBM, for sharing what you have learned from your own transformation." -Valerie Norton, vice president, Talent Management and Organizational Effectiveness, Merck & Co., Inc. "Based on IBM's own experience with organizational transformation and mergers, this book belongs on the reading list of any executive contemplating major changes to their business." - Peter Richerson, professor, University of California Davis - "Finally, a book that goes beyond just declaring 'it's the culture change' and gets to a real recount of why and how to move on that need. This is a practical approach for senior leaders in large corporations and government to address the most pressing issues in modern business life!" -Kenneth I. Percell, executive director, Warner Robins Air Logistic Center "I like the way the authors move the idea of organization culture from intangible (values) to tangible and practical. They offer that culture can be viewed and changed by examining and discussing what people do. Using the techniques described in Can Two Rights Make a Wrong? will demystify culture clash." -Lynda Aiman-Smith, Ph.D., North Carolina State University "A must read for leaders charged with planning and executing major change initiatives involving a single organization or multiple organizations. The book is original, thoughtful, thorough, and pragmatic. The elements of Can Two Rights Make a Wrong? and their interrelationships that work to drive successful change are particularly beneficial. The authors demonstrate a hands-on grasp of this important subject and the related literature. The material is presented in a concise, easy-to-understand format, with lots of tables, charts, and illustrations to help guide the reader." -Stephen W. Brown, Edward M. Carson chair in services marketing, professor and executive director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University "Many have observed that mergers and acquisitions will fail to achieve their goals without proper attention to human and cultural factors, but few have shown us the way to manage these factors in any meaningful way. This book takes up that challenge and delivers a real solution by identifying business practices as the crucial element of 'culture' that can make or break a merger or acquisition, and by providing a hands-on methodology for managing and aligning differences across cultures." -Marietta Baba, dean of the College of Social Science, professor of Anthropology, Michigan State University "Sara Moulton Reger's application of Business Practices, Right-vs. Right, and Outcome Narratives to business transformation spoke directly to my own business experience. I found the book's comprehensive approach very appealing. It brought together the story of a historic merger; a review of traditional approaches to culture transformation in business organizations; the powerful new techniques of Outcome Narratives, Right vs. Right, and Business Practices Alignment; and useful examples of the way to apply these techniques." -Dwight E. Collins, Ph.D., adjunct professor, Presidio School of Management, sustainable business and supply chain optimization consultant, president, Collins Family Foundation "We know unsuccessful mergers and acquisitions are often the result of underestimating the people and the cultural issues. Derived from experience, here is practical help in improving your chances of being one of the success stories." -David Hope, human resources director, Norwich Union Insurance "This is state-of the-art. This practical approach is extremely useful for anyone involved in integrating two large organizations, especially professional organizations. I found the book Can Two Rights Make a Wrong? fascinating-excellently describing the preparation and process that is required in integrating culturally different organizations." -Fred WI Lachotzki, professor of business policy, Nyenrode University, coauthor of Beyond Control: Managing Strategic Alignment through Corporate Dialogue Nowadays, nearly every business leader recognizes the crucial importance of culture. But, in many organizations, attempts to handle culture issues remain "squishy," unfocused, and unlikely to bring any value or results. Now, IBM's leading experts reveal the way to make culture tangible to everyone involved-and how to effectively deal with a variety of culture challenges. Can Two Rights Make a Wrong? leverages the lessons learned during IBM's $3.5 billion acquisition of PricewaterhouseCoopers Consulting: insight that IBM has crystallized into a powerful methodology for transforming business culture. The authors introduce "Business Practices," an actionable surrogate for "culture" that business people can identify with, gauge, and act upon. Then, one step at a time, you'll learn how to apply IBM's practical culture transformation techniques in your unique environment. You'll discover common patterns that lead to culture clashes so you can resolve or, better yet, prevent them. You'll learn to clarify your expectations so people really "get" it-and do it. You'll gain the way to measure culture change progress in terms everyone can understand and buy into. Whether you're involved with M&As, joint ventures, major transformation, internal restructuring, or any other initiative where culture is important, this book can help you take culture from a worrisome risk to a competitive advantage. *Business Practices: the unseen hand that propels action Uncover what makes your organization unique *Right vs. Right: What to do when good options conflict Understand and manage the source of culture clash *Outcome Narratives: Get to the right place, the right way Clarify your desired future, clear the obstacles, measure progress, and deliver results Successful culture change requires the same discipline you bring to the rest of your business. It demands a strong methodology that helps you clarify your goals and expectations, identify and overcome obstacles, measure progress...and get results. This book delivers that methodology. IBM's powerful, proprietary Tangible Culture approach will help you make culture visible and measurable- so you can replace "feel good" culture work with focused, actionable plans for change. Use IBM's techniques to surface, understand, and reconcile differences among groups that must work together, so you can launch alliances more successfully...drive more value from acquisitions...enhance cross-silo and global operations...choose the right strategies...and make real transformation happen. Whatever your goals, culture is central to your success. With this book, you can finally address culture-systemically, proactively, and effectively. Leverage IBM's Breakthrough Methodology for Driving Effective Culture Change * Drive real culture change, survive the effort, and reap genuine results * Overcome culture challenges and risks * Successfully execute on M&As, business alliances, transformation and internal restructuring * Use downloadable templates to customize IBM's techniques for your environment * Learn what IBM learned from its $3.5 billion acquisition of PricewaterhouseCoopers Consulting Foreword xxi Preface xxiii Acknowledgments xxv About the Author xxvii Contributing Authors xxix Section I: The Basics 1 Chapter 1: Introduction-An Overview of Tangible Culture 3 Chapter 2: We Can't Do This the Traditional Way-IBM's Acquisition of PricewaterhouseCoopers Consulting 17 Chapter 3: Traditional Approaches to Culture Transformation-How Others Have Dealt with the Challenge 33 Chapter 4: How to Get to the Right Place the Right Way-Outcome Narratives 49 Chapter 5: The Good Thing That Can Cause Big Trouble-Right vs. Right 67 Chapter 6: The Unseen Hand That Propels Organizational Action-Business Practices 85 Chapter 7: Putting It All Together-The Business Practices Alignment Method 103 Section II: The Application 119 Chapter 8: Mergers and Acquisitions- Managing the Common Sources of Culture Clash 121 Chapter 9: Alliances-Finding Ways to Leverage Your Collective Capabilities 143 Chapter 10: Major Restructuring-Gaining Sustained Value from Your Reorganization 163 Chapter 11: Major Transformation-Addressing Your Plan's Hidden Barrier 181 Chapter 12: Key Decisions and Everyday Business-Extending Tangible CultureInto the Operational Parts of Your Business 203 Section III: The Projects 225 Chapter 13: The Co-operators-Using Business Practices to Clarify Expectations 227 Chapter 14: Sales Pipeline-Using Right vs. Right to Differentiate Issues 241 Epilogue 251 Appendix: About the Contributors 255 Index 268

Sklep: Libristo.pl

Video Marketing For Dummies - 2835876220

120,83 zł

Video Marketing For Dummies Wiley

Książki / Literatura obcojęzyczna

Savvy advice for adding video to your marketing plan Video marketing is rapidly gaining popularity in online marketing and this fun-but-practical guide presents you with all aspects of video marketing from planning to production to distribution. You'll learn how to create a video strategy, produce an effective video, put it online, and get your video to the right consumers so you can help your business succeed. The author team has vast experience in video creation and marketing and explores ten video campaigns so you can learn from their successes and challenges.* Offers an overview of the video marketing process, how to build it into an existing marketing plan, and create a video outline* Covers the necessary steps for creating the video, from scripting to shooting to editing* Walks you through the process of sharing video on a company site, social site, or other hosts and then draw the right audience* Details the new frontiers of video marketing including mobile video and measuring results Featuring invaluable advice for creating an effective video marketing campaign, Video Marketing For Dummies is essential reading on this marketing trend.

Sklep: Libristo.pl

Marketing For Dummies - 2847390491

84,03 zł

Marketing For Dummies Wiley

Książki / Literatura obcojęzyczna

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.

Sklep: Libristo.pl

YouTube and Video Marketing - 2826620635

144,93 zł

YouTube and Video Marketing SYBEX

Książki / Literatura obcojęzyczna

Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition .

Sklep: Libristo.pl

Consultant's Quick Start Guide - 2826842271

183,85 zł

Consultant's Quick Start Guide Wiley

Książki / Literatura obcojęzyczna

The Consultant's Quick Start Guide offers a practical approach to setting up a consulting business. Throughout the guide, Elaine Biech--author of the best-selling The Business of Consulting--shares both her own secrets as well as those of numerous other successful consultants. With a focus on the business side of consulting, Biech takes you through a painless, fill-in-the-blanks, step-by-step process for setting up your consulting firm. New sections include: Why A Consulting Career-Five Reasons Why You May Be a Good Investment How Much Will Clients Pay? Your first "To Do" List What to call your business Creating and writing Business Plans Office Location Options Setting up your office, including Furnishing Your Office and planning your Technical Needs Electronic Records, including Monthly Expense Records, Revenue Projections, and Invoicing Staying Organized, including a Session Planner Determining your market niche Creating your marketing plan Developing your website Reviewing your first year with your family Electronic resource list, available online Skills And Knowledge Required of Consultants

Sklep: Libristo.pl

Business + CD - 2212828266

173,40 zł

Business + CD Houghton Mifflin Company

Biznes

This best-selling introductory survey text provides comprehensive coverage ofall functional areas within the field including management, marketing, accounting, economics, finance, law, and computer information systems. The Seventh Edition integrates an appealing design, innovative features, and extensive revisions to remain both accessible and relevant. Topical issues such as entrepreneurship, gender and diversity, change, social responsibility, and the growth of technology are included throughout to prepare students for today's business environment. The pedagogical framework continually reinforces the material, and places abstract concepts into a practical context. The combination of chapter-opening cases involving well-known companies, end-of-chapter discussions which reference these cases, Spotlights that provide a visual "snapshot" of factual data, and actual advertisements allows students to understand the material's real-world application. To maintain the length of past editions, sections addressing Risk Management and Insurance have been moved to the appendix, while the appendices on law and government have been merged together. The inexpensive, flexible looseleaf format allows students to organize the material according to their individual needs and class schedule. New! E-business issues appear in various discussions, features, and examples throughout including Chapter 4, Navigating the World of E-Business. New! Each chapter contains a Using the Internet box, highlighting web sites that address pertinent concepts, companies, or topics. New! End-of-part cases feature a video segment, encouraging students to apply learned knowledge in reality-based activities. New! A US News and World Report Career Guide accompanies each text, and compiles career-related information and appropriate articles from the magazine including "Charting Your Own Course" and "Flip-of-the-coin Jobs." New! The extensive technology package includes several study aids such as a set of 4 Audio CD-ROMs and the Real Deal CD-ROM.

Sklep: Albertus.pl

Elements of Content - 2826875188

103,73 zł

Elements of Content Wiley

Książki / Literatura obcojęzyczna

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt...does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you're got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes , top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Sklep: Libristo.pl

Building a Successful Ambulatory Care Practice - 2848955716

574,17 zł

Building a Successful Ambulatory Care Practice American Society of Health-System Pharmacists

Książki / Literatura obcojęzyczna

Let ASHP's Building a Successful Ambulatory Care Practice: A Complete Guide for Pharmacists, be your blueprint to a thriving ambulatory care practice, whether it's health-system, physician, or community-based. Get comprehensive, practical guidance on all your questions in this single, easy-to-use guide that covers ambulatory care practice from the ground up. With this new, essential resource, get comprehensive guidance on creating and managing an ambulatory care clinic, from building a business model to clinical practice, risk management and liability, reimbursement, marketing, and credentialing. Topics integrated in a challenging case study throughout the book include: How do I write a business plan? What do I need to do to manage risk and liability? Why do we need a marketing strategy? Who handles reimbursements? What credentials do we need? Led by editors Mary Ann Kliethermes and Tim Brown, with contributions from experts in ambulatory practice, you can get everything you and your team needs in one place - and you'll know the information is tested and trusted. Included with the book is a complementary online toolkit with forms, templates, and additional resources for a truly interactive experience. (A password is required and is on the inside cover of your book.)

Sklep: Libristo.pl

SOA Design Patterns - 2850427049

362,48 zł

SOA Design Patterns PEARSON

Książki / Literatura obcojęzyczna

"SOA Design Patterns is an important contribution to the literature and practice of building and delivering quality software-intensive systems." - Grady Booch, IBM Fellow "With the continued explosion of services and the increased rate of adoption of SOA through the market, there is a critical need for comprehensive, actionable guidance that provides the fastest possible time to results. Microsoft is honored to contribute to the SOA Design Patterns book, and to continue working with the community to realize the value of Real World SOA." - Steven Martin, Senior Director, Developer Platform Product Management, Microsoft "SOA Design Patterns provides the proper guidance with the right level of abstraction to be adapted to each organization's needs, and Oracle is pleased to have contributed to the patterns contained in this book." - Dr. Mohamad Afshar, Director of Product Management, Oracle Fusion Middleware, Oracle "Red Hat is pleased to be involved in the SOA Design Patterns book and contribute important SOA design patterns to the community that we and our customers have used within our own SOA platforms. I am sure this will be a great resource for future SOA practitioners." - Pierre Fricke Director, Product Line Management, JBoss SOA Platform, Red Hat "A wealth of proven, reusable SOA design patterns, clearly explained and illustrated with examples. An invaluable resource for all those involved in the design of service-oriented solutions." - Phil Thomas, Consulting IT Specialist, IBM Software Group "This obligatory almanac of SOA design patterns will become the foundation on which many organizations will build their successful SOA solutions. It will allow organizations to build their own focused SOA design patterns catalog in an expedited fashion knowing that it contains the wealth and expertise of proven SOA best practices." - Stephen Bennett, Director, Technology Business Unit, Oracle Corporation "The technical differences between service orientation and object orientation are subtle enough to confuse even the most advanced developers. Thomas Erl's book provides a great service by clearly articulating SOA design patterns and differentiating them from similar OO design patterns." - Anne Thomas Manes, VP & Research Director, Burton Group "SOA Design Patterns does an excellent job of laying out and discussing the areas of SOA design that a competent SOA practitioner should understand and employ." - Robert Laird, SOA Architect, IBM "As always, Thomas delivers again. In a well-structured and easy-to-understand way, this book provides a wonderful collection of patterns each addressing a typical set of SOA design problems with well articulated solutions. The plain language and hundreds of diagrams included in the book help make the complicated subjects of SOA design comprehensible even to those who are new to the SOA design world. It's a must-have reference book for all SOA practitioners, especially for enterprise architects, solution architects, developers, managers, and business process experts." - Canyang Kevin Liu, Solution Architecture Manager, SAP "The concept of service oriented architecture has long promised visions of agile organizations being able to swap out interfaces and applications as business needs change. SOA also promises incredible developer and IT productivity, with the idea that key services would be candidates for cross-enterprise sharing or reuse. But many organizations' efforts to move to SOA have been mired-by organizational issues, by conflicting vendor messages, and by architectures that may amount to little more than Just a Bunch of Web Services. There's been a lot of confusion in the SOA marketplace about exactly what SOA is, what it's supposed to accomplish, and how an enterprise goes about in making it work. SOA Design Patterns is a definitive work that offers clarity on the purpose and functioning of service oriented architecture. SOA Design Patterns not only helps the IT practitioner lay the groundwork for a well-functioning SOA effort across the enterprise, but also connects the dots between SOA and the business requirements in a very concrete way. Plus, this book is completely technology agnostic-SOA Design Patterns rightly focuses on infrastructure and architecture, and it doesn't matter whether you're using components of one kind or another, or Java, or .NET, or Web services, or REST-style interfaces. While no two SOA implementations are alike, Thomas Erl and his team of contributors have effectively identified the similarities in composition services need to have at a sub-atomic level in order to interact with each other as we hope they will. The book identifies 85 SOA design patterns which have been developed and thoroughly vetted to ensure that a service-oriented architecture does achieve the flexibility and loose coupling promised. The book is also compelling in that it is a living document, if you will, inviting participation in an open process to identify and formulate new patterns to this growing body of knowledge." - Joe McKendrick, Independent Analyst, Author of ZDNet's SOA Blog "If you want to truly educate yourself on SOA, read this book." - Sona Srinivasan, Global Client Services & Operations, CISCO "An impressive decomposition of the process and architectural elements that support serviceoriented analysis, design, and delivery. Right-sized and terminologically consistent. Overall, the book represents a patient separation of concerns in respect of the process and architectural parts that underpin any serious SOA undertaking. Two things stand out. First, the pattern relationship diagrams provide rich views into the systemic relationships that structure a service-oriented architecture: these patterns are not discrete, isolated templates to be applied mechanically to the problem space; rather, they form a network of forces and constraints that guide the practitioner to consider the task at hand in the context of its inter-dependencies. Second, the pattern sequence diagrams and accompanying notes provide a useful framework for planning and executing the many activities that comprise an SOA engagement." - Ian Robinson, Principal Technology Consultant, ThoughtWorks "Successful implementation of SOA principles requires a shift in focus from software system means, or the way capabilities are developed, to the desired end results, or real-world effects required to satisfy organizational business processes. In SOA Design Patterns, Thomas Erl provides service architects with a broad palette of reusable service patterns that describe service capabilities that can cut across many SOA applications. Service architects taking advantage of these patterns will save a great deal of time describing and assembling services to deliver the real world effects they need to meet their organization's specific business objectives." - Chuck Georgo, Public Safety and National Security Architect "In IT, we have increasingly come to see the value of having catalogs of good solution patterns in programming and systems design. With this book, Thomas Erl brings a comprehensive set of patterns to bear on the world of SOA. These patterns enable easily communicated, reusable, and effective solutions, allowing us to more rapidly design and build out the large, complicated and interoperable enterprise SOAs into which our IT environments are evolving." - Al Gough, Business Systems Solutions CTO, CACI International Inc. "This book provides a comprehensive and pragmatic review of design issues in service-centric design, development, and evolution. The Web site related to this book [SOAPatterns.org] is a wonderful platform and gives the opportunity for the software community to maintain this catalogue..." - Veronica Gacitua Decar, Dublin City University "Erl's SOA Design Patterns is for the IT decision maker determined to make smart architecture design choices, smart investments, and long term enterprise impact. For those IT professionals committed to service-orientation as a value-added design and implementation option, Patterns offers a credible, repeatable approach to engineering an adaptable business enterprise. This is a must read for all IT architect professionals." - Larry Gloss, VP and General Manager, Information Manufacturing, LLC "These SOA patterns define, encompass, and comprise a complete repertoire of best practices for developing a world-class IT SOA portfolio for the enterprise and its organizational units through to service and schema analysis and design. After many years as an architect on many SOA projects, I strongly recommend this book be on the shelf of every analyst and technical member of any SOA effort, right next to the SOA standards and guidelines it outlines and elucidates the need for. Our SOA governance standards draw heavily from this work and others from this series." - Robert John Hathaway III, Enterprise Software Architect, SOA Object Systems "A wise man once told me that wisdom isn't all about knowledge and intelligence, it is just as much about asking questions. Asking questions is the true mark of wisdom and during the writing of the SOA Design Patterns book Thomas Erl has shown his real qualities. The community effort behind this book is huge meaning that Thomas has had access to the knowledge and experience of a large group of accomplished practitioners. The result speaks for itself. This book is packed with proven solutions to recurring problems, and the documented pros and cons of each solution have been verified by persons with true experience. This book could give SOA initiatives of any scale a real boost." - Herbjorn Wilhelmsen, Architect and Senior Consultant, Objectware "This book is an absolute milestone in SOA literature. For the first time we are provided with a practical guide on how the principle centric description of service orientation from a vendor-agnostic viewpoint is actually made to work in a language based on patterns. This book makes you talk SOA! There are very few who understand SOA like Thomas Erl does, he actually put's it all together!" - Brian Lokhorst, Solution Architect, Dutch Tax Office "Service oriented architecture is all about best practices we have learned since IT's existence. This book takes all those best practices and bundles them into a nice pattern catalogue. [It provides] a really excellent approach as patterns are not just documented but are provided with application scenarios through case studies [which] fills the gap between theory and practice." - Shakti Sharma, Senior Enterprise Architect, Sysco Corp "An excellent and important book on solving problems in SOA [with a] solid structure. Has the potential of being among the major influential books." - Peter Chang, Lawrence Technical University "SOA Design Patterns presents a vast amount of knowledge about how to successfully implement SOA within an organization. The information is clear, concise, and most importantly, legitimate." - Peter B. Woodhull, President and Principal Architect, Modus21 "SOA Design Patterns offers real insights into everyday problems that one will encounter when investing in services oriented architecture. [It] provides a number of problem descriptions and offers strategies for dealing with these problems. SOA design patterns highlights more than just the technical problems and solutions. Common organizational issues that can hinder progress towards achieving SOA migration are explained along with potential approaches for dealing with these real world challenges. Once again Thomas Erl provides in-depth coverage of SOA terminology and helps the reader better understand and appreciate the complexities of migrating to an SOA environment." - David Michalowicz, Air and Space Operations Center Modernization Team Lead, MITRE Corporation "This is a long overdue, serious, comprehensive, and well-presented catalog of SOA design patterns. This will be required reading and reference for all our SOA engineers and architects. The best of the series so far! [The book] works in two ways: as a primer in SOA design and architecture it can easily be read front-to-back to get an overview of most of the key design issues you will encounter, and as a reference catalog of design techniques that can be referred to again and again..." - Wendell Ocasio, Architecture Consultant, DoD Military Health Systems, Agilex Technologies "Thomas has once again provided the SOA practitioner with a phenomenal collection of knowledge. This is a reference that I will come back to time and time again as I move forward in SOA design efforts. What I liked most about this book is its vendor agnostic approach to SOA design patterns. This approach really presents the reader with an understanding of why or why not to implement a pattern, group patterns, or use compound patterns rather than giving them a marketing spiel on why one implementation of a pattern is better than another (for example, why one ESB is better than another). I think as SOA adoption continues to advance, the ability for architects to understand when and why to apply specific patterns will be a driving factor in the overall success and evolution of SOA. Additionally, I believe that this book provides the consumer with the understanding required to chose which vendor's SOA products are right for their specific needs." - Bryan Brew, SOA Consultant, Booz Allen Hamilton "A must have for every SOA practitioner." - Richard Van Schelven, Principal Engineer, Ericsson "This book is a long-expected successor to the books on object-oriented design patterns and integration patterns. It is a great reference book that clearly and thoroughly describes design patterns for SOA. A great read for architects who are facing the challenge of transforming their enterprise into a service-oriented enterprise." - Linda Terlouw, Solution Architect, Ordina "The maturation of Service-Orientation has given the industry time to absorb the best practices of service development. Thomas Erl has amassed this collective wisdom in SOA Design Patterns, an absolutely indispensible addition to any Service Oriented bookshelf." - Kevin P. Davis, Ph.D "The problem with most texts on SOA is one of specificity. Architects responsible for SOA implementation in most organizations have little time for abstract theories on the subject, but are hungry for concrete details that they can relate to the real problems they face in their environment. SOA Design Patterns is critical reading for anyone with service design responsibilities. Not only does the text provide the normal pattern templates, but each pattern is applied in detail against a background case study to provide exceptionally meaningful context to the information. The graphic visualizations of the problems and pattern solutions are excellent supplementary companions to the explanatory text. This book will greatly stretch the knowledge of the reader as much for raising and addressing issues that may have never occurred to the reader as it does in treating those problems that are in more common occurrence. The real beauty of this book is in its plain English prose. Unlike so many technical reference books, one does not find themselves re-reading sections multiple times trying to discern the intent of the author. This is also not a reference that will sit gathering dust on a shelf after one or two perusings. Practitioners will find themselves returning over and over to utilize the knowledge in their projects. This is as close as you'll come to having a service design expert sitting over your shoulder." - James Kinneavy, Principal Software Architect, University of California "As the industry converges on SOA patterns, Erl provides an outstanding reference guide to composition and integration-and yet another distinctive contribution to the SOA practice." - Steve Birkel, Chief IT Technical Architect, Intel Corp. "With SOA Design Patterns, Thomas Erl adds an indispensable SOA reference volume to the technologist's library. Replete with to-the-point examples, it will be a helpful aid to any IT organization." - Ed Dodds, Strategist, Systems Architect, Conmergence "Again, Thomas Erl has written an indispensable guide to SOA. Building on his prior successes, his patterns go into even more detail. Therefore, this book is not only helpful to the SOA beginner, but also provides new insight and ideas to professionals." - Philipp Offermann, Research Scientist, Technische Universitat Berlin, Germany "SOA Design Patterns is an extraordinary contribution to SOA best practices! Once again, Thomas has created an indispensable resource for any person or organization interested in or actively engaged in the practice of Service Oriented Architecture. Using case studies based on three very different business models, Thomas guides the reader through the process of selecting appropriate implementation patterns to ensure a flexible, well-performing, and secure SOA ecosystem." - Victor Brown, Managing Partner and Principal Consultant, Cypress Management Group Corporation In cooperation with experts and practitioners throughout the SOA community, best-selling author Thomas Erl brings together the de facto catalog of design patterns for SOA and service-orientation. More than three years in development and subjected to numerous industry reviews, the 85 patterns in this full-color book provide the most successful and proven design techniques to overcoming the most common and critical problems to achieving modern-day SOA. Through numerous examples, individually documented pattern profiles, and over 400 color illustrations, this book provides in-depth coverage of: * Patterns for the design, implementation, and governance of service inventories-collections of services representing individual service portfolios that can be independently modeled, designed, and evolved. * Patterns specific to service-level architecture which pertain to a wide range of design areas, including contract design, security, legacy encapsulation, reliability, scalability, and a variety of implementation and governance issues. * Service composition patterns that address the many aspects associated with combining services into aggregate distributed solutions, including topics such as runtime messaging and message design, inter-service security controls, and transformation. * Compound patterns (such as Enterprise Service Bus and Orchestration) and recommended pattern application sequences that establish foundational processes. The book begins by establishing SOA types that are referenced throughout the patterns and then form the basis of a final chapter that discusses the architectural impact of service-oriented computing in general. These chapters bookend the pattern catalog to provide a clear link between SOA design patterns, the strategic goals of service-oriented computing, different SOA types, and the service-orientation design paradigm. This book series is further supported by a series of resources sites, including soabooks.com, soaspecs.com, soapatterns.org, soamag. com, and soaposters.com.

Sklep: Libristo.pl

Professional Personal Chef - 2826803983

391,47 zł

Professional Personal Chef John Wiley & Sons Inc

Książki / Literatura obcojęzyczna

The definitive guide to a successful career as a professional personal chef The job of professional personal chef is one of the fastest growing careers in foodservice. People are choosing to become personal chefs in order to have a culinary career on their own terms, with a self-determined schedule and freedom from restaurant strictures. Not only do personal chefs have the chance to work with food in a more creative, personalized way, they are also able to approach their careers with a more entrepreneurial business sense. Written by Candy Wallace, the founder and Executive Director of the American Personal and Private Chef Association (APPCA) and Greg Forte, CEC, CCE, AAC, The Professional Personal Chef offers the definitive guide for starting and growing a successful professional personal chef business. It covers the skills and competencies required for the American Culinary Federation's Personal Certified Chef certification, and lays out a practical road map for this challenging but rewarding career. Filled with resources rich in detail, this useful and engaging text covers:* The evolution of the professional personal chef career path* The benefits and disadvantages of various forms of business ownership* Operating legally* Writing an effective business plan* Creating a vision statement, mission statement, and elevator speech for your personal chef business* Managing and securing finances* Identifying target markets and revenue streams* Developing marketing and sales plans and quality customer service* A day in the life of a personal chef In each chapter, learning outcomes, key terms, and review questions reinforce the key concepts. From the Field features present interviews and real world experiences from working personal chefs. A complete instructor support package providing business resources, syllabi, and project suggestions is posted on a companion Web site at www.wiley.com, and also offers sample business plans, recipes for menus, forms, and other useful documents. Culinary arts instructors seeking a classroom text, as well as individual culinary professionals and amateurs interested in starting or growing a personal chef business, will find The Professional Personal Chef the essential A-to-Z guide to this exciting career.

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Corporate Sustainability, Social Responsibility and Environmental Management - 2843291374

336,43 zł

Corporate Sustainability, Social Responsibility and Environmental Management Springer Verlag GmbH

Książki / Literatura obcojęzyczna

This book provides a concise and authoritative guide to corporate social responsibility (CSR) and related paradigms, including environmental responsibility, corporate sustainability and responsibility, creating shared value, strategic CSR, stakeholder engagement, corporate citizenship, business ethics and corporate governance, among others. This publication offers a useful guide for students, as it explains CSR theory and practice in a structured manner. It also features case studies on international policies and principles, exploring corporate businesses' environmental, social and governance reporting. The book reveals how stakeholder engagement and sustainability strategies (including the circular economy approach) can unlock synergistic value for both business and societies in a global context, and suggests that business practitioners could employ social responsibility and environmental management to achieve long-term corporate sustainability. The book includes a foreword by Professor Emeritus Archie B. Carroll, who is one of the pioneers of the CSR paradigm. It also features numerous endorsements from accomplished academic researchers, including: Prof. Charles J. Fombrun, Prof. Adam Lindgreen, Prof. Diane L. Swanson and Prof. Donald Siegel. It is primarily intended for advanced undergraduate and / or graduate students. Moreover, it is highly relevant for future entrepreneurs, small business owners, non-profit organisations and charitable foundations, as it addresses the core aspects of contemporary strategies, public policies and practices. "Mark Camilleri's new book provides an excellent overview of the eclectic academic literature in this area, and presents a lucid description of how savvy companies can embed themselves in circular systems that reduce system-wide externalities, increase economic value, and build reputation. A valuable contribution." Charles J. Fombrun, Founder of Reputation Institute and a former Professor of Management at New York University and The Wharton School, University of Pennsylvania, USA. "I am pleased to recommend Dr. Camilleri's latest book, Corporate Sustainability, Social Responsibility, and Environmental Management. The book is a rich source of thought for everyone who wants to get deeper insights into this important topic. The accompanying five detailed case studies on a wide array of corporate sustainable and responsible initiatives are helpful in demonstrating how theoretical frameworks have been implemented into practical initiatives. This book is a critical companion for academics, students, and practitioners." Adam Lindgreen, Professor and Head of Department of Marketing, Copenhagen Business School, Denmark. "Mark's latest book is lucid, insightful, and highly useful in the classroom. I strongly recommend it." Donald Siegel, Dean of the School of Business and Professor of Management at the University at Albany, State University of New York, NY, USA.

Sklep: Libristo.pl

Yahoo! Web Analytics - 2847573443

166,10 zł

Yahoo! Web Analytics SYBEX

Książki / Literatura obcojęzyczna

Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!'s free Web analytics tool . This detailed resource from Yahoo!'s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It's a must-read for all analytics professionals and those who want to be. Turn Data into Insight and Action with Yahoo! Web Analytics§Turn website data into powerful insights and profitable actions with the new Yahoo! Web Analytics tool and this unique, in-depth book. Yahoo! insider and Internet analytics expert Dennis R. Mortensen provides detailed tips and techniques for successfully using Yahoo! Web Analytics to gain the competitive advantages you seek.§Learn the "why" as well as the "how" of web analytics and discover Yahoo! Web secrets and tricks not found anywhere else. Inside, you'll also find:§Detailed data collection advice, including how to use data collection groupings and track almost everything, from simple page views to custom-created fields§How to best implement campaign tracking, including paid search setup, multiple campaign categories, and merchandising tracking and reporting§In-depth explanations of advanced filtering capabilities, including powerful ways to customize reports§Powerful data visualization tools and optimal dashboard configurations, which are illustrated in the 16-page color insert§Exclusive and expert-level optimization techniques for everything from pay-per-click campaigns to Flash- and Ajax-based objects§Time-saving tips, hands-on exercises, and fascinating examples using real client experiences§"As the individual who drove the initial development of Yahoo!'s Web Analytics tool, Dennis managed to conquer mind-numbingly complex issues by presenting them in a simple and useful way. It's no wonder that he did it again with his Yahoo! Web Analytics book."§--Bryan Eisenberg, New York Times bestselling author of Call to Action and Always Be Testing and cofounder of FutureNow, Inc.§"Dennis provides the details about the impact Yahoo! Web Analytics can have on your business, with a laser-like focus on moving from data to true business insight and action."§--Jason Burby, Chief Analytics & Optimization Officer, ZAAZ§"If you want to actually derive value from these tools rather than just look at the pretty reports, Dennis lays it all out. This is a book you can count on."§--Jim Sterne, Founder, eMetrics Marketing Optimization Summit§"This is a detailed and practical guide to using Yahoo! Web Analytics to turbo-charge your business performance. Get this book before your competitors do!"§--Tim Ash, CEO of SiteTuners.com and author of Landing Page Optimization

Sklep: Libristo.pl

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