krainaksiazek crm in telecommunications a comparative study 20124091

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A Comparative Case Study Investigating the Adoption of CRM - 2834692984

234,29 zł

A Comparative Case Study Investigating the Adoption of CRM LAP Lambert Academic Publishing

Książki / Literatura obcojęzyczna

This study concentrates on Tesco and Sainsbury s - two major retailers in the United Kingdom as cases. The contents are rigorously developed under the title A Comparative Case Study Investigating the Adoption of CRM The Case of Tesco and Sainsbury s . From cross comparison viewpoint, the set objectives are: first, to explore the key influential aspects of Customer Relationship Management (CRM); second, to identify the current trends of CRM adoption; third, to identify the CRM practices employed by Tesco and Sainsbury s; and finally, to critically evaluate and compare the impact of the CRM policies adopted by the two retailers as cases, regarding the consumer making process. This empirical study used the mixed method that combined both qualitative and quantitative research approach. The results are unique and have indicated the importance of adopting effective CRM policies to ensure business growth and profitability.

Sklep: Libristo.pl

Digital Branding - A phenomenon empowered by the Internet and the rising importance of Social Media - 2826984545

87,20 zł

Digital Branding - A phenomenon empowered by the Internet and the rising importance of Social Media GRIN Verlag

Książki / Literatura obcojęzyczna

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 9,2, Maastricht University (University College Maastricht), language: English, abstract: The Internet has revolutionized the world in many ways. Recently, it seems that both people and organizations have gone all digital. This paper shall give an explanation of Reitkopf s statement on marketing by investigating to what extent the Internet has affected the world of corporate branding and elaborating on advantages and pitfalls of this medium. Arguably, digital branding can be a highly valuable online marketing tool if, and only if, an organization wins the challenge to understand its customers, to successfully establish a positive customer-brand relationship, and to have a comparative advantage over its online competitors. The structure of this paper his threefold. In the first part, it will derive implications of the Internet and social media on branding in general by elucidating advantages and disadvantages of the digital world. Secondly, the essay will focus on a specific aspect of the so-called I-branding (Simmons,2007), namely co-creation of brands. Lastly, a case study of the sports brand Nike will further clarify the meaning of I-branding and will provide examples for the advantages and disadvantages mentioned in the first part.

Sklep: Libristo.pl

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