krainaksiazek development of website educational material and media information 20097328

- znaleziono 2 produkty w 2 sklepach

New Science of Learning - 2827176306

1133,44 zł

New Science of Learning Springer, Berlin

Książki / Literatura obcojęzyczna

The earliest educational software simply transferred print material from the page to the monitor. Since then, the Internet and other digital media have brought students an ever-expanding, low-cost knowledge base and the opportunity to interact with minds around the globe while running the risk of shortening their attention spans, isolating them from interpersonal contact, and subjecting them to information overload. §The New Science of Learning: Cognition, Computers and Collaboration in Education deftly explores the multiple relationships found among these critical elements in students increasingly complex and multi-paced educational experience. Starting with instructors insights into the cognitive effects of digital media a diverse range of viewpoints with little consensus this cutting-edge resource acknowledges the double-edged potential inherent in computer-based education and its role in shaping students thinking capabilities. Accordingly, the emphasis is on strategies that maximize the strengths and compensate for the negative aspects of digital learning, including:§§§Group cognition as a foundation for learning§§§Metacognitive control of learning and remembering§§§Higher education course development using open education resources§§§Designing a technology-oriented teacher professional development model§§§Supporting student collaboration with digital video tools§§§Teaching and learning through social annotation practices§§The New Science of Learning: Cognition, Computers and Collaboration in Education brings emerging challenges and innovative ideas into sharp focus for researchers in educational psychology, instructional design, education technologies, and the learning sciences.


Hispanic Marketing - 2212825950

147,60 zł

Hispanic Marketing Butterworth Heinemann


This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors


Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice

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