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Profit Power Economics - 2822223902

120,11 zł

Profit Power Economics Oxford University Press

Medycyna > English Division

Profit Power Economics is the first comprehensive manual of competitive strategy and value-investing for the economic realities of the 21st century, an age in which information costs are getting close to zero and everyone is connected. This book offers a new economic paradigm for our age-and the tools to make the most of it. Readers learn to apply these rules step-by-step to navigate today's new challenges: to choose among vastly expanded investment opportunities; exploit unprecedented freedom to structure and manage modern global enterprises; win in new 3-dimensional corporate competition; and tailor strategies to new powerlaw market dynamics. Profit Power Economics includes lively lessons from the author's experience and examples from other successful investors and enterprises-all in the context of cutting-edge economics. Visionary strategist, experienced corporate executive, banker, and economist Mia de Kuijper takes readers from first principles to practical applications. She offers new ideas and concepts, illustrated with lively lessons from her own experience and from other successful investors and organizations. Profit Power Economics gives readers a clear grasp of the underlying forces that are reshaping our world as well as a step-by-step approach to build (or find) exceptionally high-return enterprises and to navigate new-age market dynamics. She declares that it is high time that we update our ideas about competition, business models, market dynamics and risks, even about the nature of winning itself. The emergence of perfect information-fast-moving, very cheap, universally available information and unlimited connectivity-is transforming our fundamentals so dramatically that this is grounds for doubting many of the most familiar principles of mainstream economics. Corporate leaders, political leaders, entrepreneurs, investors, strategists, not-for-profit organizations, marketers, and students of modern economics will find an invaluable resource in Profit Power Economics. a fascinating new book which combines corporate strategy and economics...Profit Power Economics is a very stimulating read, whether you are a business manager or someone trying to figure out the best career path. Michael Mandel, Business Week There is no better guide to strategy and economic power in the treacherous terrain of the contemporary economy than this intellectually courageous book. Thomas C. Schelling, 2005 Nobel Laureate in Economics Full of path-breaking economics and practical implications for MAKING MORE PROFIT, this fresh approach to building exceptionally successful companies will be useful to business leaders, investors, and strategists. Jim Lawrence, Chief Financial Officer, Unilever Profit Power Economics will create a stir in strategy thinking. All serious students of strategy should read this. Mia de Kuijper's rich examples offer powerful testimony to these fascinating big new ideas. Glenn Hubbard, Dean and Russell L. Carson Professor of Finance and Economics, Columbia Business School De Kuijper's intriguing and thought-provoking book will hearten all those in business who seek to build good companies that last and market effectively. Its wonderful message is that profit power can be obtained honorably. Esther Dyson, Entrepreneur and Thought Leader Profit Power Economics drives to the core of the key strategic challenges that confront business in a rapidly mutating global economy. Charles V. A. Collyns, Deputy Director, Research Department, International Monetary Fund Mia de Kuijper offers, in crisp, clear language, a new way of organizing one's thinking about business structures and strategies in the world of modern technology, together with the hands-on lessons she's learned in her own highly successful business career. Strategists and operating executives in the corporate world will find it very interesting. Benjamin M. Friedman, William Joseph Maier Professor of Political Economy, Harvard University, author of The Moral Consequences of Economic Growth Mia de Kuijper presents compelling ideas about the role of today's more complete, immediate, and very cheap information ... and how it still does not lead to perfect markets. Her discussion of what makes companies successful in the long run is sure to cause controversy. Arie de Geus, Former Corporate Planning Director, Royal Dutch Shell, author of The Living Company What I liked most is the treatment of cheap information's effect on the prospects for profit-yielding proprietary assets. The analysis of the effect of transparency on competition and industrial structure is very well developed. Richard E. Caves, Nathaniel Ropes Professor of Political Economy, Emeritus, Harvard University, author of Creative Industries Based on research and illustrated with lively lessons from the experiences of the author and other successful investors and leaders, Profit Power Economics draws a detailed picture of the new competitive arena and gives readers a step-by-step aproach to build (or find) exceptionally high-return enterprises. The Daily Star, Bangladesh

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