krainaksiazek first sticker book building sites 20128580

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My First Building Site Sticker Activity Book - 2840150337

30,99 zł

My First Building Site Sticker Activity Book

Książki Obcojęzyczne>Angielskie>Children

This Fantastic First Sticker Activity Book For Children Aged 3+ Is Packed With Building Site Sticker Scenes And Simple Activities. Help The Builders Prepare Their Site, Add Attachments To The Big Machines, And Much More. With Over 100 Stickers To Complete The Scenes, This First Sticker Activity Book Is Ideal For Keeping Young Ones Entertained.

Sklep: Gigant.pl

Building Scalable Web Sites - 2826632475

195,42 zł

Building Scalable Web Sites O'Reilly Media, Inc, USA

Książki / Literatura obcojęzyczna

Slow websites infuriate users. Lots of people can visit your web site or use your web application - but you have to be prepared for those visitors, or they won't come back. Your sites need to be built to withstand the problems success creates. "Building Scalable Web Sites" looks at a variety of techniques for creating sites which can keep users cheerful even when there are thousands or millions of them. Flickr.com developer, Cal Henderson, explains how to build sites so that large numbers of visitors can enjoy them. Henderson examines techniques that go beyond sheer speed, exploring how to coordinate developers, support international users, and integrate with other services from email to SOAP to RSS to the APIs exposed by many Ajax-based web applications. This book uncovers the secrets that you need to know for back-end scaling, architecture and failover so your websites can handle countless requests. You'll learn how to take the "poor man's web technologies" - Linux, Apache, MySQL and PHP or other scripting languages - and scale them to compete with established "store bought" enterprise web technologies. Toward the end of the book, you'll discover techniques for keeping web applications running with event monitoring and long-term statistical tracking for capacity planning. If you're about to build your first dynamic website, then "Building Scalable Web Sites" isn't for you. But if you're an advanced developer who's ready to realize the cost and performance benefits of a comprehensive approach to scalable applications, then let your fingers do the walking through this convenient guide.

Sklep: Libristo.pl

First Sticker Activity for Boys - 2826744802

33,34 zł

First Sticker Activity for Boys Buster Books

Książki / Literatura obcojęzyczna

This book offers fun range of activities to create and complete, including loads of sticker pages and colouring scenes. Young boys can finish the pages by themselves or enjoy some quality time perfecting them with their parents. From adding amazing animals and aliens to fun scenes, to building robots and solar systems, First Sticker Activity For Boys is surely the best way to beat boredom and encourage young lads to get creative.

Sklep: Libristo.pl

Building Your Business with Google for Dummies - 2826727056

108,00 zł

Building Your Business with Google for Dummies Wiley

Książki / Literatura obcojęzyczna

* The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day * Written by a veteran For Dummies author working in cooperation with Google, which will help support the book * From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers * Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

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Head First PHP and MySQL - 2826712315

178,33 zł

Head First PHP and MySQL O´REILLY

Książki / Literatura obcojęzyczna

If you're ready to create web pages more complex than those you can build with HTML and CSS, "Head First PHP & MySQL" is the ultimate learning guide to building dynamic, database-driven websites using PHP and MySQL. Packed with real-world examples, this book teaches you all the essentials of server-side programming, from the fundamentals of PHP and MySQL coding to advanced topics such as form validation, session IDs, cookies, database queries and joins, file I/O operations, content management, and more. "Head First PHP & MySQL" offers the same visually rich format that's turned every title in the "Head First" series into a bestseller, with plenty of exercises, quizzes, puzzles, and other interactive features to help you retain what you've learned.This title discusses how to: use PHP to transform static HTML pages into dynamic web sites; create and populate your own MySQL database tables, and work with data stored in files; perform sophisticated MySQL queries with joins, and refine your results with LIMIT and ORDER BY; use cookies and sessions to track visitors' login information and personalize the site for users; protect your data from SQL injection attacks; use regular expressions to validate information on forms; dynamically display text based on session info and create images on the fly; and, pull syndicated data from other sites using PHP and XML. Throughout the book, you'll build sophisticated examples - including a mailing list, a job board, and an online dating site - to help you learn how to harness the power of PHP and MySQL in a variety of contexts. If you're ready to build a truly dynamic website, "Head First PHP & MySQL" is the ideal way to get going.

Sklep: Libristo.pl

Head First Web Design - 2826891877

198,08 zł

Head First Web Design O´REILLY

Książki / Literatura obcojęzyczna

Want to know how to make your pages look beautiful, communicate your message effectively, guide visitors through your website with ease, and get everything approved by the accessibility and usability police at the same time? "Head First Web Design" is your ticket to mastering all of these complex topics, and understanding what's really going on in the world of web design. Whether you're building a personal blog or a corporate website, there's a lot more to web design than s and CSS selectors, but what do you really need to know?With this book, you'll learn the secrets of designing effective, user-friendly sites, from customer requirements to hand-drawn storyboards all the way to finished HTML and CSS creations that offer an unforgettable online presence. Your time is way too valuable to waste struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, "Head First Web Design" uses a visually rich format specifically designed to take advantage of the way your brain really works.

Sklep: Libristo.pl

Head First Web Design - 2839876478

169,99 zł

Head First Web Design

Książki Obcojęzyczne>Angielskie>Computing & information technology>Graphical & digital media applications>Web graphics & design

Whether You're Building A Personal Blog Or A Corporate Website, This Book Lets You Master The Secrets Of Designing Effective, User-friendly Sites, From Customer Requirements To Hand-drawn Storyboards All The Way To Finished HTML And CSS Online Productions.

Sklep: Gigant.pl

Beginning ASP.NET 3.5 - 2826758504

162,08 zł

Beginning ASP.NET 3.5 Wiley

Książki / Literatura obcojęzyczna

This book is for anyone who wants to learn how to build rich and interactive web sites that run on the Microsoft platform. With the knowledge you gain from this book, you create a great foundation to build any type of web site, ranging from simple hobby-related web sites to sites you may be creating for commercial purposes. Anyone new to web programming should be able to follow along because no prior background in web development is assumed. The book starts at the very beginning of web development by showing you how to obtain and install Visual Web Developer. The chapters that follow gradually introduce you to new technologies, building on top of the knowledge gained in the previous chapters. Do you have a strong preference for Visual Basic over C# or the other way around? Or do you think both languages are equally cool? Or maybe you haven't made up your mind yet and want to learn both languages? Either way, you'll like this book because all code examples are presented in both languages! Even if you're already familiar with previous versions of ASP.NET, with the 1.x versions in particular, you may gain a lot from this book. Although many concepts from ASP.NET 2.0 are brought forward into ASP. NET 3.5, you'll discover there's a host of new stuff to be found in this book, including an introduction to LINQ, the new CSS and JavaScript debugging tools, new ASP.NET controls, and integrated support for ASP.NET Ajax. To build effective and attractive database-driven web sites, you need two things: a solid and fast framework to run your web pages on and a rich and extensive environment to create and program these web pages. With ASP.NET 3.5 and Visual Web Developer 2008 you get both. Together they form the platform to create dynamic and interactive web applications. ASP.NET 3.5 builds on top of its popular predecessor ASP.NET 2.0. While maintaining backward compatibility with sites built using this older version, the Microsoft .NET Framework 3.5 in general and ASP.NET 3.5 in particular add a lot of new, compelling features to the mix. Continuing the path of "less code" that was entered with the 2.0 version of the .NET Framework, ASP.NET 3.5 lets you accomplish more with even less code. New features like LINQ that are added to the .NET Framework allow you to access a database with little to no hand written code. The integration of Microsoft ASP.NET Ajax into the ASP.N ET Framework and Visual Web Developer means you can now create fast responding and spiffy web interfaces simply by dragging a few controls onto your page and setting a few properties. This book gives you an in-depth look at both these technologies. The support for cascading style sheets (CSS), the language to lay out and format web pages, has undergone a major overhaul in Visual Web Developer. The design time support, that shows you how a page will eventually look in the browser, has been vastly improved. Additionally, Visual Web Developer now ships with a lot of tools that make writing CSS a breeze. However, drag-and-drop support and visual tools are not the only things you'll learn from this book. ASP.NET 3.5 and Visual Web Developer 2008 come with a great and extensive set of tools to help you program your web applications. These tools range from the new LINQ syntax that allows you to query data and databases in your web applications, to the vastly improved debugging capabilities that allow you to debug your application from client-side JavaScript all the way up into your server-side code, all with the same familiar user interface, commands, and actions. Under the hood, ASP.N ET 3.5 makes use of the same run-time as version 2.0. This ensures a great backward compatibility with that version, which means that ASP.NET 2.0 applications continue to run under the new framework. But don't be fooled by the fact that the run-time hasn't changed. Although the technical underpinnings needed to execute your web application haven't changed, the .NET 3.5 Framework and ASP.NET add a lot of new features, as you'll discover in this book. Probably the best thing of Visual Web Developer 2008 is its price: it's available for free. Although the commercial versions of Visual Studio 2008 ship with Visual Web Developer, you can also download and install the free Express Edition. This makes Visual Web Developer 2008 and ASP.NET 3.5 probably the most attractive and compelling web development technologies available today. This book teaches you how to create a feature-rich, data-driven, and interactive web site. Although this is quite a mouthful, you'll find that with Visual Web Developer 2008 this isn't as hard as it seems. You'll see the entire process of building a web site, from installing Visual Web Developer 2008 in Chapter 1 all the way up to putting your web application on a live server in Chapter 18. The book is divided into 18 chapters, each dealing with a specific subject. Chapter 1, "Getting Started With ASP.NET 3.5." In this chapter you'll see how to obtain and install Visual Web Developer 2008. You'll get instructions for downloading and installing the free edition of Visual Web Developer 2008, called the Express Edition. You are also introduced to HTML, the language behind every web page. The chapter closes with an overview of the customization options that Visual Web Developer gives you. Chapter 2, "Building an ASP.NET Web Site." This chapter shows you how to create a new web site and how to add new elements like pages to it. Besides learning how to create a well-structured site, you also see how to use the numerous tools in Visual Web Developer to create HTML and ASP.NET pages. Chapter 3, "Designing Your Web Pages." Visual Web Developer comes with a host of tools that allow you to create well-designed and attractive web pages. In this chapter, you see how to make good use of these tools. Additionally, you learn about CSS, the language that is used to format web pages. Chapter 4, "Working with ASP.NET Controls." ASP.NET Server controls are one of the most important concepts in ASP.NET. They allow you to create complex and feature-rich web sites with very little code. This chapter introduces you to the large number of server controls that are available, explains what they are used for, and shows you how to use them. Chapter 5, "Programming Your ASP.NET Web Pages." Although the built-in CSS tools and the ASP.NET server controls can get you a long way in creating web pages, you are likely to use a programming language to enhance your pages. This chapter serves as an introduction to programming with a strong focus on programming web pages. Best of all: all the examples you see in this chapter (and the rest of the book) are in both Visual Basic and C#, so you can choose the language you like best. Chapter 6, "Creating Consistent Looking Web Sites." Consistency is important to give your web site an attractive and professional appeal. ASP.N ET helps you create consistent-looking pages through the use of master pages, which allow you to define the global look and feel of a page. Skins and themes help you to centralize the looks of controls and other visual elements in your site. You also see how to create a base page that helps to centralize programming code that you need on all pages in your site. Chapter 7, "Navigation." To help your visitors find their way around your site, ASP.NET comes with a number of navigation controls. These controls are used to build the navigation structure of your site. They can be connected to your site's central site map that defines the pages in your web site. You also learn how to programmatically send users from one page to another. Chapter 8, "User Controls." User Controls are reusable page fragments that can be used in multiple web pages. As such, they are great for repeating content like menus, banners, and so on. In this chapter, you learn how to create and use User Controls and enhance them with some programmatic intelligence. Chapter 9, "Validating User Input." A large part of interactivity in your site is defined by the input of your users. This chapter shows you how to accept, validate, and process user input using ASP.NET server controls. Additionally, you see how to send e-mail from your ASP.NET web application and how to read from text files. Chapter 10, "ASP.NET Ajax." Microsoft ASP.NET Ajax allows you to create good looking, flicker free web pages that close the gap between traditional desktop applications and web applications. In this chapter you learn how to use the built-in Ajax features to enhance the presence of your web pages, resulting in a smoother interaction with the web site. Chapter 11, "Introduction to Databases." Understanding how to use databases is critical to building modern web sites, as most modern web sites require the use of a database. You'll learn the basics of SQL, the query language that allows you to access and alter data in a database. In addition, you are introduced to the database tools found in Visual Web Developer that help you create and manage your SQL Server databases. Chapter 12, "Displaying and Updating Data." Building on the knowledge you gained in the previous chapter, this chapter shows you how to use the ASP.N ET data-bound and data source controls to create a rich interface that enables your users to interact with the data in the database that these controls target. Chapter 13, "LINQ." LINQ is Microsoft's new solution for accessing objects, databases, XML, and more. In this chapter you'll see how to use LINQ to SQL to access SQL Server databases. Instead of writing a lot of manual code, you create a bunch of LINQ objects that do the heavy work for you. This chapter shows you what LINQ is all about, how to use the visual LINQ designer built into Visual Web Developer, and how to write LINQ queries to get data in and out of your SQL Server database. Chapter 14, "Presenting Data: Advanced Topics." While earlier chapters focused mostly on the technical foundations of working with data, this chapter looks at the same topic from a front-end perspective. You see how to change the visual appearance of your data through the use of control styles. You also see how to interact with the data-bound controls and how to speed up your application by keeping a local copy of frequently accessed data. Chapter 15, "Security in Your ASP.NET 3.5 Web Site." Although presented quite late in the book, security is a first-class, important topic. This chapter shows you how to make use of the built-in ASP.NET features related to security. You learn about a number of application services that facilitate security. You also learn about how to let users sign up for an account on your web site, how to distinguish between anonymous and logged on users, and how to manage the users in your system. Chapter 16, "Personalizing Web Sites." Building on the security features introduced in Chapter 15, this chapter shows you how to create personalized web pages with content targeted at individual users. You see how to configure and use the ASP.NET Profile that enables you to store personalized data for known and anonymous visitors. Chapter 17, "Exception Handling, Debugging, and Tracing." In order to understand, improve, and fix the code you write for your ASP.NET web pages you need good debugging tools. Visual Web Developer ships with great debugging support that enables you diagnose to the state of your application at run-time, helping you to find and fix problems before your users do. Chapter 18, "Deploying Your Web Site." By the end of the book, you should have a web site that is ready to be shown to the world. But how exactly do you do that? What are the things you need to know and understand to put your web site out in the wild? This chapter gives the answers and provides you with a good look at configuring different production systems in order to run your final web site.

Sklep: Libristo.pl

Beginning ASP.NET 4 - 2826646383

167,39 zł

Beginning ASP.NET 4 Wiley

Książki / Literatura obcojęzyczna

This book is for anyone who wants to learn how to build rich and interactive web sites that run on the Microsoft platform. With the knowledge you gain from this book, you create a great foundation to build any type of web site, ranging from simple hobby-related web sites to sites you may be creating for commercial purposes. Anyone new to web programming should be able to follow along because no prior background in web development is assumed although it helps if you do have a basic understanding of HTML and the web in general. The book starts at the very beginning of web development by showing you how to obtain and install Visual Web Developer. The chapters that follow gradually introduce you to new technologies, building on top of the knowledge gained in the previous chapters. Do you have a strong preference for Visual Basic over C# or the other way around? Or do you think both languages are equally cool? Or maybe you haven't made up your mind yet and want to learn both languages? Either way, you'll like this book because all code examples are presented in both languages! Even if you have some experience with prior versions of ASP.NET, you may gain a lot from this book. Although many concepts from previous versions are brought forward into ASP.NET 4, you'll discover there's a lot of new stuff to be found in this book, including an introduction to the ADO.NET Entity Framework, the inclusion of jQuery, ASP.NET AJAX, the many changes to the ASP.NET 4 Framework, and much more. This book teaches you how to create a feature-rich, data-driven, and interactive web site called Planet Wrox. Although this is quite a mouthful, you'll find that with Visual Web Developer 2010, developing such a web site isn't as hard as it seems. You'll see the entire process of building a web site, from installing Visual Web Developer 2010 in Chapter 1 all the way up to putting your web application on a live server in Chapter 19. The book is divided into 19 chapters, each dealing with a specific subject.* Chapter 1, "Getting Started with ASP.NET 4" shows you how to obtain and install Visual Web Developer 2010. You'll get instructions for downloading and installing the free edition of Visual Web Developer 2010, called the Express edition. You are also introduced to HTML, the language behind every web page. The chapter closes with an overview of the customization options that Visual Web Developer gives you.* Chapter 2, "Building an ASP.NET Web Site" shows you how to create a new web site and how to add new elements like pages to it. Besides learning how to create a well-structured site, you also see how to use the numerous tools in Visual Web Developer to create HTML and ASP.NET pages.* Chapter 3, "Designing Your Web Pages." Visual Web Developer comes with a host of tools that allow you to create well-designed and attractive web pages. In this chapter, you see how to make good use of these tools. Additionally, you learn about CSS, the language that is used to format web pages.* Chapter 4, "Working with ASP.NET Server Controls." ASP.NET Server Controls are one of the most important concepts in ASP.NET. They allow you to create complex and feature-rich web sites with very little code. This chapter introduces you to the large number of server controls that are available, explains what they are used for, and shows you how to use them.* Chapter 5, "Programming Your ASP.NET Web Pages." Although the built-in CSS tools and the ASP.N ET Server Controls can get you a long way in creating web pages, you are likely to use a programming language to enhance your pages. This chapter serves as an introduction to programming with a strong focus on programming web pages. Best of all: all the examples you see in this chapter (and the rest of the book) are in both Visual Basic and C#, so you can choose the language you like best.* Chapter 6, "Creating Consistent Looking Web Sites." ASP.NET helps you create consistent-looking pages through the use of master pages, which allow you to define the global look and feel of a page. Skins and themes help you to centralize the looks of controls and other visual elements in your site. You also see how to create a base page that helps to centralize programming code that you need on all pages in your site.* Chapter 7, "Navigation." To help your visitors find their way around your site, ASP.NET comes with a number of navigation controls. These controls are used to build the navigation structure of your site. They can be connected to your site's central site map that defines the pages in your web site. You also learn how to programmatically send users from one page to another.* Chapter 8, "User Controls." User controls are reusable page fragments that can be used in multiple web pages. As such, they are great for repeating content such as menus, banners, and so on. In this chapter, you learn how to create and use user controls and enhance them with some programmatic intelligence.* Chapter 9, "Validating User Input." A large part of interactivity in your site is defined by the input of your users. This chapter shows you how to accept, validate, and process user input using ASP.NET Server Controls. Additionally, you see how to send e-mail from your ASP.NET web application and how to read from text files.* Chapter 10, "ASP.NET AJAX." Microsoft ASP.NET AJAX allows you to create good-looking, flicker-free web pages that close the gap between traditional desktop applications and web applications. In this chapter you learn how to use the built-in Ajax features to enhance the presence of your web pages, resulting in a smoother interaction with the web site.* Chapter 11, "jQuery." jQuery is a popular, open source and cross-browser JavaScript library designed to make it easier to interact with web pages in the client's browser. In this chapter you learn the basics of jQuery and see how to add rich visual effects and animations to your web pages.* Chapter 12, "Introducing Databases." Understanding how to use a database is critical to building web sites, as most modern web sites require the use of a database. You'll learn the basics of SQL, the query language that allows you to access and alter data in a database. In addition, you are introduced to the database tools found in Visual Web Developer that help you create and manage your SQL Server databases.* Chapter 13, "Displaying and Updating Data." Building on the knowledge you gained in the previous chapter, this chapter shows you how to use the ASP.NET data-bound and data source controls to create a rich interface that enables your users to interact with the data in the database that these controls target.* Chapter 14, "LINQ and the ADO.NET Entity Framework." LINQ is Microsoft's solution for accessing objects, databases, XML, and more. The ADO.NET Entity Framework (EF) is Microsoft's new technology for database access. This chapter shows you what LINQ is all about, how to use the visual EF designer built into Visual Studio, and how to write LINQ to EF queries to get data in and out of your SQL Server database.* Chapter 15, "Working with Data-Advanced Topics." While earlier chapters focused mostly on the technical foundations of working with data, this chapter looks at the same topic from a front-end perspective. You see how to change the visual appearance of your data through the use of control styles. You also see how to interact with the data-bound controls and how to speed up your application by keeping a local copy of frequently accessed data.* Chapter 16, "Security in Your ASP.NET 4 Web Site." Although presented quite late in the book, security is a first-class, important topic. This chapter shows you how to make use of the built-in ASP.NET features related to security. You learn about a number of application services that facilitate security. You also learn how to let users sign up for an account on your web site, how to distinguish between anonymous and logged-on users, and how to manage the users in your system.* Chapter 17, "Personalizing Web Sites." Building on the security features introduced in Chapter 16, this chapter shows you how to create personalized web pages with content targeted at individual users. You see how to configure and use ASP.NET Profile that enables you to store personalized data for known and anonymous visitors.* Chapter 18, "Exception Handling, Debugging, and Tracing." In order to understand, improve, and fix the code you write for your ASP.NET web pages you need good debugging tools. Visual Web Developer ships with great debugging support that enables you to diagnose the state of your application at run time, helping you find and fix problems before your users do.* Chapter 19, "Deploying Your Web Site." By the end of the book, you should have a web site that is ready to be shown to the world. But how exactly do you do that? What are the things you need to know and understand to put your web site out in the wild? This chapter gives the answers and provides you with a good look at configuring different production systems in order to run your final web site. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Sklep: Libristo.pl

Selling Online 2.0 - 2826668542

126,16 zł

Selling Online 2.0 PEARSON

Książki / Literatura obcojęzyczna

REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR SMALL SELLERS TO BECOME BIG SELLERS? Unfortunately, recent changes at eBay have made online auctions less reliable and profitable. So where can you sell when you can't sell on eBay? Online auctions are the past; fixed-price selling is the future. It's time to move beyond eBay and first-generation online selling and start Selling Online 2.0. Second generation online selling means migrating from eBay to other online marketplaces, including craigslist, Amazon, and your own e-commerce website. You'll need to make some new plans, learn some new skills, and change some of the things you do--but you'll find that there's more money to be made on your own than relying on traditional eBay online auction sales. * Put together a plan to maintain your sales level and profitability--to counteract eBay's changes* Discover how to shift from auction sales to fixed-priced listings on the eBay marketplace* Find out if running an eBay Store or selling on Half.com makes sense for your business* Learn out how to sell locally on craigslist and other online classifieds sites* Discover how to sell fixed-price merchandise on the Amazon marketplace* Find out how to launch your own e-commerce website--and promote your online store* Learn how to sell products across multiple channels--and manage multichannel conflicts Introduction 1 What's in This Book 2 Who Can Use This Book 3 How to Use This Book 3 There's More Online. ..4 Making the Move 4 I BEYOND ONLINE AUCTIONS: CREATING A SUCCESSFUL ONLINE BUSINESS 5 1 The Problem with Online Auctions 7 What eBay Used to Be Like...7 Why Is eBay Abandoning Smaller Sellers? 10 Changes Are Afoot--and You Probably Won't Like Them 12 Emphasizing Fixed-Price Sales over Auction Sales 12 Changes to the Fee Structure 12 Changes to the Payment System 14 Changes to the Feedback System 15 Changes to Search Results 15 eBay's Deal with Buy.com 16 How Do eBay's Changes Affect You? 16 2 Planning for Selling Success 19 Planning for Life Beyond eBay Auctions 19 Asking--and Answering--Key Questions 20 What Type of Merchandise Do You Want to Sell? 20 How Much Money Do You Want to Make? 21 How Do You Intend to Manage Your Business? 23 Where Do You Want to Sell? 25 Conceiving a Business Plan 26 Understanding the Components of a Useful Business Plan 28 Mission 29 Opportunity 30 Strategy 30 Organization and Operations 31 Strengths and Weaknesses 31 Financials 31 Writing Your Business Plan 32 Implementing Your Business Plan 33 II FIXED-PRICE SELLING ON EBAY 35 3 Migrating to Fixed-Price Listings 37 Why Fixed-Priced Sales Are the Way to Go 37 Comparing Fees 38 Comparing Listing Lengths 40 Factoring in Customer Demand 41 Different Ways to Sell at a Fixed Pric 42 Understanding eBay's Fixed-Price Listings 43 Understanding eBay's Buy It Now Auctions 44 Understanding eBay Stores 46 Understanding Half.com 47 Creating an eBay Fixed-Price Listing 50 Creating an Auction Listing with a Buy It Now Price 51 Managing Fixed-Price Sales 52 Before the Sale: Setting the Price 53 After the Sale: Payment and Shipping 53 4 Fixed-Price Selling in an eBay Store 57 What Is an eBay Store? 57 Benefits of Opening Your Own eBay Store 59 Challenges of eBay Store Selling 60 Understanding eBay Store Subscription Levels 61 Understanding Insertion Fees and FVFs 63 How to Open an eBay Store 63 Further Customizing Your eBay Store 67 Managing Your eBay Store 68 Listing Merchandise for Sale in Your eBay Store 70 Handling eBay Store Sales 71 Marking Down Your Merchandise 72 Viewing eBay Store Reports 73 5 Fixed-Price Selling on Half.com 77 Getting to Know Half.com 77 Understanding the Half.com Shopping Experience 79 Understanding Half.com Fees 80 Listing on Half.com 81 Pricing Your Half.com Items 83 Calculating Shipping and Handling Charges 84 Managing Half.com Sales 85 6 Promoting Your Fixed-Price eBay Sales 87 Promoting Your Fixed-Price Listings on the eBay Site 87 Optimizing Your Listings for eBay Search 88 Linking from Other Sites to Your eBay Listings 90 Promoting Your eBay Store 90 Seeding Listings into the Traditional eBay Marketplace 91 Enabling Cross-Promotions 91 Creating an Email Mailing List 92 Linking to Your eBay Store 94 Adding a Stores Widget to Your Blog or Website 95 Creating a Listing Feed 95 Exporting Your Listings to Search Engines and Shopping Sites 96 Advertising on the eBay Site with AdCommerce 97 Advertising Across the Web with Google AdWords 99 Promoting Your Store in the Real World 101 Promoting Your Half. com Listings 102 III SELLING VIA CRAIGSLIST ONLINE CLASSIFIEDS 105 7 Online Classifieds: Are They Right for Your Business? 107 Understanding Online Classifieds 107 Examining Major Online Classifieds Sites 110 craigslist 110 Oodle 111 Kijiji 113 backpage.com 114 LiveDea 115 Google Base 116 The Pros and Cons of Selling via Online Classifieds 117 Pros of Online Classifieds Selling 117 Cons of Online Classifieds Selling 118 Do Online Classifieds Make Sense for Your Business? 120 The Best Businesses for Migrating to Online Classifieds 120 The Worst Businesses for Migrating to Online Classifieds 121 8 Doing Business on craigslist 125 Understanding craigslist 125 Navigating craigslist Listings 126 Before You List...129 Listing an Item for Sale 130 Formatting Your Item Description 133 Using HTML Formatting 133 Inserting Images into Your Listings 134 Managing Your Listings 135 Editing a Listing 135 Deleting a Listing 136 Making a Sale 136 9 Migrating from Online Auctions to Online Classifieds 139 What Items Should You Move to craigslist? 139 Changing Your Business Model 141 Going Local 141 Pickups,No Shipping 142 Cash Is King 143 We Don't Need No Stinking Tools 143 It's the Wild West 144 Businesses Aren't Always Accepted 144 Making the Move 145 10 Promoting Your craigslist Business 147 Choosing the Right Community and Category 147 Optimizing Your Listings for Search 148 Keeping Your Ad at the Top of the List 148 IV SELLING ON THE AMAZON MARKETPLACE 151 11 The Amazon Marketplace: Is It Right for Your Business? 153 Understanding the Amazon Marketplace 153 What the Buyers See 154 The Many Ways to Sell on Amazon 156 Selling Individual Items on the Amazon Marketplace 157 Understanding the Amazon Marketplace 158 Understanding Amazon's Fees 159 Selling as a Pro Merchant 161 Selling on Amazon via Selling on Amazon 162 Selling in an Amazon WebStore 163 Using Amazon to Fulfill Your Orders 163 How It Works 164 Understanding Fulfillment Pricing 164 The Pros and Cons of Selling on Amazon 166 Selling on Amazon: Pros 166 Selling on Amazon: Cons 167 12 Doing Business in the Amazon Marketplace 169 Listing Individual Items in the Amazon Marketplace 169 Listing Your First Item 69 Managing Your Account and Inventory 173 Selling an Item 175 Setting Up Your Amazon Storefront 176 Moving to the Pro Merchant Program 177 Upgrading to Pro Merchant Status 177 Uploading Multiple Listings 178 Creating a Product Detail Page 180 13 Migrating Your eBay Business to Amazon 185 Does Migrating to Amazon Make Sense? 85 Comparing Fees 185 Comparing Sales and Effort 187 Which Items Should You Migrate? 188 Evolving Your Business Model 189 Making the Move 190 14 Promoting Your Amazon Business 193 Keeping Your Listings Competitive 193 Competing on Feedback 194 Placing Product Ads on the Amazon Site 196 Advertising Your Business with a Display Ad 197 V SELLING ON YOUR OWN WEBSITE 201 15 Establishing Your Own Website: Is It Right for Your Business? 203 Building an Online Store--What's Involved? 203 The Components of an E-Commerce Website 203 Different Ways to Build a Store 206 How Much Does It Cost? 207 Pros and Cons of Running Your Own Website 208 Pros of Running Your Own Online Store 208 Cons of Running Your Own Online Store 209 Does an Online Store Make Sense for Your Business? 211 16 Planning Your Online Presence 215 Step One: Create Your Plan and Define Your Goals 215 Step Two:Determine What You're Selling 216 Step Three: Choose a Hosting Service 216 Step Four: Build Your Website 217 Step Five: Choose an Online Payment Service 218 Step Six: Plan Your Promotion 219 Step Seven: Launch Your Site 220 Step Eight: Evaluate Your Performance 221 17 Setting Up an E-Commerce Website 223 Choosing a Hosting Service 223 Features to Look For 224 Comparing Prices 226 Using eBay ProStores 227 ProStores for eBay Sellers 227 Subscription Levels 228 Getting Started with ProStores 229 Building an Amazon WebStore Store 230 Inside an Amazon WebStore Store 230 Creating Your Own WebStore 231 Building a Yahoo! Merchant Website 233 Subscription Levels 233 Unique Features 234 Creating Your Own Yahoo! Store 235 Exploring Other Pre-Designed Storefronts 236 18 Managing Online Sales 241 Managing Your Inventory 241 Managing Your Sales 243 Managing Your Customers 245 19 Choosing an Online Payment System 249 Accepting Payments with PayPal 249 Pros and Cons of PayPal 250 Signing Up for PayPal 251 Understanding PayPal Fees 252 Adding PayPal to Your Website 253 Collecting PayPal Payments 254 Accepting Payments with Google Checkout 255 Pros and Cons of Google Checkout 255 Understanding Google Checkout Fees 256 Setting Up a Google Checkout Account 257 Choosing a Google Checkout Service 257 Adding Google Checkout to Your Website 258 Collecting Google Checkout Payments 259 Withdrawing Google Checkout Funds 260 Integrating Google Checkout with Google AdWords 260 Accepting Payments with Checkout by Amazon 261 Pros and Cons of Checkout by Amazon 261 Understanding Checkout by Amazon Fees 262 Setting Up Checkout by Amazon 262 Establishing Your Own Merchant Credit Card Account 263 Pros and Cons of a Merchant Account 264 Choosing a Credit Card Processor 265 20 Promoting Your E-Commerce Website 267 Putting Together a Marketing Plan 267 Optimizing Your Site for Search Engines 269 All About Search Engine Marketing--and SEO 269 SEO Tip #1: Fine-Tune Your Keywords 269 SEO Tip #2: Tweak Your and Tags 271 SEO Tip #3: Solicit Inbound Links from Other Sites 271 SEO Tip #4: Submit Your Site to the Major Search Engines 272 SEO Tip #5: Use Text Instead of Images 274 Submitting Your Products to Comparison Shopping Sites 275 How Comparison Shopping Sites Work 275 Examining the Major Comparison Shopping Sites 276 Submitting Your Listings to Comparison Shopping Sites 278 Creating and Uploading a Data File 279 Buying PPC Advertising 280 How Important Is PPC Advertising? 280 Purchasing Keywords 281 Paying by the Click 282 Evaluating the Big PPC Ad Networks 283 Creating a PPC Campaign 285 Buying Display Ads 286 Engaging in Email Marketing 287 Marketing on YouTube 288 Marketing to the Blogosphere 289 Conducting Online Public Relations 290 21 Migrating Your eBay Business to Your Own Website 293 Does Migrating to Your Own Online Store Make Sense? 293 Comparing Costs 293 Comparing Effort 295 Which Items Should You Migrate? 295 Changing Your Business Model and Processes 296 Making the Move 297 22 Selling in Multiple Channels 301 What Is Multichannel Selling--and How Does It Work? 301 Pros and Cons of Multichannel Selling 302 Benefits of Multichannel Selling 302 Drawbacks of Multichannel Selling 303 When Does Multichannel Selling Make Sense--and When Is It a Recipe for Disaster? 305 Managing Inventory Across Channels 306 Creating a Multichannel Marketing Plan 307 Index 311

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Leaders of the eZ publish community guide you through this complex and powerful PHP based content management system. .Design and build content rich websites and applications using eZ publish .Discover the secrets of the eZ publish templating system to design your own pages .Develop the skills to create new eZ publish extensions This book takes you through the process of designing and building content rich web sites and applications using eZ publish. Famed for its power and flexibility, eZ publish can be daunting on first approach. Moreover, it has advanced features that reward the investment in learning. This book exists to ease experienced PHP developers into thinking and developing the eZ publish way. With hard-won experience of the practical difficulties faced by developers working with eZ publish, and technical approval from eZ systems (creators of eZ publish) this book is a distillation of the authors' expertise, and the perfect way to master the system. eZ publish is a PHP-based, Open Source Content Management System and development framework. With over 800,000 downloads of the system to date, and now at version 3, eZ publish has evolved from a standard CMS to a framework for developing your own robust, PHP applications. We cover: . Installing eZ publish . The basic concepts of eZ publish . The structure of an eZ publish site . Content management with eZ publish . Controlling your page output with eZ publish templates . The eZ publish core libraries . Creating eZ publish extensions . Creating new modules and datatypes . Working with RSS import and export . Deploying an eZ publish site . Case studies of real eZ publish sites . Optimizing your eZ publish installation

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