krainaksiazek global marketing research 20049823

- znaleziono 92 produkty w 8 sklepach

Global Marketing Research - 2841498969

259,99 zł

Global Marketing Research

Książki Obcojęzyczne>Angielskie>Economics, finance, business & management>Business & management>Management & management techniques>Mana...

Provides Global/international View Of Marketing And Marketing Research; How To Conduct Research

Sklep: Gigant.pl

Handbook of Research on Consumerism in Business and Marketing - 2826784459

1787,47 zł

Handbook of Research on Consumerism in Business and Marketing Idea Group,U.S.

Książki / Literatura obcojęzyczna

"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--

Sklep: Libristo.pl

Global Marketing 3e - 2212824388

213,00 zł

Global Marketing 3e McGraw-Hill

Biznes

Global Marketing 3e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the authorĹźs rich international experience help students move from concept to application.Early Coverage of Globalization and Anti-globalization: The first chapter in the book has been reorganized to present an accurate picture of what is happening in the global marketplace without overreacting to events, including coverage of the dark side of global business, especially relevant to recent events in the world.|The Effect of Technology and the Internet on Global Commerce: New coverage is introduced early in the text and then integrated throughout the text where appropriate so students experience how technology affects global marketing.|Increased coverage of Marketing Research and Planning: Students learn how to use secondary data to analyze countries and regions. They also learn how to step through the planning process for the decision about globalizing a particular product or service, and the kind of data needed to make a decision about entry and standardization.|Expanded Chapter: Theoretical Foundations (Ch 2): Focuses on the analysis of firm-specific and country-specific competitive advantages, reasons for going abroad with different modes of entry, and how to strike the necessary balance between internal resources and external market opportunity.|Global Products (Ch 11) and Global Services (Ch 12) Now Separate Chapters: Combined in the last edition, these chapters have been separated to allow for a full exploration of both topics. Johansson addresses the important differences and discusses the skills needed to globally manage standardized products and services, with an emphasis on building strong global brands.|New Appendix: Global Marketing Planning: This Appendix provides a planning tool for global marketing, spelling out the steps involved in deciding whether and how to globalize a product or service. The Appendix can also be used for student projects.|Updated Cases: Cases of varying length, sprinkled throughout the text, help the student apply concepts by studying real companies facing real global marketing issues and problems.|Global Updates Online: Updates to cases and text material will be available at JohanssonĹźs Website.|Increased ĹźHands-onĹź Managerial Material: Additional managerial-oriented check-lists, examples, cases, discussion questions, and ĹźGetting the PictureĹź boxed problems have been added to provide students with useful tools for operating in the International environment.|3-Pronged Organization: The foreign entry, local marketing, and global management structure helps organize the broad-ranging topics of global marketing. The "foreign entry" part deals in-depth with exporting, strategic alliances and other modes of market entry. In "local marketing" the perspective of the expatriate marketing manager is adopted, and deals with marketing in a number of different regions and countries. Finally, the "global management" part covers the standardization, coordination and localization issues involved in implementing global marketing, including segmentation and positioning strategies, the four Ps and the organizational implications.|Three Chapters on Local Marketing Abroad: The unique "Local Marketing" chapters (7-10) discuss strategies for entering both mature and new growth local markets.

Sklep: Albertus.pl

New Language of Marketing 2.0 - 2846355980

116,04 zł

New Language of Marketing 2.0 IBM Press

Książki / Literatura obcojęzyczna

"Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind." -Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School of Business at Dartmouth and Coauthor, Ten Rules for Strategic Innovators: From Idea to Execution "It's no secret that business has been changing dramatically over the last decade. To succeed in this rapidly changing environment, businesses must adapt their marketing strategies accordingly-The New Language of Marketing 2.0 provides practical, proven, and prescient tools to do exactly that." -Dr. Steve Moxey, Research Fellow, High-Tech Marketing, Manchester Business School "Most U.S. marketers mistakenly think 'going global' is just a matter of translating your promotional materials into different languages and widening your media buys. Packed with real-life examples, this new book amply demonstrates that successful global marketing is actually all about local marketing. Learn how to give a local spin within each regional marketplace for global success." -Anne Holland, Founder, MarketingSherpa Inc Use ANGELS and Web 2.0 Marketing to Drive Powerful, Quantifiable Results For every marketer, strategist, executive, and entrepreneur Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools-and using them to maximize revenue and profitability. Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You'll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more. Includes information, case studies, and working examples for next generation marketing strategies such as: * Social networks with virtual environments, including Second Life * Online communities including Facebook * Viral Marketing and eNurturing * Serious Gaming * Widgets * Wikis * Blogging, including Twitter * RSS * Podcasting * Videocasting Whether you're a marketing professional, Web specialist, strategist, executive, or entrepreneur, this book will help you drive immense, quantifiable value from Web 2.0 technologies-now, and for years to come. Sandy Carter's breakthrough ANGELS approach, a step-by-step framework for success: Analyze and ensure strong market understanding Nail the relevant strategy and story Go to Market Plan Energize the channel and community Leads and revenue Scream!!! Don't forget the Technology! BONUS Content Available Online: Additional chapters, case studies, examples, and resources are available on the book companion site, ibmpressbooks.com/angels. ================================== Table of Contents Introduction A: Analyze Here, There, and Everywhere Chapter 1: Listening and Analyzing in the Global World Chapter 2: Segmentation in Action: The Nortel Case Chapter 3: Globalization: Lenovo, Google, Unilever, and IBM N: Nail the Strategy Chapter 4: Fish Where the Fish Are and Use the Right Bait Chapter 5: Relevance and Roles: Forrester Research Chapter 6: Lightly Branded: EepyBird, The Coca-Cola Company, and Mentos Chapter 7: Corporate Social Responsibility: IBM's Project Green and Marks & Spencer G: Go-to-Market Chapter 8: Break Through the Noise Chapter 9: Influencer Value: The IBM Case Study E: Energize the Ecosystem and Market Chapter 10: The New Vessels Chapter 11: Energize the Channel with Communities: OMG, Adobe and Rubicon Consulting, and Harley-Davidson Chapter 12: Virtual Environments: The Coca-Cola Company and IBM Chapter 13: Widgets: The Use of Widgets at IBM Chapter 14: Blogs: Midwest Airlines and IBM Chapter 15: Serious Gaming: IBM's Innov8 L: Leads and Revenue Chapter 16: Show Me the Money: A Discussion with Google, the Marketing Leadership Council, and MarketingNPV Chapter 17: Innovation, Engagement, and Business Results: adidas Group, ConAgra Foods, and Tellabs Chapter 18: Marketing Dashboards: IBM Cognos S: Scream Through Technology Chapter 19: Screaming World Changes Chapter 20: Technology Matters: IBM, Staples, Dell, and MyVirtualModel Putting It All Together Chapter 21: End-to-End Example: IBM WebSphere and the SOA Agenda, Prolifics, and Ascendant Technology Chapter 22: The Top 10 Don'ts and the Marketing Organization of the Future The following materials can be found on the companion Web site at ibmpressbooks com/angels: Online 1: Relationship and Word of Mouth: Rackspace Online 2: Personal Branding Online 3: National Environmental Policy Act

Sklep: Libristo.pl

Consumer Behavior Building Marketing Strategy With Ddb Need - 2212830271

177,30 zł

Consumer Behavior Building Marketing Strategy With Ddb Need McGraw-Hill

Biznes

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.New Cases: New cases in this edition highlighting the most current trends and development in consumer behavior include Crest Rejuvenating Effects, Skoda's UK Turnaround Attempt, McDonald's Social Responsibility Report, The Mosquito Magnet, Levi's Blues, Hardiplank's Pull Strategy, National Campaign to Prevent Teen Pregnancy, Supermarket Shopping in Europe, General Motors Electric Vehicle-EV, Vespa Boutique, Encouraging the Early Detection of Diseases, and Safer Cigarettes?The cases generate classroom discussion, help students apply what theyĹźve learned from the chapter materials and show consumer behavior in practice.|More Global Examples: This edition has more global examples throughout the text and several of the cases are devoted to global issues to give students a balanced look at consumer behavior here and abroad and to analyze similarities and differences between US and global markets.|Increased Internet Integration: Examples of the Internet and its impact on consumer behavior have been increased throughout the text. The impact the Internet has on buyer behavior is especially significant and is explored this in detail through current, relevant examples to illustrate its power and importance in the consumer behavior realm.|DDB Needham Lifestyle Data Analyses: Each relevant chapter poses a series of questions that require students to analyze data from the annual DDB Needham Lifestyle survey. These data are available in spreadsheet format on the disk that accompanies this text. These exercises increase studentsĹź data analysis skills as well as their understanding of consumer behavior.|Opening Vignettes- Each chapter begins with a practical example that introduces the material in the chapter. These involve situations in which businesses, government units, or nonprofit organizations have used or misused consumer behavior principles.|Consumer Insights- These boxed discussions provide an in-depth look at a particularly interesting consumer study or marketing practice. Each has several questions with it that are designed to encourage critical thinking by the students.|Consumer Insights: These boxes are in each chapter and illustrate an interesting consumer behavior example that brings CB to life and asks the student to think critically about the issue and solve the problem.|Integrated Coverage Ethical/Social Issues: Marketers face numerous ethical issues as they apply their understanding of consumer behavior in the marketplace. The authors describe and discuss many of these issues. In addition, Chapter 20 is devoted to the consumerism movement and the regulation of marketing practice. Several of the cases are also focused on ethical or regulatory issues, including all of the cases following Part Six.|International Examples: As with past editions, the authors always include a solid balance of international examples throughout, specifically in Chapter 2, and in several of the cases. These examples give the students an opportunity to see how cultures impact consumer behavior.|Internet Exercises: The Internet is a major source of data on consumer behavior and an excellent way for marketers to use their knowledge of consumer behavior to influence consumers. A section at the end of each chapter has Internet assignments. These serve two purposes: to teach students how to use the Internet as a research tool to learn about consumers and consumer behavior and to enhance studentsĹź understanding of how marketers are approaching consumers using this medium.|Opening Vignettes: Each chapter begins with interesting and practical examples that introduce the chapter material. These involve situations in which businesses, government units, or nonprofit organizations have used or misused consumer behavior principles and show the student the impact and outcome of business decisions.|Application Activities: The final learning aid at the end of each chapter is a set of application exercises-they range in complexity from short evening assignments to term projects. The student utilizes chapter material in conjunction with external activities such as visiting stores to observe point- of purchase displays, interviewing customers or managers, or evaluating television ads.|Four-Color Illustrations: Print ads, Web pages, storyboards, and photos of point-of-purchase displays and packages appear throughout the text. Each is directly linked to the text material both by text references to each illustration and by the descriptive comments that accompany each illustration.|Review Questions: Students can test their comprehension of chapter key terms and concepts.|Discussion Questions: These questionscan serve as in-class activities or outside studying and have students apply their knowledge to consumer behavior situations.|Application Activities: This final learning aid at the end of each chapter is a set of application exercises, which asks the student to use what theyĹźve learned in an out-of-class setting. Students must visit stores to observe point-of-purchase displays, interview customers or managers, or evaluate television ads. They range in complexity from short evening assignments to term projects and help the student see consumer beahvior in action.|PageOut is McGraw-HillĹźs unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if youĹźre short on time, we even have a team ready to help you create your site!|You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.

Sklep: Albertus.pl

Legends in Marketing: Yoram 'Jerry' Wind - 2826869454

4505,05 zł

Legends in Marketing: Yoram 'Jerry' Wind SAGE Publications India Pvt Ltd

Książki / Literatura obcojęzyczna

The Legends in Marketing series captures the essence of the most important contributions made in the field of Marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This set in the series, consisting of 8 volumes, is a tribute to Yoram 'Jerry' Wind. Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy. Yoram 'Jerry' Wind is the Lauder Professor or Marketing; Academic Director, The Wharton Fellows Program; and Director, SEI Center for Advanced Studies in Management at the Wharton School of University of Pennsylvania, USA. Professor Wind is one of the most cited authors in marketing. He is a regular contributor to the professional marketing literature, with 22 books and more than 250 research papers, articles and monographs on marketing strategy, marketing research, new product and market development, consumer and industrial buying behavior and international marketing. He is the recipient of numerous academic awards, including the four major marketing awards: the Charles Coolidge Parlin Award (1985), AMA/Irwin Distinguished Educator Award (1993), the Paul D. Converse Award (1996), and the Buck Weaver Award (2007). His 2004 book, The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business, draws on the latest research in neuroscience to explain how a person's mental models can distort perceptions, creating both limits and opportunities. He consults with major firms around the world, provides expert testimony in many intellectual property and antitrust cases, and has lectured in over 50 universities worldwide. This series has been edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. He is widely known for his scholarly contributions in the fields of consumer behaviour, relationship marketing, competitive strategy, and geopolitical analysis. A prolific author and recipient of various awards and scholarships, Professor Sheth has worked for many industries and companies in the US, Europe and Asia. Volumes in this set include: Volume 1: Organizational Buying Behavior by editor: Robert J Thomas; Volume 2: Consumer Behavior by editor: Barbara Kahn and Robert Meyer; Volume 3: Product and New Product Management by editor: Vijay Mahajan; Volume 4: Marketing Strategy by editor: Dave Reibstein; Volume 5: Market Segmentation by editor: David Bell; Volume 6: Global Marketing by editor: Arun Jain; Volume 7: Marketing Research and Modeling by editor: Vithala R Rao; Volume 8: The Future of Marketing by editor: George Day.

Sklep: Libristo.pl

Global Pharmaceuticals - 2834683728

131,91 zł

Global Pharmaceuticals COMBINED ACADEMIC PUBLISHERS

Książki / Literatura obcojęzyczna

In some parts of the world spending on pharmaceuticals is astronomical. In others people do not have access to basic or life-saving drugs. Individuals struggle to afford medications; whole populations are neglected, considered too poor to constitute profitable markets for the development and distribution of necessary drugs. The ethnographies brought together in this timely collection analyze both the dynamics of the burgeoning international pharmaceutical trade and the global inequalities that emerge from and are reinforced by market-driven medicine. Together they demonstrate that questions about who will be treated and who will not filter through every phase of pharmaceutical production, from pre-clinical research to human testing, marketing, distribution, prescription, and consumption. Whether considering how American drug companies seek to create a market for antidepressants in Japan, how Brazil has created a model HIV/Aids prevention and treatment program, or how the urban poor in Delhi understand and access healthcare, these essays illuminate the roles of corporations, governments, NGOs, and individuals in relation to global pharmaceuticals. Some essays show how individual and communal identities are affected by the marketing and availability of medications. Among these are an exploration of how the pharmaceutical industry shapes popular and expert understandings of mental illness in North America and Great Britain. There is also an examination of the agonizing choices facing Ugandan families trying to finance aids treatment. Several essays explore the inner workings of the emerging international pharmaceutical regime. One looks at the expanding quest for clinical research subjects; another at the entwining of science and business interests in the Argentine market for psychotropic medications. By bringing the moral calculations involved in the production and distribution of pharmaceuticals into stark relief, this collection charts urgent new territory for social scientific research.

Sklep: Libristo.pl

Global Pharmaceuticals - 2212826491

107,90 zł

Global Pharmaceuticals Duke University Press

Biznes

In some parts of the world spending on pharmaceuticals is astronomical. In others people do not have access to basic or life-saving drugs. Individuals struggle to afford medications; whole populations are neglected, considered too poor to constitute profitable markets for the development and distribution of necessary drugs. The ethnographies brought together in this timely collection analyze both the dynamics of the burgeoning international pharmaceutical trade and the global inequalities that emerge from and are reinforced by market-driven medicine. Together they demonstrate that questions about who will be treated and who will not filter through every phase of pharmaceutical production, from pre-clinical research to human testing, marketing, distribution, prescription, and consumption.Whether considering how American drug companies seek to create a market for antidepressants in Japan, how Brazil has created a model HIV/Aids prevention and treatment program, or how the urban poor in Delhi understand and access healthcare, these essays illuminate the roles of corporations, governments, NGOs, and individuals in relation to global pharmaceuticals. Some essays show how individual and communal identities are affected by the marketing and availability of medications. Among these are an exploration of how the pharmaceutical industry shapes popular and expert understandings of mental illness in North America and Great Britain. There is also an examination of the agonizing choices facing Ugandan families trying to finance aids treatment. Several essays explore the inner workings of the emerging international pharmaceutical regime. One looks at the expanding quest for clinical research subjects; another at the entwining of science and business interests in the Argentine market for psychotropic medications. By bringing the moral calculations involved in the production and distribution of pharmaceuticals into stark relief, this collection charts urgent new territory for social scientific research.* Ethnographic case studies focused on the dynamics of the burgeoning international pharmaceutical industry and the global inequalities that emerge from and are reinforced by market-driven medicine.

Sklep: Albertus.pl

Global Sourcing Strategy - 2845100634

411,44 zł

Global Sourcing Strategy Greenwood Press

Książki / Literatura obcojęzyczna

This unique book explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain. The author calls this interface issue global sourcing. The major objective of the book is to investigate the market performance of various global sourcing strategies employed by multinational firms. In particular, successful Japanese cases are scrutinized to better understand the nature of global competition being shaped by Japanese firms. Based on his extensive theoretical and empirical research, the author provides practical and normative guidelines for managing new product design and development, manufacturing, and marketing around the world. These include proactive product standardization, emphasis on both product and manufacturing process innovations, integrated procurement of major components, and marketing on a global basis. The book is divided into two parts. Part I investigates European and Japanese multinational firms' sourcing strategies and related management issues that facilitate development of their sourcing strategies. Part II examines whether practical and normative implications gleaned from the experiences of European and Japanese firms equally apply to successful U.S. multinational firms. Although the European and Japanese data and the U.S. data are not directly comparable, similar findings warrant generalilzability of the performance implications of various sourcing strategies. Finally, based on research findings, the author offers long-term implications for emerging issues, including the role of product design as a competitive weapon and emerging strategic alliances for new product development on a global basis.

Sklep: Libristo.pl

Intercultural Competence - The Key to Successful International Marketing - 2826749885

244,91 zł

Intercultural Competence - The Key to Successful International Marketing GRIN Verlag

Książki / Literatura obcojęzyczna

Doctoral Thesis / Dissertation from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Comenius University in Bratislava (Faculty of Management), language: English, comment: ITMC method may be implemented in intercultural development within the areas of international marketing, human resource management and organizational development. Enlarged ITMC method presents an innovation in the field of intercultural communication training. Additionally, many parts of the dissertation thesis based on synthesis are reflecting and reminding the monographies oriented on selected areas of international management, cross-cultural marketing and intercultural communication and can be used as a relevant source of knowledge in particular fields., abstract: In today's globalized world, international marketing becomes more and more important for businesses aiming to be successful on a global level. As Monika V. Kronbügel shows in her up-to-date dissertation, attaining cross-cultural competence has therefore become a key factor in ascertaining business's success. Cultural differences may lead to specific preferences and require an adaptation of the marketing strategy to secure a product's profitability. Accordingly, already during the phase of product development, it is helpful to analyze the cultural and social context of certain customer groups. Especially in supersaturated markets with comparable company goods and services, economic success can depend on such comparatively slight product differentiation.§However, the relevance of intercultural competence has often been overlooked. This dissertation introduces a 4-phase-model for intercultural training - the ITMC-Method. It is designed to support businesses in their intercultural development. The author investigates how far businesses already make use of their possibilities to meet the cross-cultural and developmental requirements.§§Monika V. Kronbügel is an expert on the subject of international marketing as well as on working with such a diversity approach. She has collected valuable experience in international business development for many years and is now managing her own internationally oriented company dealing with organizational & people development.§§Key words: marketing, culture, international marketing, intercultural marketing, cross-cultural, intercultural, management, global marketing, globalization, leadership, diversity, mentality, behavior, attitude, communication, training, learnings, ITMC

Sklep: Libristo.pl

Marketing Strategy - 2846348384

475,08 zł

Marketing Strategy LAP Lambert Academic Publishing

Książki / Literatura obcojęzyczna

Faustino Taderera, the celebrity and towering figure, is the finest International Business brains ever produced in Zimbabwe and Africa and the most published business icon and guru nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." His students call him, "The Rumbler and the Caterpillar," mainly for his passion, depth and incisive research in these areas. This book, his 17th book, covers, among others, topics:- marketing plans; strategies for the 4 Ps; sales management; sustainable competitive advantage; core competencies; buyer and consumer behaviour; product, corporate and national branding; mergers and acquisitions; globalization strategies for firms and nations; tendering; Ansoff Product-Growth Matrix; the BCG Matrix, Porter s generic strategies; Faustino Taderera is now one of the world s most eminent and distinguished researchers in International Business & Marketing and part of the elite renowned Global Think Tank whose opinion matters internationally and consults for transnational supranational organizations like UN, EU and leading world governments. He is a much sought after global academic and professional BRAND.

Sklep: Libristo.pl

Retail marketing and new retail idea - Marks & Spencer - 2826877880

117,01 zł

Retail marketing and new retail idea - Marks & Spencer GRIN Verlag

Książki / Literatura obcojęzyczna

Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 1.0, Edinburgh Napier University (Napier University Edinburgh- Business School), course: Retail marketing, 23 entries in the bibliography, language: English, abstract: 1. Management SummaryThe retail market is changing rapidly from click to click (Price Waterhouse Cooper, 2008). and the online market is developing at an astounding rate (Internet Advertising Bureau, 2008).For example the online advertising has overtaken direct mail with a market share of 11.8% (Internet Advertising Bureau, 2008). Many retailers are using innovative ideas to help them be distinct from their competitors and to meet the needs of consumers. For example an extreme sports store in Florida has its own surfing stimulator inside its shopping mall (Springwise, 2008). The retail sector is a highly dynamic market offering customers more choice and retailers are consistently competing in a highly competitive environment. M&S is market leader in the field of predominantly non-food middle market and a large company with more than 650 stores world wide. It is a challenge for M&S to meet the needs of customers as customers shopping habits are always changing. Customers often switch retailers as they become increasingly familiar with and bored with a retail store (Babson, 2007) and there is consistently a desire for constant newness (Mintel Report, 2007). The result is a melting product life cycle and a high pressure on the retailer. M&S have to scan both the internal and external business environment to identify long and short term trends and develop a strategy with both aims and objectives to remain a successful high street retailer.This coursework is based on comprehensive primary and secondary market research which will allow the group to develop a greater understanding of the current market situation. The focus of this coursework is on the non-food clothes home market of Marks & Spencer, because, concerning Michael Porters Diamond Model it suggests that the national home base of an organization plays an important role in shaping the extent to which it is likely to achieve advantage on a global scale (Michael Porter, 1998).The objectives of this coursework are as follows; To discuss the profile of the existing retailer To recommend an effective methodology approach which can be taken by M&S to identify if our idea is feasible. To demonstrate our new proposed idea is feasible for the retailer to undertake in terms of offering an additional and enjoyable service to consumers and to gain a competitive advantage.

Sklep: Libristo.pl

Sustainability Marketing - 2826890600

234,97 zł

Sustainability Marketing Wiley

Książki / Literatura obcojęzyczna

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them.

Sklep: Libristo.pl

Industrial Goods Marketing Strategy - 2834694842

303,57 zł

Industrial Goods Marketing Strategy LAP Lambert Academic Publishing

Książki / Literatura obcojęzyczna

Industrial product, unlike consumer goods, are not sold every so often for the same customers. Due to this fact, searching for demand in a new location is the motive that has forced companies to grow further in the international market. Companies who want to operate internationally should have a comprehensive understanding of the candidate country including the mode of operation, business conduct, regional policy, environment or global effect prior to implementing such strategies. Understanding the local business culture leads to better decision-making and an understanding of how local and/or international governmental policy impacts on operations. Market selection tools that have been developed by Root F.R (1994) for selecting a target country for market entry, as well as further works by Cavusgil, Knight, Riesenberger (2007) to fit the recent market research tool have been readjusted to adapt to this specific segment of marketing strategy. This will further be enhanced by research conducted for a high-tech company s pursuit to engage in an international market in the Middle East and North Africa.

Sklep: Libristo.pl

The increasing relevance of online marketing - 2843289399

72,93 zł

The increasing relevance of online marketing GRIN Verlag

Książki / Literatura obcojęzyczna

Scholarly Research Paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 1,7, University of applied sciences, Neuss, 26 entries in the bibliography, language: English, abstract: Executive SummaryThe internet developed from is shadowy existence to an interactive information, communica-tion and transaction medium. Interactive communication capabilities of web-enabled tech-nologies increase consumer convenience, reduce information search costs, and make choice assistance and customization possible. Consumers and companies populate two market environments today: the face-to-face and the virtual face-to-screen exchange relation.More and more people buy online over the internet. The reasons are convenience, Choice, customization, communication, cost and control. The internet brings more transparency for the consumers. The internet contains a lot of chances for companies: They can establish new distribution channels over the internet and herewith the possibility to deal global. Because these chances are the same for every company the competition increases rapidly. The challenge is to win this rat race and exploit all possible features in the marketing mix. Instruments of the online marketing are affiliate marketing, keyword advertising, search en-gine optimization, e-mail marketing and online advertising. Companies have the challenge to find the right online marketing mix and to convince the con-sumers that their product or services includes more value for them. It is important for the companies to find the right mix of online and offline advertising because despite the still increasing amount of online users the traditional media are necessary to reach a wide target group.

Sklep: Libristo.pl

szukaj w Kangoo krainaksiazek global marketing research 20049823

Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice

Szukaj w sklepach lub całym serwisie

1. Sklepy z krainaksiazek pl global marketing research 20049823

2. Szukaj na wszystkich stronach serwisu

t1=0.446, t2=0, t3=0, t4=0.026, t=0.446

Dla sprzedawców

copyright © 2005-2017 Sklepy24.pl  |  made by Internet Software House DOTCOM RIVER