krainaksiazek growing global executives the new competencies 20096792

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Y-size Your Business - 2845521616

100,10 zł

Y-size Your Business JOHN WILEY & SONS LTD

Książki / Literatura obcojęzyczna

In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y-sometimes called Millennials-provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest growing segment in the US workforce-and now comprises the entire 18 to 32 demographic. Along with their ever-present cell phone and occasional backpack, Gen Y brings tremendous potential and timely skills to the workplace (just ask, they'll tell you). However, Gen Y can be notoriously difficult to attract, retain, motivate, and develop. Gen Y's new approach to work makes them a growing challenge or strategic opportunity-depending entirely on how you choose to employ them. In Y-Size Your Business, Jason Ryan Dorsey, The Gen Y Guy, presents a step-by-step methodology for best employing Gen Y without investing a lot of time or money. A member of Gen Y himself he delivers an insider's view of his generation as well as more than fifty cost-effective, ready-to-use strategies that deliver immediate measurable results. Dorsey collected these creative strategies from the frontlines of business during his work with executives, managers, and entrepreneurs in businesses large and small around the world. He shows you exactly how to attract the best Gen Y employees, quickly develop their workplace skills, and then unlock their performance, motivation, and loyalty.* Reveals creative ways to attract, retain, motivate, and develop Gen Y employees without paying them more money (or meeting their Mom)* Includes a behind-the-scenes view of Gen Y from someone in Gen Y (including why they text message without vowels)* Explains the primary workplace differences between the four generations and how to leverage their strengths* Features funny, outrageous, and candid stories that expose the generation gap in the office (Is that a tattoo?)* Helps you view the Gen Y employee life cycle and key business operations in a new way-one you can use to your business and career advantage Companies that wisely choose to embrace Gen Y today will be well positioned to navigate the global economy tomorrow. Not only will these companies benefit from the talents and ambitions of Gen Y-they'll also benefit from Gen Y's increasing economic influence as well as their massive social networks. Based on Dorsey's work with business leaders at companies around the world, as a keynote speaker, consultant, and generational expert, Y-Size Your Business presents precisely the solutions you need to make the most of an increasingly important generation that is ready to make an impact from their first day at work (and then blog about it!).


The role of TV in a globalised world - 2852178872

54,23 zł

The role of TV in a globalised world GRIN Verlag

Książki / Literatura obcojęzyczna

Essay from the year 2006 in the subject English Language and Literature Studies - Culture and Applied Geography, printed single-sided, grade: 1, Liverpool John Moores University, course: English in British Television, 13 entries in the bibliography, language: English, abstract: Since the invention of television its role in society has been subject of continuous and controversial debates revolving about tasks, duties and responsibilities. The classical controversies focussed on the relationship between the state as a TV provider and its citizens, trying to weigh public interests up against individual liberties. Most of the time, they were limited to a national level and included elements of class struggle (cf. Corner 2001, 261, 263 et seq.)Manifold changes in the TV landscape altered the face of programming and had effects on the role of TV. They turned the political struggle for television into a battle for market shares with an increasing international orientation. The liberalisation of television in association with the development of new broadcasting technologies led to a multitude of competing TV stations and to a diversity of available programmes. Private broadcasters dependence on funding by adverts caused a commercialisation of TV and shifted the focus of programming to ratings, which have become an all-dominant factor. The constant search for new ways of attracting viewers attention favours sensational topics and resulted in a variety of new programme formats (cf. Corner 2001, 266 and Wedell & Luckham 2002, 119). Globalisation has aggravated competition by flooding national markets with international products, and by supranational media conglomerates trying to peruse their interests in short-term profit-raising. Finally, adding to the tense atmosphere, the internet challenges TV s role as a mass medium with its global scope and its nearly unlimited supply of entertainment, information and interactivity.Therefore, a modern definition of the role of television has to comprise a re-evaluation of classic issues, a consideration of technological change and globalisation, and an international perspective. Even if TV seems to lose ground as the leading mass medium, it is still of great significance as a central ingredient of everyday life and as an indispensable factor in the organisation of polity, society and culture (Corner, 2001, 261). On the backdrop of growing commercialisation and superficiality a recollection of tasks and duties is necessary. Executives have to be reminded that broadcasting is not solely a business, but also an enterprise connected to responsibilities and to accountability. Existing excrescences have to be curtailed by a focus on quality, balance and guidance. Additionally, TV s significance for the establishment and maintenance of social coherence should be recognized and emphasized.


Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice

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