krainaksiazek handbook of research on entrepreneurship what we know and what we need to know 20127296
- znaleziono 5 produktów w 2 sklepach
Cambridge Marketing Handbook: Research KOGAN PAGE
Książki / Literatura obcojęzyczna
This is a straightforward guide to the key things that all marketers need to know about marketing research. This handbook takes the reader step by step through: the basic principles of market and marketing research; the key roles that research plays in marketing decision making; how to go about planning your research; the types of data and key steps to follow in gathering them; how to go about getting your research done - the all important briefing and proposal process; specifics on secondary and primary data methodologies; how to justify research in financial benefit terms; and how to decide on what sampling approach to use and finally legal and ethical aspects that must be considered. The handbook recognizes the especial importance of online research in today's world and covers this in detail in a separate section.
BIM Manager's Handbook John Wiley & Sons Inc
Książki / Literatura obcojęzyczna
ePart 1 Best Practice BIM: Seeking to get BIM right? This ePart provides a touchstone for good practice by introducing a number of Key Performance Indicators (KPIs), which represent benchmarks for successful BIM implementation. It explains what good BIM looks like and the pitfalls to avoid with bad BIM and pseudo BIM . It highlights the part that the BIM Manager can play in achieving excellence by outlining the various responsibilities the BIM Manager s role encompasses, while also emphasising how these responsibilities have changed over time and how they are set to evolve. By drawing on interviews with the top BIM Managers worldwide, it delivers up-to-date expert insights from the field. Obook ISBN: 9781118987780; ePub ISBN: 9781118987858; ePDF ISBN: 9781118985618; publishing April 2015 ePart 2 Change Management: A BIM Manager might be hired for their technical skills, but their success relies heavily on their ability to be an agent of change within their organisation, facilitating transition to BIM processes and mentoring staff through the cultural and procedural shifts. This ePart outlines strategies to manage an organisation s transition to BIM successfully and to master supporting its continuous evolution. Based on accounts from top practitioners, it highlights how the BIM manager might approach interfacing with their organisation s leadership by successfully lobbying and leading on BIM from the inside, while overcoming change-resistance and managing teams expectations. It concludes with a Tips and Tricks section that provides in-depth advice for running BIM audits and for setting up in-house BIM workshops, which are instrumental for any BIM Manager seeking a better understanding of their organisational context and to raise the level of awareness of the BIM knowledge of key decision-makers. Obook ISBN: 9781119092308; ePub ISBN: 9781118987797; ePDF ISBN: 9781119092292; publishing April 2015 ePart 3: Focus on Technology: How do you ensure your organisation gets the most out of the BIM technology available? Dedicated to the main technology-related aspects of a BIM Manager s role, this ePart explains how to establish and manage an organisation s BIM-related tool-ecology and how to use BIM in order to link from design to fabrication. What do BIM Managers need to do in order ensure their teams use the right tools for the various tasks in design, construction and beyond? How do they connect them and how do they keep up with updates in this rapidly changing environment. This ePart highlights the challenges BIM Managers need to overcome in software, hardware and network selection. It also brings into focus the opportunities BIM Managers face in the changing context of BIM in the Cloud. Extending beyond technical know-how, it also offers advice on how to create a successful interface between the BIM Manager and the IT specialist(s). Obook ISBN: 9781118987803; ePub ISBN: 9781118987773; ePDF ISBN:9781118987766; publishing August 2015 ePart 4: Building up a BIM Support Infrastructure: Addressing the back of house aspect of BIM Management, this ePart outlines how to go about developing a range of in-house BIM standards and guidelines. It highlights how BIM Managers go about establishing a training programme for staff and the setting up and management of an organisation s BIM content library. It covers the support needed to move BIM information into the field and further into facilities and asset management. It emphasises the importance of internal messaging, and articulating how to nurture a culture of peer-to peer support and advancement of skills by individual staff members. Looking beyond a single firm s or organisation s requirements, the ePart positions BIM support infrastructure in the wider context of key global BIM policies and guidelines. Obook ISBN: 9781118987896; ePub ISBN: 9781118987919; ePDF ISBN:9781118987834; publishing August 2015 ePart 5: Day-to-Day BIM Management: How do you go about mastering hands-on support BIM for your team? ePart 5 introduces the operational tasks a BIM Manager is expected to accomplish. Depending on an organisation s size BIM Managers either supervise the rollout of BIM on various projects, or they actively get involved in mentoring those authoring or coordinating information in BIM. By providing a strong project focus, this ePart, firstly, addresses requirements for in-house BIM project support; secondly, it explains how to support the integration and coordination of BIM data across a multi-disciplinary project team. Leading BIM experts from the US, UK and Australia divulge their recipes for successful operational management. Obook ISBN: 9781118987902; ePub ISBN:9781118987919; ePDF ISBN: 9781118987926; publishing November 2015 ePart 6: Excelling your BIM Efforts: In this final ePart, BIM is taken to the next level by outlining what is required to truly excel as a BIM Manager. It highlights how BIM Managers acquire the necessary communication skills to maximise an efficient information flow between the BIM Manager and others. It illustrates how BIM Managers tie their activities to cutting-edge BIM research and development globally. Lastly, the ePart will lay out how to promote BIM excellence both within an organisation and beyond. Obook ISBN: 9781118987971; ePub ISBN: 9781118987988; ePDF ISBN: 9781118987964; publishing November 2015
Best Book on the Market CAPSTONE
Książki / Literatura obcojęzyczna
The free market makes the world go around. Maybe it's time we all tried to understand it a little better. Luckily Eamonn Butler is the ideal teacher to get us all up to speed. Markets are everywhere. But how many of us understand how they work, and why? What does a 'free market' really mean? Do free markets actually exist? Should we have more or less of them? Most of all - do we really need to know all this? Answer: Yes we do. MAKING ECONOMICS SIMPLE SO THAT EVEN POLITICIANS CAN UNDERSTAND IT If any mention of free markets sends your mind screaming back to your musty old school economics textbook, think again. The Best Book on the Market will keep you gripped, intrigued and well informed. Abandoning complicated mumbo-jumbo, Eamonn Butler, Director of the UK's leading free market think-tank, demystifies the world of markets, competition, monopolies and cartels, prices and overspills. Using examples from our everyday lives Dr Butler explains how the markets we have, and the many more we need, can work to create a richer, freer and more peaceful world. STOP WORRYING AND LOVE THE FREE ECONOMY He delves into the morality of markets and interrogates important issues such as why feckless rock-stars are paid much more than worthy nurses; whether we should worry about people trading in arms, water, healthcare etc; whether black markets are immoral; and questions of equality; sweatshops, and fair trade. "This book is about the free market and how unfree it can be when there is a lack of belief in freedom itself. Eamonn Butler presents solid arguments against government attempts to 'perfect' the markets by regulation, controls, subsidies, or by adopting measures which obstruct competition and private ownership." Vaclav Klaus, President of the Czech Republic "Vividly and simply explains competition, entrepreneurship and prices". John Blundell, Director, Institute of Economic Affairs "A great little book that gets to the heart of how and why markets work, in a very engaging and easily understood way". Dan Lewis, Research Director, Economic Research Council "I welcome this witty, lucid explanation of how entrepreneurs and business people make a positive contribution to our lives, and why economists often don't". Andrew Neil , leading journalist and BBC presenter "Anything which educates the public - and politicians - on how the free economy actually works is always welcome. Dr Butler does this in style". Lord Lawson, former UK Chancellor of the Exchequer "Everyone in business would do well to understand the basic principles of markets which Dr Butler clarifies so well in this short book". Allister Heath, Editor of The Business and Associate Editor of The Spectator "This book does great justice to the vibrancy of markets and what makes them tick" Ruth Richardson, former Finance Minister of New Zealand "It's refreshing to see an economist who understands the importance of innovation and entrepreneurship in pushing progress forward, and who can explain it in straightforward language." Trevor Baylis OBE (inventor of the wind-up radio) "I'm glad to see that Dr Butler stresses the role of innovators - and the importance of market structures that encourage innovation." Sir Clive Sinclair (inventor) "Dr Butler's book is a welcome and very readable contribution on the mechanisms and morality of the free economy." Sir John Major KG CH (former UK Prime Minister) "'Market' is one of the first six-letter words that every English-speaking child learns: as in 'This - little - piggy - went - to - market'". Geoffrey Howe, former UK Chancellor of the Exchequer
Analysis of the German Exist-II-Program and Its Transferability to Mexico Josef Eul Verlag Gmbh
Książki / Literatura obcojęzyczna
The promotion of entrepreneurship in higher education appears in the political spectrum as a new economic policy arena. In this field policy blanks and new kinds of problems need to be addressed. Scholars agree that many of the current structures and models in higher education do not fit the necessary requirements for the development of entrepreneurship training. New perspectives in this field can be gained through an analysis of the feasibility of a policy transfer of the German EXIST-II-Program to Mexico. This program was developed to address the entrepreneurial potential within higher educational institutions through the coordination of entrepreneurial efforts carried out by regional, national and supranational actors.An empirical analysis of the objectives, regulations, actors and governance, personnel (staff), financial resources, beneficiaries and output of the program as well as a comparative study of Germany versus Mexico in this book demonstrates under what conditions the transfer of know-how from Germany, specifically from the EXIST-II-Program to universities in Mexico could be implemented. The research offers alternatives to improve the current ongoing initiatives in Mexico.
Musculoskeletal Outcome Measures & Instruments Thieme Verlag
What outcomes are important to patients and clinicians? How is a specific instrument scored? Has it undergone reliability testing? In what population was it validated, and how did it perform? This pocket-sized handbook, covering all the major musculoskeletal outcomes instruments in use today answers these questions and more. Key concepts like reliability, validity, and responsiveness form the framework of the book, which features: 155 commonly used outcomes instruments for the shoulder, elbow, hand and wrist, hip, knee, ankle, and calcaneus Each instrument numerically rated based on clinical relevance and ease-of-use Research results summarized in table form to eliminate the need for looking up original studies Organized and color-coded by anatomic region to save you time in locating desired content Glossary acquaints readers with need-to-know terminology Essential for orthopedic surgeons, rheumatologists, physical and occupational therapists, and others who manage musculoskeletal problems, this compact handbook is critical for deciding on an appropriate course of treatment based on validated outcomes.
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