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Teach Yourself How to Tame Technology and Get Your Life Back - 2844392560

49,99 zł

Teach Yourself How to Tame Technology and Get Your Life Back BookPoint Hodder BKPNT2 ORPHAN

Książki / Literatura obcojęzyczna

Technology can be a wonderful thing. It can also be a curse when it overwhelms us. If your phone, computer or other devices are beginning to rule your life, then you need help. We don't have to be ruled by our machines. It's time for us humans to fight back. 'How to Tame Technology' tells you exactly what to do, practical tips and simple things that you can do to regain control. Take the test and find out just how addicted you are - then learn how to cure yourself. 'I can't talk now, I'm on the phone' For those of us suffering from technological overload, it's time to pause and think. Author and Plain English commentator Kevin Duncan has trained and advised some of the UK's top companies, including Saatchi & Saatchi and Shell, in how to cope with all this. This thought-provoking book grapples with just how addicted we have become to technology and offers a set of ideas to help wean us off our technological drugs and lead a more fulfilling life. It looks briefly at how we got here, tests you on how serious your condition is and then offers real solutions, including rapid sequential tasking (v multitasking), communicating concisely, using the best method of communication for the job, all while retaining your sense of humour and enthusiasm. 'Every page is a prompt to imagine things differently. A handbook for these challenging times ahead.' Mark Earls, author of Herd 'He does for business what Nike does for sport.' Richard Hytner, Deputy Chairman, Saatchi & Saatchi Worldwide 'Anyone who owns a mobile should have this on their shelf.' Robert Ashton, author The Life Plan

Sklep: Libristo.pl

The Ultimate Secrets of Total Self-Confidence: A Proven Formula That Has Worked for Thousands, Now It Can Work for You. - 2834690095

209,57 zł

The Ultimate Secrets of Total Self-Confidence: A Proven Formula That Has Worked for Thousands, Now It Can Work for You. Morgan James Pub

Książki / Literatura obcojęzyczna

Now you can join the thousands of successful people who have mastered the principles of Total Self-Confidence. Dr. Robert Anthony reveals the formulas he has taught in seminars and workshops which have worked so well. Now they can work for you! You will learn: ?How to contact your creative imagination and use it to get what you want. ?How to clear your mind of fear, worry, and guilt. ?How the law of mental magnetism affects you. ?The best ways to communicate with others. Your career, family life, love relationships, financial situation, mental and physical health, and day-to-day happiness are all under your control. Let Dr. Anthony guide you on this step-by-step path toward Total Self-Confidence now!

Sklep: Libristo.pl

Practical Salesforce.com Development Without Code - 2826640701

194,76 zł

Practical Salesforce.com Development Without Code Springer, Berlin

Książki / Literatura obcojęzyczna

Are you facinga challenging Salesforce.com problem - say, relating to customization, configuration,reporting, dashboard, or formulation - that you can't quite crack? Or maybe youare hoping to infuse some creativity into your solution design strategy tosolve problems faster or make solutions more efficient? Practical Salesforce.com Development Without Code shows you how to unlockthe power of the Force.com platform to solve real business problems - and all withoutwriting a line of code. Adhering to Salesforce.com's "Clicks, not code" mantra,Salesforce.com expert Phil Weinmeister walks you through different businessproblems and identifies effective, creative - and proven - approaches to solutionsusing the software's declarative framework.§§If you are aSalesforce.com administrator, analyst, consultant, or developer, you can attestto the insatiable appetite of users for new functionality. Your clients expectsolutions - and now . Practical Salesforce.com Development Without Code is your lifeline. You will learn how to deliver business solutionswithin Salesforce.com by combining analysis, creativity, and logic with some ofits core elements, including validation rules, workflow rules, formula fields, andflows. In addition, Weinmeister dissects and explains the most useful functionsand features for developers, and shows you how to use them. Among other things,you will learn how to:§§Buildreports§Customizeinterfaces and dashboards§Createmobile apps§Becomeexpert in developing formulas§Automate business processes §Best of all, Weinmeister uses real-life business scenarios and visuals - while sparing you the boring technical jargon - to keep you energized, engaged, and learning something new with every page you read. Practical Salesforce.com Development Without Code will help you absorb the principles behind dozens of new and creative ways to solve your business problems. And that will save you time and make sure your internal customers or clients are well satisfied and productive.§§

Sklep: Libristo.pl

Amazing Grace - The Best Of The Queen Of Gospel - 2839382349

97,49 zł

Amazing Grace - The Best Of The Queen Of Gospel Membran Music

Muzyka>Inne

1. Amazing Grace 2. Didn't It Rain 3. My God Is Real, (Yes, God Is Real) 4. If I Can Help Somebody 5. Come On Children, Let's Sing 6. What A Friend We Have In Jesus 7. I Found The Answer 8. It Is Well With My Soul 9. Great Gettin' Up Morning 10. You Must Be Born Again 11. Elijah Rock 12. Roll Jordan Roll 13. Calvary 14. In My Home Over There 15. In The Upper Room 16. The Christian's Testimony 101. If We Never Needed The Lord Before (We Sure Do Need Him Now) 102. A City Called Heaven 103. Trouble Of The World 104. Without God I Could Do Nothing 105. Take My Hand, Precious Lord 106. Joshua Fit The Battle Of Jericho 107. His Eye Is On The Sparrow 108. God Put A Rainbow In The Sky 109. He's Got The Whole World In His Hands 110. Nobody Knows The Trouble I've Seen 111. Dear Lord, Forgive 112. Search Me Lord 113. If I Could Hear My Mother Pray Again 114. Walk On By Faith 201. God's Gonna Separate The Wheat From The Tares 202. God Shall Wipe All Tears Away 203. Oh, My Lord 204. He Knows My Heart 205. Keep Me Everyday 206. God Shall Wipe All Tears Away 207. I Want To Rest 208. He Knows My Heart 209. Wait Until My Change Comes 210. I'm Goin' To Tell God 211. What Could I Do 212. Move On Up A Little Higher, Pt 1 213. Move On Up A Little Higher, Pt 2 214. I'm Going To Tell God 215. Even Me 301. I Have A Friend 302. Dig A Little Deeper 303. Tired 304. If You See My Saviour 305. In My Home Over There 306. There's Not A Friend Like Jesus 307. Since The Fire Started Burning In My Soul 308. Move On Up A Little Higher, Pt 1 309. Move On Up A Little Higher, Pt 2 310. I Can Put My Trust In Jesus 311. Let The Power Off The Holy Ghost Fall On Me 312. A Child Of The King 313. Beautiful Tomorrow 314. Consider Me 315. What Then? 401. Get Away Jordan 402. Walk With Me 403. Prayer Changes Things 404. Bless This House 405. Shall I Meet You Over Yonder? 406. The Last Mile Of The Way 407. The Lord's Prayer 408. In The Upper Room 409. Just Over The Hill, Pt. 1 410. Just Over The Hill, Pt. 2 411. He's My Light 412. Beautiful Tomorrow 413. I Do, Don't You 414. Come To Jesus 415. I'm Glad Salvation Is Free 416. God's Gonna Separate The Wheat From The Tares 501. Do You Know Him 502. Hands Of God 503. I'm Getting Nearer My Home 504. What Then 505. I Gave Up Everything To Follow Him 506. Run All The Way 507. It Pays To Serve Jesus 508. Nobody Knows 509. These Are They 510. He's The One 511. I Walked Into The Garden 512. Bless This House 513. Go Tell It On The Mountain 514. Silent Night, Holy Night 515. I'm Glad Salvation Is Free 601. How I Got Over 602. Just As I Am 603. I'm Getting Nearer My Home 604. Jesus Is With Me 605. I Bow On My Knees 606. City Called Heaven 607. It Is No Secret (What God Can Do) 608. His Eye Is On The Sparrow 609. God Spoke To Me 610. God Answers Prayers 611. In The Upper Room, Pts. 1 And 2 612. Said He Would 613. He's My Light 614. How I Got Over 615. If You Just Keep Still 616. I Believe 617. Beautiful Tomorrow 618. Consider Me 619. What Then? 701. Hands Of God 702. It's Real 703. I'm Going Down To The River 704. No Matter How You Pray 705. Walking To Jerusalem (Up In Jerusalem) 706. I Wonder If I Will Ever Rest 707. Come To Jesus 708. One Day 709. Didn't It Rain 710. I'm On My Way To Canaan 711. Beautiful Tomorrow 712. My Story 713. Nobody Knows The Trouble I've Seen 714. Closer To Me 715. I'm Willing To Run All The Way 716. A Rusty Old Halo 717. Jesus Met The Woman At The Well 718. No Matter How You Pray 801. I'm Going To Live The Life I Sing About In My Song 802. My Cathedral 803. Walk All Over God's Heaven 804. You'll Never Walk Alone 805. When The Saints Go Marching In 806. When I Wake Up In Glory 807. I'm On My Way To Canaan, Pt. 1 808. I'm On My Way To Canaan, Pt. 2 809. Oh Lord, Is It I? 810. Jesus 811. I Will Move On Up A Little Higher 812. Keep Your Hand On The Plow 813. Run All The Way 814. A Satisfied Mind 815. Nobody Knows The Trouble I've Seen, Pt. 1 816. Nobody Knows The Trouble I've Seen, Pt. 2 817. Joshua Fit The Battle Of Jericho 818. I'm Grateful 819. Come Sunday 901. Intro/an Evening Prayer 902. I'm On My Way 903. A City Called Heaven 904. It Don't Cost Very Much 905. Walk Over God's Heaven 906. The Lord's Prayer 907. Didn't It Rain 908. He's Got The Whole World In His Hands 909. I'm Going To Live The Life I Sing About In My Song 910. Joshua Fit The Battle Of Jericho 911. His Eye Is On The Sparrow

Sklep: Gigant.pl

Best Of Vocal Hosue 2011 - 2839312442

38,99 zł

Best Of Vocal Hosue 2011 Warner Music / ZYX

Muzyka>Electronica>House

1. Bingo Players - Cry (Just A Little), (Radio Mix) 2. Plastik Funk - Everybody Dance Now! 2011, (Radio E 3. Avicii - Sweet Dreams, (Avicii Swede Radio Edit) 4. Dj Antoine - Move On Baby, (Christopher S Radio Ed 5. Alex Gaudino Feat. Kelly Rowla - What A Feeling, ( 6. Falko Niestolik & Bk Duke - Cuba, (Radio Edit) 7. Sean Finn - No Good, (Original Mix 2011 Edit) 8. Marco Petralia Feat. Zsuzsa - When Will I Be Famou 9. Sahara Feat. Shaggy - Champagne, (Addictive Sound 10. Fragma - Everytime You Need Me 2011, (Radio Versio 11. Micha Moor Feat. Terri B! - Keep On Rising, (Origi 12. Francesco Esse - Watching Me, (Francesco Esse & Al 13. Mantu & Rubin - Come On Now!, (Dj Sign Edit) 14. Yves Murasca - Happy, (Milk & Sugar Vs. Yves Muras 15. Housemates - Younger, (Milk & Sugar Radio Edit) 16. Arnold Palmer Feat. Antoine Mo - Keep On Movin , ( 17. Basto! - Gregory S Theme, (Short Radio Edit) 18. Dabruck & Klein Feat. Stella A - Heartbeat, (Radio 19. Peter Gelderblom - Waiting 4 2011, (Dj Ortzy Remix 20. Erick Morillo & Eddie Thoneick - Live Your Life, ( 101. Tom Novy Feat. Michael Marshal - Your Body 2011, ( 102. Axwell Feat. Errol Reid - Nothing But Love, (Radio 103. Michael Gray Feat. Laura Kid - Piece Of You, (Radi 104. Copy & Paste - Party Rock Anthem, (Original Mix) 105. Matty Menck & Jerry Ropero - Club Bizarre, (Single 106. Neils Van Gogh Vs. Daniel Stra - Emergency, (Club 107. Syke N Sugarstarr Feat. Cosmo - No Satisfaction, ( 108. Jesus Luz, David Amo & Julio N - You Are Mine, (Sh 109. Ann Lee - 2 People, (The One Radio Edit) 110. Rlp & Barbara Tucker - R.e.s.p.e.c.t., (Club Edit) 111. The Unforgettables - Aguas De Marco, (Gambafreaks 112. Dbn - All My Life, (Radio Mix) 113. King Richard & Danny Torrence - Stupidisco, (Radio 114. Ryan Housewell Feat. Alec Sun - Can T Stop, (About 115. In-grid - Vive Le Swing, (Falko Niestolik Radio Mi 116. Major Tosh - I Am Free, (Radio Mix) 117. Marc Reason - Lambada 2k11, (Sir Henry Remix Edit) 118. Dj Falk - Mueve 2011, (Gott Says Radio Mix) 119. Cassey Doreen - Girls Just Want To Have Fun, (Orig 120. Duck Sauce - Barbra Streisand, (Radio Edit)

Sklep: Gigant.pl

Best Of The 60s - 2853894102

19,99 zł

Best Of The 60s LASERLIGHT

Muzyka>Pop

1. Shannon, Del - Runaway 2. Everly Brothers, The - Cathy's Clown 3. Drifters, The - Saturday Night At The Movies 4. Shangri-las, The - Leader Of The Pack 5. Chiffons, The - He's So Fine 6. Gerry & Pacemakers, The - I'm The One 7. Searchers, The - Sweets For My Sweet 8. Supremes, The - Baby Love 9. Freddie & Dreamers, The - I'm Telling You Now 10. Fortunes, The - You've Got Your Troubles 11. Dixie Cups, The - Chapel Of Love 12. Merseybeats - I Think Of You 13. Four Pennies, The - Juliet 14. Wells, Mary - My Guy 15. Fourmost, The - A Little Lovin' 16. Kramer, Billy J. - Do You Want To Know A Secret? 17. Herman's Hermits Davis, Billie - I'm Into Somethin 18. Davis, Billie - Tell Him 19. Davis, Spencer - Gimme Some Lovin' 20. Troggs, The - Love Is All Around 101. King, Ben E. - Stand By Me 102. Avalon, Frankie - Venus 103. Gerry & Pacemakers, The - Don't Let The Sun Catch 104. Bachelors, The - I Believe 105. Mindbenders, The - A Groovy Kind Of Love 106. Clark, Petula - I Couldn't Live Without Your Love 107. Temptations, The - My Girl 108. Williams, Danny - Moon River 109. Merseys, The - Sorrow 110. Berry, Dave - Thy Crying Game 111. Fontana, Wayne - Game Of Love 112. Shirelles, The - Will You Still Love Me Tomorrow? 113. Vee, Bobby - The Night Has A Thousand Eyes 114. Cascades, The - Rhythm Of The Rain 115. Lee, Brenda - I'm Sorry 116. Ruffin, Jimmy - What Becomes Of The Broken Hearted 117. Jones, Paul - I've Been A Bad Boy 118. Brown, Maxine - Oh No Not My Baby 119. Feliciano, Jose - Light My Fire 120. Sledge, Percy - When A Man Loves A Woman 201. Four Tops, The - Reach Out (I'll Be There) 202. Love Affair - Everlasting Love 203. Bass, Fontella - Rescue Me 204. Junior Walker - How Sweet It Is 205. Rogers, Kenny - Ruby Don't Take Your Love To Town 206. Darin, Bobby - If I Were A Carpenter 207. Foundations, The - Baby Now That I've Found You 208. Turner, Ike / Turner, Tina - River Deep Mountain H 209. Archies, The - Sugar Sugar 210. Bee Gees, The - Wine & Women 211. Casuals, The - Jesamine 212. Cupids Inspiration - Yesterday Has Gone 213. Christie, Lou - Lightning Strikes 214. Stewart, Rod - Good Morning Little Schoolgirl 215. Temptations, The - Ain't Too Proud To Beg 216. Tremeloes, The - Silence Is Golden 217. Marmalade - Reflections Of My Life 218. South, Joe - Games People Play 219. Roe, Tommy - Dizzy 220. Simone, Nina - To Love Somebody (Live)

Sklep: Gigant.pl

Making Your Practice Evidence Based - 2837511680

131,25 zł

Making Your Practice Evidence Based Royal College of General

Książki / Literatura obcojęzyczna

Making Your Practice Evidence Based In an age where patients become more able to look into their own conditions and question established practice in both primary and secondary care, clinicians are increasingly being challenged as to their evidence. Evidence-based practice is a skill that once understood will serve as a basis for safe and effective clinical practice throughout a clinical career. This clear and concise self-study guide has all the basic knowledge you will want and which will help you to acquire the skills for evidence-base primary care, from understanding what questions to ask or are being answered by the paper in question, to the relevance to a patient during a consultation. What makes it so is the use of principles of active learning. It builds on learners' existing knowledge, prompts reflection, guides readers to discovery of new concepts and reinforces learning through revisiting themes. Each chapter is self-contained and can be read separately for reference and for revision. The chapters come in two sections. The basic section equips the reader to take an evidence-based approach to all aspects of clinical practice. The optional 'Delve Deeper' section has more detail for those who want it or need it. This book will benefit both of those looking to incorporate EBP into their work and those who are studying the subject as part of their curriculum. Another distinctive aspect of this book is the emphasis on the application of evidence. Involving patients in decisions, starting with the conduct of the consultation to communicating evidence, is given special prominence, making the book of immediate practical value. The apprehension that critical appraisal induces in many learners should not materialize here. Those who fear numbers will appreciate the pictorial displays of the mathematics and the "What you need to know to get by" boxes, which summarise essential concepts. Real life examples introduce each chapter to demonstrate the relevance of EBP to everyday practice. The author keeps it real by drawing on material from his own specialty, primary care, but the methods and concepts described here make it a useful resource for personal study for all disciplines or specialties. Learning does not end when you put the book down. There are pointers to several online tools and information sources which you may consult and will find valuable for your work and continuing professional development. But most importantly of all, you should try out your new found skills in daily practice. "It is the book I wish I had had in the beginning of my career and one I will recommend to any one working in clinical practice today"(Veronica Wilkie, 2010).

Sklep: Libristo.pl

Taming Your Public Speaking Monkeys - 2842369849

144,93 zł

Taming Your Public Speaking Monkeys Printondemand-worldwide.com

Książki / Literatura obcojęzyczna

Presentation Skills & Public Speaking: Taming Your Public Speaking Monkeys: how to overcome your speaking fear and build confidence If, like almost everyone, you're petrified of public speaking, the last thing you want is a lecture! And there lies the brilliance of this unique book's genuinely innovative approach to the issue: Dee Clayton makes the process of overcoming those negative voices in your head (Your 'Public Speaking Monkeys!') and becoming an effective speaker light-hearted and fun! A Godsend for anyone who's ever suffered that dread, Dee's refreshingly simple yet amazingly effective multi-award-winning approach has already helped thousands to overcome their fears and become effective and confident public speakers. Significantly, the author's keenly aware that for most of us, effective public speaking isn't necessarily an end in itself but a means to other ends - for example Dee has already helped company directors to persuade more successfully, doctors to win more funding, mediators to influence international decisions and all kinds of business people to fulfil their potential. What's more, this is a genuinely practical guide! Unlike most 'self help' books on the topic (or any other), this one doesn't just tell you what to do; in her chatty, good-humoured style, Dee explains exactly how, sharing her own experiences and coaxing the reader through a programme that doesn't just work - it even makes public speaking enjoyable! Taming Your Public Speaking Monkeys

Sklep: Libristo.pl

"Co Bóg złączył..." Geneza i znaczenie klauzul Mateuszowych. Studium egzegetyczno-historyczne - Stanisław Jankowski SDB - 2836916286

67,47 zł

"Co Bóg złączył..." Geneza i znaczenie klauzul Mateuszowych. Studium egzegetyczno-historyczne - Stanisław Jankowski SDB

Książki & Multimedia > Książki

Opis - RSB 46 Nazwa - "Co Bóg złączył..." Geneza i znaczenie klauzul Mateuszowych. Studium egzegetyczno-historyczne Autor - Stanisław Jankowski SDB Oprawa - Miękka Wydawca - Vocatio Kod ISBN - 9788378290667 Kod EAN - 9788378290667 Rok wydania - 2016 Format - 145x208 Ilość stron - 458 Podatek VAT - 5%

Sklep: InBook.pl

Yes, I Can! - 2826727614

57,97 zł

Yes, I Can! CAPSTONE

Książki / Literatura obcojęzyczna

Yes I Can! is for anyone who ever said, "I wish I could be like that person." Deep down we know that we all have the potential to be "that person", but achieving it seems impossible in practice. Well it's not impossible - you have the power to dramatically change your life. You can become more confident and motivated and find greater focus and direction in your life. You can become a better leader or manager and fill yourself with positive energy. You can lead the fulfilling life you have always dreamed of, and much more. See yourself as successful. Be successful. You have the power to change your life in ways that you may not even realize. As long as you can see where you want to be, or what you want to achieve, then you can make it happen. All you need to do is set aside a few minutes a day to visualize what you want to change or improve, and you'll find the focus and direction to get what you want. Using the power of creative visualization and other well-understood psychological techniques, you'll find this book is packed with practical, real world examples of changes that you can achieve in your life, using tried and tested techniques that have been demonstrated to be highly effective in numerous controlled studies. Yes I Can! contains simple, easy-to-follow, five--minute exercises developed by motivation expert Robin Nixon, which have worked wonders for thousands of others -- now it's time to make them work for you. How this book will change your life By following the exercises in this book, you'll learn how to achieve all the following, and much more: Learn to love yourself, life and others more -- and be loved too Achieve any goal on which you set your heart Attain a level of self-confidence to match your abilities Quickly recover from failure to try again Motivate yourself when there's a task to do Increase your stamina, concentration and commitment Diminish negative energy Learn to relax and become fulfilled From now on, your answer to every question that life throws at you will be, 'Yes I can!'

Sklep: Libristo.pl

Under the Duvet - 2212824601

36,60 zł

Under the Duvet Penguin

Powieści i opowiadania

'When people ask me what I do for a crust and I tell them that I'm a novelist, they immediately assume that my life is a non-stop carousel of limos, television appearances, hair-dos, devoted fans, stalkers and all the glitzy paraphernalia of being a public figure. It's time to set the record straight. I write alone, in a darkened bedroom, wearing my PJs, eating bananas, my laptop on a pillow in front of me ...' Her novels are adored by millions around the world

Sklep: Albertus.pl

XSLT 2.0 and XPath 2.0 Programmer's Reference - 2826757129

249,63 zł

XSLT 2.0 and XPath 2.0 Programmer's Reference Wiley

Książki / Literatura obcojęzyczna

This book is primarily a practical reference book for professional XSLT developers. It assumes no previous knowledge of the language, and many developers have used it as their first introduction to XSLT; however, it is not structured as a tutorial, and there are other books on XSLT that provide a gentler approach for beginners. The book does assume a basic knowledge of XML, HTML, and the architecture of the Web, and it is written for experienced programmers. There's no assumption that you know any particular language such as Java or Visual Basic, just that you recognize the concepts that all programming languages have in common. The book is suitable both for XSLT 1.0 users upgrading to XSLT 2.0, and for newcomers to XSLT. The book is also equally suitable whether you work in the Java or .NET world. As befits a reference book, a key aim is that the coverage should be comprehensive and authoritative. It is designed to give you all the details, not just an overview of the 20 percent of the language that most people use 80 percent of the time. It's designed so that you will keep coming back to the book whenever you encounter new and challenging programming tasks, not as a book that you skim quickly and then leave on the shelf. If you like detail, you will enjoy this book; if not, you probably won't. But as well as giving the detail, this book aims to explain the concepts, in some depth. It's therefore a book for people who not only want to use the language but who also want to understand it at a deep level. The book aims to tell you everything you need to know about the XSLT 2.0 language. It gives equal weight to the things that are new in XSLT 2.0 and the things that were already present in version 1.0. The book is about the language, not about specific products. However, there are appendices about Saxon (the author's own implementation of XSLT 2.0), about the Altova XSLT 2.0 implementation, and about the Java and Microsoft APIs for controlling XSLT transformations, which will no doubt be upgraded to handle XSLT 2.0 as well as 1.0. A third XSLT 2.0 processor, Gestalt, was released shortly before the book went to press, too late to describe it in any detail. But the experience of XSLT 1.0 is that there has been a very high level of interoperability between different XSLT processors, and if you can use one of them, then you can use them all. In the previous edition we split XSLT 2.0 and XPath 2.0 into separate volumes. The idea was that some readers might be interested in XPath alone. However, many bought the XSLT 2.0 book without its XPath companion and were left confused as a result; so this time, the material is back together. The XPath reference information is in self-contained chapters, so it should still be accessible when you use XPath in contexts other than XSLT. The book does not cover XSL Formatting Objects, a big subject in its own right. Nor does it cover XML Schemas in any detail. If you want to use these important technologies in conjunction with XSLT, there are other books that do them justice. This book contains twenty chapters and eight appendixes (the last of which is a glossary) organized into four parts. The following section outlines what you can find in each part, chapter, and appendix. Part I: Foundations: The first part of the book covers essential concepts. You should read these before you start coding. If you ignore this advice, as most people do, then you read them when you get to that trough of despair when you find it impossible to make the language do anything but the most trivial tasks. XSLT is different from other languages, and to make it work for you, you need to understand how it was designed to be used. Chapter 1: XSLT in Context: This chapter explains how XSLT fits into the big picture: how the language came into being and how it sits alongside other technologies. It also has a few simple coding examples to keep you alert. Chapter 2: The XSLT Processing Model: This is about the architecture of an XSLT processor: the inputs, the outputs, and the data model. Understanding the data model is perhaps the most important thing that distinguishes an XSLT expert from an amateur; it may seem like information that you can't use immediately, but it's knowledge that will stop you making a lot of stupid mistakes. Chapter 3: Stylesheet Structure: XSLT development is about writing stylesheets, and this chapter takes a bird's eye view of what stylesheets look like. It explains the key concepts of rule-based programming using templates, and explains how to undertake programming-in-the-large by structuring your application using modules and pipelines. Chapter 4: Stylesheets and Schemas: A key innovation in XSLT 2.0 is that stylesheets can take advantage of knowledge about the structure of your input and output documents, provided in the form of an XML Schema. This chapter provides a quick overview of XML Schema to describe its impact on XSLT development. Not everyone uses schemas, and you can skip this chapter if you fall into that category. Chapter 5: The Type System: XPath 2.0 and XSLT 2.0 offer strong typing as an alternative to the weak typing approach of the 1.0 languages. This means that you can declare the types of your variables, functions, and parameters, and use this information to get early warning of programming errors. This chapter explains the data types available and the mechanisms for creating user-defined types. Part II: XSLT and XPath Reference: This section of the book contains reference material, organized in the hope that you can easily find what you need when you need it. It's not designed for sequential reading, though you might well want to leaf through the pages to discover what's there. Chapter 6: XSLT Elements: This monster chapter lists all the XSLT elements you can use in a stylesheet, in alphabetical order, giving detailed rules for the syntax and semantics of each element, advice on usage, and examples. This is probably the part of the book you will use most frequently as you become an expert XSLT user. It's a "no stone unturned" approach, based on the belief that as a professional developer you need to know what happens when the going gets tough, not just when the wind is in your direction. Chapter 7: XPath Fundamentals: This chapter explains the basics of XPath: the low-level constructs such as literals, variables, and function calls. It also explains the context rules, which describe how the evaluation of XPath expressions depends on the XSLT processing context in which they appear. Chapter 8: XPath: Operators on Items: XPath offers the usual range of operators for performing arithmetic, boolean comparison, and the like. However, these don't always behave exactly as you would expect, so it's worth reading this chapter to see what's available and how it differs from the last language that you used. Chapter 9: XPath: Path Expressions: Path expressions are what make XPath special; they enable you to navigate around the structure of an XML document. This chapter explains the syntax of path expressions, the 13 axes that you can use to locate the nodes that you need, and associated operators such as union, intersection, and difference. Chapter 10: XPath: Sequence Expressions: Unlike XPath 1.0, in version 2.0 all values are sequences (singletons are just a special case). Some of the most important operators in XPath 2.0 are those that manipulate sequences, notably the "for" expression, which translates one sequence into another by applying a mapping. Chapter 11: XPath: Type Expressions: The type system was explained in Chapter 5; this chapter explains the operations that you can use to take advantage of types. This includes the "cast" operation which is used to convert values from one type to another.A big part of this chapter is devoted to the detailed rules for how these conversions are done. Chapter 12: XSLT Patterns: This chapter returns from XPath to a subject that's specific to XSLT. Patterns are used to define template rules, the essence of XSLT's rule-based programming approach. The reason for explaining them now is that the syntax and semantics of patterns depends strongly on the corresponding rules for XPath expressions. Chapter 13: The Function Library: XPath 2.0 includes a library of functions that can be called from any XPath expression; XSLT 2.0 extends this with some additional functions that are available only when XPath is used within XSLT. The library has grown immensely since XPath 1.0. This chapter provides a single alphabetical reference for all these functions. Chapter 14: Regular Expressions: Processing of text is an area where XSLT 2.0 and XPath 2.0 are much more powerful than version 1.0, and this is largely through the use of constructs that exploit regular expressions. If you're familiar with regexes from languages such as Perl, this chapter tells you how XPath regular expressions differ. If you're new to the subject, it explains it from first principles. Chapter 15: Serialization: Serialization in XSLT means the ability to generate a textual XML document from the tree structure that's manipulated by a stylesheet. This isn't part of XSLT processing proper, so (following W3C's lead) it's separated it into its own chapter. You can control serialization from the stylesheet using an declaration, but many products also allow you to control it directly via an API. Part III: Exploitation: The final section of the book is advice and guidance on how to take advantage of XSLT to write real applications. It's intended to make you not just a competent XSLT coder, but a competent designer too. The best way of learning is by studying the work of others, so the emphasis here is on practical case studies. Chapter 16: Extensibility: This chapter describes the "hooks" provided in the XSLT specification to allow vendors and users to plug in extra functionality. The way this works will vary from one implementation to another, so we can't cover all possibilities, but one important aspect that the chapter does cover is how to use such extensions and still keep your code portable. Chapter 17: Stylesheet Design Patterns: This chapter explores a number of design and coding patterns for XSLT programming, starting with the simplest "fill-in-the-blanks" stylesheet, and extending to the full use of recursive programming in the functional programming style, which is needed to tackle problems of any computational complexity. This provides an opportunity to explain the thinking behind functional programming and the change in mindset needed to take full advantage of this style of development. Chapter 18: Case Study: XMLSpec: XSLT is often used for rendering documents, so where better to look for a case study than the stylesheets used by the W3C to render the XML and XSLT specifications, and others in the same family, for display on the web? The resulting stylesheets are typical of those you will find in any publishing organization that uses XML to develop a series of documents with a compatible look-and-feel. Chapter 19: Case Study: A Family Tree: Displaying a family tree is another typical XSLT application. This example with semi-structured data-a mixture of fairly complex data and narrative text-that can be presented in many different ways for different audiences. It also shows how to tackle another typical XSLT problem, conversion of the data into XML from a legacy text-based format. As it happens, this uses nearly all the important new XSLT 2.0 features in one short stylesheet. But another aim of this chapter is to show a collection of stylesheets doing different jobs as part of a complete application. Chapter 20: Case Study: Knight's Tour: Finding a route around a chessboard where a knight visits every square without ever retracing its steps might sound a fairly esoteric application for XSLT, but it's a good way of showing how even the most complex of algorithms are within the capabilities of the language. You may not need to tackle this particular problem, but if you want to construct an SVG diagram showing progress against your project plan, then the problems won't be that dissimilar. Part IV: Appendices: A ppendix A: XPath 2.0 Syntax Summary: Collects the XPath grammar rules and operator precedences into one place for ease of reference. Appendix B: Error Codes: A list of all the error codes defined in the XSLT and XPath language specifications, with brief explanations to help you understand what's gone wrong. Appendix C: Backward Compatibility: The list of things you need to look out for when converting applications from XSLT 1.0. Appendix D: Microsoft XSLT Processors: Although the two Microsoft XSLT processors don't yet support XSLT 2.0, we thought many readers would find it useful to have a quick summary here of the main objects and methods used in their APIs. Appendix E: JAXP: the Java API for XML Processing: JAXP is an interface rather than a product. Again, it doesn't have explicit support yet for XSLT 2.0, but Java programmers will often be using it in XSLT 2.0 projects, so the book includes an overview of the classes and methods available. Appendix F: Saxon: At the time of writing Saxon (developed by the author of this book) provides the most comprehensive implementation of XSLT 2.0 and XPath 2.0, so its interfaces and extensions are covered in some detail. Appendix G: Altova: Altova, the developers of XML Spy, have an XSLT 2.0 processor that can be used either as part of the development environment or as a freestanding component. This appendix gives details of its interfaces. Appendix H: Glossary Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Selling Online 2.0 - 2826668542

120,83 zł

Selling Online 2.0 PEARSON

Książki / Literatura obcojęzyczna

REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR SMALL SELLERS TO BECOME BIG SELLERS? Unfortunately, recent changes at eBay have made online auctions less reliable and profitable. So where can you sell when you can't sell on eBay? Online auctions are the past; fixed-price selling is the future. It's time to move beyond eBay and first-generation online selling and start Selling Online 2.0. Second generation online selling means migrating from eBay to other online marketplaces, including craigslist, Amazon, and your own e-commerce website. You'll need to make some new plans, learn some new skills, and change some of the things you do--but you'll find that there's more money to be made on your own than relying on traditional eBay online auction sales. * Put together a plan to maintain your sales level and profitability--to counteract eBay's changes* Discover how to shift from auction sales to fixed-priced listings on the eBay marketplace* Find out if running an eBay Store or selling on Half.com makes sense for your business* Learn out how to sell locally on craigslist and other online classifieds sites* Discover how to sell fixed-price merchandise on the Amazon marketplace* Find out how to launch your own e-commerce website--and promote your online store* Learn how to sell products across multiple channels--and manage multichannel conflicts Introduction 1 What's in This Book 2 Who Can Use This Book 3 How to Use This Book 3 There's More Online. ..4 Making the Move 4 I BEYOND ONLINE AUCTIONS: CREATING A SUCCESSFUL ONLINE BUSINESS 5 1 The Problem with Online Auctions 7 What eBay Used to Be Like...7 Why Is eBay Abandoning Smaller Sellers? 10 Changes Are Afoot--and You Probably Won't Like Them 12 Emphasizing Fixed-Price Sales over Auction Sales 12 Changes to the Fee Structure 12 Changes to the Payment System 14 Changes to the Feedback System 15 Changes to Search Results 15 eBay's Deal with Buy.com 16 How Do eBay's Changes Affect You? 16 2 Planning for Selling Success 19 Planning for Life Beyond eBay Auctions 19 Asking--and Answering--Key Questions 20 What Type of Merchandise Do You Want to Sell? 20 How Much Money Do You Want to Make? 21 How Do You Intend to Manage Your Business? 23 Where Do You Want to Sell? 25 Conceiving a Business Plan 26 Understanding the Components of a Useful Business Plan 28 Mission 29 Opportunity 30 Strategy 30 Organization and Operations 31 Strengths and Weaknesses 31 Financials 31 Writing Your Business Plan 32 Implementing Your Business Plan 33 II FIXED-PRICE SELLING ON EBAY 35 3 Migrating to Fixed-Price Listings 37 Why Fixed-Priced Sales Are the Way to Go 37 Comparing Fees 38 Comparing Listing Lengths 40 Factoring in Customer Demand 41 Different Ways to Sell at a Fixed Pric 42 Understanding eBay's Fixed-Price Listings 43 Understanding eBay's Buy It Now Auctions 44 Understanding eBay Stores 46 Understanding Half.com 47 Creating an eBay Fixed-Price Listing 50 Creating an Auction Listing with a Buy It Now Price 51 Managing Fixed-Price Sales 52 Before the Sale: Setting the Price 53 After the Sale: Payment and Shipping 53 4 Fixed-Price Selling in an eBay Store 57 What Is an eBay Store? 57 Benefits of Opening Your Own eBay Store 59 Challenges of eBay Store Selling 60 Understanding eBay Store Subscription Levels 61 Understanding Insertion Fees and FVFs 63 How to Open an eBay Store 63 Further Customizing Your eBay Store 67 Managing Your eBay Store 68 Listing Merchandise for Sale in Your eBay Store 70 Handling eBay Store Sales 71 Marking Down Your Merchandise 72 Viewing eBay Store Reports 73 5 Fixed-Price Selling on Half.com 77 Getting to Know Half.com 77 Understanding the Half.com Shopping Experience 79 Understanding Half.com Fees 80 Listing on Half.com 81 Pricing Your Half.com Items 83 Calculating Shipping and Handling Charges 84 Managing Half.com Sales 85 6 Promoting Your Fixed-Price eBay Sales 87 Promoting Your Fixed-Price Listings on the eBay Site 87 Optimizing Your Listings for eBay Search 88 Linking from Other Sites to Your eBay Listings 90 Promoting Your eBay Store 90 Seeding Listings into the Traditional eBay Marketplace 91 Enabling Cross-Promotions 91 Creating an Email Mailing List 92 Linking to Your eBay Store 94 Adding a Stores Widget to Your Blog or Website 95 Creating a Listing Feed 95 Exporting Your Listings to Search Engines and Shopping Sites 96 Advertising on the eBay Site with AdCommerce 97 Advertising Across the Web with Google AdWords 99 Promoting Your Store in the Real World 101 Promoting Your Half. com Listings 102 III SELLING VIA CRAIGSLIST ONLINE CLASSIFIEDS 105 7 Online Classifieds: Are They Right for Your Business? 107 Understanding Online Classifieds 107 Examining Major Online Classifieds Sites 110 craigslist 110 Oodle 111 Kijiji 113 backpage.com 114 LiveDea 115 Google Base 116 The Pros and Cons of Selling via Online Classifieds 117 Pros of Online Classifieds Selling 117 Cons of Online Classifieds Selling 118 Do Online Classifieds Make Sense for Your Business? 120 The Best Businesses for Migrating to Online Classifieds 120 The Worst Businesses for Migrating to Online Classifieds 121 8 Doing Business on craigslist 125 Understanding craigslist 125 Navigating craigslist Listings 126 Before You List...129 Listing an Item for Sale 130 Formatting Your Item Description 133 Using HTML Formatting 133 Inserting Images into Your Listings 134 Managing Your Listings 135 Editing a Listing 135 Deleting a Listing 136 Making a Sale 136 9 Migrating from Online Auctions to Online Classifieds 139 What Items Should You Move to craigslist? 139 Changing Your Business Model 141 Going Local 141 Pickups,No Shipping 142 Cash Is King 143 We Don't Need No Stinking Tools 143 It's the Wild West 144 Businesses Aren't Always Accepted 144 Making the Move 145 10 Promoting Your craigslist Business 147 Choosing the Right Community and Category 147 Optimizing Your Listings for Search 148 Keeping Your Ad at the Top of the List 148 IV SELLING ON THE AMAZON MARKETPLACE 151 11 The Amazon Marketplace: Is It Right for Your Business? 153 Understanding the Amazon Marketplace 153 What the Buyers See 154 The Many Ways to Sell on Amazon 156 Selling Individual Items on the Amazon Marketplace 157 Understanding the Amazon Marketplace 158 Understanding Amazon's Fees 159 Selling as a Pro Merchant 161 Selling on Amazon via Selling on Amazon 162 Selling in an Amazon WebStore 163 Using Amazon to Fulfill Your Orders 163 How It Works 164 Understanding Fulfillment Pricing 164 The Pros and Cons of Selling on Amazon 166 Selling on Amazon: Pros 166 Selling on Amazon: Cons 167 12 Doing Business in the Amazon Marketplace 169 Listing Individual Items in the Amazon Marketplace 169 Listing Your First Item 69 Managing Your Account and Inventory 173 Selling an Item 175 Setting Up Your Amazon Storefront 176 Moving to the Pro Merchant Program 177 Upgrading to Pro Merchant Status 177 Uploading Multiple Listings 178 Creating a Product Detail Page 180 13 Migrating Your eBay Business to Amazon 185 Does Migrating to Amazon Make Sense? 85 Comparing Fees 185 Comparing Sales and Effort 187 Which Items Should You Migrate? 188 Evolving Your Business Model 189 Making the Move 190 14 Promoting Your Amazon Business 193 Keeping Your Listings Competitive 193 Competing on Feedback 194 Placing Product Ads on the Amazon Site 196 Advertising Your Business with a Display Ad 197 V SELLING ON YOUR OWN WEBSITE 201 15 Establishing Your Own Website: Is It Right for Your Business? 203 Building an Online Store--What's Involved? 203 The Components of an E-Commerce Website 203 Different Ways to Build a Store 206 How Much Does It Cost? 207 Pros and Cons of Running Your Own Website 208 Pros of Running Your Own Online Store 208 Cons of Running Your Own Online Store 209 Does an Online Store Make Sense for Your Business? 211 16 Planning Your Online Presence 215 Step One: Create Your Plan and Define Your Goals 215 Step Two:Determine What You're Selling 216 Step Three: Choose a Hosting Service 216 Step Four: Build Your Website 217 Step Five: Choose an Online Payment Service 218 Step Six: Plan Your Promotion 219 Step Seven: Launch Your Site 220 Step Eight: Evaluate Your Performance 221 17 Setting Up an E-Commerce Website 223 Choosing a Hosting Service 223 Features to Look For 224 Comparing Prices 226 Using eBay ProStores 227 ProStores for eBay Sellers 227 Subscription Levels 228 Getting Started with ProStores 229 Building an Amazon WebStore Store 230 Inside an Amazon WebStore Store 230 Creating Your Own WebStore 231 Building a Yahoo! Merchant Website 233 Subscription Levels 233 Unique Features 234 Creating Your Own Yahoo! Store 235 Exploring Other Pre-Designed Storefronts 236 18 Managing Online Sales 241 Managing Your Inventory 241 Managing Your Sales 243 Managing Your Customers 245 19 Choosing an Online Payment System 249 Accepting Payments with PayPal 249 Pros and Cons of PayPal 250 Signing Up for PayPal 251 Understanding PayPal Fees 252 Adding PayPal to Your Website 253 Collecting PayPal Payments 254 Accepting Payments with Google Checkout 255 Pros and Cons of Google Checkout 255 Understanding Google Checkout Fees 256 Setting Up a Google Checkout Account 257 Choosing a Google Checkout Service 257 Adding Google Checkout to Your Website 258 Collecting Google Checkout Payments 259 Withdrawing Google Checkout Funds 260 Integrating Google Checkout with Google AdWords 260 Accepting Payments with Checkout by Amazon 261 Pros and Cons of Checkout by Amazon 261 Understanding Checkout by Amazon Fees 262 Setting Up Checkout by Amazon 262 Establishing Your Own Merchant Credit Card Account 263 Pros and Cons of a Merchant Account 264 Choosing a Credit Card Processor 265 20 Promoting Your E-Commerce Website 267 Putting Together a Marketing Plan 267 Optimizing Your Site for Search Engines 269 All About Search Engine Marketing--and SEO 269 SEO Tip #1: Fine-Tune Your Keywords 269 SEO Tip #2: Tweak Your and Tags 271 SEO Tip #3: Solicit Inbound Links from Other Sites 271 SEO Tip #4: Submit Your Site to the Major Search Engines 272 SEO Tip #5: Use Text Instead of Images 274 Submitting Your Products to Comparison Shopping Sites 275 How Comparison Shopping Sites Work 275 Examining the Major Comparison Shopping Sites 276 Submitting Your Listings to Comparison Shopping Sites 278 Creating and Uploading a Data File 279 Buying PPC Advertising 280 How Important Is PPC Advertising? 280 Purchasing Keywords 281 Paying by the Click 282 Evaluating the Big PPC Ad Networks 283 Creating a PPC Campaign 285 Buying Display Ads 286 Engaging in Email Marketing 287 Marketing on YouTube 288 Marketing to the Blogosphere 289 Conducting Online Public Relations 290 21 Migrating Your eBay Business to Your Own Website 293 Does Migrating to Your Own Online Store Make Sense? 293 Comparing Costs 293 Comparing Effort 295 Which Items Should You Migrate? 295 Changing Your Business Model and Processes 296 Making the Move 297 22 Selling in Multiple Channels 301 What Is Multichannel Selling--and How Does It Work? 301 Pros and Cons of Multichannel Selling 302 Benefits of Multichannel Selling 302 Drawbacks of Multichannel Selling 303 When Does Multichannel Selling Make Sense--and When Is It a Recipe for Disaster? 305 Managing Inventory Across Channels 306 Creating a Multichannel Marketing Plan 307 Index 311

Sklep: Libristo.pl

Natasha's Dance - 2212836413

54,10 zł

Natasha's Dance Penguin

Powieści i opowiadania

Orlando Figes

Sklep: Albertus.pl

Can Two Rights Make a Wrong? - 2850778378

183,85 zł

Can Two Rights Make a Wrong? IBM Press

Książki / Literatura obcojęzyczna

"This is the book for people who never get past page two of a management book-it is as close as the genre comes to being a compulsive page turner. Its main thesis is built on at least three big ideas that are individually persuasive and cumulatively compelling. They naturally fit into an alignment tool that is applied to the range of day-to-day and exceptional challenges all enterprises face, including the Holy Grail of transformational change." -Donald Macrae, general counsel and chief knowledge officer, Department for Environment, Food and Rural Affairs, England "Having been in the business of cultural transformation and alignment for many years, I've carefully looked for a thoughtful strategy and an intentional approach to bringing about healthy and thriving cultures. Can Two Rights Make a Wrong? is simply the best-it is the most thoughtful and practical work I've seen in this growing and critical area. This is a must buy!" -Dr. Ron Jenson, Future Achievement International, international author, speaker, and consulting and executive coach "Can Two Rights Make a Wrong? is a superb account of how to manage the 'soft side' of mergers and acquisitions, but it has great value for managing many other new business practices as well, such as Open Innovation. It provides a powerful, practical method to identify conflicts, develop alignment, and achieve effective coordination between two parties that would be tremendously helpful in a variety of collaborative contexts, such as alliances, research partnerships, or joint ventures. Moulton Reger and her colleagues at IBM should be congratulated for a thoughtful, insightful book." -Henry Chesbrough, professor at University of California Berkeley's Haas School of Business, author of Open Innovation "Numbers are neat and clean. Human beings are often messy and complex. If everyone in your organization knew what to do and when, how, where, and-most importantly-why to do it, how would your organizational culture be defined? The authors of Can Two Rights Make a Wrong? have introduced new ways to proactively address culture and, most importantly, tie it to bottom-line benefits." -James H. Amos, Jr., chairman emeritus, MBE/The UPS Store "This book is a must read for leaders hoping to change their organization's culture as well as those attempting to merge firms with uniquely different cultures. Moulton Reger's insights are grounded in theory and real-world experience. In this unique book, culture change is a complex concept broken down into bite-sized pieces and presented in a way that any leadership team can embrace at its own pace." -Merrill J. Oster, author of Vision Driven Leadership, founder Oster Communications, Inc. "Here at last is a business book that takes culture seriously and isn't intimidated by it. The method described can be used with practically any type of business problem in any industry, and the book does an excellent job of drawing on research and theory while keeping the focus practical. The three elements of Outcome Narratives, Right vs. Right, and Business Practices are significant ideas in their own right-each is a unique insight. All three ideas have been around in various guises for several years, but have not been as well crystallized or as focused on complex business problems as they are in this book. The authors' achievement is extraordinary and goes a long way toward making the juicy idea of culture something to be built on and worked with." -Peter Vaill, professor, Antioch University "The Achilles heel for any major organizational change is that organization's culture. In every change, consultants talk about culture, but few provide specific sequential steps designed to actually do anything about it. This book provides such steps, and provides them in ways that makes sense. 'Makes sense' is the key because the steps provided can be easily adapted to virtually any organization, large or small." -George Falldine, Air Force civil servant, Air Force Materiel Command "Sara Moulton Reger is one of the premier organizational design consultants in the country, and this book reflects her in-depth knowledge of and experience with the subject matter. This book is essential reading for those striving to achieve greater results from ongoing change initiatives. Can Two Rights Make a Wrong? contains a broad range of concepts, examples, and specific steps culled from Moulton Reger's direct experience. Such a complete presentation of strategic and tactical advice makes Can Two Rights Make a Wrong? a mandatory addition to every manager's bookshelf." -Steven Bragg, CPA, author of twenty-eight business books, CFO of Premier Data Services "This is a serious book that gives intelligent guidance to anyone who leads an organization and takes creating and managing culture seriously. The section on Outcome Narratives is the best 'how to' on casting a unifying vision that I have seen. If you're a leader and take your role in creating and managing corporate culture seriously, then you should read this book." -Regi Campbell, principal, Seedsower Investments, author of About my Father's Business "I don't read most 'culture change' books-waste of time. This book is different. Can Two Rights Make a Wrong? combines both soft and hard approaches, with a continuous focus on how-to and results. Buy it. But, more importantly, read it." -Jack Grayson, founder and chairman, American Productivity and Quality Center (APQC) "We used Right vs. Right to help integrate an important acquisition-one that brought many differences we needed to carefully leverage to achieve IBM's business objectives. I found it to be a powerful technique for quickly reconciling strategic views of the business model and different operating preferences. Now, a few months later, we have the business results-and employee satisfaction-to prove Right vs. Right works." -Jim Corgel, general manager, Small and Medium Business Services, IBM "Leaders wouldn't think about doing a major project without a plan and a project manager, but how many consider the cultural implications? This book fills a key void because it clarifies the topic of culture so that it is easier to understand, and includes examples for applying the framework to many types of situations, including business-to-business alliances and crossgeography teams." -Cindy Berger, vice president, American Express "There is no question that the biggest hurdle to achieving a successful merger is culture. Market opportunities may be staggering and synergies may seem perfect, but, without a cultural match, odds are the merged company will struggle. Can Two Rights Make a Wrong? can help you avoid the problems. Even if you are not contemplating a merger, Moulton Reger's deep insight provides an excellent management primer and interesting historical perspective. A worthwhile read." -John R. Patrick, author of Net Attitude, president of Attitude LLC "This is an excellent book that provides a pragmatic approach to identifying and alleviating cultural issues created when two groups of people must work together. Effectively blending business cultures is a key requirement for successful outsourcing, and most companies lack the tools necessary to do this. Companies looking to reduce outsourcing risk should follow IBM's Tangible Culture approach." -Lance Travis, vice president, Outsourcing Strategies, AMR Research "This book will help leaders and cultural-change practitioners take a practical, well-architected approach to creating the culture they need to support their strategies. Thanks, IBM, for sharing what you have learned from your own transformation." -Valerie Norton, vice president, Talent Management and Organizational Effectiveness, Merck & Co., Inc. "Based on IBM's own experience with organizational transformation and mergers, this book belongs on the reading list of any executive contemplating major changes to their business." - Peter Richerson, professor, University of California Davis - "Finally, a book that goes beyond just declaring 'it's the culture change' and gets to a real recount of why and how to move on that need. This is a practical approach for senior leaders in large corporations and government to address the most pressing issues in modern business life!" -Kenneth I. Percell, executive director, Warner Robins Air Logistic Center "I like the way the authors move the idea of organization culture from intangible (values) to tangible and practical. They offer that culture can be viewed and changed by examining and discussing what people do. Using the techniques described in Can Two Rights Make a Wrong? will demystify culture clash." -Lynda Aiman-Smith, Ph.D., North Carolina State University "A must read for leaders charged with planning and executing major change initiatives involving a single organization or multiple organizations. The book is original, thoughtful, thorough, and pragmatic. The elements of Can Two Rights Make a Wrong? and their interrelationships that work to drive successful change are particularly beneficial. The authors demonstrate a hands-on grasp of this important subject and the related literature. The material is presented in a concise, easy-to-understand format, with lots of tables, charts, and illustrations to help guide the reader." -Stephen W. Brown, Edward M. Carson chair in services marketing, professor and executive director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University "Many have observed that mergers and acquisitions will fail to achieve their goals without proper attention to human and cultural factors, but few have shown us the way to manage these factors in any meaningful way. This book takes up that challenge and delivers a real solution by identifying business practices as the crucial element of 'culture' that can make or break a merger or acquisition, and by providing a hands-on methodology for managing and aligning differences across cultures." -Marietta Baba, dean of the College of Social Science, professor of Anthropology, Michigan State University "Sara Moulton Reger's application of Business Practices, Right-vs. Right, and Outcome Narratives to business transformation spoke directly to my own business experience. I found the book's comprehensive approach very appealing. It brought together the story of a historic merger; a review of traditional approaches to culture transformation in business organizations; the powerful new techniques of Outcome Narratives, Right vs. Right, and Business Practices Alignment; and useful examples of the way to apply these techniques." -Dwight E. Collins, Ph.D., adjunct professor, Presidio School of Management, sustainable business and supply chain optimization consultant, president, Collins Family Foundation "We know unsuccessful mergers and acquisitions are often the result of underestimating the people and the cultural issues. Derived from experience, here is practical help in improving your chances of being one of the success stories." -David Hope, human resources director, Norwich Union Insurance "This is state-of the-art. This practical approach is extremely useful for anyone involved in integrating two large organizations, especially professional organizations. I found the book Can Two Rights Make a Wrong? fascinating-excellently describing the preparation and process that is required in integrating culturally different organizations." -Fred WI Lachotzki, professor of business policy, Nyenrode University, coauthor of Beyond Control: Managing Strategic Alignment through Corporate Dialogue Nowadays, nearly every business leader recognizes the crucial importance of culture. But, in many organizations, attempts to handle culture issues remain "squishy," unfocused, and unlikely to bring any value or results. Now, IBM's leading experts reveal the way to make culture tangible to everyone involved-and how to effectively deal with a variety of culture challenges. Can Two Rights Make a Wrong? leverages the lessons learned during IBM's $3.5 billion acquisition of PricewaterhouseCoopers Consulting: insight that IBM has crystallized into a powerful methodology for transforming business culture. The authors introduce "Business Practices," an actionable surrogate for "culture" that business people can identify with, gauge, and act upon. Then, one step at a time, you'll learn how to apply IBM's practical culture transformation techniques in your unique environment. You'll discover common patterns that lead to culture clashes so you can resolve or, better yet, prevent them. You'll learn to clarify your expectations so people really "get" it-and do it. You'll gain the way to measure culture change progress in terms everyone can understand and buy into. Whether you're involved with M&As, joint ventures, major transformation, internal restructuring, or any other initiative where culture is important, this book can help you take culture from a worrisome risk to a competitive advantage. *Business Practices: the unseen hand that propels action Uncover what makes your organization unique *Right vs. Right: What to do when good options conflict Understand and manage the source of culture clash *Outcome Narratives: Get to the right place, the right way Clarify your desired future, clear the obstacles, measure progress, and deliver results Successful culture change requires the same discipline you bring to the rest of your business. It demands a strong methodology that helps you clarify your goals and expectations, identify and overcome obstacles, measure progress...and get results. This book delivers that methodology. IBM's powerful, proprietary Tangible Culture approach will help you make culture visible and measurable- so you can replace "feel good" culture work with focused, actionable plans for change. Use IBM's techniques to surface, understand, and reconcile differences among groups that must work together, so you can launch alliances more successfully...drive more value from acquisitions...enhance cross-silo and global operations...choose the right strategies...and make real transformation happen. Whatever your goals, culture is central to your success. With this book, you can finally address culture-systemically, proactively, and effectively. Leverage IBM's Breakthrough Methodology for Driving Effective Culture Change * Drive real culture change, survive the effort, and reap genuine results * Overcome culture challenges and risks * Successfully execute on M&As, business alliances, transformation and internal restructuring * Use downloadable templates to customize IBM's techniques for your environment * Learn what IBM learned from its $3.5 billion acquisition of PricewaterhouseCoopers Consulting Foreword xxi Preface xxiii Acknowledgments xxv About the Author xxvii Contributing Authors xxix Section I: The Basics 1 Chapter 1: Introduction-An Overview of Tangible Culture 3 Chapter 2: We Can't Do This the Traditional Way-IBM's Acquisition of PricewaterhouseCoopers Consulting 17 Chapter 3: Traditional Approaches to Culture Transformation-How Others Have Dealt with the Challenge 33 Chapter 4: How to Get to the Right Place the Right Way-Outcome Narratives 49 Chapter 5: The Good Thing That Can Cause Big Trouble-Right vs. Right 67 Chapter 6: The Unseen Hand That Propels Organizational Action-Business Practices 85 Chapter 7: Putting It All Together-The Business Practices Alignment Method 103 Section II: The Application 119 Chapter 8: Mergers and Acquisitions- Managing the Common Sources of Culture Clash 121 Chapter 9: Alliances-Finding Ways to Leverage Your Collective Capabilities 143 Chapter 10: Major Restructuring-Gaining Sustained Value from Your Reorganization 163 Chapter 11: Major Transformation-Addressing Your Plan's Hidden Barrier 181 Chapter 12: Key Decisions and Everyday Business-Extending Tangible CultureInto the Operational Parts of Your Business 203 Section III: The Projects 225 Chapter 13: The Co-operators-Using Business Practices to Clarify Expectations 227 Chapter 14: Sales Pipeline-Using Right vs. Right to Differentiate Issues 241 Epilogue 251 Appendix: About the Contributors 255 Index 268

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