krainaksiazek impact of international business challenges and solutions for policy and practice 20131442
- znaleziono 3 produkty w 1 sklepie
Institutionalization of UX PEARSON
Książki / Literatura obcojęzyczna
"This book is a great how-to manual for people who want to bring the benefits of improved user experience to their companies. It's thorough yet still accessible for the smart businessperson. I've been working with user-centered design for over twenty years, and I found myself circling tips and tricks." -Harley Manning, vice president & research director, customer experience, Forrester Research "Some argue that the big advances in our impact on user experience will come from better methods or new technologies. Some argue that they will come from earlier involvement in the design and development process. The biggest impact, however, will come as more and more companies realize the benefits of user-centered design and build cultures that embrace it. Eric offers a practical roadmap to get there." -Arnie Lund, connected experience labs technology leader and human-systems interaction lab manager, GE Global Research "User experience issues are a key challenge for development of increasingly complex products and services. This book provides much-needed insights to help managers achieve their key objectives and to develop more successful solutions." -Aaron Marcus, president, Aaron Marcus and Associates, Inc. "This handy book should be required reading for any executive champions of change in any development organization making products that demand a compelling user experience. It does an excellent job in laying the foundation for incorporating user experience engineering concepts and best practices into these corporations. In today's competitive economy, business success will greatly depend on instituting the changes in design methods and thinking that are so clearly and simply put forth in this most practical and useful book." -Ed Israelski, director, human factors, AbbVie "If you're tasked with building a user-experience practice in a large organization, this book is for you (and your boss). Informed by years of case studies and consulting experience, Eric Schaffer provides the long view, clearly describing what to expect, what to avoid, and how to succeed in establishing user-centered principles at your company." -Pat Malecek, former user experience manager, AVP, CUA, A.G. Edwards & Sons, Inc. "For those of us who have evangelized user experience for so many years, we finally have a book that offers meaningful insights that can only come from years of practical experience in the real world. Here is a wonderful guide for all who wish to make user experience a 'way of life' for their companies." -Felica Selenko, Ph.D., former principal technical staff member, AT&T "Dr. Schaffer's mantra is that the main differentiator for companies of the future will be the ability to build practical, useful, usable, and satisfying user experiences. This is a book that provides the road map necessary to allow your organization to achieve these goals." -Colin Hynes, president, UX Inc. Computer hardware no longer provides a competitive edge. Software has become a broadly shared commodity. A new differentiator has emerged in information technology: user experience (UX). Executives recognize that the customer satisfaction that applications and websites provide directly impacts a company's stock price. While UX practitioners know how to design usable, engaging applications that create good user experiences, establishing that process on an industrial scale poses critical IT challenges for an organization. * How do you build user-centered design into your culture?* What infrastructure do you need in order to make UX design faster, cheaper, and better?* How do you create the organizational structure and staffing solution that will support UX design over time? Institutionalization of UX shows how to develop a mature, user-centered design practice within an enterprise. Eric Schaffer guides readers step by step through a solid methodology for institutionalizing UX, providing practical advice on the organizational change, milestones, toolsets, infrastructure, staffing, governance, and long-term operations needed to achieve fully mature UX engineering. First published in 2004 as Institutionalization of Usability, this new, expanded edition looks beyond the science of usability to the broader, deeper implications of UX: Once customers can use your applications and websites easily, how does your organization ensure that those engagements are satisfying, engaging, and relevant? Contextual innovation expert Apala Lahiri contributes a new chapter on managing cultural differences for international organizations. Whether you are an executive leading the institutional-ization process, a manager supporting the transition of your organization's UX practice, or an engineer working on UX issues, this guide will help you build a mature and sustainable practice in UX design.
Foundations of Economics Oxford University Press
Książki / Literatura obcojęzyczna
Is there more the government could do to help the UK economy grow faster? What will happen to house prices in the future? Is competition good for consumers? An understanding of economics will not just help you to understand the world around you, it will also help you to make sense of the issues that directly affect you. Foundations of Economics is an essential introduction to the subject designed specifically with undergraduate students in mind. The author's highly accessible and engaging writing style is combined with a wealth of questions, examples, reflection points, and case studies to ensure students fully understand key topics, and are able to develop and apply their knowledge throughout. The book is divided into two clear parts to help students navigate and connect the main principles of economics. Part one focuses on microeconomics and individual markets, by analysing topics such as demand, supply, costs, competition, and the free market. This ensures students have a sound grasp of the key microeconomic theories underpinning the subject. The second part of the book then tackles macroeconomic issues and the wider economy, by exploring contemporary topics including fiscal policy, unemployment, inflation, economic growth, and international trade. The fourth edition offers increased coverage of European and international issues, including more comparative examples between the UK and other global economies and two new sections on the role of the European Central bank and on austerity. To further build the accessibility of the book more step-by-step numerical examples have been included to demonstrate the application of theory, as well as additional real-world case studies of varied lengths, including some longer end of chapter cases that enable students to test and apply their understanding in more detail. The book offers a wealth of carefully designed learning tools to build a sound knowledge of economics in a step-by-step approach. Both accessible and comprehensive, this is must-read textbook for those looking to understand more about a subject that has a real and significant impact on our day-to-day lives. Foundations of Economics is accompanied by a fully integrated Online Resource Centre, offering a range of supporting materials for students and registered lecturers. For students: - A regularly updated author's blog provides discussion of current economic issues allowing you to place your learning in context. - Revise each unit using the multiple choice questions designed to enhance your understanding and flag up any gaps in your knowledge. - Visual walkthroughs talk you through key concepts. - Additional advanced material helps you to build upon your knowledge of the topics discussed in the textbook. - Test your understanding of key micro and macroeconomics terms with the interactive flashcard glossaries. - An additional online chapter on business strategy provides material on broader business issues, such as PESTEL and SWOT analysis. - Useful web links have been included to aid research and understanding. - Comprehensive solutions to the 'put it into practice' questions. For registered lecturers: - Use the adaptable PowerPoint slides as the basis for lecture presentations, or as hand-outs in class. - A comprehensive Instructor's manual includes answers to the end-of-unit questions together with suggestions for activities, and answers to the Case Study, Put into Practice, and Economics in Context boxes. - A customizable bank of questions is available to download and test your students.
Cities and Crisis MANCHESTER UNIVERSITY PRESS
Książki / Literatura obcojęzyczna
Cities have been missing from analyses of the global economic crisis and debates about how to generate a sustainable recovery. Cities and crisis provides a fresh assessment of what has changed since 1990 and what has not, of policy assumptions about urban economies, and of lessons of experience. A city-centred strategy to lift urban productivity must reduce deficits of urban innovation and of infrastructure investment: the new limits to growth. The outlook of more frequent and more costly crises to come - environmental, health, and even economic - makes these deficits more alarming. Yet governments seem incapable of setting out a vision for the future of cities. Things may get worse before they get better. We may need radical reforms to get practical solutions to improve urban economic performance and to reduce the impact of urban disasters and crises: our major challenges. Putting cities at the centre of policy will challenge how governments, structured by sectors and levels, work. Paradigm shifts in economic governance have been undertaken successfully in the past; we are just out of practice. Drawing on dozens of reports from the OECD to illuminate recent trends, emerging risks and initiatives to improve decision-making, Cities and crisis is about the future, starting where we are. This book is essential for anyone interested in the lessons of the 2008 crisis for the future of cities in the twenty-first century, and is suitable for classroom use in politics, urban studies, development and business.
Sklepy zlokalizowane w miastach: Warszawa, Kraków, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice
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