krainaksiazek information marketing how to profit selling information online online business success working at home 20117636

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Work from Home Ideas. 463 Ways to Make Money from Home. Moneymaking Ideas & Home Based Business Ideas. Online and Offline Ideas for All Ages. - 2826711929

121,32 zł

Work from Home Ideas. 463 Ways to Make Money from Home. Moneymaking Ideas & Home Based Business Ideas. Online and Offline Ideas for All Ages. IMB Publishing

Książki / Literatura obcojęzyczna

- Are you fed up working for your boss? - Are you doing OK but would like to earn some extra money? - Do you never have any money? - Do you want to leave the rat race? - Are you working flat out for low wages and you just want more? - Have you got an expensive wedding coming up? - Do you fancy a holiday but haven't got any disposable income? - Are you bored and have nothing to do in your free time? - Are you counting the pennies each month only to discover you haven't got enough? - Do you have credit card bills you want to pay off but haven't got the money? - Are you an O.A.P and would love something to do? - You can't find a job? - Do you want to spend more time with your family? Congratulations.... you want to do something about it! If you can answer "Yes" to any of the above questions, you're not alone! A lot of people have asked me over the years: "I would love to work from home. Can you give me some ideas?" I have been working from home for the last 8 years and I totally l o v e it! I am pretty sure I'll never work for somebody else again! You can do this too. All you need is persistence and dedication! Oh, I almost forgot to mention, you will also have to do some work! Easy to understand and read, this is a must have book for anyone who wants to earn some extra money or set up a business working from home. Whether you want to earn a full time living or just earn some extra money, you'll find plenty of ideas: 463 to be exact! I hope that you will find some ideas in this book that you will put into practice so you can improve your financial situation. Good luck! Covered in this book: - Being an entrepreneur - Home based business basics - Advantages and disadvantages of working from home - About your skills - The importance of getting prepared - How to find the right idea for you - Home office tips - Time management tips - Working alone - How to promote your business - The 10 most important things to succeed - Crazy ideas already done - Make money offline ideas - Make money online - NO website needed - ideas - Make money online - your own website needed - ideas - A word about taxes Christine Clayfield is a full time Internet marketer and has been for many years. She is the author of: "From Newbie To Millionaire", "Drop Shipping and eCommerce. What You Need And Where To Get it", "Finding Niches Made Easy" and "Design Free Websites" She is also the creator of the Self Publishing Video Tutorials: www.WorldWideSelfPublishing.com Armed with just passion and drive, she made it her mission to understand all aspects of Internet marketing. She has helped countless people to get to grips with making money online. She has lots of niche websites, runs a few eCommerce websites and she has self published over 200 books, all in different niches. More information about Christine: www.ChristineClayfield.com

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New Language of Marketing 2.0 - 2846355980

143,57 zł

New Language of Marketing 2.0 IBM Press

Książki / Literatura obcojęzyczna

"Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind." -Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School of Business at Dartmouth and Coauthor, Ten Rules for Strategic Innovators: From Idea to Execution "It's no secret that business has been changing dramatically over the last decade. To succeed in this rapidly changing environment, businesses must adapt their marketing strategies accordingly-The New Language of Marketing 2.0 provides practical, proven, and prescient tools to do exactly that." -Dr. Steve Moxey, Research Fellow, High-Tech Marketing, Manchester Business School "Most U.S. marketers mistakenly think 'going global' is just a matter of translating your promotional materials into different languages and widening your media buys. Packed with real-life examples, this new book amply demonstrates that successful global marketing is actually all about local marketing. Learn how to give a local spin within each regional marketplace for global success." -Anne Holland, Founder, MarketingSherpa Inc Use ANGELS and Web 2.0 Marketing to Drive Powerful, Quantifiable Results For every marketer, strategist, executive, and entrepreneur Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools-and using them to maximize revenue and profitability. Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You'll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more. Includes information, case studies, and working examples for next generation marketing strategies such as: * Social networks with virtual environments, including Second Life * Online communities including Facebook * Viral Marketing and eNurturing * Serious Gaming * Widgets * Wikis * Blogging, including Twitter * RSS * Podcasting * Videocasting Whether you're a marketing professional, Web specialist, strategist, executive, or entrepreneur, this book will help you drive immense, quantifiable value from Web 2.0 technologies-now, and for years to come. Sandy Carter's breakthrough ANGELS approach, a step-by-step framework for success: Analyze and ensure strong market understanding Nail the relevant strategy and story Go to Market Plan Energize the channel and community Leads and revenue Scream!!! Don't forget the Technology! BONUS Content Available Online: Additional chapters, case studies, examples, and resources are available on the book companion site, ibmpressbooks.com/angels. ================================== Table of Contents Introduction A: Analyze Here, There, and Everywhere Chapter 1: Listening and Analyzing in the Global World Chapter 2: Segmentation in Action: The Nortel Case Chapter 3: Globalization: Lenovo, Google, Unilever, and IBM N: Nail the Strategy Chapter 4: Fish Where the Fish Are and Use the Right Bait Chapter 5: Relevance and Roles: Forrester Research Chapter 6: Lightly Branded: EepyBird, The Coca-Cola Company, and Mentos Chapter 7: Corporate Social Responsibility: IBM's Project Green and Marks & Spencer G: Go-to-Market Chapter 8: Break Through the Noise Chapter 9: Influencer Value: The IBM Case Study E: Energize the Ecosystem and Market Chapter 10: The New Vessels Chapter 11: Energize the Channel with Communities: OMG, Adobe and Rubicon Consulting, and Harley-Davidson Chapter 12: Virtual Environments: The Coca-Cola Company and IBM Chapter 13: Widgets: The Use of Widgets at IBM Chapter 14: Blogs: Midwest Airlines and IBM Chapter 15: Serious Gaming: IBM's Innov8 L: Leads and Revenue Chapter 16: Show Me the Money: A Discussion with Google, the Marketing Leadership Council, and MarketingNPV Chapter 17: Innovation, Engagement, and Business Results: adidas Group, ConAgra Foods, and Tellabs Chapter 18: Marketing Dashboards: IBM Cognos S: Scream Through Technology Chapter 19: Screaming World Changes Chapter 20: Technology Matters: IBM, Staples, Dell, and MyVirtualModel Putting It All Together Chapter 21: End-to-End Example: IBM WebSphere and the SOA Agenda, Prolifics, and Ascendant Technology Chapter 22: The Top 10 Don'ts and the Marketing Organization of the Future The following materials can be found on the companion Web site at ibmpressbooks com/angels: Online 1: Relationship and Word of Mouth: Rackspace Online 2: Personal Branding Online 3: National Environmental Policy Act

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Retail Marketing Strategy - 2844387387

164,11 zł

Retail Marketing Strategy Kogan Page Ltd

Książki / Literatura obcojęzyczna

Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors via elevated shopper satisfaction and more effective retail environments. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks, create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone. Taking in five key capabilities required for retail excellence, namely in-store execution; organizational development; fact-driven decision making; multi-channel operations, and understanding customers, this book answers some of the most difficult questions in retail including how to innovate to develop new ways to interact with customers across multiple channels, and how to replicate online success stories from other sectors. Practical steps are put forward for collating and interpreting the data generated in shopper activity, helping to make sense of trends and build effective strategy. Guidance is based throughout on neuro marketing research, providing a clear framework for building in experiential elements such as scent or music into the retail environment to really engage with consumers on an emotional level. If you are a marketing, branding or supply chain professional working in retail seeking straightforward and research-driven techniques for building lasting customer loyalty, or you are responsible for driving retail strategy in your organization, let Retail Marketing Strategy be your guide. Also ideal for those studying or researching shopper marketing and supply chain management for a clear understanding of current practice.

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Craft Seller's Companion - 2826945505

67,55 zł

Craft Seller's Companion DAVID & CHARLES

Książki / Literatura obcojęzyczna

Do you dream of turning your creative hobby into a real craft business? Do you sell your handmade products online or at craft fairs? Do you already run your own craft business startup and want to maximise your ability to make money by selling your crafts? You CAN start the craft business you've been dreaming of - this amazing directory and advice guide will be an essential tool to ensuring your craft business success! The Craft Seller's Companion is a comprehensive directory containing all the contacts and information needed to start your own creative craft business, either from home or from your own business premises. The listings section covers everything from stockists and suppliers, to media contacts, craft markets and shows, and self-employment resources - everything you need to know to run a successful craft business. The Craft Seller's Companion also contains ten detailed and helpful interviews with some of the world

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